TSG Söflingen

What TSG Söflingen does

TSG Söflingen 1864 e.V. is a registered non-profit sports association (eingetragener Verein) founded in 1864 and headquartered at Harthauser Straße 99 in Ulm, Germany. It operates as a community sports club serving more than 6,200 members across 20 competitive and recreational departments (badminton, basketball, football, handball, tennis, athletics, gymnastics, martial arts, dance, skiing, etc.) and a broad portfolio of adjunct programs including the 1864-G.U.T equipment-supported fitness studio, a 20+ course Sportkurse catalog (Yoga, Pilates, Indoor Cycling, TRX, Zumba, dancit, deepWORK, etc.), a Gesundheits- und Rehasport division with many Präventionskurse eligible for German health-insurer subsidies, a Tanzakademie dance academy, the certified Kindersportschule (KiSS), two sport-focused kindergartens (Sportkindergarten Bärenstark and Betriebskindertagesstätte mini-pharmer on the TEVA campus), and the state-designated Landesstützpunkt RSG performance center for Rhythmic Sports Gymnastics (a DTB Turn-Talentschule). Revenue is generated predominantly through annual membership subscriptions (Adults €105, Families €210, Youth €48, Students €52), monthly course and fitness fees, tertial-based dance fees, and kindergarten tuition; the member base is local to Ulm and the surrounding Baden-Württemberg region, with supplementary revenue from the corporate TEVA kindergarten and the Egym Wellpass partnership (signed 2023-01-28) channeling employees of partner firms.

The technical platform is conventional: a multi-discipline facility footprint including a triple gymnasium, double gymnasium, two sports halls, a triple tennis hall, seven sports studios, grass and artificial-turf fields, a 100m running track, the Sportopia indoor hall opened 2021-10-04, and a climbing wall operated by DAV Ulm. Digital infrastructure is limited to third-party tools: the MyWellness app for class timetables and fitness tracking, the Scaneca 3D body-analysis add-on (€25 members / €35 non-members), and standard social/web presence (Instagram, Facebook, website). Leadership comprises an elected board (1. Vorsitzender Walter Feucht, Finanzvorstand Mathias Schöferle, Vorstandsmitglied Mario Schneider) and a Managing Director (Geschäftsführer Jochen Schmitt), with Magdalena Brzeska serving as Cheftrainerin of the RSG center.

Commercial channels mix direct membership (with annual termination by September 30), self-serve non-member course access at elevated rates, the Egym Wellpass corporate channel, the TEVA corporate kindergarten relationship, the DAV-operated climbing wall, and marketing through Instagram, Facebook, the quarterly club magazine "Blick," regional press (SWP, Radio 7), sports camps, and seasonal trial promotions. The 2026 Summer Special (30.07–13.09.2026) packages non-member trial pricing with a complimentary Scaneca analysis, illustrating the club's conversion-oriented approach to expanding paid membership within its Ulm catchment.

Name

TSG Söflingen

Legal name

TSG Söflingen 1864 e.V.

Website

https://tsg-soeflingen.de

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

1–10 employees

Short description

TSG Söflingen 1864 e.V. is a Ulm-based non-profit sports association serving over 6,200 members across 20 departments with multi-sport programming, fitness courses, dance academy, certified children's sports school, two sport kindergartens, and a state-recognized rhythmic gymnastics performance center.

Ownership category

akta.pro rank

Product category

Multi-Sport Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Multi-sport club
• Fitness training
• Rehabilitation sports
• Dance academy
• Children's sports school

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from over 6,200 members providing access to sports facilities and departmental offerings. Fees vary by category: Adults 105€, Families 210€, Children/Youth 48€, Students 52€, etc.
2. Sports Courses and Training: Monthly fees for sports courses (1 course/week: 19.50€ members, 39€ non-members; 2+ courses: 39€ members, 55€ non-members). Includes 1864-G.U.T fitness facility membership at 32€/month adults, combination offers available.
3. Dance Academy Courses: Tertial-based course fees for dance academy: 11 units (60 min) = 55€ members/110€ non-members; 11 units (90 min) = 66€ members/132€ non-members for first tertial.
4. Department Sports Fees: Additional monthly fees for specific departments such as rhythmic gymnastics (65€/month), sports kindergarten programs, and children's sports school (KiSS) with tiered pricing based on program type.
5. Body Analysis Services: 3D body analysis scanning service at 25€ for members and 35€ for non-members.
6. Daycare/Kindergarten Services: Operating two sport-focused kindergartens: Sportkindergarten Bärenstark and Betriebskindertagesstätte mini-pharmer (operated on TEVA premises), with extended opening hours and full-day care options.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

TSG Söflingen 1864 e.V. is a multi-sport club delivering 20 competitive and recreational sports departments, a device-supported fitness studio (1864-G.U.T), group fitness courses, prevention-certified health and rehabilitation sports, a dance academy, a certified children's sports school (KiSS), two sports kindergartens, and a state-level rhythmic gymnastics performance center, all operated from an owned sports complex in Ulm, Germany.

