Urijah Faber's Ultimate Fitness

What Urijah Faber's Ultimate Fitness does

Urijah Faber's Ultimate Fitness is a privately held, single-location fitness and martial arts training facility operating from a 30,000-40,000 sq. ft. facility at 6700 Folsom Blvd in East Sacramento, California. The business is founded on the personal brand of Urijah Faber, a former UFC world champion, and operates under a mission to make elite, MMA-athlete-grade training accessible to a broad consumer base spanning professional fighters, adult fitness enthusiasts, families, and children. Service delivery is built around a six-part programming system — Ultimate Conditioning (HIIT), Ultimate Strength (weight training), Ultimate Performance (Olympic lifting and functional movement), Ultimate Recovery (mobility and restoration), Pulse (boxing-based HIIT), and a full martial arts curriculum (Boxing, Muay Thai, Gi/No-Gi Brazilian Jiu-Jitsu, Wrestling, and Team Alpha MMA) — supplemented by kids martial arts and tumbling programs.

The underlying technology footprint is intentionally lean. Scheduling, membership management, and class booking are outsourced to the Mindbody platform, with no proprietary software, mobile application, or API infrastructure disclosed. Member acquisition combines content marketing via the company blog, a free workout trial offer (within a 15-mile radius), Facebook organic social presence, and a phone-based sales motion. Customer engagement is reinforced through a strategic partnership with KIME Performance, which provides on-site physical therapy and performance coaching, and a video library that extends programming beyond the facility's physical walls.

Revenue is generated through tiered monthly subscription memberships (BASE ACCESS, GROUP FITNESS, PREMIER MMA, ULTIMATE, and LITTLE NINJA at $20/child/month), supplemented by drop-in class fees at $25 and a promotional 7-day unlimited pass at $25. The customer base is a long tail of individual consumer members with no enterprise contracts or third-party payer agreements beyond KIME's insurance-billable medical services. The business is privately held with no disclosed venture capital, parent company, or acquisition activity, and operates from a single Sacramento facility with no documented geographic expansion.

Name

Urijah Faber's Ultimate Fitness

Legal name

Urijah Faber's Ultimate Fitness

Website

https://ufultimatefitness.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Urijah Faber's Ultimate Fitness is a single-location Sacramento gym and martial arts facility offering MMA-athlete-grade fitness programming, martial arts classes, and kids programs, monetized through tiered monthly memberships and drop-in fees under Urijah Faber's personal brand.

Ownership category

akta.pro rank

Product category

Fitness and Martial Arts Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

akta.pro secondary industries

Boxing & Kickboxing Fitness Classes (HSADABAF), Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Kids & Youth Martial Arts Programs (HSADADAG), HIIT & Circuit Bootcamps (HSADABAA), Mixed Martial Arts (MMA) Training (HSADADAD)

Keywords

• Martial arts training
• Fitness gym memberships
• HIIT workout classes
• Boxing conditioning programs
• Youth martial arts

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gym Membership Subscriptions: Monthly membership tiers (BASE ACCESS, GROUP FITNESS, PREMIER MMA, ULTIMATE, LITTLE NINJA) providing gym access and class participation rights with recurring monthly billing.
2. Drop-in Class Fees: Single class attendance option at $25 per class for non-members or those without full access packages.
3. Trial Passes: 7-day unlimited pass promotion at $25 (valued at $175) for new customer acquisition and conversion to membership.
4. Kids Program Membership: $20 per child monthly membership for kids martial arts and activity programs (Little Ninjas, kids classes ages 6-12).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Urijah Faber's Ultimate Fitness operates a 30,000–40,000 sq. ft. martial arts and fitness training facility in East Sacramento, CA, delivering a six-part integrated programming system that includes Ultimate Conditioning (HIIT), Ultimate Strength, Ultimate Performance, Ultimate Recovery, and Pulse (boxing-based HIIT), alongside martial arts classes in Boxing, Muay Thai, Jiu Jitsu, Wrestling, and Team Alpha MMA, plus youth programs such as Little Ninjas and Kids Martial Arts. Customers access these via tiered monthly memberships (Base Access, Group Fitness, Premier MMA, Ultimate, Little Ninja), drop-in class fees, trial passes, and kids memberships.

