Tume Active Wear
Tume Activewear is a privately held, direct-to-consumer women's activewear brand selling fitness apparel and athleisure worldwide through its Shopify storefront, organized around Seamless, SuperSculpt, and UltraSoft technology collections.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tume Active Wear does
Tume Activewear is a privately held, direct-to-consumer women's activewear brand operating a Shopify-based e-commerce storefront at tumeactive.com. The company designs and sells fitness apparel and athleisure including sports bras, leggings, shorts, tops, tank tops, jackets, jumpsuits, and accessories, organized into named collections: the Seamless line (with SeamlessFlow, SeamlessUltimate, and SeamlessAir sub-lines) built around seamless knitting construction, the SuperSculpt line featuring body-sculpting compression fabric, and the UltraSoft / Hybrid Move lines emphasizing softness and comfort. The company employs 9 people and ships to over 100 countries with localized currency and country selection, supporting payment via credit card, bank transfer, and e-wallet.
The business model is unit-based direct e-commerce sales at price points ranging from approximately $14 for accessories to $84 for bodysuits, with periodic sale discounts of 20–60%. Marketing is conducted through organic social channels (Instagram, TikTok, Facebook) and an email newsletter offering 10% off a first order, with no paid media, wholesale, or marketplace distribution disclosed. No institutional funding rounds, parent companies, M&A activity, patents, awards, or named enterprise customers are evidenced in the available data, indicating an independently operated, bootstrapped micro-brand. Revenue, headcount trends, founding date, and ownership structure are undisclosed.
Tume Active Wear firmographics
Firmographics- Name
- Tume Active Wear
- Legal name
- Tume Activewear
- Website
- https://tumeactivewear.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tume Activewear is a privately held, direct-to-consumer women's activewear brand selling fitness apparel and athleisure worldwide through its Shopify storefront, organized around Seamless, SuperSculpt, and UltraSoft technology collections.
- Ownership category
- akta.pro rank
Tume Active Wear industry classification
Industry- Product category
- Women's Activewear
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Activewear & Training Apparel (CRAAAEAA)
- akta.pro secondary industries
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Athletic / Performance & Activewear Brands (CRAAAAAD)
Keywords
Tume Active Wear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Tume Activewear generates revenue through direct-to-consumer e-commerce sales of women's activewear and fitness apparel. Customers purchase individual items at listed prices through the Shopify-based online storefront. The business model is transaction-based with one-time purchases, though the brand offers multiple product lines and occasional discounts to drive repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based pricing for individual products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Tume Active Wear product offering
Product offeringCore offering
Tume Activewear is a direct-to-consumer brand that designs and sells women's activewear and fitness fashion, including sports bras, leggings, shorts, tops, bodysuits, jackets, jumpsuits, and accessories. Products are organized into technology-led collections such as the Seamless collection (SeamlessFlow, SeamlessUltimate, SeamlessAir), the SuperSculpt body-shaping line, and the UltraSoft comfort line, and are sold exclusively through its own Shopify-powered online storefront with worldwide shipping.
Product overview
Tume Active Wear operates a direct-to-consumer e-commerce platform selling women's activewear and fitness fashion. The product portfolio is organized into distinct collections: the Seamless collection (SeamlessFlow, SeamlessUltimate, SeamlessAir) offering seamless constructed workout apparel; the SuperSculpt collection providing body-sculpting activewear including bodysuits, leggings, capris, shorts, and tops; and lifestyle collections featuring everyday activewear like t-shirts, tank tops, jackets, jumpsuits, and accessories. The company sells primarily through its Shopify-powered online store with worldwide shipping and multiple payment options.
Differentiator
Problem solved
Functional benefit
Brands
- SuperSculpt: Product line featuring shaping and sculpting activewear including bodysuits, leggings, sports bras, and accessories.
- Seamless
- Hybrid Move
Products and services
- Seamless Collection
Companies that use Tume Active Wear
Customer profileSegments1 record
Ideal customer profiles1 record
Tume Active Wear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tume Active Wear partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Tume Active Wear competitors and assessment
Company assessmentDirect peers
- Alo Yoga: Alo Yoga is a premium women's activewear and athleisure brand selling direct-to-consumer with worldwide shipping. Its product mix (seamless, sculpting, lifestyle) and emphasis on fashion-forward gym wear closely overlap Tume's Seamless and SuperSculpt collections, even though Alo operates at materially larger scale.