Product overview

TSG Söflingen 1864 e.V. is a multi-sport club with over 6,200 members offering a broad and differentiated sports portfolio. The club's facilities and programs are organized into distinct but interconnected pillars: (1) Sportabteilungen — 20 competitive/recreational sports departments (football, basketball, handball, gymnastics, athletics, etc.); (2) 1864-G.U.T — the club's main fitness studio providing device-supported training with EMS options; (3) Sportkurse — a catalog of 20+ group fitness courses (Yoga, Pilates, Indoor Cycling, TRX, dancit, deepWORK, etc.) held in 7 dedicated studio spaces; (4) Gesundheits- und Rehasport — prevention-certified health and rehabilitation courses covered by German health insurers; (5) Tanzakademie — a dance academy spanning ballet, hip-hop, show dance, and senior dance; (6) Kindersportschule (KiSS) — a certified children's sports school (Landessportverband Prädikat) for ages 18 months through youth; (7) Sportkindergärten — two sports kindergartens with daily movement education; (8) Landesstützpunkt RSG — a state-level rhythmic gymnastics talent center and DTB Turn-Talentschule; and (9) Scaneca — a 3D body analysis add-on service. The entire portfolio is accessible to members of the main club and, for most programs, to non-members at higher rates.

Differentiator

Problem solved

Functional benefit

Brands

• 1864-G.U.T: Equipment-supported training facility (DIE geräteunterstützte Trainingsfläche) offering fitness studio services for TSG members
• Tanzakademie
• Kindersportschule (KiSS)
• Landesstützpunkt RSG
• Scaneca
• Sportkindergarten Bärenstark
• Kindertagesstätte mini-pharmer

Products and services

• 1864-G.U.T Fitness Studio The club's main device-supported fitness studio offering guided and self-directed workout options for TSG members, with EMS training available as an add-on.
• Sportkurse (Group Fitness Courses) A broad catalog of 20+ group fitness courses including Yoga, Pilates, Indoor Cycling, Athletic Boot Camp, TRX Suspension Training, Body Styling, Body Challenge, Core Stability, Functional Body, Weight Fit, XCO, Zumba, dancit, deepWORK, Fighting Fit meets TRX, FunTone, Best Ager Fit Mix, Bauch Spezial, Mobility Workout, and bodyART. Available to members and non-members (at higher rates) in dedicated studio spaces.
• Gesundheits- und Rehasport (Health and Rehabilitation Sports) Health and rehabilitation sports covering Aqua Fit, Aqua Jogging, Beckenboden Training, Long Covid Lungensport, Reha Herzsport, Reha Hüfte/Knie, Reha Onkologie, Reha Osteoporose/Arthrose, Reha Schulter/Nacken, Reha Wirbelsäule, Seniorengymnastik 60+, Sturzprophylaxe, and Wirbelsäulengymnastik. Many courses are recognized as Präventionskurse eligible for health insurance subsidies.
• Tanzakademie (Dance Academy) Dance academy offering courses across multiple styles including Ballettmix, Dancemix, Hip-Hop (Kids, WilDDance, ReadYs), Kindertanz, Showtanz JazzUp, Tanzmäuse, and Ü60 (Wake up your body, Dancemix). Organized by age group and skill level, offered in three terms per year.
• Kindersportschule (KiSS) - Children's Sports School A certified children's sports school (Prädikat des Landessportverbandes Baden-Württemberg since 1993) offering sport-motor skill development across Abenteuer Sport, Ballschule (mini and regular), Eltern-Kind-KiSS (18–36 months), Gerätturnen, JuSS, KiSS Mix, KiSS Parkour, Leichtathletik, and mini-KiSS. Run by qualified instructors in small classes, aligned to school grades.
• Sportkindergärten (Sports Kindergartens) Two sports kindergartens — Sportkindergarten Bärenstark (at the TSG sports center, 4 groups) and Betriebskindertagesstätte mini-pharmer (on TEVA campus in Donautal, 4 groups) — both under TSG Söflingen trusteeship. Provide daily movement education including swimming, gymnastics, rhythmics, and motor skills development for preschool-age children.
• Rhythmische Sportgymnastik / Landesstützpunkt RSG Competitive rhythmic gymnastics program operated as a state-level performance center (Landesstützpunkt RSG) and DTB Turn-Talentschule. Trains approximately 35 gymnasts ages 3–16 across beginner to elite levels, coached by Magdalena Brzeska and Evgenia Cherkasenko. Competes at Württemberg, Baden-Württemberg, German, European, and World Championship levels.
• Sportabteilungen (20 Sports Departments) Twenty competitive and recreational sports departments covering Badminton, Ballsport, Basketball, Behindertensport, Boogie-Woogie, Cheerleading, Clogging, Fußball, Handball, Kampfkunst (adults and children), Leichtathletik, Line Dance, Running/Triathlon, Ski und Snowboard, Tanzsport, Tennis, Turnen, and Volleyball. Each department organizes its own training schedules, teams, and events.
• Scaneca 3D Body Analysis 3D body analysis service using contactless technology to generate a detailed body avatar, posture assessment, circumference measurements at 14 points from neck to calves, and health-relevant parameters including fat percentage. Offered as a paid add-on for members (25€) and non-members (35€).

