Ultra Oil For Pets
- Company typePrivate
- Founded-
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Ultra Oil For Pets firmographics
Firmographics- Name
- Ultra Oil For Pets
- Legal name
- Ultra Oil for Pets
- Website
- https://ultraoilforpets.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ultra Oil For Pets industry classification
Industry- Product category
- Pet Nutritional Supplements
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Animal Food Manufacturing (31111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Skin & Coat Supplements (HLAMALAB)
- akta.pro secondary industries
- Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)
Keywords
Where Ultra Oil For Pets is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ultra Oil For Pets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Product Sales (Skin & Coat Supplement): One-time and subscription-based sales of Ultra Oil skin and coat supplement in multiple sizes (8oz, 16oz, 32oz, 128oz). Revenue generated through direct e-commerce and retail channel partnerships.
- Product Sales (Joint Supplement): One-time and subscription-based sales of Ultra Joint supplement targeting joint health. Supports pets with arthritis, stiffness, and mobility issues.
- Bundled Product Sales: Bundle packages combining Ultra Oil and Ultra Joint products at discounted pricing, driving higher average order value and cross-product adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ultra Oil Skin and Coat Supplement - Multiple sizes |
| Unit Pricing | Pay-as-you-go | Ultra Joint Supplement |
| Unit Pricing | Pay-as-you-go | Ultra Joint + Ultra Oil Bundle |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Ultra Oil For Pets product offering
Product offeringCore offering
Ultra Oil For Pets manufactures and sells two all-natural nutritional supplements for dogs and cats: Ultra Oil, a skin and coat supplement built on a proprietary blend of hemp seed, flaxseed, fish, and grape seed oils with a balanced 3:1 Omega-6 to Omega-3 ratio; and Ultra Joint, a joint supplement combining glucosamine, MSM, chondroitin, boswellia, and collagen. Products are sold in multiple sizes directly through the company's Shopify website and through 500+ pet retail stores in the US and Canada, with optional subscription/recurring purchase plans.
Product overview
Ultra Oil For Pets offers two core supplement products: Ultra Oil Skin and Coat Supplement for dogs and cats, and Ultra Joint Supplement for dogs and cats. These are all-natural, non-GMO omega fatty acid and joint health supplements. The company also offers a bundled package combining both products. All products are made with human-grade, all-natural ingredients sourced primarily from the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Ultra Joint: Supplement for joint pain relief in dogs and cats, containing glucosamine, MSM, chondroitin, boswellia, collagen, and other joint-supporting ingredients.
- Ultra Oil
Products and services
- Ultra Oil Skin and Coat Supplement For Dogs and Cats
Quantifiable outcome
- Reduces and treats dry skin and hair conditions
- +2 more outcomes
Companies that use Ultra Oil For Pets
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Ultra Oil For Pets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ultra Oil For Pets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Good Dog AutismminorUltra Oil for Pets partners with Good Dog Autism, recognizing the power of therapy animals. The partnership supports the service dog community and acknowledges the role therapy animals play in pet wellness.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ultra Oil For Pets competitors and assessment
Company assessmentDirect peers
- NaturVet: NaturVet is a long-established (founded 1994) US pet supplement brand selling joint, skin/coat, calming, and dental supplements through veterinary clinics, pet specialty, and online. It is a direct peer to Ultra Oil for Pets in target customer, condition-specific supplement positioning, and multi-channel distribution.
- Pet Honesty: Pet Honesty is a fast-growing, well-funded DTC and retail pet supplement brand offering natural soft chews and oils for skin/coat, allergies, joints, and digestion. It targets the same "all-natural, human-grade" pet parent that Ultra Oil for Pets addresses and competes directly for the same retail shelf and Amazon search term.
- VetriScience Laboratories: VetriScience (Pet Naturals of Vermont) makes condition-specific chews and supplements for dogs and cats across joints, skin, calming, and immunity. It is a direct peer to Ultra Oil for Pets in product form, condition-specific positioning, and veterinary-adjacent distribution.
