Télé Villars-Gryon-Diablerets

What Télé Villars-Gryon-Diablerets does

Télé-Villars-Gryon-Diablerets SA (TVGD) is a privately-held Swiss ski resort operator founded in 1959 and headquartered in Villars-sur-Ollon, canton of Vaud. The company operates 32 ski lifts and over 100 km of pistes connecting the Villars, Gryon, and Les Diablerets ski areas at altitudes ranging from 1,200 m to 2,113 m, and is a founding member of the Magic Pass consortium, which provides cross-border access to over 100 ski stations in Switzerland, France, and Italy. TVGD runs a year-round mountain destination with winter operations (alpine skiing, sledding on two runs including a 7.2 km descent at Les Diablerets, night ski touring) and summer activities (hiking, mountain biking on VTT flowtrails, Mountain Cart descents, the Balanc'AIR giant swing at 2,110 m, and the Dolce Vista sensory experience), serving individual tourists and families.

The company generates revenue across multiple streams: ski and pedestrian lift passes (including Magic Pass season subscriptions), activity-based fees, food and beverage operations through five wholly-owned restaurant subsidiaries (Rocco Cantina Italiana, Roc-Star, L'Étable, Les Mazots, BarBu) and the MountainCart Villars Sàrl subsidiary, plus equipment rentals via channel partners (Mountain Evasion, Centre Paradventure, Holiday Sport). Pricing is denominated in CHF with dynamic pricing yielding up to 50% discounts for advance booking, multi-day pass tiers, and family/children categories. Distribution combines direct-to-consumer channels (company website, iOS/Android apps, 5 on-site points of sale, vending machines), the Magic Pass reseller channel, and TPC public transport integration that bundles free same-day travel with ski passes.

The technology platform is a SPOTLIO-powered stack providing real-time lift and piste status, weather monitoring, interactive trail maps, and 8 panoramic webcams. TVGD has invested in cultural and experiential product extensions, notably an ongoing land-art series with artist Saype (2022-2026 frescoes at Grand Chamossaire and Bretaye) and immersive installations such as Golden Hour sunset programming at Roc d'Orsay. With 24 employees, TVGD operates as a lean company that relies on a network of channel partners for equipment rentals and on its wholly-owned restaurant subsidiaries for F&B revenue diversification.

Name

Télé Villars-Gryon-Diablerets

Legal name

Télé-Villars-Gryon-Diablerets SA

Website

https://tvgd.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Télé-Villars-Gryon-Diablerets SA operates 32 ski lifts and 100+ km of pistes connecting Villars, Gryon, and Les Diablerets in the Swiss Alps. As a founding Magic Pass member, it serves families and outdoor tourists with year-round skiing, hiking, mountain biking, and on-mountain dining.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

Keywords

• Ski resort operations
• Mountain cable cars
• Ski lift passes
• Alpine tourism
• Summer mountain activities

Headquarters

HQ city

Villars-sur-Ollon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ski Passes and Lifts: Sale of ski passes for the Villars-Gryon-Diablerets domain and the broader Alpes Vaudoises region, including day passes, multi-day passes, and season passes. Also includes pedestrian tickets for cable cars and the Villars-Bretaye train.
2. Activities: Revenue from Mountain Cart descents, Balanc'Air swing experiences, sledding access, and hiking/VTT lift tickets during summer and winter seasons.
3. Food and Beverage: Operation of restaurants and bars including Rocco Cantina Italiana (120 indoor + 250 terrace seats), Roc-Star, L'Étable, BarBu, and Les Mazots. Revenue from food service, beverages, and apres-ski activities.
4. Magic Pass: Magic Pass provides access to over 100 stations in Switzerland, France, and Italy. TVGD is a founding member. Pass valid May 1 to April 30 annually.
5. Equipment Rental: Rental of sleds (Davos type), mountain carts, and equipment for activities. Partners include Mountain Evasion, Centre Paradventure, and Holiday Sport.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Télé Villars-Gryon-Diablerets SA (TVGD) operates a year-round mountain resort in the Vaud Alps of Switzerland, running 32 ski lifts and over 100 km of pistes connecting Villars, Gryon, and Les Diablerets. It sells ski passes, pedestrian lift tickets, and Magic Pass multi-station access, and offers a portfolio of activities (Mountain Cart, VTT, hiking, Balanc'AIR swing, sledding) plus five on-mountain restaurants.

