TruWellness
TruWellness is a privately held wellness-education company that produces the Symphony of the Cells (SOC) content library — books, charts, and condition cards mapping essential oils to body systems — for individual consumers and dōTERRA-affiliated wellness advocates via Shopify, a mobile app, and 14+ international distribution partners.
- Company typePrivate
- Founded2012
- HeadquartersSan Clemente, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What TruWellness does
TruWellness, LLC is a privately held wellness-education company founded in 2012 by Boyd Truman and headquartered in San Clemente, California (with a mailing address in Heber City, Utah). Operating under the "Symphony of the Cells" (SOC) brand, the company produces and distributes a proprietary content library that maps essential-oil applications to body systems and conditions, headlined by the multi-edition SOC Application Book (currently in its 8th Edition), the Oil Smart Book and Pocket Guides (2025 Update), the SOC Body Systems Chart and Condition Cards, and Karol Truman's "Feelings Buried Alive Never Die" (90,000+ copies sold). Products are sold as physical books, bundles, and digital downloads through a Shopify e-commerce storefront, with a dedicated mobile app and a Facebook community serving as supplementary owned channels.
The business model is a mix of low-priced one-time goods ($3.50-$45 per SKU), free digital downloads used as top-of-funnel, and a $24 lifetime "TruResults" membership that introduces a recurring/continuity revenue line. International reach is delivered via partner-led distribution rather than owned foreign entities, with content available in 14+ languages. The product line is intentionally aligned with the dōTERRA essential oils ecosystem, positioning TruWellness as a reference education brand for dōTERRA-affiliated wellness advocates and their end customers.
Operationally, TruWellness is founder-owned with no disclosed external funding, a 9-person team, and a content/IP-led moat rather than a technology platform. The commercial strategy is to refresh and extend the SOC franchise through periodic new editions, supplementary titles (e.g., the pre-announced "Designed for Life"), and broader international distribution, while layering a membership and mobile app on top of the catalog.
TruWellness firmographics
Firmographics- Name
- TruWellness
- Legal name
- TruWellness
- Website
- https://truwellness.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TruWellness is a privately held wellness-education company that produces the Symphony of the Cells (SOC) content library — books, charts, and condition cards mapping essential oils to body systems — for individual consumers and dōTERRA-affiliated wellness advocates via Shopify, a mobile app, and 14+ international distribution partners.
- Ownership category
- akta.pro rank
TruWellness industry classification
Industry- Product category
- Wellness Education Publishing
- NAICS
- Book Retailers and News Dealers (4592)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Educational Supplies & Learning Toys Retail (CRALAIAL)
Keywords
Where TruWellness is headquartered
LocationHeadquarters
- HQ city
- San Clemente
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TruWellness business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct sales of physical books, guides, pocket guides, bundles, and training materials. One-time purchase model for individual products. Multiple price points from free downloads ($0) to premium bundles ($45).
- Membership Subscriptions: TruResults Pathway to Purpose Membership offering lifetime access to online content, community, discounted events, and resources for $24.00.
- Digital Downloads: Downloadable PDFs including the Downloads Bundle ($3.50) containing calendars and substitution charts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single book purchases starting at $9.71 |
| Unit Pricing | Pay-as-you-go | Oil Smart books and bundles |
| Subscription | Pay-as-you-go | TruResults membership with workbook |
| Unit Pricing | Pay-as-you-go | Free and low-cost promotional items |
| Unit Pricing | Pay-as-you-go | SOC Magnified event bundles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TruWellness product offering
Product offeringCore offering
TruWellness operates the Symphony of the Cells brand, selling educational guidebooks, reference charts, pocket guides, digital downloads, and a personal development membership built around a structured 21-application essential oil methodology developed by founder Boyd Truman. Products are sold directly to consumers via a Shopify-powered e-commerce storefront, with content available in 14+ languages through international distribution partners and supported by a branded mobile app and in-person training programs.
Product overview
TruWellness operates the Symphony of the Cells (SOC) brand as a wellness education company specializing in essential oil application guidebooks and emotional wellness resources. The core product portfolio centers on the SOC Application Book (available in 7th and 8th Editions), which contains 21 essential oil application protocols developed by Boyd Truman for physical, emotional, and spiritual harmony. Complementary products include the Oil Smart Book/Pocket Guides for essential oil reference, the Body Systems Chart + Condition Card for application guidance, and the Ultimate Wellness Bundle combining both. The emotional wellness line features Karol Truman's Feelings Buried Alive Never Die and Healing Feelings from the Heart books. Additional offerings include the TruResults personal development membership by Boyd Truman, leadership development materials by Gina Truman, marketing/educational tri-folds and bi-folds, pass-a-long application cards, and digital downloads. Products are available in multiple languages including Spanish, French, German, Portuguese, Romanian, Bulgarian, Dutch, Italian, and more. The company sells physical books, digital downloads, and memberships through its Shopify-powered e-commerce store.
Differentiator
Problem solved
Functional benefit
Brands
- TruResults: Personal development course and membership program developed by Boyd Truman to help others build foundation for success, understand subconscious mind power, define values, and find purpose.
