TSC | Previously The Starr Conspiracy

What TSC | Previously The Starr Conspiracy does

TSC (formerly The Starr Conspiracy) is a 25-year-old B2B marketing agency headquartered in Fort Worth, Texas, with a remote-first team of approximately 50 senior professionals. The firm targets B2B technology companies between $5M and $500M ARR at growth inflection points, with 77% of its customer base concentrated in HR technology (talent acquisition, learning and development, core HCM, payroll, benefits). Marquee relationships include ADP, Oracle, ServiceNow, Workday, Korn Ferry, and Bank of America, alongside case-study clients such as Papaya Global, TalentLMS, Mobile Health, Axonify, and Cornerstone OnDemand. Customer concentration in HR tech is a defining feature of the firm, though it states active targeting of adjacent verticals including Enterprise SaaS, MarTech, Cybersecurity, HealthTech, and FinTech.

Between 2024 and 2026 TSC executed an AI-native transformation, building a proprietary platform of six interconnected products anchored by the GTM Kernel, a machine-readable system of truth encoding 20 canonical positioning components across five strategic domains with 92% research automation. Downstream products include the AI GTM Engine (~50 custom agents orchestrating 11 answer engines and 8 SEO tools), an Autonomous Website platform producing nine AEO-optimized content formats via daily cron generation, an AI SDR for autonomous outbound, an AI Content Studio producing 12+ text formats with senior editorial oversight, and an AI Design Studio with Figma roundtrip. The tech stack is built on third-party foundation models (OpenAI, Anthropic Claude, Google Gemini, Perplexity) layered with custom orchestration.

Revenue is generated through two streams: ongoing subscriptions embedding senior strategists and full platform access starting at $15,000 per month, and defined-scope projects (repositioning, go-to-market launches) starting at $30,000. GTM is sales-led and senior-strategist-led with a 25-minute initial consultation and no SDR queue or self-serve motion. Geographic concentration is heaviest in the San Francisco Bay Area, New York, and Boston markets. The company is founder-owned and bootstrapped under Bret Starr.

Name

TSC | Previously The Starr Conspiracy

Legal name

The Starr Conspiracy

Website

https://tsc.chat

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

TSC (The Starr Conspiracy) is a 25-year-old, ~50-person B2B marketing agency serving $5M-$500M ARR technology companies, with 77% of clients in HR tech. It pairs senior strategists with a proprietary six-product AI platform (GTM Kernel, AI GTM Engine, Autonomous Website, AI SDR, Content/Design Studios) delivered via subscriptions starting at $15,000/month.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Media Buying Agencies (541830), Computer Systems Design and Related Services (54151)

SIC

Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B marketing services
• AI marketing platform
• Go-to-market strategy
• Content marketing services
• Demand generation services

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services: Ongoing partnership embedding senior strategists and AI-native execution. Starts at $15,000 per month. Includes full access to AI platform and senior team.
2. Defined-Scope Projects: Delivers specific outcomes like repositioning or go-to-market launch. Starts at $30,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Starr Conspiracy is an AI-native B2B marketing agency that delivers senior-strategist-led marketing services fused with proprietary AI technology (GTM Kernel, AI GTM Engine, Autonomous Website, AI SDR, AI Content Studio, AI Design Studio). It serves B2B technology companies — with deep concentration in HR tech — through monthly subscriptions starting at $15,000 and defined-scope projects starting at $30,000. Services span brand and positioning, GTM strategy and architecture, demand and pipeline, digital performance, content and creative, and AI-native solutions including Answer Engine Optimization.

Product overview

The Starr Conspiracy operates as an AI-native B2B marketing agency with a proprietary AI platform consisting of six interconnected products. The core GTM Kernel serves as the strategic foundation, encoding 20 positioning components that ground all downstream solutions. The AI GTM Engine performs automated market research, feeding the Autonomous Website for content generation and AI SDR for outbound prospecting. AI Content Studio and AI Design Studio produce marketing assets (12+ text formats, brand-compliant designs) under GTM Kernel governance. All products are delivered exclusively through agency subscriptions staffed by senior strategists. Beyond AI-native solutions, the agency offers traditional marketing services (Brand & Positioning, GTM Strategy, Demand & Pipeline, Digital Performance, Content & Creative) that provide the human strategic layer while AI handles execution at scale.

Differentiator

Problem solved

Functional benefit

Products and services

• AI GTM Kernel

Quantifiable outcome

• 337% PR share-of-voice surge
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ironpaper: B2B marketing agency focused on lead generation and sales enablement for technology and industrial companies. TSC comparison pages list Ironpaper as a direct competitor in the B2B marketing agency space.
• Single Grain: B2B SaaS marketing agency offering SEO, content, and paid media. Compares closely to TSC's digital performance and content pillars for B2B technology clients.
• Heinz Marketing: B2B marketing agency focused on sales alignment, demand generation, and account-based marketing for technology companies. Comparable in size and B2B tech focus to TSC.
• Brafton: Content marketing agency serving B2B and enterprise clients with content strategy, SEO, and design. TSC comparison pages call out Brafton as a competitor, reflecting overlap in content marketing and SEO services.
• Directive: B2B SaaS marketing agency specializing in demand generation and paid media for technology companies. TSC lists Directive as a direct competitor on its agency comparison pages, reflecting overlap in B2B tech marketing services.
• Red Branch Media: HR-focused marketing agency specializing in employer branding, recruitment marketing, and HR tech content. Closest vertical peer to TSC, directly competing for HR tech marketing engagements.
• DemandGen International: B2B marketing agency serving technology buyers with content, demand generation, and ABM services. Comparable mid-size B2B tech agency with similar service portfolio.
• Walker Sands: Integrated B2B marketing agency serving technology and SaaS clients with PR, demand generation, and content. Direct competitor in TSC's comparison pages and serves many of the same B2B tech buyers.

Emerging players

• Omniscient Digital: B2B SaaS SEO and content marketing agency with a tech-forward approach. Comparable emerging agency serving similar B2B tech buyers with content-led and SEO-driven strategies.
• Kapta: B2B tech-focused agency offering strategic messaging and demand generation. Smaller, emerging competitor with overlapping B2B tech marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@heybretstarr
• LinkedInlinkedin.com/company/we-are-tsc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TSC | Previously The Starr Conspiracy