- Outdoor Voices: Outdoor Voices is a digitally native women's activewear brand built around recreational and studio fitness. It shares Tume's DTC-first, social-driven, women's-only positioning and community-led marketing model, although it is more established and has broader recognition.
- Gymshark: Gymshark is a UK-founded direct-to-consumer activewear brand selling globally through its own website. While historically broader in gender, it has expanded heavily into women's activewear (sports bras, leggings, seamless lines) and operates the same Shopify-led, social-first DTC model as Tume, making it the most comparable peer.
- Carbon38: Carbon38 is a women's activewear and athleisure marketplace and DTC brand curating premium fitness labels. It targets the same style-conscious female fitness consumer and overlaps with Tume's marketing positioning, even though it also acts as a multi-brand retailer.
- Sweaty Betty: Sweaty Betty is a women's activewear brand offering sports bras, leggings, and athleisure through DTC and select retail. The brand competes directly with Tume in the women's gym/fitness fashion segment and targets a similar style-meets-performance buyer.
- P.E Nation: P.E Nation is a fashion-forward women's activewear and athleisure brand selling globally through DTC. Its lifestyle-oriented, premium-priced model and emphasis on style-performance hybrid apparel make it a close comparable to Tume's positioning.
- Year of Ours: Year of Ours is a smaller, women-focused activewear label selling sports bras, leggings, and bodysuits via DTC. Its product mix and target customer (style-conscious women seeking functional gym wear) are directly comparable to Tume, and it operates at a similar scale.
Broad incumbents
- Lululemon: Lululemon is the dominant global premium women's activewear brand with retail, DTC, and men/women lines. While far larger and broader, it sets the design, pricing, and technology benchmark that Tume's Seamless and SuperSculpt collections are positioned against.
- Athleta: Athleta (a Gap Inc. brand) is a women's activewear and athleisure retailer selling through DTC and physical stores. It competes for the same women's performance-and-lifestyle customer as Tume, though at a significantly larger scale and broader price range.
- Adidas (Women's Activewear): Adidas competes in women's activewear and athleisure through its DTC site and global retail footprint. While far broader, it competes for the same global fitness-fashion consumer and frequently runs overlapping product lines (seamless, training, lifestyle).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Tume Active Wear social profiles
Digital presenceTume Active Wear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tume Active Wear leadership team
Management profileNumber of profiles
Tume Active Wear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tume Active Wear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tume Active Wear
What does Tume Active Wear do?
Tume Activewear is a direct-to-consumer brand that designs and sells women's activewear and fitness fashion, including sports bras, leggings, shorts, tops, bodysuits, jackets, jumpsuits, and accessories. Products are organized into technology-led collections such as the Seamless collection (SeamlessFlow, SeamlessUltimate, SeamlessAir), the SuperSculpt body-shaping line, and the UltraSoft comfort line, and are sold exclusively through its own Shopify-powered online storefront with worldwide shipping.
Is Tume Active Wear a public or private company?
Tume Active Wear is a private company. It is classified as unknown and is currently operating.
When was Tume Active Wear founded?
Tume Active Wear was founded in -1. It employs 1 to 10 people.
How does Tume Active Wear make money?
One revenue line is on record: direct Product Sales.
Who are Tume Active Wear's main competitors?
Direct peers on record are Alo Yoga, Outdoor Voices, Gymshark, Carbon38, Sweaty Betty, P.E Nation and Year of Ours. Broad incumbents are Lululemon, Athleta and Adidas (Women's Activewear).
Does Tume Active Wear have an API?
No public API is recorded for Tume Active Wear.
What industry is Tume Active Wear in?
Tume Active Wear's product category is Women's Activewear. Its primary akta.pro industry code is CRAAAEAA, Activewear & Training Apparel, with a secondary code of CRAAABAL, Outdoor & Active Lifestyle Apparel Retail. Its NAICS code is 4581 and its SIC code is 5600.