What Tunes Festivals does

Tunes Festivals (legally Tunes in the Dunes Ltd) is a privately held UK-based independent live music event operator that organizes a portfolio of outdoor and beach festivals across the South West of England and Wales. The company runs twelve or more distinct festival brands including flagship property Tunes in the Dunes on Perranporth Beach, Tunes in the Park at Port Eliot Estate, Tunes on the Bay at Swansea Bay, Tunes in the Castle at Powderham Castle, Tunes on the Sands at Blackpool Sands, Wild Gardens Festival, Hootenanny Fayre, Pentunes Festival, Tunes on the Shore, and Tunes at the Coliseum. It targets a horizontal customer segment of families and general public attendees seeking unique outdoor entertainment experiences at distinctive coastal and countryside venues.

The company generates revenue primarily through ticket sales distributed via its own website and the Ticket Tailor partner platform, supplemented by sponsorship deals with beverage and lifestyle brands (current sponsors include Corona, Korev, 8track, and Thatchers; past sponsors include O'Neill, Tarquins, Estrella, San Miguel, and DMF). It owns and operates The Watering Hole — described as the UK's only bar on a beach — at Perranporth Beach, which provides year-round food, drink, and live music revenue. Venue partnerships with Marble Factory Bristol (home to Motion club, voted DJ Mag's 11th best club in the world) and Exeter Great Hall extend access into high-profile urban and university venues.

Despite operating more than a dozen festival properties, the business is extremely lean with only 7 disclosed employees, leveraging venue partners and ticketing platforms to scale event production. The go-to-market motion is event-driven, relying on Instagram, the company website, partner brand channels, and earned media coverage (including Festival Insights and Cornwall Live) to drive ticket sales. No technology platform, mobile app, API, or proprietary technical infrastructure is disclosed beyond standard WordPress-based websites and the third-party Ticket Tailor ticketing integration.

Name

Tunes Festivals

Legal name

Tunes in the Dunes Ltd

Website

https://tunesfestivals.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tunes Festivals is a UK-based independent live music event operator that organizes a portfolio of beach and outdoor music festivals across South West England and Wales, serving families and the general public through ticket sales and beverage brand sponsorships.

Ownership category

akta.pro rank

Product category

Live Music Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Concerts & Music Festivals (THAJAFAA), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live music festivals
• Outdoor event management
• Festival ticketing services
• Beach concert events
• Music event promotion

Headquarters

HQ city

Perranporth

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from direct ticket sales for festival events including Tunes in the Dunes, Tunes in the Park, Tunes on the Bay, and other festival properties. Tickets are sold through the company website and partner ticketing platforms.
2. Sponsorship: Sponsorship revenue from beverage and lifestyle brands including Corona, Korev, 8track, Thatchers (current sponsors) and O'Neill, Tarquins, Estrella, San Miguel, DMF (past sponsors).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tunes Festivals organizes, produces, and sells tickets to a portfolio of live music festivals held at coastal and countryside venues across South West England and Wales, including beach festivals in Cornwall and Devon, estate and castle festivals, and a year-round live music and bar venue. The company also derives sponsorship revenue from beverage and lifestyle brands sponsoring the events.

Product overview

Tunes Festivals is a portfolio of live music festival events and venues organized across the South West of England, primarily in Cornwall. The company operates a diverse range of beach and outdoor festival properties including Tunes in the Dunes (Perranporth Beach), Tunes in the Park (Port Eliot Estate), Tunes on the Bay (Swansea), Tunes in the Castle (Powderham Castle), Tunes on the Sands (Blackpool Sands), Wild Gardens Festival, Hootenanny Fayre, Pentunes Festival, Tunes on the Shore, and Tunes at the Coliseum. Additionally, the company owns and operates The Watering Hole venue (the UK's only beach bar) and partners with Marble Factory Bristol. Each festival offers unique live music experiences with major headline acts, food, camping, and entertainment at distinctive coastal and countryside locations.

Differentiator

Problem solved

Functional benefit

Brands

• Tunes in the Dunes: Three-day music festival on Perranporth Beach, Cornwall
• Tunes in the Park
• Tunes on the Bay
• Tunes on the Sands
• Tunes in the Castle
• Wild Gardens Festival
• Hootenanny Fayre
• Bands in the Sands
• Pentunes Festival
• Tunes on the Shore
• Tunes at the Coliseum
• Summer Sessions
• The Watering Hole

Products and services

• Tunes in the Dunes A three-day live music festival held on Perranporth Beach in Cornwall, featuring major international headline acts and aimed at general public and family attendees.
• Tunes in the Park A weekend family festival held at Port Eliot Estate in Cornwall during the August Bank Holiday, featuring live music and family entertainment.
• Tunes on the Bay A live music festival held on Swansea Bay, Wales, on the golden sands, with major headline acts aimed at regional audiences.
• Tunes in the Castle A festival set on the grounds of Powderham Castle in Exeter, featuring artists such as Status Quo, John Newman, and Clean Bandit.
• Tunes on the Sands A live music festival featuring major headline acts on Blackpool Sands beach in Devon, UK.
• Bands in the Sands A series of live music events on Perranporth Beach, Cornwall, with a sea view as backdrop.
• Summer Sessions with SkyBar Pop-up beach parties run in collaboration with Skybar at locations including St Agnes, delivering a beach club experience.
• Hootenanny Fayre A throwback-style festival held on the grounds of Port Eliot Estate, Cornwall.
• Wild Gardens Festival A festival in Port Eliot, Cornwall featuring international music acts.
• Pentunes Festival A beach festival located on Pentewan Beach, St Austell, Cornwall, next to Pentewan Sands holiday park.
• Tunes on the Shore A festival at Carlyon Bay, Cornwall, blending music, wellbeing, and adventure (May 23-25).
• Tunes at the Coliseum A festival at Carlyon Bay, Cornwall, blending music, wellbeing, and adventure (July 25-26).
• The Watering Hole The UK's only bar on a beach, located on Perranporth Beach in Cornwall, offering live music, food and drink year-round. The venue is owned by Tunes Festivals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered current, past, minor and core.

