University of New Hampshire Football

What University of New Hampshire Football does

University of New Hampshire Football operates as the football program within UNH Athletics, the intercollegiate athletics department of the University of New Hampshire, a public research university founded in 1866 and based in Durham, New Hampshire. UNH Athletics fields 21 NCAA Division I programs across men's and women's sports; the football program specifically competes in the Colonial Athletic Association (CAA) at the FCS level and plays home games at Wildcat Stadium, which has 10,000+ capacity. The program also competes in the America East Conference for most other sports and Hockey East for ice hockey.

The athletics department's commercial footprint includes the official unhwildcats.com digital platform (schedules, rosters, news, ticketing), a merchandise operation through Barnes & Noble campus store, Amazon storefront, and Influxer, plus multimedia rights managed by Wildcat Sport Properties (Learfield). Revenue is generated across four documented streams: ticket sales (single-game, season, and group tickets at Wildcat Stadium and Lundholm Gym), merchandise and apparel, donations and fundraising via the GiveCampus platform, and corporate sponsorships from regional financial, healthcare, hospitality, and consumer brands. Customer segments are fans and alumni, student-athletes, and prospective students/families, with marketing conducted through social media (Facebook, Instagram, X), YouTube, the WildCast podcast, and email newsletters.

Strategic partnerships include Wildcat Sport Properties (Learfield) for multimedia rights, Barnes & Noble for retail, GoCatsTravel.com (50% of booking proceeds to athletics), and an extensive portfolio of 25+ regional sponsors and preferred hotel/restaurant partners. UNH Athletics reports notable academic outcomes including 91% of student-athletes on the Spring 2026 America East Academic Honor Roll and winning the Walter Harrison Academic Cup for highest overall GPA in the conference. Recent strategic activity is concentrated in leadership transitions, including a new Director of Athletics (Ryan Colton, July 2026) and multiple basketball coaching hires.

Name

University of New Hampshire Football

Legal name

University of New Hampshire Athletics

Website

https://unhwildcats.com

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

11–50 employees

Short description

University of New Hampshire Football is the NCAA Division I FCS football program within UNH Athletics, competing in the CAA and playing at Wildcat Stadium (10,000+ capacity) in Durham, NH. It serves fans, alumni, and student-athletes across 21 varsity sports.

Ownership category

akta.pro rank

Product category

Collegiate Athletics

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industry

Athletics Events, Game Operations & Ticketing (EDALAIAK)

Keywords

• Collegiate football program
• NCAA Division I athletics
• Intercollegiate sports program
• Athletic event ticketing
• College sports merchandise

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season tickets, and group tickets for football and other sports events at Wildcat Stadium and Lundholm Gym.
2. Merchandise and Apparel: Online fan shop selling UNH Wildcats branded merchandise including apparel, accessories, and novelty items through partner bookstores.
3. Donations and Fundraising: Donation campaigns supporting Wildcat Athletics through GiveCampus platform, with NIL policies and guide for student-athletes.
4. Sponsorships: Corporate sponsorships from local and regional businesses including financial institutions, healthcare, hospitality, and rental companies displayed on website and at events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

University of New Hampshire Football operates as the football program of the UNH Wildcats, an NCAA Division I FCS athletic department competing primarily in the Colonial Athletic Association (CAA). The program delivers live collegiate football games at Wildcat Stadium and monetizes the program through ticket sales, licensed merchandise, corporate sponsorships, donor fundraising, and ancillary game-day services such as tailgating, parking, and personal video board announcements.

Product overview

University of New Hampshire Athletics operates the UNH Wildcats program, a comprehensive collegiate athletics department offering 21 sports programs. The primary digital product is the unhwildcats.com website, which serves as a unified platform providing schedules, rosters, news, ticketing, and merchandise across all sports including football, basketball, hockey, track & field, soccer, swimming, volleyball, and more. The athletics department supplements its offerings with partner services for travel (GoCatsTravel.com), student housing (The Cottages of Durham), video board announcements, and preferred hotel/restaurant partnerships. The program competes primarily in the America East Conference and CAA for football.

Differentiator

Problem solved

Functional benefit

Products and services

• UNH Football Game Tickets
• UNH Wildcats Licensed Merchandise
• Wildcat Athletics Donations
• Corporate Sponsorships
• Football Game Day Tailgating and Parking
• Video Board Personal Announcements
• GoCatsTravel.com Hotel Bookings
• Football Broadcasts (NBC Sports Boston)

Quantifiable outcome

• 91% of UNH student-athletes earned Academic Honor Roll recognition in Spring 2026
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered minor, core and moderate.