Product overview

Télé-Villars-Gryon-Diablerets SA (TVGD) operates a multi-faceted mountain resort offering integrated ski and summer activities. The company manages 32 ski lifts and over 100km of ski runs connecting Villars, Gryon, and Les Diablerets in the Vaud Alps of Switzerland. Core products include ski passes (single-destination and Magic Pass multi-region), pedestrian/lift tickets, and activity-based offerings. Summer activities span Mountain Cart, hiking, mountain biking (VTT), Balanc'AIR giant swing, Golden Hour sunset experiences, Dolce Vista sensory installations, and various dining options. Winter offerings include skiing, sledding at two locations (7.2km at Les Diablerets, 1.6km at Villars), night ski touring, and snowparks. The company operates five restaurants: Rocco Cantina Italiana (Italian at 1,950m), Roc-Star (lounge bar), L'Étable (traditional Swiss with educational farm), Les Mazots (alpine self-service), and BarBu (winter bar). Supporting services include 8 webcams, live status updates, weather forecasts, interactive trail maps, and a mobile app. The resort is a founding member of the Magic Pass, providing access to 100+ stations across Switzerland, France, and Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Pass: Multi-resort ski pass allowing access to over 100 stations in Switzerland, France, and Italy
• Balanc'AIR
• Dolce Vista
• Golden Hour

Products and services

• Ski Passes (Forfaits de ski) Ski lift passes for the Villars-Gryon-Diablerets ski domain and the broader Alpes Vaudoises region, available in various durations from 1 to 15 days, for individual skiers and families.
• Magic Pass Unified multi-station ski pass providing unlimited access to over 100 ski lifts across Switzerland, France, and Italy, valid year-round from May 1 to April 30.
• Pedestrian and Sledding Tickets (Billets Piétons et Luge) Day tickets and multi-day passes for pedestrians, hikers, mountain bikers, and sledding activities, providing unlimited access to cable cars, chair lifts, and the Villars-Bretaye train.
• Mountain Cart Summer downhill activity using a three-wheeled kart on a 5 km track with 700 m elevation drop from Roc d'Orsay to Villars, accessible via cable car.
• VTT (Mountain Biking) Mountain biking trails including Flowtrail at Grand Chamossaire (3 km) and Flowtrail at Les Chaux (3.7 km with 566 m descent), plus access to the mythical Maxi Avalanche.
• Hiking (Randonnée) Hiking trails across the region including the Sentier des Edelweiss, Sentier des Boilles à lait, and routes connecting Bretaye, Roc d'Orsay, and various alpine destinations.
• Balanc'AIR Giant swing attraction at 2,110 m altitude at Grand Chamossaire offering sensations up to 90-degree departure angle with panoramic mountain views; included with all TVGD transport passes.
• Sledding at Les Diablerets (Piste de Luge) One of Switzerland's longest sledding runs at 7.2 km from Les Mazots to Diablerets village, with 560 m elevation drop; includes night sledding on Thursday evenings.
• Sledding at Villars (Piste de Luge Col de Soud) Forest sledding run of 1.6 km from Col de Soud to Villars village, accessible by train from Villars to Bretaye; operates December to March.
• Night Ski Touring (Ski de Randonnée Nocturne) Night ski touring every Tuesday evening from Roc d'Orsay with two marked ascent routes and access to Bretaye and Roc d'Orsay restaurants.
• Rocco Cantina Italiana Italian restaurant at 1,950 m altitude at Roc d'Orsay summit offering pizzas and Italian cuisine with 120 indoor and 250 terrace seats.
• Roc-Star Modern lounge bar at Roc d'Orsay cable car station serving breakfast, sandwiches, and alpine flavors; open daily with heated terrace and après-ski events.
• L'Étable Traditional Swiss restaurant at Gryon (Les Chaux sector) in a converted barn, featuring regional cuisine, panoramic terrace, and an educational mini-farm with farm animals.
• Les Mazots Alpine restaurant at 1,720 m at Diablerets Express arrival offering mountain cuisine, self-service, and sunny terrace with views of the Diablerets massif.
• BarBu Bar at 1,720 m at Diablerets Express summit serving raclette, charcuterie boards, mountain specialties, craft beers, and cocktails during the winter season.
• Golden Hour Evening sunset experience at Roc d'Orsay with extended cable car operation, panoramic views, and access to Rocco Cantina Italiana restaurant; available Saturday evenings until October 25, 2026.
• Dolce Vista Immersive sensory experience at Bretaye and Grand Chamossaire featuring three interactive prisms and a sensory cabin at 2,120 m altitude offering multi-sensory mountain views.
• Ferme Pédagogique (Educational Farm) Family-friendly educational farm at L'Étable with animals including pigs, donkeys, geese, rabbits, and chickens, accessible independently of the restaurant.
• Equipment Rental (Sleds, Mountain Carts) Rental of sleds (Davos type), mountain carts, and equipment for activities, offered through subsidiary MountainCart Villars Sàrl and partner rental shops at stations and in the village center.

