TSI Sports, Inc.

What TSI Sports, Inc. does

TSI Sports, Inc. is a privately held, niche insurance intermediary and sweepstakes administration firm founded in 1991 and headquartered in Flowery Branch, Georgia. Its core product is hole-in-one prize insurance for golf tournaments, supplemented by contest insurance for basketball, football, hockey, soccer, bass fishing, and hunting events. The company has expanded into adjacent service lines including Signs & Banners (prize-display hardware), Compliance Services (state-by-state sweepstakes registration), Sweepstakes Management, Online Sweepstakes, and Charitable Fundraising under its "Chances For Charity" platform, serving golf courses, sports teams, charitable organizations, and corporate sponsors.

The company's primary customers are event organizers — golf courses, sports teams, and nonprofits — alongside enterprise clients such as BMW USA and General Motors, which run co-op prize programs (e.g., "Drive for the Hole") at automotive events. Underlying technology is a web-based platform hosted on Google infrastructure with JotForm for transaction intake and Google Analytics for traffic measurement; no proprietary AI/ML, no mobile app, and no public API are disclosed. The platform supports a self-service booking flow with hole-in-one packages starting at $200.

The business model combines insurance premium pass-through, professional services (sweepstakes compliance filings, registration management), and hardware sales (prize signs and banners). Pricing is per-event rather than subscription-based, with low entry points aimed at the high-volume mid-market. The company has 10 employees, operates thousands of events annually, and has not disclosed any external funding rounds, patents, awards, or leadership changes.

Name

TSI Sports, Inc.

Legal name

TSI Sports Inc.

Website

https://tsisports.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TSI Sports, Inc. is a privately held insurance intermediary founded in 1991 that underwrites hole-in-one and contest prize insurance for golf tournaments, sports events, and charitable fundraising, serving golf courses, sports teams, and enterprise sponsors such as BMW USA and General Motors.

Ownership category

akta.pro rank

Product category

Event Insurance and Promotional Services

NAICS

Insurance Agencies and Brokerages (524210), Other Spectator Sports (711219)

SIC

Insurance Agents, Brokers & Service (6411), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Prize indemnity insurance
• Hole-in-one insurance
• Contest insurance
• Sweepstakes administration
• Event signage production

Headquarters

HQ city

Flowery Branch

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hole-in-One Insurance Premiums: Core insurance product where TSI Sports underwrites or facilitates hole-in-one coverage for golf tournaments. Pricing based on number of players, yardage of hole, and prize value. Packages start as low as $200.
2. Contest Insurance: Prize indemnity and contest insurance for various sporting events including basketball, hockey, football, soccer, fishing, and hunting contests. Revenue generated through insurance premiums based on prize values and event parameters.
3. Sweepstakes Management Services: Full-service sweepstakes administration including compliance reviews, legal opinion letters, state registrations, winner verification, prize fulfillment, and tax documentation. Professional services revenue.
4. Signs and Banners Production: Production and sale of vinyl banners, table drapes, door decals, posters, flyers, brochures, and promotional materials. Includes free shipping with standard orders.
5. Bonding and Surety Services: TSI Sports secures surety bonds and manages the lifecycle of bond requirements for New York and Florida as required by law.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

TSI Sports, Inc. underwrites and facilitates Hole-in-One Insurance for golf tournaments, with packages starting at $200 that include free signs, bonus prizes, and free shipping. The company also provides Contest Insurance (prize indemnity coverage) for basketball, football, hockey, soccer, fishing, hunting, and promotional contests, plus complementary Sweepstakes Management, Sweepstakes Insurance, Compliance Services, Online Sweepstakes, Charitable Fundraising guidance, and Signs & Banners production. Services are sold directly to B2B customers such as golf courses, country clubs, automotive dealers and manufacturers, sports teams and arenas, consumer brands, and nonprofits.

