Turn Left | LinkedIn Partners for Africa

What Turn Left | LinkedIn Partners for Africa does

Turn Left Media (Pty) Ltd, founded in 2016 and headquartered in Cape Town, South Africa, is a B2B marketing and platform-specialist services firm operating as LinkedIn's exclusive Gold Certified Partner in Sub-Saharan Africa — a status it has held for over 11 years. The company sells and implements LinkedIn's three product pillars in the region: Marketing Solutions (advertising management and campaign execution), Talent Solutions (Recruiter, Job Slots, AI Hiring Assistant, employer branding), and Learning (22,000+ course library with L&D implementation support). It is also a certified Meta Business Partner offering Facebook/Instagram advertising services, and most recently became the exclusive in-market partner for adtech platform Logan.ai to deliver cookieless, omnichannel advertising across mobile, CTV, gaming, audio, DOOH, and in-game environments.

The firm's core technology stack is not proprietary — it is built on top of LinkedIn, Meta, and Logan.ai platforms, with Turn Left contributing campaign management expertise, local billing infrastructure, training programs, and proprietary engagement frameworks for the African market. Revenue is generated through a mix of managed advertising services (LinkedIn, Meta, Logan), subscription/resale of LinkedIn Talent and Learning products, professional services (digital strategy, creative, media planning, training, executive branding), and channel/reseller margins on partner platforms. Pricing is quote-based and negotiated individually with enterprise clients; no public tiers are disclosed.

Turn Left targets enterprise B2B companies across Africa — evidenced by named clients including MTN South Africa, Sasol, Shoprite Group, Mercedes-Benz, Volkswagen, Coca-Cola, Heineken, Nedbank, Standard Bank, ABSA, Old Mutual, Audi, DSV, Bureau Veritas, Vitality Global, and Rand Merchant Bank — with secondary personas in HR/talent leadership and executive leaders seeking personal branding. Geographic coverage is Sub-Saharan Africa with delivery concentrated from Cape Town offices. The firm is founder-led (Managing Director Marius Greeff, co-founder John), privately held with no external institutional investment, and operates with approximately 28 employees.

Name

Turn Left | LinkedIn Partners for Africa

Legal name

Turn Left Media (Pty) Ltd

Website

https://turnleft.bz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Turn Left is a Cape Town-based B2B services firm and LinkedIn's exclusive Gold Certified Partner in Sub-Saharan Africa, offering managed LinkedIn, Meta, and Logan.ai advertising, talent acquisition, learning, and executive branding services to enterprise clients across Africa.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Employment Agencies (7361)

akta.pro primary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• B2B marketing services
• LinkedIn advertising partner
• Talent acquisition solutions
• Digital marketing agency
• B2B training consultancy

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. LinkedIn Marketing Services: Revenue from LinkedIn advertising management, campaign execution, and marketing services across Sub-Saharan Africa as LinkedIn's Gold Partner.
2. LinkedIn Talent Solutions: Fees from LinkedIn Talent Solutions implementation, including access to Recruiter, Job Slots, and AI Hiring Assistant for enterprise hiring.
3. LinkedIn Learning: Subscription-based access to LinkedIn Learning's course library with strategic implementation support for workforce development.
4. B2B Marketing Services: Full-service B2B marketing including digital strategy, media planning and buying, creative development, campaign management, and analytics.
5. Logan Advertising Platform: Omnichannel advertising across mobile, video, CTV, gaming, audio, DOOH, and in-game environments through Logan.ai partnership.
6. Training and Consulting: Specialist LinkedIn and B2B training programs, executive branding workshops, and social media training consultancy services.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Turn Left operates as LinkedIn's Gold Certified Partner in Sub-Saharan Africa, delivering B2B marketing services, LinkedIn marketing/talent/learning solutions, specialist training, executive personal branding, Meta advertising, and Logan.ai cookieless omnichannel advertising to enterprise clients across Africa. The company combines platform expertise with local market knowledge, offering campaign execution, billing solutions, training programs, and strategic consulting as a bridge between global platforms and African enterprises.

