UBERLIFT Online Marketing

What UBERLIFT Online Marketing does

The company operates a two-sided online marketplace, branded AlpacaCamping, that connects campers with private landowners offering camping pitches across Germany and Austria. Per the input data, the firm is registered under UBERLIFT Online Marketing in Würzburg, Germany, with a stated headcount of six employees. The platform was founded in 2019 and enables instant booking of private camping spots on farms, vineyards, forests, and other natural settings without prior host approval. The marketplace lists more than 4,000 camping pitches and reports more than 10,000 satisfied campers, with a 4.9/5.0 Google review rating. Amenity filtering, regional landing pages, a mobile application (iOS/Android), and a newsletter of over 30,000 subscribers constitute the primary user-facing surface.

The product surface extends beyond spot booking to motorhome rental brokerage (Wohnmobil mieten), seasonal vehicle storage lookup (Unterstellplätze), a waste disposal station directory (Entsorgungsstationen), and a vehicle configurator tool (Fahrzeug Konfigurator). Supporting media include a content library of regional camping guides, destination features, and route suggestions, plus an AlpacaClub Spotify channel. Per the source data, the platform supports multiple vehicle categories — motorhomes, camper vans, caravans, roof tents, and tents — and integrates with Allianz Campingfahrzeuge to provide comprehensive insurance bundled with rental bookings. Sponsorship partnerships with motorhome manufacturers Fendt Caravan, Pössl Group, and DSR24 are listed as marketing allies.

Revenue mechanics are not publicly disclosed. The available evidence indicates a marketplace commission model charging fees on completed bookings between campers and landowners, with per-night spot pricing reported to range from approximately €12 to €62. The AlpacaClub loyalty program offers a 10% discount at participating locations. No external funding rounds, parent entities, institutional investors, or ownership disclosures appear in the source material; the company appears to be privately held and founder/operator-led. Operating geographies disclosed are Germany and Austria, with a Denmark regional page (Trekantområdet) referenced in site navigation but no confirmed commercial operations there.

Name

UBERLIFT Online Marketing

Legal name

AlpacaCamping

Website

https://uberlift.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

UBERLIFT Online Marketing operates AlpacaCamping, a German two-sided marketplace connecting campers with private landowners offering more than 4,000 pitches across Germany and Austria, supported by instant booking, a mobile app, and motorhome rental and storage adjunct services.

Ownership category

akta.pro rank

Product category

Online Camping Marketplace

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational Goods Rental (532284), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

RV Rental Marketplaces & Booking Platforms (THADAIAI)

akta.pro secondary industry

Campervan Rentals (Class B / Converted Vans) (THADAIAA)

Keywords

• Online camping marketplace
• Private camping bookings
• Motorhome pitch finder
• Camping platform Germany
• Outdoor accommodation booking

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Booking Commission / Transaction Fees: Platform charges commission on completed bookings between campers and private landowners. Hosts pay to list their camping spots while campers pay for bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

UBERLIFT Online Marketing operates the AlpacaCamping platform, an online marketplace that connects campers seeking nature-based stays with private landowners offering motorhome, caravan, and tent pitches across Germany and Austria. The platform enables instant booking of more than 4,000 private camping spots and is supported by complementary services including motorhome rental, seasonal vehicle storage, and a network of waste disposal stations.

Product overview

AlpacaCamping operates as a unified camping platform offering a marketplace for private camping pitches across Germany and Austria. The core offering is the booking platform connecting campers with over 4,000 private landowners. Supporting services include motorhome rental (Wohnmobil mieten) with Allianz insurance, seasonal vehicle storage (Unterstellplätze), waste disposal station finder, and a vehicle configurator tool. The platform provides instant booking without inquiry requirements and supports various camping types including motorhomes, caravans, roof tents, and tents. Additional content services include camping guides, product recommendations, and route suggestions.

