What Turtleback Golf Course & Event Center does

Turtleback Golf Course & Event Center operates an 18-hole championship golf facility in Rice Lake, Wisconsin, alongside a multi-purpose event and hospitality complex on a single site. The core product is a par-71 course with five tee options (up to 6,646 yards from the Black tees) that is fully paved for power cart use and is independently ranked in the top 200 facilities in North America with a 4.5-star Golf Digest rating. Turtleback Professional Austin Swoboda and PGA Teaching Professional Harvey Ott deliver private instruction and run a structured junior golf program alongside Rice Lake Head Golf Coach Tom Germanson.

The company operates a diversified revenue model that bundles daily-fee golf, annual memberships ($500-$3,000), a fully-stocked Pro Shop carrying major brands, the Greenside Table full-service restaurant and bar, and three event venues (Fireplace Room up to 60 guests, Silver Sage Room up to 130, Prairie Ballroom up to 250) supported by full-service catering, a bridal and groom suite, and an Events Director. Tee times are booked through Club Prophet Systems and by phone, while events are coordinated directly through an Events Director and an Outing Coordinator. Ancillary recurring lines include locker rentals ($250/season from the newly renovated 2025 locker rooms), private lessons, and four seasonal leagues — Senior AARP, 18-Hole Men's Day, 5:30 Men's, and 9-Hole Ladies.

Go-to-market is direct-to-consumer, primarily regional, and seasonal. Memberships are sold directly with an Early Commitment Package designed to pull forward cash; leagues and tournament/outings drive repeat utilization; and a preferred-vendor ecosystem (planning, photography, floral, lodging) extends reach into the wedding and corporate event market. The facility is privately held, with no disclosed parent company, funding, or ownership structure beyond the on-site management team.

Name

Turtleback Golf Course & Event Center

Legal name

Turtleback Golf Course

Website

https://turtlebackgolf.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Turtleback Golf Course & Event Center operates a privately held 18-hole championship golf course and multi-venue event center in Rice Lake, Wisconsin, serving regional golfers, members, leagues, and wedding and corporate event clients through on-site dining, instruction, and a pro shop.

Ownership category

akta.pro rank

Product category

Golf Course & Event Venue

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Public golf courses
• Golf memberships
• Event venue rentals
• Wedding event hosting
• Golf instruction

Headquarters

HQ city

Rice Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Greens Fees: Revenue from daily golf fees for 9-hole and 18-hole play, with walking and riding (cart) options. Senior, junior, twilight, and replay rates available. In-season and fall rates vary.
2. Golf Memberships: Annual memberships including Individual, Couple, Family add-ons, Junior, Young Adult, and Turtleback Card. Membership provides unrestricted tee times and benefits such as Pro Shop discounts and Greenside Table credit.
3. Pro Shop Sales: Sales of golf equipment, apparel, cigars, and accessories. Brands include Taylormade, Titleist, Callaway, Ping, FootJoy, Adidas, Under Armour.
4. Restaurant & Bar (Greenside Table): Full-service restaurant and bar offering craft cocktails, tap beer, indoor/outdoor dining. Weekly specials include Friday Fish Fry and Saturday Prime Rib. Private dining room 'The Den' available for up to 12 guests.
5. Event Venue Rental: Room rentals for weddings, corporate events, showers, and fundraisers. Three venues: Fireplace Room (60 guests), Silver Sage Room (130 guests), Prairie Ballroom (250 guests). Full-service catering and bar included.
6. Golf Instruction: Private lessons from Turtleback Professional Austin Swoboda and PGA Teaching Professional Harvey Ott. Topics include driving, iron play, short game, putting, and on-course instruction. Group sessions available.
7. Locker Rentals: Locker rentals at newly renovated locker rooms for the 2026 season at $250 per locker.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Turtleback Golf Course & Event Center operates an 18-hole championship golf course open to the public for daily play, league participation, and instruction, along with annual golf memberships. The venue also provides a full-service restaurant (Greenside Table), an on-site pro shop selling equipment and apparel, and multiple event spaces (Fireplace Room, Silver Sage Room, Prairie Ballroom) hosting weddings, corporate events, and other private functions.

