Uncharted Wines
Uncharted Wines is a London-based wine merchant founded in 2017, selling natural and biodynamic wines directly to UK consumers via e-commerce and operating Europe's largest wine-on-tap keg service for restaurants, bars, and shops.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Uncharted Wines does
Uncharted Wine Company Ltd is a London-headquartered wine merchant founded in 2017 that operates a two-channel model. The first is a direct-to-consumer e-commerce storefront (Shopify-based, at unchartedwines.com) selling a curated, internationally sourced catalogue of natural, organic, and biodynamic wines in 75cl, Magnum, and Jeroboam formats, alongside gift cards and pre-selected mixed cases (e.g., a Beaujolais Mixed Case at £150). Bottled wines are priced between roughly £11 and £140+, with free UK mainland delivery above £150 and click-and-collect available from the company's Unit 56 Containerville office in London; fulfillment is handled from a Tilbury warehouse.
The second channel is the company's differentiated B2B "Wine on Tap" program, which dispenses wine from 20L kegs through installed systems at on-trade customers. The keg format preserves wine for over two months after opening, includes built-in cooling that removes the need for separate refrigeration of whites, rosés, and sparkling wines, and is positioned up to 20% cheaper than equivalent bottled wine while reducing on-trade storage footprint by over 50%. Uncharted claims the largest wine-in-keg selection in Europe (60+ wines) and operates 60+ installations across 100+ restaurants, bars, and shops, including London venues such as Noble Rot, BRAT, Padella, Hoppers, ACE Pizza, Sabor, Portland, and The Marksman. Distribution is executed via hand-delivered kegs in London and a UK-wide stockist network spanning the South East, South West, Cornwall, the Midlands, Manchester/North West, and Scotland, with explicit shipping exclusions north of the Glasgow/Edinburgh corridor, the English and Scottish islands, and Northern Ireland.
Operationally, the company is a privately held, independent, bootstrapped business with 6 employees, no parent company, no funding rounds, and no disclosed institutional backing. Its economic engine is the combination of DTC bottled-wine margin, gift cards, and recurring B2B keg replenishment, supported by content marketing and producer storytelling that reinforce its specialist positioning in undervalued wine regions (notably Beaujolais) and natural winemaking.
Uncharted Wines firmographics
Firmographics- Name
- Uncharted Wines
- Legal name
- Uncharted Wine Company Ltd
- Website
- https://unchartedwines.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Uncharted Wines is a London-based wine merchant founded in 2017, selling natural and biodynamic wines directly to UK consumers via e-commerce and operating Europe's largest wine-on-tap keg service for restaurants, bars, and shops.
- Ownership category
- akta.pro rank
Uncharted Wines industry classification
Industry- Product category
- Specialty Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Uncharted Wines is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Uncharted Wines business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Wine Sales: Direct-to-consumer and B2B sales of bottled wines through their e-commerce platform, with prices ranging from approximately £11 to £140+ per bottle. They also offer gift cards in denominations of £25, £50, £60, and £100.
- Wine on Tap (Keg Wine): B2B sales of wine in 20L kegs to restaurants, bars and shops. Keg wine can be up to 20% less expensive than equivalent bottled wine. One keg holds 26.67 bottles worth of wine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard bottled wine pricing |
| Other | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Mixed Cases |
| Other | Pay-as-you-go | Delivery charges |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Uncharted Wines product offering
Product offeringCore offering
Uncharted Wines is a UK wine merchant that imports, curates and sells natural, organic and biodynamic wines from small artisan growers in France, Spain, Portugal, Italy, England, Germany, New Zealand and South Africa. It retails these bottled wines directly to consumers through an e-commerce platform and also operates Wine on Tap, a B2B kegged-wine program that supplies over 100 restaurants, bars and shops and claims the largest wine-in-keg selection in Europe.
Product overview
Uncharted Wines is a wine merchant specializing in looking beyond perceived 'top' areas to seek out future classics. Their core offerings include a curated selection of bottled wines from France, Spain, Portugal, Italy, England, Germany, New Zealand, and South Africa, available in 75cl bottles, Magnums, and Jeroboams. Their signature specialty is Wine on Tap — the largest selection of wine in keg in Europe with over 60 wines — serving restaurants, shops and bars through keg dispensing systems. They also offer mixed case bundles and gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine on Tap Kegged-wine supply and installation program for restaurants, bars and shops, providing the largest selection of wine in keg in Europe (over 60 wines) with a proprietary dispensing system that keeps wine fresh for over two months after opening and includes built-in cooling.
