Twirl Events
Twirl Events is a boutique, family-owned, women-run event management agency in Minnetonka, MN that provides full-service planning, production, and execution of corporate events, non-profit fundraisers, weddings, sports activations, and virtual experiences for clients across the United States.
- Company typePrivate
- Founded-
- HeadquartersMinnetonka, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Twirl Events does
Twirl Events is a boutique, family-owned, women-run event management agency headquartered in Minnetonka, Minnesota, that delivers full-service event planning, production, and execution for corporations, non-profits, and individuals across the United States. Its service offering is organized around three integrated pillars: Planning (event strategy, program development, project management, creative ideation, CAD design, and budgeting); Production (venue selection, permitting, décor styling, vendor relations, catering management, technical and A/V support, and custom fabrication); and Execution & Logistics (on-site management, staffing, brand ambassadors, security, transportation, registration, and post-event recap). Specialized capabilities include virtual and hybrid event production with livestream support, and sports and brand activation experiences such as NASCAR and Indy Car events. The firm claims over 30 years of combined team experience and thousands of completed events, though it operates with a headcount of approximately 5 employees and discloses no external funding, parent company, or institutional ownership.
The business operates on a professional services revenue model, generating income through custom, quote-based engagements tied to event scope and scale rather than standardized pricing or subscriptions. Its go-to-market is sales-led and direct, with clients acquired primarily through referrals, a portfolio-driven website, and an Instagram presence (@thetwirlgirls). Customer segments span three primary groups — corporations seeking event support for product launches, meetings, holiday parties, and incentive programs; non-profits needing fundraisers, galas, and awareness events; and individuals planning weddings and milestone celebrations. Pricing is not publicly disclosed and contracts are negotiated per engagement. Marketing is limited to organic social and a Squarespace-hosted corporate website; there is no proprietary software platform, mobile app, API, or AI/ML capability disclosed in the operating model.
Twirl Events firmographics
Firmographics- Name
- Twirl Events
- Website
- https://twirlevents.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Twirl Events is a boutique, family-owned, women-run event management agency in Minnetonka, MN that provides full-service planning, production, and execution of corporate events, non-profit fundraisers, weddings, sports activations, and virtual experiences for clients across the United States.
- Ownership category
- akta.pro rank
Twirl Events industry classification
Industry- Product category
- Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
- akta.pro secondary industries
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Sports & Entertainment / VIP Corporate Travel Management (THAKACAG)
Keywords
Where Twirl Events is headquartered
LocationHeadquarters
- HQ city
- Minnetonka
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Twirl Events business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Planning and Management Services: Twirl Events generates revenue through comprehensive event planning and management services. They handle all aspects of events including ideation, planning, production, execution, and logistics for corporations, non-profits, and individuals. Services span weddings, corporate events, product launches, fundraisers, sports activations, virtual experiences, and more.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event services - pricing based on event scope and requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Twirl Events product offering
Product offeringCore offering
Twirl Events is a boutique event agency that ideates, plans, builds, and implements creative events and experiences for corporations, non-profits, and individuals. Services span event planning (strategy, design, budgeting, timelines), production (venue, décor, catering, audio/visual, custom fabrication), and execution (on-site management, staffing, vendor coordination, post-event recap), with specialized offerings in virtual/hybrid event production and sports brand activations.
Product overview
Twirl Events is a boutique, family-owned, women-run event agency offering a unified suite of event planning and execution services. The company's core offering spans three integrated service pillars: Planning (event strategy, program development, project management, creative ideation, CAD design, and budgeting), Production (venue recommendations, décor styling, vendor relations, catering management, technical support, audio/visual, and custom fabrication), and Execution & Logistics (on-site management, staffing, brand ambassadors, security, transportation, and post-event recap). Specialized capabilities include virtual and hybrid event production with livestream support, and sports/enthusiast brand activations. The agency serves corporations, non-profits, and individuals across events including weddings, product launches, pop-up shops, fundraisers, sports activations, influencer events, and press previews.
Differentiator
Problem solved
Functional benefit
Companies that use Twirl Events
Customer profileSegments3 records
Ideal customer profiles2 records
Twirl Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Twirl Events partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Twirl Events competitors and assessment
Company assessmentDirect peers
- Marcy Blum Associates: Long-standing boutique event planning firm serving corporate and private clients with high-touch design and execution. Comparable in boutique, service-led model and high-end corporate/private event focus.
- A Good Affair: Women-owned boutique event agency specializing in corporate events, weddings, and branded experiences. Closely comparable to Twirl Events in size, service breadth, and target customer segments.
- Bishop-McCann: Corporate event management and incentive travel agency producing meetings, conferences, and brand experiences. Comparable to Twirl Events in corporate event planning and incentive program execution.
- MKG Events: Experience marketing and event agency serving brands with corporate events, activations, and experiential campaigns. Comparable to Twirl Events in brand activation work and corporate event production.
- Bash Please: Boutique event planning and design firm offering full-service corporate, private, and brand events. Comparable to Twirl Events in boutique positioning, women-led model, and integrated planning-design-execution offering.
Broad incumbents
- ITA Group: Corporate engagement and event management firm specializing in incentive programs, meetings, and customer events. Comparable to Twirl Events in corporate/incentive event work, though larger and incentive-focused.
- BCD Meetings & Events: Global corporate event management and meeting services firm. Overlaps with Twirl Events on corporate event planning/production but serves much larger enterprise accounts globally.
- Maritz Global Events: Large-scale corporate event, incentive travel, and meeting management company. Comparable in core corporate event services but operates at much larger scale with broader infrastructure than Twirl Events.
- Jack Morton Worldwide: Global brand experience agency producing events, activations, and experiential campaigns. Comparable to Twirl Events in brand activation and event production, but at a significantly larger scale.
Others
- Cvent: Event management software platform for meetings, conferences, and corporate events. Adjacent to Twirl Events as an enabling technology layer rather than a direct agency competitor, but increasingly competes for corporate event budgets via in-house event teams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Twirl Events social profiles
Digital presenceTwirl Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twirl Events leadership team
Management profileNumber of profiles
Twirl Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twirl Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twirl Events
What does Twirl Events do?
Twirl Events is a boutique event agency that ideates, plans, builds, and implements creative events and experiences for corporations, non-profits, and individuals. Services span event planning (strategy, design, budgeting, timelines), production (venue, décor, catering, audio/visual, custom fabrication), and execution (on-site management, staffing, vendor coordination, post-event recap), with specialized offerings in virtual/hybrid event production and sports brand activations.
Is Twirl Events a public or private company?
Twirl Events is a private company. It is classified as family owned and is currently operating.
When was Twirl Events founded?
Twirl Events was founded in -1. It employs 1 to 10 people.
Where is Twirl Events based?
Twirl Events is headquartered in Minnetonka, United States, in the North America region.
How does Twirl Events make money?
One revenue line is on record: event Planning and Management Services.
Who are Twirl Events's main competitors?
Direct peers on record are Marcy Blum Associates, A Good Affair, Bishop-McCann, MKG Events and Bash Please. Broad incumbents are ITA Group, BCD Meetings & Events, Maritz Global Events and Jack Morton Worldwide. Cvent is listed as an others.
Does Twirl Events have an API?
No public API is recorded for Twirl Events.
What industry is Twirl Events in?
Twirl Events's product category is Event Management Services. Its primary akta.pro industry code is MPAGAHAH, Incentive Travel Programs & Retreat Events (Offsites), with a secondary code of MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging). Its NAICS code is 711320 and its SIC code is 7310.