Differentiator

Problem solved

Functional benefit

Products and services

• AlpacaCamping Marketplace Platform Online booking marketplace that lists over 4,000 private camping pitches across Germany and Austria for motorhomes, campervans, caravans, rooftop tents, and tents, with instant booking and amenity filters. Targeted at outdoor enthusiasts and nature-loving travelers.
• Motorhome Rental Service (Wohnmobil mieten) Rental service connecting campers with motorhome and caravan providers, including Allianz Campingfahrzeuge insurance coverage with full comprehensive insurance, breakdown protection, free additional drivers, and fair cancellation terms.
• Vehicle Storage Service (Unterstellplätze) Seasonal storage listing service for motorhomes and caravans during off-season months, allowing vehicle owners to find nearby winter storage facilities through the platform.
• Waste Disposal Station Directory (Entsorgungsstationen) Directory of waste disposal stations for campers and motorhome users, providing location information for sanitary and grey-water disposal services.

Quantifiable outcome

• 4.9/5.0 Google rating indicating high customer satisfaction

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Fendt CaravanminorOthersSponsorship/partnership supporting camping experiences. Fendt Caravan, a German motorhome and caravan manufacturer, sponsors AlpacaCamping to support the platform and promote camping culture.
• Pössl GroupminorOthersSponsorship/partnership with Pössl Group, a European motorhome manufacturer, supporting camping experiences on the platform.
• DSR24minorOthersMarketing partnership with DSR24 (DehlerStrandrust Rundum), appearing as a sponsor supporting camping spot experiences.
• Allianz CampingfahrzeugecoreStrategic or Co-development PartnerInsurance partnership providing comprehensive coverage for rental campers including fully comprehensive insurance and breakdown protection, free additional drivers, and fair cancellation terms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Outdoorsy: Outdoorsy is a large North American peer-to-peer RV and camper rental marketplace. It is a broad incumbent peer illustrating the global template for marketplace RV rental that AlpacaCamping also pursues at a smaller, regional scale.
• Eurocamp: Eurocamp is a large, established European operator of campsite holidays with parc locations across multiple countries. It is a broad incumbent in the camping accommodation space where AlpacaCamping operates, though it focuses on managed holiday parks rather than private-land marketplace bookings.

Others

• promobil / Stellplatzführer: promobil is a leading German motorhome and camping magazine that publishes a printed and digital Stellplatzführer (pitch directory). It is an adjacent media player that competes for the same DACH camper audience and has featured AlpacaCamping in editorial coverage.

Direct peers

• Roadsurfer: Roadsurfer is a Germany-based motorhome rental company offering campervan rentals across Europe with a strong DACH footprint. It competes with AlpacaCamping's Wohnmobil mieten offering for the same RV traveler customer base.
• Yescapa: Yescapa is a European peer-to-peer motorhome and campervan rental marketplace operating across multiple countries including Germany. It is a direct marketplace competitor to AlpacaCamping's motorhome rental offering and addresses the same RV traveler segment with a comparable booking and insurance model.
• PaulCamper: PaulCamper is a leading European campervan and motorhome rental marketplace originating in the Netherlands and operating across DACH and other European countries. It is a direct marketplace peer to AlpacaCamping with overlapping RV rental supply and demand.
• McRent: McRent is one of Europe's largest motorhome rental companies, headquartered in Germany. It overlaps directly with AlpacaCamping's motorhome rental service for travelers seeking RVs in the DACH region.
• CamperDays: CamperDays is a European motorhome rental comparison and booking platform aggregating rental offers across multiple countries. It is a direct peer in the RV rental marketplace category where AlpacaCamping also operates.
• Stellplatz.info: Stellplatz.info is a German-language directory of motorhome parking spots (Stellplätze) across Europe. It is a direct peer in the private and public motorhome pitch discovery category where AlpacaCamping operates.

Emerging players

• Camping.info: Camping.info is a leading European directory and review platform for campsites across many countries. It is adjacent to AlpacaCamping, addressing the same outdoor traveler with campsite information rather than a private-pitch booking marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AlpacaCamping
• Facebookfacebook.com/AlpacaCamping
• Instagraminstagram.com/alpacacamping
• LinkedInlinkedin.com/company/uberlift-online-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UBERLIFT Online Marketing