Tugo Travel

Name

Tugo Travel

Legal name

Công ty CP Dịch vụ Du Lịch và Thương Mại Tugo

Website

https://tugo.com.vn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outbound Travel Agency Services

NAICS

Tour Operators (561520)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Outbound tour packages
• Guided group tours
• Visa processing services
• Travel agency services
• International leisure travel

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tour Packages: Complete travel packages including flights, accommodation, visa processing, guided tours, meals, and travel insurance. Revenue from package pricing minus operator costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Tugo Travel is a Vietnamese travel agency that organizes guided international and domestic tour packages to destinations in Asia (Korea, Japan, China, Taiwan), Europe, Australia, and North America (USA, Canada), plus cruise packages. Each tour package bundles flights, 3-5 star accommodation, visa processing, guided tours, meals, and travel insurance into a single priced product. The company supplements its tour portfolio with ancillary services including standalone flight tickets, hotel bookings, visa application assistance, travel SIMs, airport services, a premium VVIP membership card, and the TugoCare customer protection program.

Product overview

Tugo Travel operates as a travel agency offering a comprehensive portfolio of tour packages and travel services. The core product consists of organized guided tours to international destinations (Europe, USA/Canada, Australia, Asia) and domestic Vietnam tours, complemented by cruise packages. The service portfolio includes visa processing assistance, hotel bookings, flight ticket reservations, travel SIM cards, airport services, and the TugoCare customer protection program. The company positions itself as a premium travel operator with a 5-star service standard, serving over 10,000 customers to Korea and 8,000 to Japan. Partnerships with airlines (Vietnam Airlines, Air China, Turkish Airlines, Japan Airlines, T'way Air) and travel organizations (VITA, ASTA, PATA, JATA, KTO) support the tour offerings.

Differentiator

Problem solved

Functional benefit

Brands

• TugoCare: A comprehensive customer care policy offering visa approval guarantee, 100% fee refund if visa is rejected, and flexible tour change/cancellation options.

Products and services

• Tour Châu Âu (Europe Tours) Guided tour packages to European destinations including France, Switzerland, Italy, Nordic countries (Denmark, Sweden, Finland, Norway), and Turkey. Available as single-country or multi-country combination itineraries. Includes flights, accommodation, visa, guided tours, meals, and travel insurance. Target buyer: Vietnamese leisure travelers seeking European travel experiences.
• Tour Ốc (Australia Tours) Guided tour packages to Australia including Sydney, Melbourne, and combined Sydney-Melbourne itineraries. Features 5-star airline service. Target buyer: Vietnamese leisure travelers seeking Australia travel experiences.
• Tour Châu Á (Asia Tours) Comprehensive Asian tour packages covering Japan (with seasonal variants), South Korea (with seasonal variants), China, Taiwan, and combined Japan-Korea itineraries. Features multiple airlines including T'way Air and seasonal cherry blossom experiences. Target buyer: Vietnamese leisure travelers seeking Asia travel experiences.
• Tour trong nước (Domestic Vietnam Tours) Domestic Vietnam tour packages including Combo Free & Easy bundles and organized tours by land or air. Destinations include Northern region, Central region, and Phú Quốc. Target buyer: Vietnamese residents seeking domestic travel experiences.
• Du thuyền (Cruise Tours) Cruise tour packages including inter-route cruises, Elite Of Saigon cruises, and private charter cruises. Target buyer: Vietnamese leisure travelers seeking cruise experiences.
• Mỹ - Canada Tours (USA and Canada Tours) North American tour packages covering West Coast USA (San Diego, Las Vegas, Grand Canyon, Los Angeles, Hollywood), Eastern Canada (Toronto, Niagara Falls, Ottawa, Montreal, Quebec), and Western Canada (Vancouver, Victoria, Whistler). Features Japan Airlines and other 5-star carriers. Target buyer: Vietnamese leisure travelers seeking North American travel experiences.
• Xin Visa đi chơi xa (Visa Application Services) Standalone visa application assistance services for international travel including Northeast Asia, USA, Australia, and European visas. Offers visa application support with claimed high approval rates. Target buyer: Vietnamese travelers needing visa processing for destinations including the US, Australia, and Europe.
• TugoCare Customer Protection Program Comprehensive customer care policy featuring visa approval guarantee, 100% fee refund if a visa is rejected, and flexible tour date changes or cancellations. Provides peace of mind for travelers with full customer protection. Bundled with tour packages.
• Khách sạn (Hotel Booking) Hotel reservation service for domestic and international accommodations. Partners with AEON Mall Japan and Centrair Chubu International Airport. Target buyer: travelers needing accommodation-only bookings.
• Vé Máy Bay (Flight Tickets) Standalone airline ticket booking service for domestic and international flights. Partners include Vietnam Airlines, Air China, Turkish Airlines, Japan Airlines, T'way Air, and other carriers. Target buyer: travelers needing flight-only bookings.
• SIM Du Lịch (Travel SIM) International travel SIM card service providing connectivity during overseas travel. Target buyer: international travelers needing mobile data access.
• Thẻ VVIP (VVIP Premium Membership Card) Premium membership card offering exclusive benefits and privileges for frequent travelers. Target buyer: frequent Vietnamese travelers seeking premium benefits.
• Dịch vụ sân bay (Airport Services) Airport assistance services including ground handling and airport transfers. Target buyer: travelers needing airport meet-and-greet or ground transportation support.
• Kiểm tra booking (Booking Verification) Online booking verification and tracking tool for customers to check their reservation status. Target buyer: existing customers checking their tour bookings.

