Urijah Faber's Ultimate Fitness
Urijah Faber's Ultimate Fitness is a single-location Sacramento gym and martial arts facility offering MMA-athlete-grade fitness programming, martial arts classes, and kids programs, monetized through tiered monthly memberships and drop-in fees under Urijah Faber's personal brand.
- Company typePrivate
- Founded2019
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Urijah Faber's Ultimate Fitness does
Urijah Faber's Ultimate Fitness is a privately held, single-location fitness and martial arts training facility operating from a 30,000-40,000 sq. ft. facility at 6700 Folsom Blvd in East Sacramento, California. The business is founded on the personal brand of Urijah Faber, a former UFC world champion, and operates under a mission to make elite, MMA-athlete-grade training accessible to a broad consumer base spanning professional fighters, adult fitness enthusiasts, families, and children. Service delivery is built around a six-part programming system — Ultimate Conditioning (HIIT), Ultimate Strength (weight training), Ultimate Performance (Olympic lifting and functional movement), Ultimate Recovery (mobility and restoration), Pulse (boxing-based HIIT), and a full martial arts curriculum (Boxing, Muay Thai, Gi/No-Gi Brazilian Jiu-Jitsu, Wrestling, and Team Alpha MMA) — supplemented by kids martial arts and tumbling programs.
The underlying technology footprint is intentionally lean. Scheduling, membership management, and class booking are outsourced to the Mindbody platform, with no proprietary software, mobile application, or API infrastructure disclosed. Member acquisition combines content marketing via the company blog, a free workout trial offer (within a 15-mile radius), Facebook organic social presence, and a phone-based sales motion. Customer engagement is reinforced through a strategic partnership with KIME Performance, which provides on-site physical therapy and performance coaching, and a video library that extends programming beyond the facility's physical walls.
Revenue is generated through tiered monthly subscription memberships (BASE ACCESS, GROUP FITNESS, PREMIER MMA, ULTIMATE, and LITTLE NINJA at $20/child/month), supplemented by drop-in class fees at $25 and a promotional 7-day unlimited pass at $25. The customer base is a long tail of individual consumer members with no enterprise contracts or third-party payer agreements beyond KIME's insurance-billable medical services. The business is privately held with no disclosed venture capital, parent company, or acquisition activity, and operates from a single Sacramento facility with no documented geographic expansion.
Urijah Faber's Ultimate Fitness firmographics
Firmographics- Name
- Urijah Faber's Ultimate Fitness
- Legal name
- Urijah Faber's Ultimate Fitness
- Website
- https://ufultimatefitness.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urijah Faber's Ultimate Fitness is a single-location Sacramento gym and martial arts facility offering MMA-athlete-grade fitness programming, martial arts classes, and kids programs, monetized through tiered monthly memberships and drop-in fees under Urijah Faber's personal brand.
- Ownership category
- akta.pro rank
Urijah Faber's Ultimate Fitness industry classification
Industry- Product category
- Fitness and Martial Arts Training Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)
- akta.pro secondary industries
- Boxing & Kickboxing Fitness Classes (HSADABAF), Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Kids & Youth Martial Arts Programs (HSADADAG), HIIT & Circuit Bootcamps (HSADABAA), Mixed Martial Arts (MMA) Training (HSADADAD)
Keywords
Where Urijah Faber's Ultimate Fitness is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Urijah Faber's Ultimate Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gym Membership Subscriptions: Monthly membership tiers (BASE ACCESS, GROUP FITNESS, PREMIER MMA, ULTIMATE, LITTLE NINJA) providing gym access and class participation rights with recurring monthly billing.
- Drop-in Class Fees: Single class attendance option at $25 per class for non-members or those without full access packages.
- Trial Passes: 7-day unlimited pass promotion at $25 (valued at $175) for new customer acquisition and conversion to membership.
- Kids Program Membership: $20 per child monthly membership for kids martial arts and activity programs (Little Ninjas, kids classes ages 6-12).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BASE ACCESS - Gym Access Only |
| Subscription | Monthly | GROUP FITNESS - Gym Access + Fitness Classes |
| Subscription | Monthly | PREMIER MMA - Martial Arts Focus |
| Subscription | Monthly | ULTIMATE - All Classes |
| Subscription | Monthly | LITTLE NINJA - Kids Program |
| Unit Pricing | Pay-as-you-go | Drop-in Single Class |
| Unit Pricing | Pay-as-you-go | 7-Day Unlimited Pass |
| Subscription | Monthly | Kids Monthly Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Urijah Faber's Ultimate Fitness product offering
Product offeringCore offering
Urijah Faber's Ultimate Fitness operates a 30,000–40,000 sq. ft. martial arts and fitness training facility in East Sacramento, CA, delivering a six-part integrated programming system that includes Ultimate Conditioning (HIIT), Ultimate Strength, Ultimate Performance, Ultimate Recovery, and Pulse (boxing-based HIIT), alongside martial arts classes in Boxing, Muay Thai, Jiu Jitsu, Wrestling, and Team Alpha MMA, plus youth programs such as Little Ninjas and Kids Martial Arts. Customers access these via tiered monthly memberships (Base Access, Group Fitness, Premier MMA, Ultimate, Little Ninja), drop-in class fees, trial passes, and kids memberships.