Product overview

Turn Left is a B2B services firm operating as LinkedIn's Gold Certified Partner in Sub-Saharan Africa. Its portfolio spans LinkedIn Solutions (encompassing LinkedIn Talent Solutions and LinkedIn Learning), B2B Marketing, Specialist LinkedIn & B2B Training, Executive & Employee Personal Branding, Meta Advertising, and Logan (omnichannel advertising in partnership with Logan.ai). The company functions as a platform specialist and certified partner rather than a software vendor, offering expertise-led services, training, and media buying across LinkedIn, Meta, and emerging platforms. Turn Left also provides local billing solutions, custom training programs, and campaign management as a bridge between global platforms and African market needs.

Differentiator

Problem solved

Functional benefit

Brands

• Turn Left: B2B marketing, LinkedIn expertise, talent solutions, and learning solutions for Sub-Saharan Africa.
• Logan

Products and services

• LinkedIn Solutions Turn Left's flagship offering as LinkedIn's Gold Certified Partner in Sub-Saharan Africa, providing LinkedIn marketing, talent acquisition, and learning solutions backed by exclusive insights, reporting, billing solutions, and local training for enterprise clients.

Quantifiable outcome

• 40% reduction in time-to-hire with intelligent candidate suggestions
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• LinkedIncoreStrategic or Co-development PartnerTurn Left is LinkedIn's Gold Certified Partner in Sub-Saharan Africa, offering exclusive insights, billing solutions, new product launch information, training, and workshop sessions. As the exclusive partner on the ground in Africa for 11 years across talent and marketing, they provide unparalleled expertise in anything to do with LinkedIn.
• Logan.aiflagshipStrategic or Co-development PartnerTurn Left announced partnership with global adtech platform Logan.ai, bringing AI-powered, cookieless advertising solutions to agencies and brands across Africa. Turn Left acts as the exclusive in-market partner, supporting agencies with local expertise, strategic guidance, and hands-on campaign execution. Logan.ai has global footprint across 26 countries with 65,000+ campaigns delivered.
• MetacoreChannel Partner/ Reseller/ DistributorTurn Left is a proud certified Meta Business Partner with over a decade of collaboration with Meta. They help clients connect and engage with audiences across the Meta suite of products, offering comprehensive support in billing, campaign management, strategy, and insights for various brands across the continent.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Others

• Hootsuite: Global social media management platform with partner and training ecosystem. Related to Turn Left's social media training and platform-enablement services rather than a direct competitor, but competes for the same enterprise social media budgets.

Direct peers

• Rogerwilco: Cape Town-based integrated digital marketing agency offering SEO, content, media, and social services. Comparable as an independent South African agency competing for the same enterprise digital marketing budgets.
• Hellocomputer: Cape Town-headquartered digital agency specializing in media, creative, and social marketing. Directly comparable as a similarly-positioned South African digital specialist serving enterprise clients across multiple platforms.
• Machine_: Independent Cape Town-based creative and digital agency serving enterprise B2B and B2C clients across Africa. Comparable as a similarly-sized South African independent competing for enterprise marketing and digital mandates.
• Boom Social: Johannesburg-based social media marketing agency specializing in B2B and B2C social campaigns. Comparable as a South African specialist agency focused on social media, a category adjacent to Turn Left's LinkedIn specialization.

Broad incumbents

• Publicis Groupe Africa: Global communications group with African operations spanning media, creative, and digital marketing. Comparable as an alternative enterprise marketing partner for the same multinational clients operating in Sub-Saharan Africa.
• FCB Africa: Global creative network with African operations providing integrated advertising and digital marketing. Competes with Turn Left for enterprise clients but offers broader creative production capabilities.
• Dentsu Africa: Global advertising network with established African operations offering integrated media, creative, and digital marketing services. Directly comparable as a competing channel for enterprise B2B marketing budgets across Sub-Saharan Africa, though Turn Left specializes narrowly where Dentsu operates broadly.
• Ogilvy Africa: WPP-owned global agency with deep presence in South Africa providing brand strategy, advertising, and digital marketing. Competes with Turn Left for the same enterprise client roster (MTN, Sasol, Shoprite) but offers full-service creative capabilities beyond LinkedIn specialization.
• VMLY&R Africa: WPP global agency with African operations focused on brand experience, digital, and social marketing. Competes for enterprise marketing briefs with broader creative and CX capabilities than Turn Left's LinkedIn-centric offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/turnleftmedia
• YouTubeyoutube.com/channel/UChZ-RLixbBW5FELwrtYu_HQ
• LinkedInlinkedin.com/company/turnleft
• Instagraminstagram.com/turnleft_life

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turn Left | LinkedIn Partners for Africa