Quantifiable outcome

• Over 10,000 customers served for Korea tours
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Vietnam AirlinescoreStrategic or Co-development PartnerStrategic airline partner. Tugo consistently ranks in Top 3 of Vietnam Airlines ticket sales since 2019. Provides preferential pricing and priority booking for tour packages.
• Air ChinacoreStrategic or Co-development PartnerStrategic airline partner. Tugo ranks Top 1 in Air China ticket sales since 2019. Preferred pricing and booking priority for China and Europe routes.
• Korean Tourism Organization (KTO)coreGTM or Marketing PartnerOfficial partner of Korea Tourism Organization for Vietnam. Collaborates on promotional programs for Korean tourism. Ranks #1 in visa application approvals for 3 consecutive years.
• Centrair Chubu International Airport (Japan)coreStrategic or Co-development PartnerStrategic partnership for Japan tourism. Centrair Chubu is a major gateway for tours to Japan.
• Aeon Mall JapanminorGTM or Marketing PartnerShopping and retail partnership for Japan tours. Provides shopping experiences and potentially exclusive offers for Tugo customers.
• Vietnam Tourism Association (VITA)minorOthersMember of Vietnam Tourism Association, a leading tourism industry organization.
• American Society of Travel Advisors (ASTA)minorOthersMember of American Society of Travel Advisors, international tourism industry association.
• Pacific Asia Travel Association (PATA)minorOthersMember of Pacific Asia Travel Association, regional tourism development organization.
• Japan Association of Travel Agents (JATA)minorOthersMember of Japan Association of Travel Agents, international tourism industry association.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Agoda: Asia-focused online travel booking platform owned by Booking Holdings with significant market share in Vietnam. Overlaps with Tugo's hotel and flight booking services, particularly for outbound travel.
• Booking.com: Global online travel platform with strong presence in Vietnam. Competes with Tugo on accommodation and tour bookings for Vietnamese travelers, though lacks Tugo's bundled tour package focus.
• Trip.com Group: Global online travel agency with extensive Asia-Pacific operations including Vietnam. Competes with Tugo at a broader portfolio level, offering flights, hotels, and tours that overlap with Tugo's package offerings.

Direct peers

• Vietravel: Vietnam's largest tour operator with extensive international and domestic tour offerings to Asia, Europe, and the Americas. Directly competes with Tugo in outbound tour packages from Vietnam, particularly for premium destinations like Korea, Japan, and Europe.
• Traveloka: Leading Southeast Asian online travel platform with significant operations in Vietnam offering flights, hotels, and tour packages. Competes with Tugo for Vietnamese outbound travelers through digital channels and competitive pricing.
• Fiditour: Vietnamese tour operator with strong presence in outbound tours to Korea, Japan, Taiwan, and Europe. Direct competitor to Tugo serving similar Vietnamese middle-class leisure travelers with multi-day package tours.
• Luxury Travel Vietnam: Vietnamese boutique tour operator specializing in premium outbound tours to Europe, Asia, and Oceania. Direct competitor to Tugo in the higher-end segment of Vietnamese outbound travel with similar destination mix.
• Saigontourist: State-affiliated Vietnamese tour operator offering outbound tour packages to Asia, Europe, and North America. Direct competitor to Tugo in the Vietnamese outbound tour market with similar destination portfolios and customer segments.
• Klook: Asia-focused online travel activities and tour booking platform with strong Vietnam presence. Competes with Tugo in tour and activity bookings for Vietnamese travelers, particularly for Asia-Pacific destinations.
• BenThanh Tourist: Ho Chi Minh City-based Vietnamese tour operator offering outbound tours to Korea, Japan, Europe, and other premium destinations. Directly competes with Tugo in the same geography and overlapping customer base of Vietnamese leisure travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tugo.com.vn
• LinkedInlinkedin.com/company/tugo-travel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tugo Travel