• CoronacurrentGTM or Marketing PartnerCurrent beverage sponsor for Tunes Festivals events. Corona brand appears in the current partners section of the company website alongside other lifestyle brands.
• KorevcurrentGTM or Marketing PartnerCurrent beverage/lager sponsor for Tunes Festivals events. Listed alongside Corona and other brands in the current partners section.
• 8trackcurrentGTM or Marketing PartnerCurrent partner brand for Tunes Festivals events. Listed as a current sponsor in the partners section.
• ThatcherscurrentGTM or Marketing PartnerCurrent beverage sponsor for Tunes Festivals events. Thatchers cider brand appears in the current partners section.
• O'NeillpastGTM or Marketing PartnerPast sponsor of Tunes Festivals events. Appears in the past partners section of the company website.
• TarquinspastGTM or Marketing PartnerPast beverage sponsor for Tunes Festivals events. Tarquins gin appears in the past partners section.
• EstrellapastGTM or Marketing PartnerPast beer sponsor for Tunes Festivals events. Estrella Damm lager appears in the past partners section.
• San MiguelpastGTM or Marketing PartnerPast beer sponsor for Tunes Festivals events. San Miguel beer appears in the past partners section.
• DMFpastGTM or Marketing PartnerPast partner/sponsor for Tunes Festivals events. Appears in the past partners section of the company website.
• Marble Factory BristolminorStrategic or Co-development PartnerVenue partnership with Motion club at Marble Factory in Bristol. The venue is listed as a partner venue and is described as being voted DJ Mag's 11th best club in the world and UK's best large club.
• The Watering HolecoreStrategic or Co-development PartnerOwned venue - The Watering Hole is described as 'Our very own' and is the UK's only bar on a beach, located on Perranporth beach in Cornwall offering live music, food and drink year-round.
• Exeter Great HallminorStrategic or Co-development PartnerVenue partnership with University of Exeter's Great Hall. With capacity for 1800, it has a long history of staging concerts by national and international music artists.
• SkybarminorStrategic or Co-development PartnerPartnership with Skybar to bring pop-up beach parties to stunning locations including St Agnes. Summer Sessions events are collaborative ventures.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• DF Concerts: DF Concerts is a Scotland-based independent festival and concert promoter that operates TRNSMT, Glasgow Summer Sessions, and other events. It is a comparable independent regional promoter with a multi-festival portfolio, similar size, and similar business model of stacking smaller properties under one operator.
• DHP Family: DHP Family is an independent UK promoter operating venues (including the Academy chain) and festivals such as Splendour and Dot to Dot. It is directly comparable as a mid-sized independent UK promoter with both venue and festival operations, similar to Tunes Festivals' The Watering Hole plus festival model.
• Crosstown Concerts: Crosstown Concerts is a UK regional festival and concert promoter, particularly active in the West Country including the Bristol area. It is a directly comparable regional UK promoter with overlapping geographic footprint (South West England) and similar mid-scale festival operations.
• Kendal Calling: Kendal Calling is an independent UK music festival held in the Lake District, organized by a small independent promoter. It is comparable as a regional UK festival with similar family-friendly positioning and similar scale of operation to Tunes Festivals' main properties.
• Coastline Festival: Coastline Festival is a UK coastal/beach-based music festival that, like Tunes in the Dunes, leverages a beachside venue for a distinctive festival experience. It is a directly comparable beach festival property competing for the same family-friendly outdoor festival audience in the UK.

Broad incumbents

• Superstruct Entertainment: Superstruct is a large European festival operator (owned by Providence Equity) running events including Sziget, Roskilde, and Sónar. It is comparable as a multi-festival portfolio operator but at a far larger scale and with international footprint, providing an analogue for the kind of roll-up Tunes Festivals could grow into.
• Festival Republic: Festival Republic is the UK's leading festival promoter, running Reading, Leeds, and Latitude. It is a direct peer in the UK music festival organization space, operating at national scale and competing with Tunes Festivals for UK headline acts and family-friendly festival audiences.
• Live Nation UK: Live Nation is the world's largest live entertainment promoter and operates festivals across the UK including Download, Wireless, and Reading & Leeds. It competes for talent bookings, sponsor relationships, and UK audiences with Tunes Festivals, but at vastly greater scale and portfolio breadth.

Emerging players

• Skybar Events: Skybar is a UK beach/pool events operator that partners with Tunes Festivals on Summer Sessions pop-up beach parties. While not a direct competitor, Skybar is a closely related peer operating in adjacent beachside event production in South West England.
• Black Deer Festival: Black Deer Festival is a UK country/ Americana festival held in Kent. While stylistically different, it is comparable as a mid-sized UK festival promoter targeting the family-friendly live music events space and competing for similar summer festival ticket buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tunesfestivals
• LinkedInlinkedin.com/company/tunes-festivals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tunes Festivals