- Oil Smart
Products and services
- Symphony of the Cells™ Application Book - 8th Edition Flagship essential oil application guidebook featuring all 21 SOC Applications developed by Boyd Truman, with integrated Body Systems Chart + Condition Guide chapter for physical, emotional, and spiritual harmony. Targeted at essential-oil users and wellness educators.
- Symphony of the Cells™ Application Book - 7th Edition Previous edition of the essential oil application guidebook with all 21 SOC Applications, larger font, and Intro #1 and #2 applications. Targeted at essential-oil users and educators.
- Oil Smart Book - 2025 Update Comprehensive essential oil reference guide offering natural solutions for 300+ conditions, expanded single-oils and blends dictionary, SOC application suggestions, and oil substitution chart. Targeted at essential-oil users seeking a single condition-based reference.
- Oil Smart Pocket Guides (10 Pack) Condensed essential oil reference guide covering top 50 common conditions, essential oil dictionary for top 30 oils, and introductory essential oil information in portable format. Targeted at everyday users and educators distributing handouts.
- Symphony of the Cells™ Body Systems Chart + Condition Card Visual reference chart connecting body systems to SOC Applications, identifying ideal applications, essential oils, blends, and nutrients for supporting different body systems. Targeted at wellness users and educators.
- Ultimate Wellness Bundle Comprehensive bundle pairing the Symphony of the Cells Application Book 8th Edition with the Oil Smart 2025 Updated Edition for complete essential oil guidance. Targeted at new and existing essential-oil users.
- Symphony of the Cells™ Bundle (2024) Bundle containing the 7th Edition Symphony of the Cells Application Book and the Body Systems Chart with updated essential oils. Targeted at essential-oil users wanting the previous-edition paired reference.
- TruResults Pathway to Purpose Membership & Workbook Personal development membership course by Boyd Truman with workbook, lifetime website access, online community, discounted events, and success resources built on the 10 Principles of TruResults. Targeted at dōTERRA wellness advocates and personal-development seekers.
- Feelings Buried Alive Never Die Emotional wellness resource by Karol Truman providing guidance on identifying and processing unresolved feelings, listing around 750 labels for feelings with replacement perspectives. Over 90,000 copies sold. Targeted at individuals seeking emotional and spiritual well-being.
- Healing Feelings from the Heart Emotional wellness book by Karol Truman guiding readers to resolve core issues and achieve emotional and spiritual well-being. Targeted at individuals working through emotional healing.
- True Leader Campaign Workbook Six-week self-guided leadership development course by Gina Truman for servant-leadership skills and team development, with proceeds donated to Healing Hands. Targeted at dōTERRA wellness advocates and emerging leaders.
- Oil Blend Key Download Downloadable reference matching corporate blend names with generic blend names for essential oil identification. Free digital download used as a lead magnet for the e-commerce storefront.
- Downloads Bundle Digital download bundle containing the 4 Weeks to Wellness Calendar, Kids Daily Habits Calendar, Healthy Foundations Calendar, and Oil Smart Sub Chart & Blend Key. Targeted at digital-first wellness users.
- Forgiveness Application Pass-a-long Card - Pack of 5 Pass-a-long cards containing simplified SOC essential oil application information including step-by-step oil list and space for client information. Targeted at wellness educators for class handouts.
- Cellular #2 Application Pass-a-long Card - Pack of 5 Pass-a-long cards featuring the Cellular #2 Application with step-by-step oil list and space for client information sharing. Targeted at wellness educators for class handouts.
- Introduction to SOC Applications Bi-Fold - Pack of 5 Introduction to SOC applications resource with Intro #1 and #2 applications, step-by-step oil lists, and space for potential clients to fill out information. Targeted at wellness educators for outreach.
- 'What is SOC?' Tri-Fold (Pack of 10) Introductory trifold explaining what SOC is, why it helps, how it works, and how it benefits users, with space for client information. Targeted at wellness educators for outreach.
- Healthy Foundations Bi-fold - Single Resource outlining quality supplements and therapeutic-grade essential oils to support cleansing and restore body balance. Targeted at wellness educators and essential-oil users.
- Symphony of the Cells™ Application Book - 7th Edition (Spanish) Spanish-language version of the 7th Edition SOC Application Book with all 21 applications. Targeted at Spanish-speaking essential-oil users and educators.
- Symphony of the Cells™ Body Systems Chart (Spanish) Spanish-language version of the Body Systems Chart connecting body systems to SOC applications. Targeted at Spanish-speaking essential-oil users and educators.
- Los Sentimientos - Feelings Buried Alive Never Die (Spanish) Spanish edition of the emotional wellness resource by Karol Truman on processing unresolved feelings. Targeted at Spanish-speaking wellness users.
- SOC™: MAGNIFIED! Bundle #1 Special-pricing bundle for SOC: MAGNIFIED! event attendees, including Feelings Buried Alive Never Die and Oil Smart Pocket Guide (10 pack). Targeted at attendees of the in-person training event.
