Unique Destination Travel Network

What Unique Destination Travel Network does

Unique Destination Travel Network (UDTN) is a privately-held B2B travel technology platform headquartered in Makkah, Saudi Arabia, with a regional office in Dubai, United Arab Emirates. The company operates as the dedicated Umrah and Leisure division of Diversified Tourism Group and serves licensed travel agencies, tour operators, destination management companies (DMCs) and corporate travel professionals that package inbound travel to Saudi Arabia across Hajj, Umrah, leisure tourism and FIT segments. Service categories span Saudi Tourism, Umrah+, Worldwide Travel Experiences and Offline Customized Solutions in KSA, covering hotels, transfers, activities, excursions and tailor-made itineraries.

UDTN's core product is the agents.udtn.com booking platform, which delivers real-time search, a multi-component booking basket, booking management with cancellation and reissue tooling, branded quotes and voucher generation, flexible payment options (cards, agency e-wallet, payment links, bank transfers), multi-user access with role-based permissions and a partner loyalty program. The booking engine is delivered via integration with Lleego BookingTool, with the company also building API-based distribution capabilities for OTAs, travel technology platforms, marketplaces and accommodation distributors. The platform reached 50,000 visitors served in 2025, deploys 800+ ground staff during Hajj season, and operates across 20+ source markets with 250+ partners and agents representing 40+ nationalities.

UDTN monetizes primarily via transaction commissions on bookings routed through the platform, supplemented by payment processing float and bespoke offline solutions for groups and corporate clients. Distribution combines a self-serve partner portal with an enterprise field-sales motion led by a dedicated Head of Sales targeting Southeast Asia, South Asia, GCC, Europe and Africa source markets, supported by account management and client success teams. The company holds Saudi Tourism License No. 73104667 and operates under UAE Trade License No. 1410331 via its Dubai entity.

Name

Unique Destination Travel Network

Legal name

Unique Destination Travel Agency L.L.C.

Website

https://udtn.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UDTN is a Makkah-headquartered, Dubai-supported B2B travel technology platform that serves licensed travel agencies, tour operators, DMCs and corporate clients with real-time booking tools, Umrah and Saudi tourism packages, and API distribution across more than 20 source markets.

Ownership category

akta.pro rank

Product category

B2B Travel Distribution Platform

NAICS

Travel Agencies (561510), Travel Agencies (56151), Other Travel Arrangement and Reservation Services (56159), Travel Arrangement and Reservation Services (5615)

SIC

Transportation Services (4700)

akta.pro primary industry

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Hotel & Accommodation Booking Platforms (THALAFAB), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

Keywords

• B2B travel platform
• Umrah booking services
• Saudi tourism distribution
• Hajj travel solutions
• Travel agency platform

Headquarters

HQ city

Makkah

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Travel Booking Platform Commissions: UDTN generates revenue by enabling travel agencies and tour operators to book hotels, ground transportation, activities, excursions, attractions, and pre-defined Umrah packages through its platform. The company acts as an intermediary between travel partners and suppliers, earning commissions on bookings. Additional revenue comes from flexible payment processing options including credit/debit cards, e-wallet balances, payment links, and bank transfers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Unique Destination Travel Network (UDTN) operates a B2B travel booking platform (agents.udtn.com) that enables licensed travel agencies, tour operators, destination management companies (DMCs), and corporate travel professionals to search, book, and manage Saudi tourism, Umrah, Hajj, and worldwide FIT travel products including hotels, transfers, activities, excursions, and curated packages. The company complements its self-serve platform with offline customized solutions for groups, corporate trips, and special requests in Saudi Arabia.

Product overview

UDTN operates as a B2B travel technology platform serving travel agencies, tour operators, and destination management companies. The platform is architected as a unified booking and operations portal combining a consumer-facing services layer (Saudi Tourism, Umrah+, Worldwide Travel Experiences) with agent-facing tools (Real-Time Search, Booking Basket, Booking Management, Quotes and Vouchers, Flexible Payment Options, Multi-User Access, Loyalty Program). The platform is delivered via agents.udtn.com (B2B portal) with companion informational and agency registration sites at udtn.com. Offline Customized Solutions in KSA provides human-assisted, bespoke services for complex group and corporate requests.

Differentiator

Problem solved

Functional benefit

Products and services

• UDTN B2B Travel Booking Platform
• Saudi Tourism

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

15 partnerships are on record, tiered minor.

