WinCommerce - Masan Group
- Company typePrivate
- Founded2014
- HeadquartersHanoi, Vietnam
- Headcount251–500
- GTM typeB2C
- OfferingServices
WinCommerce - Masan Group firmographics
Firmographics- Name
- WinCommerce - Masan Group
- Legal name
- Công ty Cổ phần Dịch vụ Thương mại Tổng hợp WinCommerce
- Website
- https://tuyendung.winmart.vn
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where WinCommerce - Masan Group is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
WinCommerce - Masan Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales - WinMart Supermarkets: Revenue generated from operating 130+ WinMart supermarket locations across Vietnam, selling fast-moving consumer goods (FMCG), fresh food, and general merchandise to consumers.
- Retail Sales - WinMart+/WiN Mini-marts: Revenue from over 4,700 WinMart+ and WiN convenience store locations, serving neighborhood retail needs with focused product categories and rapid expansion into rural markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consumer retail pricing through physical store format |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
WinCommerce - Masan Group product offering
Product offeringCore offering
WinCommerce operates a nationwide physical retail chain in Vietnam through two main formats: WinMart supermarkets (130+ locations) offering FMCG, fresh food, and general merchandise, and WinMart+/WiN mini-marts (4,700+ locations) providing neighborhood convenience shopping. The company sells fast-moving consumer goods, fresh produce, and household essentials directly to Vietnamese consumers across all 63 provinces, with the WinMart+ Rural format driving expansion into underserved rural markets.
Product overview
WinCommerce is a retail company under Masan Group that operates two main retail formats: WinMart supermarkets and WinMart+/WiN convenience stores. WinMart is the hypermarket/supermarket format with 130+ locations nationwide, while WinMart+/WiN is the mini-mart/convenience store format with over 4,700 stores across 34 provinces. The company also operates WinEco for fresh produce and has its own manufacturing operations for bakery and prepared foods. Together, these brands form one of Vietnam's largest domestic retail networks.
Differentiator
Problem solved
Functional benefit
Products and services
- WinMart Supermarkets WinMart is the supermarket brand operated by WinCommerce, offering a wide range of fast-moving consumer goods (FMCG), fresh food, and general merchandise across 130+ large-format store locations in Vietnam. Targeted at Vietnamese household consumers seeking convenient one-stop shopping for daily essentials.
- WinMart+/WiN Mini-marts WinMart+/WiN is the convenience store and mini-mart brand of WinCommerce, operating over 4,700 stores across Vietnam including rural areas, providing accessible neighborhood retail with focused product categories to local communities. The WinMart+ Rural format accounts for 85% of new store openings targeting rural and semi-urban areas.
Quantifiable outcome
- 32.2% YoY revenue growth to 7,872 billion VND in first 2 months of 2026
- +2 more outcomes
Companies that use WinCommerce - Masan Group
Customer profileSegments2 records
Ideal customer profiles1 record
WinCommerce - Masan Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WinCommerce - Masan Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Masan GroupcoreWinCommerce is a member company of Masan Group, Vietnam's leading consumer goods and retail conglomerate. The company operates as a wholly-owned retail subsidiary benefiting from Masan's ecosystem, supplier relationships, and corporate resources. This affiliation provides WinCommerce with competitive advantages in sourcing, pricing, and brand positioning within the Vietnamese retail market.
Scale indicators7 records
Recent moves3 records
WinCommerce - Masan Group competitors and assessment
Company assessmentDirect peers
- Emart Vietnam: Korean hypermarket chain operating stores in Vietnam under the Emart brand. Competes directly with WinMart supermarkets for urban middle-class grocery and household goods spend.
- Saigon Co.op (Co.opmart, Co.op Food): Vietnamese domestic supermarket and convenience store cooperative operating Co.opmart hypermarkets and Co.op Food convenience stores nationwide. Directly competes with WinMart and WinMart+/WiN across overlapping urban and provincial markets.
- Bach Hoa Xanh: Vietnamese fresh-grocery chain that is also a Masan Group subsidiary, focusing on neighborhood wet/dry grocery stores. Operates a comparable neighborhood grocery model with overlapping Masan ecosystem supply and competes for similar mass-market Vietnamese consumers.
- Lotte Mart Vietnam: Korean hypermarket chain operating multiple large-format stores in major Vietnamese cities. Directly competes with WinMart for urban middle-class grocery and household spending.
- AEON Vietnam: Japanese hypermarket and mall-anchored retail operator with multiple large-format stores across Vietnam. Competes with WinMart in modern supermarket retail and brings significant international sourcing capability.
- Big C Vietnam (now under Central Retail, rebranded as GO!): One of the largest hypermarket chains in Vietnam, operated by Thailand-listed Central Retail. Competes head-to-head with WinMart supermarkets on assortment, fresh food, and household FMCG.
- 7-Eleven Vietnam: International convenience store franchise operating in major Vietnamese cities. Directly competes with WinMart+/WiN on impulse, beverage, and prepared-food purchases in urban catchments.
- Satra (Satrafoods): Ho Chi Minh City-based state-affiliated retail and food trading group operating supermarkets and convenience stores in southern Vietnam. Competes with WinCommerce in HCMC and surrounding provinces.
- Circle K Vietnam: Major convenience store chain in Vietnam with hundreds of urban stores. Directly competes with WinMart+/WiN mini-marts in the neighborhood convenience segment, particularly in HCMC and Hanoi.
Broad incumbents
- Central Retail Vietnam: Thailand-listed retail conglomerate that owns Big C/GO! hypermarkets and other retail formats in Vietnam. A broader incumbent competing with WinCommerce across multiple store formats and mall-anchored retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WinCommerce - Masan Group social profiles
Digital presenceWinCommerce - Masan Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
WinCommerce - Masan Group leadership team
Management profileNumber of profiles
Profiles4 records
WinCommerce - Masan Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
WinCommerce - Masan Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WinCommerce - Masan Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WinCommerce - Masan Group
What does WinCommerce - Masan Group do?
WinCommerce operates a nationwide physical retail chain in Vietnam through two main formats: WinMart supermarkets (130+ locations) offering FMCG, fresh food, and general merchandise, and WinMart+/WiN mini-marts (4,700+ locations) providing neighborhood convenience shopping. The company sells fast-moving consumer goods, fresh produce, and household essentials directly to Vietnamese consumers across all 63 provinces, with the WinMart+ Rural format driving expansion into underserved rural markets.
Is WinCommerce - Masan Group a public or private company?
WinCommerce - Masan Group is a private company. It is classified as corporate owned and is currently operating.
When was WinCommerce - Masan Group founded?
WinCommerce - Masan Group was founded in 2014. It employs 251 to 500 people.
Where is WinCommerce - Masan Group based?
WinCommerce - Masan Group is headquartered in Hanoi, Vietnam, in the Asia region.
How does WinCommerce - Masan Group make money?
Two revenue lines are on record. Retail Sales - WinMart Supermarkets are the primary driver. The others are retail Sales - WinMart+/WiN Mini-marts.
Who are WinCommerce - Masan Group's main competitors?
Direct peers on record are Emart Vietnam, Saigon Co.op (Co.opmart, Co.op Food), Bach Hoa Xanh, Lotte Mart Vietnam, AEON Vietnam, Big C Vietnam (now under Central Retail, rebranded as GO!), 7-Eleven Vietnam, Satra (Satrafoods) and Circle K Vietnam. Central Retail Vietnam is listed as a broad incumbent.
Does WinCommerce - Masan Group have an API?
No public API is recorded for WinCommerce - Masan Group.