Quantifiable outcome

• DTB-Turn-Talentschule certification maintained since 2008 with renewals, currently valid until 2024
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Egym WellpasscoreGTM or Marketing Partner · 28 January 2023Official Egym Wellpass partner allowing employees of companies participating in the Egym Wellpass corporate fitness program to access TSG Söflingen facilities and sports courses. This partnership extends the club's reach to employees of partner companies as an additional customer acquisition channel.
• Sparkasse UlmminorOthersRegional bank and club sponsor visible on the club's official website and materials.
• AOK Baden-WürttembergminorOthersMajor regional health insurance company sponsoring the club. AOK covers preventive health courses (Präventionskurse) which align with TSG's health and rehabilitation sports offerings.
• TEVA/ratiopharmcoreStrategic or Co-development PartnerTSG operates the Betriebskindertagesstätte mini-pharmer on TEVA's Donautal premises. The kindergarten provides sport-focused childcare for TEVA employees' children. TSG provides facilities, programming, and staffing while TEVA provides premises and operational support. Opened September 2005.
• DAV Ulm (German Alpine Club)minorChannel Partner/ Reseller/ DistributorGerman Alpine Club operates the climbing wall facility within TSG's sports center. DAV manages access, courses, and member services independently. Separate DAV membership required for wall usage.
• Navitas Restaurations GmbHminorOthersCatering company (TEVA company canteen operator) provides daily hot lunches for full-day kindergarten children at Sportkindergarten Bärenstark.
• STB and DTB (Schwäbischer Turnerbund / Deutscher Turnerbund)coreStrategic or Co-development PartnerState and national gymnastics federations provide official recognition, competitive pathways, and talent identification programs for rhythmic gymnastics and general gymnastics. TSG holds state performance center status and DTB Talent School certification through these partnerships.
• Stadt Ulm (City of Ulm)minorOthersCity of Ulm supports the sports kindergarten through building funding (1.3 million DM for Sportkindergarten Bärenstark building). City also refers families to childcare services and provides programming support.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• TSV Schmiden: Württemberg-based multi-sport club where head coach Magdalena Brzeska previously trained athletes. Comparable in scale and as a feeder/talent-development club within the same state federation system, particularly for rhythmic gymnastics.
• SV Darmstadt 98: Community-rooted multi-sport club with membership-based operations spanning multiple departments beyond its professional football arm. Comparable in e.V. governance structure and local amateur community orientation.
• TSV 1860 München: Large traditional German multi-sport club (e.V.) founded in 1860 with a similarly broad portfolio of departments, member-based revenue, and community programming. Comparable in scale of departments (~20+) and member-funded operating model, though Munich-based.
• TuS Metzingen: Baden-Württemberg-based multi-sport club with broad recreational and competitive offerings. Comparable as a regional community sports club operating under the same Landessportverband framework with similar youth-development, gymnastics, and team-sport programming.
• SSV Ulm 1846 Fußball: Multi-sport club based in Ulm with a similar e.V. structure, overlapping community catchment, and direct operational ties (DAV operates the climbing wall on TSG's premises under SSV-affiliated DAV Ulm). Highly comparable as a competing local amateur multi-sport organization vying for the same Ulm member base.

Emerging players

• Urban Sports Club: Aggregator platform offering flexible access to multiple fitness and sports facilities across Germany via a single subscription. Competes for discretionary fitness spend from TSG's adult and corporate member segments through breadth and convenience.

Broad incumbents

• McFit / John Reed: Germany's largest low-cost commercial fitness chain (under RSG Group), offering subscription fitness at price points comparable to TSG's 1864-G.U.T membership. Competes for the same entry-level fitness consumer through brand reach and scale.
• Fitness First Germany: Premium commercial fitness chain with multiple Ulm-area clubs. Competes directly with TSG's 1864-G.U.T and group course offerings for adult fitness members willing to pay premium monthly rates.

Others

• Egym Wellpass: Corporate wellness network that is both a TSG partner (since 2023) and an industry platform shaping how employees access fitness facilities. Comparable as the ecosystem layer that mediates between corporate sponsors and sports-club access.
• Deutscher Alpenverein (DAV) Ulm: Operates the climbing hall located within TSG's premises, representing both a facility partner and an adjacent sports-membership organization. Comparable as a membership-based amateur sports association that competes for some of the same recreational athletes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TSG1864
• Instagraminstagram.com/tsg_soeflingen
• LinkedInlinkedin.com/company/tsg-s%C3%B6flingen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TSG Söflingen