Product overview

TSI Sports, Inc. operates as an insurance and promotional services provider offering a portfolio of related products. The core offering is Hole-in-One Insurance for golf tournaments, which can be bundled with Contest Insurance covering basketball, football, hockey, soccer, fishing, hunting, and promotional contests. The company provides complementary services including Signs & Banners printing, Compliance Services, Sweepstakes Management, Sweepstakes Insurance, Online Sweepstakes, and Charitable Fundraising guidance. These products work together as an integrated solution for event organizers seeking prize coverage, regulatory compliance, and event materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Hole-in-One Insurance Prize indemnity insurance that covers the cost of the prize if a participant makes a hole-in-one during a golf tournament. Packages start at $200, with pricing determined by number of players, yardage of the hole, and prize value, and include free signage and bonus prizes. Sold directly to golf courses, country clubs, and tournament organizers.
• Contest Insurance Prize indemnity insurance covering basketball, football, hockey, soccer, fishing, hunting, and other promotional contests so organizers can offer high-value prizes without absorbing the financial risk. Sold to event organizers, sports teams, and automotive and brand marketers.
• Signs & Banners In-house graphics and printing service that produces vinyl banners, table drapes, door decals, posters, flyers, and other promotional materials for tournaments and events. Sold to event organizers and tournament sponsors, with free shipping on standard orders and rush overnight turnaround.
• Compliance Services End-to-end regulatory compliance services for sweepstakes and contests, covering federal and state requirements, bonding, and legal indemnification. Sold to brands, agencies, and nonprofits running promotional campaigns.
• Sweepstakes Management Full-service sweepstakes administration including rules development, state registration, random drawing with audit trail, winner certification, prize fulfillment, and IRS Form 1099 issuance. Sold to brands, agencies, sports teams, and nonprofits running promotional campaigns.
• Sweepstakes Insurance

Quantifiable outcome

• Instant coverage availability prior to event start
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• BMW USA (BMW USA Center Program)coreGTM or Marketing PartnerTSI Sports manages the BMW USA Center Program for hole-in-one insurance and promotional contest services, providing automotive dealers with coverage for showroom and event promotions.
• General Motors (GM Co-op iMR Program)coreGTM or Marketing PartnerTSI Sports operates the Turnkey GM Co-op iMR Program, providing General Motors dealers with promotional insurance and hole-in-one coverage through manufacturer co-op marketing arrangements.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Markel Specialty Insurance: Major specialty insurance carrier covering sports, leisure, and entertainment risks; not a hole-in-one specialist but underwrites similar contest and event liability exposures at scale.
• K&K Insurance Group: Large specialty insurer providing event, sports, and entertainment insurance; broader portfolio than TSI but overlaps on contest and event coverage for sports teams and promoters.

Emerging players

• Woobox: Digital sweepstakes and promotional contest platform offering entry-form, random-drawing, and compliance tooling; competing for the online sweepstakes administration portion of TSI's bundle.
• ShortStack: Sweepstakes and contest management SaaS platform used by brands for online promotions; addresses the same customer need (compliance + administration) as TSI but via self-serve digital tooling.

Direct peers

• Hole In One International: One of the longest-standing direct competitors in the hole-in-one insurance space, offering prize indemnity coverage for golf tournaments with a similar bundled signage and bonus prize model.
• EZLinks Golf (formerly Hole-In-One.com): Adjacent golf-industry platform providing tee-time and tournament management software; overlaps with TSI on golf tournament operations and could be a digital-channel competitor or partner.
• PrizeGuard: Contest and prize indemnity insurer covering sports, gaming, and promotional contests including putting, half-court shots, and dart promotions; comparable underwriting expertise for performance-based promotions.
• National Hole-in-One Association: Pioneering hole-in-one insurance provider serving golf tournaments with bundled prize coverage and event signage, comparable B2B go-to-market focused on tournament organizers and sponsors.
• Inside Promotions: Promotional contest and sweepstakes management agency offering compliance, prize fulfillment, and bonded prize coverage; comparable vertical and service overlap with TSI's contest insurance and sweepstakes administration.
• Worldwide Hole-N-One: Direct competitor specializing in hole-in-one prize insurance with bundled tournament signage, comparable product offering and target market (golf courses, charity tournaments, auto dealers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tsi-sports-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TSI Sports, Inc.