Product overview

Urijah Faber's Ultimate Fitness is a martial arts and fitness training facility offering a comprehensive six-part fitness programming system alongside diverse martial arts classes. The fitness programs include Ultimate Conditioning (HIIT cardio), Ultimate Strength (weight training), Ultimate Performance (Olympic lifting), and Ultimate Recovery (post-workout restoration), plus the Pulse boxing-based HIIT class. The martial arts offerings encompass Team Alpha MMA with Boxing (3 levels), Muay Thai (2 levels), Jiu Jitsu (Gi and No Gi), Wrestling, and kids programs including Little Ninjas, Kids BJJ, and Kids Muay Thai. The 30,000 sq. ft. facility in Sacramento serves everyone from UFC fighters to families, providing world-class coaching to all fitness levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultimate Conditioning Cardio-based HIIT workout program focused on building endurance and burning fat through sled pushes, bodyweight movements, resistance training, and metabolic conditioning. Sold as part of the Group Fitness membership tier.
• Ultimate Strength Weight training program focused on building functional strength and lean muscle through compound movements including squats, deadlifts, pressing, and core work. Sold as part of the Group Fitness membership tier.
• Ultimate Performance Advanced training program for competitive athletes featuring Olympic lifting, strength training, and functional movement designed to break personal limitations and achieve peak results. Sold as part of the Group Fitness membership tier.
• Ultimate Recovery Post-workout recovery class focused on restoring muscles through trigger point release, foam rolling, stretching, and decompression to prepare for the next training session. Sold as part of the Group Fitness membership tier.
• Pulse 45-minute boxing-based HIIT strength and conditioning workout combining striking, TRX, and bodyweight training for maximum calorie burn and cardio workout. Sold as part of the Group Fitness membership tier; also available via a 7-day unlimited promotional pass.
• Boxing
• Muay Thai Two-level Muay Thai kickboxing program teaching the eight limbs of the martial art, from basics to advanced fundamentals and conditioning. Sold as part of the Premier MMA and Ultimate membership tiers.
• Jiu Jitsu Brazilian Jiu Jitsu instruction in both Gi (uniform) and No Gi formats, focusing on submission techniques, leverage, momentum, and ground work. Sold as part of the Premier MMA and Ultimate membership tiers.
• Wrestling Open mat wrestling class covering fundamental techniques and daily wrestling strategies with optional wrestling shoes and headgear. Sold as part of the Premier MMA and Ultimate membership tiers.
• Team Alpha MMA Comprehensive MMA training program led by Urijah Faber and multiple instructors, combining various martial arts disciplines for complete fighter preparation. Sold as part of the Premier MMA and Ultimate membership tiers.
• Online Workouts / Video Library Remote access workout content allowing members to follow along with workouts virtually from home. Sold as a digital complement to in-facility memberships.
• Little Ninjas
• Kids Martial Arts
• Gym Facility & Amenities

Quantifiable outcome

• Burn 450-900 calories in one Pulse (boxing-based HIIT) class
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• KIME PerformancecoreStrategic or Co-development Partner · 2 August 2019KIME Performance provides physical therapy and performance coaching to optimize workout, conditioning, and recovery. Their team of physical therapists and specialists with medical, scientific, and athletic backgrounds offers custom fitness plans with 8-week reassessment cycles. Insurance options are available through their medical-backed approach. Ultimate Fitness programming and KIME services are naturally complementary, with KIME providing personalized assessment and plan customization alongside Ultimate Fitness group programs.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• EverybodyFights: Boxing- and combat-sports-themed boutique gym with multiple class tiers (similar to Ultimate, Premier MMA, Group Fitness). Competes for the same general-fitness customer who wants fight-derived training.
• UFC Gym: The most direct competitor: a branded MMA-celebrity-affiliated fitness gym franchise offering group fitness, MMA, boxing, BJJ, and kids programs. Operates at much larger scale but pursues the same customer overlap with very similar product mix.
• Gracie Barra: Largest global BJJ franchise with standardized curriculum and instructor certification. Comparable to the BJJ and Little Ninjas kids BJJ programs at Ultimate Fitness, though at vastly greater scale.
• 10th Planet Jiu Jitsu: Renowned No-Gi BJJ-focused gym network with strong brand and instructor pedigree. Overlaps with the BJJ (Gi and No Gi) and Team Alpha MMA offerings at Ultimate Fitness.
• Tiger Schulmann's Martial Arts: Multi-discipline martial arts chain combining kickboxing, MMA, and kids programs under a celebrity-founder brand. Directly comparable structure to Ultimate Fitness's mix of adult combat sports plus youth programming.
• TITLE Boxing Club: National boxing-focused fitness franchise combining heavy-bag group classes with strength training. Overlaps directly with the Pulse boxing-HIIT and boxing-tier programming at Ultimate Fitness.
• Mayweather Boxing + Fitness: Celebrity-branded boxing fitness concept launched by Floyd Mayweather. Directly comparable model — fighter-led brand, boxing-forward class programming, premium positioning — and a closer celebrity-branding analogue than most peers.

Broad incumbents

• CrossFit: Broad incumbent in functional group fitness and conditioning. Competes with the Ultimate Conditioning and Ultimate Performance programs for adult general-fitness and competitive-amateur customers.
• F45 Training: Global functional training franchise with standardized HIIT and strength group classes. Competes with the Ultimate Conditioning, Strength, and Pulse class formats for the general-fitness weekend-warrior segment.

Regional players

• Chuze Fitness: Regional multi-location fitness operator in California and the Southwest with broad class programming. Competes in the same Sacramento-area fitness market for general-fitness and group-class customers.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/urijah-faber's-ultimate-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urijah Faber's Ultimate Fitness