Product overview

Turtleback Golf Course & Event Center is a golf resort and event venue offering a comprehensive portfolio of services centered around its 18-hole championship golf course. The core offering includes daily golf play, annual memberships, and a fully-stocked pro shop. The venue extends its portfolio with Greenside Table restaurant, multiple event venues (Fireplace Room, Silver Sage Room, Prairie Ballroom) for weddings and corporate events, and a newly renovated bridal suite. Golf instruction is available through private lessons from PGA professionals. Seasonal golf leagues (Men's Day League, Senior AARP League, 5:30 Men's League, 9-Hole Ladies League) and a Junior Golf Program round out the recreational offerings. The facility positions itself as a premium regional destination rated in the top 200 facilities in North America.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole championship par-71 golf course in Rice Lake, WI, rated in the top 200 facilities in North America and 4.5 stars by Golf Digest Magazine, with 100% paved cart paths and five tee options (Black, Blue, White, Gold, Red) accommodating all skill levels. Open to the public for daily play.
• Annual Golf Memberships Annual membership program offering unrestricted tee times and Pro Shop/Greenside Table benefits. Tiers include Individual ($1,700-$2,250), Couple ($2,100-$3,000), Junior age 17 and under ($500-$650), Young Adult 18-24 ($600-$1,000), add-on children/young adults, and a non-transferable Turtleback Card ($680), with an Early Commitment Package ($2,600) for paid-in-full-by-December-15 sign-ups.
• Daily Greens Fees Public pay-as-you-go daily play rates for 9- and 18-hole rounds with walking and riding (cart) options. In-season 18-hole rates range from $49-$85, with senior ($48-$73), junior ($33-$58), twilight ($39-$64), and same-day replay ($55 including cart) options available Monday-Thursday; lower fall rates apply after September 21st. 9-hole rates range from $26-$46.
• Pro Shop Fully-stocked on-site golf shop open daily 7 AM - 8 PM for the 2025 season, selling equipment from Taylormade, Titleist, Callaway, and Ping, apparel from Adidas, Under Armour, and FootJoy, plus cigars and accessories.
• Greenside Table Restaurant and Bar Full-service restaurant and bar open to the public (Tuesday-Saturday 11 AM - 9 PM), overlooking the golf course with indoor and outdoor dining, craft cocktails, tap beer, and weekly specials including Friday Fish Fry and Saturday Prime Rib. Private dining room 'The Den' available for up to 12 guests.
• Event Venue Rentals Three event spaces with full-service catering and bar: Fireplace Room (up to 60 guests), Silver Sage Room (up to 130 guests), and Prairie Ballroom (up to 250 guests). Available for weddings, corporate events, showers, fundraisers, and holiday parties, with three bars and meeting rooms in a conference center.
• Bridal Suite and Groom Suite Newly renovated (May 2025) bridal suite with elegant decor, full-length mirrors, private kitchenette, and dedicated space for hair and makeup teams, located near ceremony and reception areas. A groom suite is also available.
• Golf Instruction Private golf lessons from Turtleback Professional Austin Swoboda and PGA Teaching Professional Harvey Ott (50 years PGA membership), offered in 30-minute, 1-hour, and series formats covering driving, iron play, short game, putting, and on-course instruction. Group sessions also available.
• Junior Golf Program Structured junior golf program for ages 7-14 led by Rice Lake Head Golf Coach Tom Germanson and PGA Member Harvey Ott, including intensive camp sessions, family day, skills competition, and junior club championship.
• 18-Hole Men's Day League Flexible 18-hole men's league meeting weekly with rotating game formats including Blind Draw Partner Best-Ball, Low Individual Net Score, Skins, and Stableford, with pro shop credit payouts. League dues $25/week plus greens fees for non-members.
• Senior AARP League Monday morning 9-hole scramble league for golfers aged 60 and older with shotgun start format, randomly paired 4-person teams, and cash prizes. Weekly reduced league greens fees for non-members at $27 including cart.
• 5:30 Men's League Wednesday evening 9-hole men's league with 4-person teams in head-to-head matches, accumulating weekly points toward season-end payouts. League dues $200 per team plus weekly greens fees for non-members. Season May 7th through August 27th.
• 9-Hole Ladies League Tuesday afternoon 9-hole ladies league for all skill levels with flexible weekly play, fun games, and opportunities to win cash prizes or pro shop credit. No league dues; weekly greens fees for non-members. Season mid-May through late August.
• Locker Rentals Annual locker rentals at $250 per locker in newly renovated locker rooms (May 2025), available for the 2026 season.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

15 partnerships are on record, tiered minor and core.