Product overview
Urijah Faber's Ultimate Fitness is a martial arts and fitness training facility offering a comprehensive six-part fitness programming system alongside diverse martial arts classes. The fitness programs include Ultimate Conditioning (HIIT cardio), Ultimate Strength (weight training), Ultimate Performance (Olympic lifting), and Ultimate Recovery (post-workout restoration), plus the Pulse boxing-based HIIT class. The martial arts offerings encompass Team Alpha MMA with Boxing (3 levels), Muay Thai (2 levels), Jiu Jitsu (Gi and No Gi), Wrestling, and kids programs including Little Ninjas, Kids BJJ, and Kids Muay Thai. The 30,000 sq. ft. facility in Sacramento serves everyone from UFC fighters to families, providing world-class coaching to all fitness levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultimate Conditioning Cardio-based HIIT workout program focused on building endurance and burning fat through sled pushes, bodyweight movements, resistance training, and metabolic conditioning. Sold as part of the Group Fitness membership tier.
- Ultimate Strength Weight training program focused on building functional strength and lean muscle through compound movements including squats, deadlifts, pressing, and core work. Sold as part of the Group Fitness membership tier.
- Ultimate Performance Advanced training program for competitive athletes featuring Olympic lifting, strength training, and functional movement designed to break personal limitations and achieve peak results. Sold as part of the Group Fitness membership tier.
- Ultimate Recovery Post-workout recovery class focused on restoring muscles through trigger point release, foam rolling, stretching, and decompression to prepare for the next training session. Sold as part of the Group Fitness membership tier.
- Pulse 45-minute boxing-based HIIT strength and conditioning workout combining striking, TRX, and bodyweight training for maximum calorie burn and cardio workout. Sold as part of the Group Fitness membership tier; also available via a 7-day unlimited promotional pass.
- Boxing
- Muay Thai Two-level Muay Thai kickboxing program teaching the eight limbs of the martial art, from basics to advanced fundamentals and conditioning. Sold as part of the Premier MMA and Ultimate membership tiers.
- Jiu Jitsu Brazilian Jiu Jitsu instruction in both Gi (uniform) and No Gi formats, focusing on submission techniques, leverage, momentum, and ground work. Sold as part of the Premier MMA and Ultimate membership tiers.
- Wrestling Open mat wrestling class covering fundamental techniques and daily wrestling strategies with optional wrestling shoes and headgear. Sold as part of the Premier MMA and Ultimate membership tiers.
- Team Alpha MMA Comprehensive MMA training program led by Urijah Faber and multiple instructors, combining various martial arts disciplines for complete fighter preparation. Sold as part of the Premier MMA and Ultimate membership tiers.
- Online Workouts / Video Library Remote access workout content allowing members to follow along with workouts virtually from home. Sold as a digital complement to in-facility memberships.
- Little Ninjas
- Kids Martial Arts
- Gym Facility & Amenities
Quantifiable outcome
- Burn 450-900 calories in one Pulse (boxing-based HIIT) class
- +1 more outcomes
Companies that use Urijah Faber's Ultimate Fitness
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Urijah Faber's Ultimate Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Urijah Faber's Ultimate Fitness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KIME PerformancecoreKIME Performance provides physical therapy and performance coaching to optimize workout, conditioning, and recovery. Their team of physical therapists and specialists with medical, scientific, and athletic backgrounds offers custom fitness plans with 8-week reassessment cycles. Insurance options are available through their medical-backed approach. Ultimate Fitness programming and KIME services are naturally complementary, with KIME providing personalized assessment and plan customization alongside Ultimate Fitness group programs.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Urijah Faber's Ultimate Fitness competitors and assessment
Company assessmentDirect peers
- EverybodyFights: Boxing- and combat-sports-themed boutique gym with multiple class tiers (similar to Ultimate, Premier MMA, Group Fitness). Competes for the same general-fitness customer who wants fight-derived training.