- Bottled Wine Collection Curated retail range of natural, organic and biodynamic wines from France, Spain, Portugal, Italy, England, Germany, New Zealand and South Africa, available in 75cl bottles as well as Magnums and Jeroboams at prices from approximately £11 to over £140 per bottle.
- Mixed Cases Pre-selected mixed-case bundles such as the Beaujolais Mixed Case 2026 priced at £150, containing six bottles from various curated producers.
- Gift Cards Uncharted Wines gift cards available in £25, £50, £60 and £100 denominations that allow recipients to choose their own wines from the curated range.
Quantifiable outcome
- Reduced storage footprint by over 50% compared to bottled wine
- +3 more outcomes
Companies that use Uncharted Wines
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Uncharted Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Uncharted Wines partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sager + WineminorSager + Wine imports Vin Noé Julie&Nas 2019 which is featured in Uncharted Wines' Beaujolais Mixed Case. This is a co-marketing partnership where Uncharted includes wines imported by Sager + Wine in their curated mixed case selections.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Uncharted Wines competitors and assessment
Company assessmentBroad incumbents
- Majestic Wine: UK high-street wine retail chain offering click-and-collect and delivery — a broader incumbent competing for the same DTC customer with greater scale and physical footprint.
- Liberty Wines: One of the UK's leading specialist wine importers with a comparable producer-led, on-trade distribution model — a broader incumbent offering similar B2B routes-to-market but at much greater scale.
- Berry Bros. & Rudd: Historic UK wine and spirits merchant combining online retail, cellar storage and on-trade supply — a broad incumbent with overlapping channels and customer segments, though far larger and more diversified.
- The Wine Society: UK's largest consumer wine club, retailing curated wines directly to members — comparable DTC distribution and curation philosophy, but operating at substantially greater scale with a membership model.
Direct peers
- Flint Wines: London-based importer specializing in natural and artisanal wines from small growers, supplying UK restaurants and independent retail — directly comparable positioning and customer base to Uncharted.
- Caves de Pyrene: Long-established UK importer and distributor focused on natural, low-intervention wines from small producers — the closest direct peer to Uncharted's curated, grower-led portfolio and B2B focus.
- Le Grappin: UK-based natural wine merchant and Beaujolais specialist; Uncharted's first Wine on Tap launch in 2017 was actually a Le Grappin Beaujolais Nouveau keg, making it a directly comparable micro-merchant.
- Jeroboams: London-focused fine wine merchant combining retail, B2B on-trade supply and a curated producer portfolio — directly comparable DTC-plus-hospitality model in the same city.
Emerging players
- Coravin: Wine preservation systems company whose argon-based technology competes as an alternative to keg systems for keeping opened wine fresh — adjacent emerging player addressing the same on-trade freshness problem.
- Enomatic: Specialist manufacturer of wine-by-the-glass dispensing and preservation systems used in on-trade venues — adjacent technology peer whose dispensing hardware underpins Wine on Tap installations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Uncharted Wines social profiles
Digital presenceUncharted Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uncharted Wines leadership team
Management profileNumber of profiles
Profiles1 record
Uncharted Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uncharted Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uncharted Wines
What does Uncharted Wines do?
Uncharted Wines is a UK wine merchant that imports, curates and sells natural, organic and biodynamic wines from small artisan growers in France, Spain, Portugal, Italy, England, Germany, New Zealand and South Africa. It retails these bottled wines directly to consumers through an e-commerce platform and also operates Wine on Tap, a B2B kegged-wine program that supplies over 100 restaurants, bars and shops and claims the largest wine-in-keg selection in Europe.
Is Uncharted Wines a public or private company?
Uncharted Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uncharted Wines founded?
Uncharted Wines was founded in 2017. It employs 1 to 10 people.
Where is Uncharted Wines based?
Uncharted Wines is headquartered in London, United Kingdom, in the Europe region.
How does Uncharted Wines make money?
Two revenue lines are on record. Retail Wine Sales are the primary driver. The others are wine on Tap (Keg Wine).
Who are Uncharted Wines's main competitors?
Broad incumbents on record are Majestic Wine, Liberty Wines, Berry Bros. & Rudd and The Wine Society. Direct peers are Flint Wines, Caves de Pyrene, Le Grappin and Jeroboams. Emerging players are Coravin and Enomatic.
Does Uncharted Wines have an API?
No public API is recorded for Uncharted Wines.
What industry is Uncharted Wines in?
Uncharted Wines's product category is Specialty Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution. Its NAICS code is 445320 and its SIC code is 5180.