Quantifiable outcome

• 32 ski lifts
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Magic Mountains Cooperation (Magic Pass)coreStrategic or Co-development PartnerTVGD is a founding member of Magic Pass, a ski pass consortium providing access to over 100 stations in Switzerland, France, and Italy. The pass is valid from May 1 to April 30 annually. For 2026/2027, the network includes 90 Swiss stations, 10 French stations, and 3 Italian stations offering over 2,000 km of pistes.
• TPC (Transports Publics du Chablais)coreChannel Partner/ Reseller/ DistributorTPC operates the train and bus network connecting Villars-Gryon and Diablerets plateaus. Free public transport on TPC network is included with TVGD ski passes and Magic Pass for same-day travel. Train Villars-Bretaye and Villars-sur-Ollon to Col de Bretaye service are integrated.
• Glacier 3000minorStrategic or Co-development PartnerNearby glacier ski area linked through regional tourism promotion. Offers year-round glacier skiing and activities.
• Mountain EvasionminorChannel Partner/ Reseller/ DistributorSled rental partner at Diablerets Express cable car station.
• Centre Paradventure - Henri PichardminorChannel Partner/ Reseller/ DistributorSled rental partner at Diablerets Express cable car station.
• Holiday SportminorChannel Partner/ Reseller/ DistributorEquipment rental partner located in the village center near the ski slopes for sled and helmet rental.
• P2ParkminorChannel Partner/ Reseller/ DistributorParking reservation service for TVGD parking areas including Roc d'Orsay (Villars), Diablerets Express (Les Diablerets), and Barboleuse-Les Chaux (Gryon).
• SPOTLIOcoreTechnology or IntegrationTechnology provider powering the TVGD website, mobile application, digital maps, and interactive features. SPOTLIO provides the digital infrastructure for online ticket sales, real-time information, and virtual maps.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Téléverbier: Operator of ski lifts in the Verbier/4 Vallées domain in Valais, Switzerland. Closely comparable Swiss mid-sized ski lift operator with mixed winter/summer activities.
• Bergbahnen Saas-Fee: Operator of the Saas-Fee ski lifts in Valais, Switzerland. Comparable family-oriented Swiss ski resort with year-round attractions including glacier access.
• Glacier 3000: Swiss year-round mountain destination offering skiing, glacier activities, and F&B in the Vaud/Bernese Alps — a listed partnership of TVGD and the closest comparable single-operator ski resort in the same region.
• Crans-Montana Aminona (CMA): Operator of the Crans-Montana ski lifts in Valais, Switzerland. Directly comparable mid-sized Swiss ski resort with year-round activity offerings.
• Arosa Bergbahnen: Operator of ski lifts in Arosa, Switzerland. Comparable mid-sized Swiss ski resort with summer activities and integrated F&B.
• Compagnie du Mont-Blanc: French operator of ski lifts and cable cars in the Chamonix-Mont-Blanc valley, directly comparable as a multi-village mountain lift operator with integrated year-round activities and F&B offerings in the Alps.
• Télé Leysin-Les Mosses-La Lécherette (TLML): Swiss ski lift operator serving the Leysin-Les Mosses-La Lécherette domain in the Vaud Alps — very close geographic and operational peer to TVGD.

Broad incumbents

• Engadin St. Moritz Mountains AG: Operator of ski lifts across the Engadin valley including Corviglia, Diavolezza, and other resorts. Larger established Swiss ski operator with broader portfolio and similar year-round positioning.
• Compagnie des Alpes: Largest ski-resort operator in Europe, managing multiple French Alpine resorts (including part of the Magic Pass network). Broad incumbent comparable as a portfolio operator of ski lifts and mountain activities.

Regional players

• Portes du Soleil: Cross-border Franco-Swiss ski domain network, comparable as a multi-station lift network though primarily active in France with a different geographic footprint than TVGD's Vaud-only domain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tvgdsa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Télé Villars-Gryon-Diablerets