- Zesty Paws: Zesty Paws is one of the largest DTC pet supplement brands in the US, selling functional soft chews and oils for skin/coat, joint, calming, and gut health. It is a direct competitor to Ultra Oil for Pets across both product positioning (functional, all-natural) and channel mix (DTC plus major retail like Chewy and Petco).
- VetIQ: VetIQ is a mass-market pet supplement brand sold through Walmart, Target, and major online retailers, covering joint, skin/coat, calming, and hip and joint. It competes with Ultra Oil for Pets on price-positioned supplements in the same functional categories.
- Tomlyn (Vetoquinol): Tomlyn, owned by Vetoquinol, sells pet supplements including skin/coat, joint, and immune products through vet and retail channels. It competes head-to-head with Ultra Oil for Pets in the functional supplement category and has similar ingredient-forward, science-backed positioning.
- Dr. Mercola Healthy Pets: Dr. Mercola's pet line sells premium, all-natural supplements for joint, skin/coat, and immune health, marketed through a content-driven, education-first model. Its positioning (natural, human-grade, content-led) closely mirrors Ultra Oil for Pets and serves the same pet parent segment.
Others
- Chewy (private label and marketplace): Chewy is the dominant online pet retailer and increasingly competes directly with DTC supplement brands via its private-label brands (Frisco, Tylee's) and marketplace. It is an important channel and competitive context for Ultra Oil for Pets' DTC and retail strategy.
Broad incumbents
- Open Farm: Open Farm is a premium, ethically sourced pet food and supplement brand sold through pet specialty retail (including some Ultra Oil for Pets retailers like Natural Pawz). It is a broad incumbent in the natural pet wellness category and overlaps on premium supplements and shared retail distribution.
Emerging players
- Native Pet: Native Pet is a venture-backed, premium DTC pet supplement brand focused on functional, all-natural formulations for joint, skin/coat, and gut health. It targets a similar premium, ingredient-conscious pet parent but with broader SKU breadth and stronger digital marketing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ultra Oil For Pets social profiles
Digital presenceUltra Oil For Pets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultra Oil For Pets leadership team
Management profileNumber of profiles
Profiles1 record
Ultra Oil For Pets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultra Oil For Pets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultra Oil For Pets
What does Ultra Oil For Pets do?
Ultra Oil For Pets manufactures and sells two all-natural nutritional supplements for dogs and cats: Ultra Oil, a skin and coat supplement built on a proprietary blend of hemp seed, flaxseed, fish, and grape seed oils with a balanced 3:1 Omega-6 to Omega-3 ratio; and Ultra Joint, a joint supplement combining glucosamine, MSM, chondroitin, boswellia, and collagen. Products are sold in multiple sizes directly through the company's Shopify website and through 500+ pet retail stores in the US and Canada, with optional subscription/recurring purchase plans.
Is Ultra Oil For Pets a public or private company?
Ultra Oil For Pets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ultra Oil For Pets founded?
Ultra Oil For Pets was founded in -1. It employs 1 to 10 people.
Where is Ultra Oil For Pets based?
Ultra Oil For Pets is headquartered in Indianapolis, United States, in the North America region.
How does Ultra Oil For Pets make money?
Three revenue lines are on record. Product Sales (Skin & Coat Supplement) is the primary driver. The others are product Sales (Joint Supplement) and bundled Product Sales.
Who are Ultra Oil For Pets's main competitors?
Direct peers on record are NaturVet, Pet Honesty, VetriScience Laboratories, Zesty Paws, VetIQ, Tomlyn (Vetoquinol) and Dr. Mercola Healthy Pets. Chewy (private label and marketplace) is listed as an others. Open Farm is listed as a broad incumbent. Native Pet is listed as an emerging player.
Does Ultra Oil For Pets have an API?
No public API is recorded for Ultra Oil For Pets.
What industry is Ultra Oil For Pets in?
Ultra Oil For Pets's product category is Pet Nutritional Supplements. Its primary akta.pro industry code is HLAMALAB, Skin & Coat Supplements, with a secondary code of HLAMALAO, Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine). Its NAICS code is 45991 and its SIC code is 200.