- UFC Gym: The most direct competitor: a branded MMA-celebrity-affiliated fitness gym franchise offering group fitness, MMA, boxing, BJJ, and kids programs. Operates at much larger scale but pursues the same customer overlap with very similar product mix.
- Gracie Barra: Largest global BJJ franchise with standardized curriculum and instructor certification. Comparable to the BJJ and Little Ninjas kids BJJ programs at Ultimate Fitness, though at vastly greater scale.
- 10th Planet Jiu Jitsu: Renowned No-Gi BJJ-focused gym network with strong brand and instructor pedigree. Overlaps with the BJJ (Gi and No Gi) and Team Alpha MMA offerings at Ultimate Fitness.
- Tiger Schulmann's Martial Arts: Multi-discipline martial arts chain combining kickboxing, MMA, and kids programs under a celebrity-founder brand. Directly comparable structure to Ultimate Fitness's mix of adult combat sports plus youth programming.
- TITLE Boxing Club: National boxing-focused fitness franchise combining heavy-bag group classes with strength training. Overlaps directly with the Pulse boxing-HIIT and boxing-tier programming at Ultimate Fitness.
- Mayweather Boxing + Fitness: Celebrity-branded boxing fitness concept launched by Floyd Mayweather. Directly comparable model — fighter-led brand, boxing-forward class programming, premium positioning — and a closer celebrity-branding analogue than most peers.
Broad incumbents
- CrossFit: Broad incumbent in functional group fitness and conditioning. Competes with the Ultimate Conditioning and Ultimate Performance programs for adult general-fitness and competitive-amateur customers.
- F45 Training: Global functional training franchise with standardized HIIT and strength group classes. Competes with the Ultimate Conditioning, Strength, and Pulse class formats for the general-fitness weekend-warrior segment.
Regional players
- Chuze Fitness: Regional multi-location fitness operator in California and the Southwest with broad class programming. Competes in the same Sacramento-area fitness market for general-fitness and group-class customers.
Market position
Strengths4 records
Weaknesses4 records
Key risks6 records
Key highlights7 records
Customer concentration
Urijah Faber's Ultimate Fitness social profiles
Digital presenceUrijah Faber's Ultimate Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urijah Faber's Ultimate Fitness leadership team
Management profileNumber of profiles
Profiles1 record
Urijah Faber's Ultimate Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urijah Faber's Ultimate Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urijah Faber's Ultimate Fitness
What does Urijah Faber's Ultimate Fitness do?
Urijah Faber's Ultimate Fitness operates a 30,000–40,000 sq. ft. martial arts and fitness training facility in East Sacramento, CA, delivering a six-part integrated programming system that includes Ultimate Conditioning (HIIT), Ultimate Strength, Ultimate Performance, Ultimate Recovery, and Pulse (boxing-based HIIT), alongside martial arts classes in Boxing, Muay Thai, Jiu Jitsu, Wrestling, and Team Alpha MMA, plus youth programs such as Little Ninjas and Kids Martial Arts. Customers access these via tiered monthly memberships (Base Access, Group Fitness, Premier MMA, Ultimate, Little Ninja), drop-in class fees, trial passes, and kids memberships.
Is Urijah Faber's Ultimate Fitness a public or private company?
Urijah Faber's Ultimate Fitness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urijah Faber's Ultimate Fitness founded?
Urijah Faber's Ultimate Fitness was founded in 2019. It employs 11 to 50 people.
Where is Urijah Faber's Ultimate Fitness based?
Urijah Faber's Ultimate Fitness is headquartered in Sacramento, United States, in the North America region.
How does Urijah Faber's Ultimate Fitness make money?
Four revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are drop-in Class Fees, trial Passes and kids Program Membership.
Who are Urijah Faber's Ultimate Fitness's main competitors?
Direct peers on record are EverybodyFights, UFC Gym, Gracie Barra, 10th Planet Jiu Jitsu, Tiger Schulmann's Martial Arts, TITLE Boxing Club and Mayweather Boxing + Fitness. Broad incumbents are CrossFit and F45 Training. Chuze Fitness is listed as a regional player.
Does Urijah Faber's Ultimate Fitness have an API?
No public API is recorded for Urijah Faber's Ultimate Fitness.
What industry is Urijah Faber's Ultimate Fitness in?
Urijah Faber's Ultimate Fitness's product category is Fitness and Martial Arts Training Services. Its primary akta.pro industry code is HSADADAB, Combat Sports Gyms (Boxing, Kickboxing, Muay Thai), with a secondary code of HSADABAF, Boxing & Kickboxing Fitness Classes. Its NAICS code is 71394 and its SIC code is 7997.