• Flight Express TravelminorChannel Partner/ Reseller/ DistributorTravel agency partner using UDTN's B2B booking platform for travel services.
• Inspired ToursminorChannel Partner/ Reseller/ DistributorTour operator partner utilizing UDTN's platform for booking travel services.
• Al AmanminorChannel Partner/ Reseller/ DistributorAl Aman Travel & Tourism - travel agency partner on UDTN's platform.
• Al-HidaayahminorChannel Partner/ Reseller/ DistributorAlHidaayah Travel - Hajj and Umrah services travel agency partner.
• Dome ToursminorChannel Partner/ Reseller/ DistributorTravel agency partner using UDTN's booking services.
• IkhlasminorChannel Partner/ Reseller/ DistributorIkhlas Hajj and Umrah Services - travel agency partner.
• AssonnaminorChannel Partner/ Reseller/ DistributorAssonna Viaggi - international travel agency partner.
• MeaningfulminorChannel Partner/ Reseller/ DistributorMeaningful Hajj - pilgrimage travel services partner.
• Visit Makkah by MKH VoyagesminorChannel Partner/ Reseller/ DistributorTravel agency partner specializing in Makkah pilgrimage services.
• Tawhid VoyagesminorChannel Partner/ Reseller/ DistributorTawhid Voyages - travel agency partner on UDTN's platform.
• Rihab TravelminorChannel Partner/ Reseller/ DistributorTravel agency partner using UDTN's booking services.
• Ourworld Travel WollongongminorChannel Partner/ Reseller/ DistributorOurworld Travel Wollongong - Australian travel agency partner.
• Miraj Travel and Tours LLCminorChannel Partner/ Reseller/ DistributorTravel agency partner using UDTN's platform.
• SISGminorChannel Partner/ Reseller/ DistributorSISG travel partner on UDTN's platform.
• BritannicaminorChannel Partner/ Reseller/ DistributorBritannica travel partner using UDTN's booking services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wego: Wego is a Middle East-focused OTA and metasearch engine serving travelers and travel agents across the GCC and beyond. It overlaps with UDTN in Saudi inbound travel distribution and competes for the same travel agency partner base.
• Almosafer: Almosafer is Saudi Arabia's flagship online travel platform operated by Seera Group, offering flights, hotels, and packages across the Kingdom. It directly competes with UDTN for inbound Saudi travel bookings and B2B travel agency distribution, including Umrah and Hajj products.
• Cleartrip: Cleartrip, owned by the Flipkart Group, is an India-headquartered OTA with strong presence in the Middle East corridor and B2B travel distribution capabilities. It serves overlapping source markets (South Asia, GCC) booking travel to Saudi Arabia.
• Tajawal: Tajawal is a Middle East online travel agency headquartered in Dubai offering flights, hotels, and holiday packages with strong GCC and South Asian source market presence. It competes with UDTN for outbound-to-Middle-East and Saudi inbound travel bookings.
• Musafir: Musafir is a Dubai-based online travel agency offering flights, hotels, holidays, and Umrah packages primarily to customers in the GCC and South Asia. It directly overlaps with UDTN's Umrah and Saudi inbound travel offerings.
• Rehlat: Rehlat is a Kuwait-based OTA operating across the Middle East with booking capabilities for flights, hotels, and packages. It overlaps with UDTN in serving GCC source markets booking travel to Saudi Arabia and the broader region.
• TBO Holidays: TBO Holidays operates a global B2B travel distribution platform serving travel agents with hotels, flights, and packages, now publicly listed. It is highly comparable to UDTN's B2B travel agency platform model, though UDTN specializes in Saudi/Hajj/Umrah inbound.

Broad incumbents

• Hotelbeds: Hotelbeds is a major global B2B accommodation and ancillary services distributor serving travel agents and tour operators worldwide. It overlaps with UDTN in supplying hotel inventory to travel agencies, including for Saudi-bound FIT and group bookings.
• dnata Travel: dnata Travel is part of the Emirates Group and operates one of the largest travel agency networks in the Middle East, offering leisure and corporate travel services. It competes broadly with UDTN for Saudi inbound and religious tourism bookings through agency and DMC channels.
• Trip.com Group: Trip.com Group operates a portfolio of global OTAs (Trip.com, Ctrip, Skyscanner, Travana) serving both B2C and B2B travel distribution. It is a broad incumbent in the same online travel distribution category where UDTN competes for global travel agency bookings into Saudi Arabia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unique-destination-travel-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unique Destination Travel Network