- SOC™: MAGNIFIED! Bundle #2 Comprehensive bundle for SOC: MAGNIFIED! event attendees, including the SOC Application Book 8th Edition and the Oil Smart Condition Guide 2025 Edition. Targeted at attendees of the in-person training event.
Companies that use TruWellness
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
TruWellness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TruWellness partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- dōTERRAcoreCore strategic partnership with dōTERRA, a leading therapeutic-grade essential oils company. Boyd Truman developed SOC applications specifically for dōTERRA oils and products. SOC materials reference dōTERRA product names and include substitution guides for dōTERRA blends. The ecosystem includes Home and Family Essential kits compatibility.
- Shopify Inc.coreE-commerce platform provider powering the shopsymphonyofthecells.com online store. Terms of service explicitly state 'Our store is hosted on Shopify Inc.'
- International Translation & Distribution PartnerscoreMultiple international distribution partners including: aromazeug.de (Germany), foroils.com/eosupplies.com (France), dostore.ro/eosupplies.com (Romania), vivaoleosessenciais.com (Portugal), terratools-shop.com (Japan), aromashop.pro (Russia), oilhaus.imweb.me (Korea), hu.eosupplies.com (Hungary), pl.eosupplies.com (Poland), bg.eosupplies.com (Bulgaria), eu.eosupplies.com (Europe), olidee.it/eosupplies.com (Italy)
Scale indicators1 record
Recent moves6 records
Expansion highlights2 records
TruWellness competitors and assessment
Company assessmentOthers
- Mountain Rose Herbs: Online retailer of herbs, essential oils, and wellness products with its own educational content. Adjacent rather than direct — broader herbal catalog — but shares the natural wellness buyer.
- The Tisserand Institute: Robert Tisserand's educational organization publishing essential oil safety research, courses, and reference content. Thematically adjacent — both monetize essential oil education — but operates as a nonprofit research body.
Emerging players
- Plant Therapy: Family-owned essential oils company publishing its own educational content, kids' safety guides, and reference materials. Partial overlap with TruWellness's educational guide positioning.
- Edens Garden: Direct-to-consumer essential oils brand with its own educational content, blog, and reference resources. Competes for the same wellness-oriented consumer buyer that SOC targets, but without a structured application methodology.
- Rocky Mountain Oils: Online essential oils brand offering oils plus its own educational content and wellness guides. Targets the same general essential oil enthusiast persona as TruWellness.
- Revive Essential Oils: DTC essential oils brand publishing its own wellness blog, dilution guides, and application resources. Smaller scale than Edens Garden/Plant Therapy but addresses the same buyer.
Broad incumbents
- Aura Cacia: Established essential oils brand owned by Frontier Co-op, sold through natural grocery and mass channels. Broader product portfolio but overlapping wellness content and aromatherapy education.
- Young Living Essential Oils: Largest direct-selling essential oils company. Sells oils through its own MLM channel and supports independent educational content creators; overlaps with TruWellness's wellness advocate buyer base.
- doTERRA International: Major therapeutic-grade essential oils company and TruWellness's core strategic partner. Operates a much broader portfolio (oils, supplements, personal care) but shares the same end customer community that SOC materials serve.
Direct peers
- Life Science Publishing (AromaTools): Publisher of essential oil reference materials, charts, and pocket guides (formerly AromaTools). Closest comparable to TruWellness's Symphony of the Cells and Oil Smart product lines, selling structured reference content into the dōTERRA and Young Living communities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
TruWellness social profiles
Digital presenceTruWellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruWellness leadership team
Management profileNumber of profiles
Profiles2 records
TruWellness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruWellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruWellness
What does TruWellness do?
TruWellness operates the Symphony of the Cells brand, selling educational guidebooks, reference charts, pocket guides, digital downloads, and a personal development membership built around a structured 21-application essential oil methodology developed by founder Boyd Truman. Products are sold directly to consumers via a Shopify-powered e-commerce storefront, with content available in 14+ languages through international distribution partners and supported by a branded mobile app and in-person training programs.
Is TruWellness a public or private company?
TruWellness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TruWellness founded?
TruWellness was founded in 2012. It employs 1 to 10 people.
Where is TruWellness based?
TruWellness is headquartered in San Clemente, United States, in the North America region.
How does TruWellness make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are membership Subscriptions and digital Downloads.
Who are TruWellness's main competitors?
Others on record are Mountain Rose Herbs and The Tisserand Institute. Emerging players are Plant Therapy, Edens Garden, Rocky Mountain Oils and Revive Essential Oils. Broad incumbents are Aura Cacia, Young Living Essential Oils and doTERRA International. Life Science Publishing (AromaTools) is listed as a direct peer.
Does TruWellness have an API?
No public API is recorded for TruWellness.
What industry is TruWellness in?
TruWellness's product category is Wellness Education Publishing. Its primary akta.pro industry code is CRALAIAL, Educational Supplies & Learning Toys Retail. Its NAICS code is 4592 and its SIC code is 5940.