• Fireside Party RentalsminorOthersPreferred vendor for dance floor rentals for wedding and event services at Turtleback.
• Sweet LegacyminorOthersPreferred vendor for dance floor rentals and decor rental services for events.
• Zane Wedding Co.coreOthersPreferred vendor for day of coordination and full-service event planning. Key partner for wedding events.
• A Family AffairminorOthersPreferred vendor for decor rental services.
• AliLou EventsminorOthersPreferred vendor for decor rental services.
• Cookin' Up A StormminorOthersPreferred vendor for dessert services at events.
• Mad BatterminorOthersPreferred vendor for baked goods and desserts at events.
• Brent Douglas FlowersminorOthersPreferred vendor for floral arrangements at events.
• Colonial NurseryminorOthersPreferred vendor for wedding floral arrangements.
• Amy E PhotographycoreOthersPreferred vendor for photography and photo booth services at events and weddings.
• Breanna Kay PhotographycoreOthersPreferred vendor for photography and videography services at events.
• Microtel Inn - Rice LakeminorOthersRecommended hotel partner for out-of-town wedding guests and event attendees.
• St. Croix Casino - Turtle LakeminorOthersRecommended lodging partner and sponsor of Turtle Cup golf event. Co-branded tournament.
• Club Prophet Systems (CPS)coreTechnology or IntegrationTechnology vendor providing online tee time reservation system. Essential booking infrastructure for the golf course operations.
• 121 MarketingminorOthersWebsite hosting provider for turtlebackgolf.com.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Golf Corporation: Multi-course operator running public and private facilities across the U.S. with similar greens-fee, membership, league, and event-hosting models; a broad incumbent benchmark for Turtleback's multi-revenue approach.
• Pebble Beach Resorts: Iconic premium golf and resort destination with course play, pro shop, F&B, and event hosting — a top-end reference point for Turtleback's positioning strategy (Top 200 / Golf Digest-rated facility with dining and event venues).
• Troon Golf: Largest third-party manager of premium golf courses worldwide; comparable as an operator/manager of high-end daily-fee and private clubs offering similar amenity, F&B, and event services to Turtleback.
• Kohler Golf (Whistling Straits / Blackwolf Run): Wisconsin-based destination golf resort combining championship courses, lodging, and event venues; comparable to Turtleback's bundled golf + events + F&B value proposition, though at a much larger and more destination-driven scale.

Direct peers

• TPC Wisconsin: Premium championship-style course in Wisconsin with tournament-grade conditioning and event-hosting capabilities, competing for premium regional golfers, corporate outings, and tournaments similar to Turtleback's positioning.

Emerging players

• Topgolf: Tech-enabled golf entertainment concept offering casual, year-round play, F&B, and group events; competes with Turtleback for share-of-wallet of casual golfers and corporate event budgets, particularly in off-season.
• X-Golf: Indoor golf simulator and entertainment centers with F&B and event packages, competing for leisure and event demand that might otherwise go to a traditional 18-hole facility like Turtleback during Wisconsin winters.

Others

• 121 Marketing: Website hosting and digital marketing partner of Turtleback; a supporting ecosystem enabler rather than a competitor, included to acknowledge the local vendor ecosystem around the facility.

Regional players

• Mill Run Golf Course: Wisconsin-area 18-hole daily-fee course with comparable tee-time, membership, league, and outing offerings — a direct substitute for Turtleback's regional golf customer base.
• Wild Ridge Golf Course: Public-access 18-hole course in the broader Wisconsin region offering similar greens-fees, league, and outing models to Turtleback, competing for the same recreational and corporate-outing golfers in the upper Midwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/turtleback-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turtleback Golf Course & Event Center