• Anchorage InnminorOthersSponsor listed on UNH Athletics website footer. York Beach, Maine hotel offering 200 oceanfront rooms, indoor/outdoor dining, pools, located 23 miles from UNH campus.
• Kennebunk SavingsminorOthersRegional savings bank sponsor. Maine and New Hampshire community bank offering personal banking, lending, and insurance services.
• Service Credit UnionminorOthersSponsor listed on UNH Athletics website. Credit union providing banking services to members.
• Christian Party RentalminorOthersEvent rental partner for tents, chairs, tables, staging, flooring, sound and lighting. Serving New England for over 75 years. Family owned NH business.
• The Cottages of DurhamminorOthersOff-campus student housing partner near UNH. American Campus Communities property offering 2-5 bedroom cottages with fully furnished units and amenities.
• Wentworth-Douglass HospitalminorOthersHealthcare sponsor and team physicians provider for UNH Athletics. Part of Mass General Brigham network.
• Army National GuardminorOthersMilitary sponsor displayed on UNH Athletics website footer.
• GoCatsTravel.comminorGTM or Marketing PartnerOfficial travel booking partner for UNH Athletics. Proceeds support Wildcat Athletics - 50% of proceeds go back to the athletics program. Book hotels at same rates as other platforms while supporting UNH.
• America East ConferencecoreStrategic or Co-development PartnerPrimary athletic conference for most UNH sports including basketball, track & field, soccer, swimming & diving. UNH competes against conference schools for championships and academic honors.
• Colonial Athletic Association (CAA)coreStrategic or Co-development PartnerFootball conference for UNH Wildcats. NCAA Division I FCS football conference with schools from Northeast region.
• NCAAcoreStrategic or Co-development PartnerNational governing body for collegiate athletics. UNH competes in NCAA Division I with teams qualifying for NCAA championships.
• NEFC (MLS NEXT)minorChannel Partner/ Reseller/ DistributorYouth soccer league where UNH men's soccer recruit Quinn Silva played from 2017-25 before joining the Wildcats.
• AS Monaco FCminorChannel Partner/ Reseller/ DistributorProfessional soccer club where UNH men's soccer recruit Romeo Corino played from 2019-24 before joining the Wildcats.
• 110 GrillminorOthersPreferred restaurant partner with locations throughout New Hampshire including Portsmouth, Rochester, Manchester, Concord, Nashua. Casual dining with diverse menu including gluten-free and vegetarian options.
• Dunkin'minorOthersPreferred restaurant partner with locations throughout Wildcat Country. Coffee and donut chain popular in New England.
• Buffalo Wild WingsminorOthersPreferred restaurant partner with locations near UNH including Portsmouth and Rochester, NH.
• Evviva TrattoriaminorOthersPreferred restaurant partner with locations in Bedford and Nashua, NH. Modern Italian food in casual atmosphere.
• Domino's PizzaminorOthersPreferred restaurant partner with Durham, NH location and partner locations throughout New Hampshire and Massachusetts.
• The JuiceryminorOthersPreferred restaurant partner - smoothie and organic juice bar with locations in New Hampshire, Maine, and Massachusetts including Durham and Portsmouth.
• Jersey Mike's SubsminorOthersPreferred restaurant partner with locations in Epping, Portsmouth, Somersworth, and Exeter, NH. Fast-casual sandwich chain.
• Chick-fil-A NewingtonminorOthersPreferred restaurant partner located on Woodbury Avenue near campus. Seacoast's first Chick-fil-A offering dine-in, drive-thru, and carry-out.
• AC Hotel Portsmouth DowntownminorOthersPreferred hotel partner - sleek, modern hotel in downtown Portsmouth with European-inspired style and rooftop bar. ~25 min drive from UNH.
• Hampton Inn & Suites Portsmouth DowntownminorOthersPreferred hotel partner - comfortable guest rooms downtown with free Wi-Fi, hot breakfast, fitness center, and indoor saltwater pool.
• Residence Inn Portsmouth DowntownminorOthersPreferred hotel partner - all-suite, pet-friendly extended-stay hotel with kitchens and free breakfast. Downtown Portsmouth location.
• Home2 Suites KitteryminorOthersPreferred hotel partner in Kittery, ME with spacious suites, free hot breakfast, EV charging. ~30 min drive from UNH.
• Everhome Suites PortsmouthminorOthersPreferred hotel partner - pet-friendly, apartment-style accommodations near Pease Tradeport and downtown Portsmouth. ~15 min drive from UNH.
• Wildcat Sport Properties (Learfield)moderateChannel Partner/ Reseller/ DistributorOfficial multimedia rights partner for UNH Athletics. Manages corporate sponsorship sales, multimedia rights, and revenue generation for the athletics program.
• Barnes & NoblemoderateChannel Partner/ Reseller/ DistributorOfficial bookstore partner for UNH merchandise and apparel. Campus store and online ordering available.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• University of Maine: Maine is an America East and CAA Football member competing directly against UNH. As fellow public flagship universities in northern New England, they share recruitment territory, donor pools, and conference positioning.
• University of Vermont (UVM): Vermont is a core America East Conference rival of UNH, competing in basketball, hockey, soccer, and track & field. Both are New England public universities with similar academic and athletic profiles.
• University of Rhode Island: Rhode Island is a CAA Football member that competes with UNH on the gridiron. As a fellow public New England university with a comparable athletics footprint, they are a direct football peer.
• UMBC: UMBC competes in the America East Conference across multiple sports with UNH. As a fellow public university in the Northeast/mid-Atlantic region, UMBC is directly comparable in scale and Division I profile.
• Stony Brook University: Stony Brook is an America East and CAA Football peer that competes with UNH in multiple sports. Both are public research universities with similar athletics department size and competitive profiles.
• University at Albany (UAlbany): UAlbany competes in the America East Conference and CAA Football alongside UNH. They are a direct conference rival across multiple sports and a fellow public university with similar scale and Division I footprint.

Regional players

• University of Massachusetts Lowell: UMass Lowell is a regional peer in New England competing in America East for several sports. While football plays in a different conference, the two programs compete for the same regional student-athlete pool and fan base.
• Dartmouth College: Dartmouth is a regional peer located in New Hampshire that competes in the Ivy League. While in a different conference and subdivision, it competes for the same New Hampshire-based recruits, alumni donors, and regional fan attention.
• College of the Holy Cross: Holy Cross is a New England-based FCS football program (Patriot League) that, while in a different conference, competes for the same regional recruiting territory and Northeast FCS media market as UNH.

Broad incumbents

• New Hampshire-based Learfield partner schools: Other Learfield-managed multimedia rights properties (e.g., Boston College, UConn) are broad incumbents sharing the same partnership infrastructure. They provide a benchmark for sponsorship yield and revenue growth potential under the Learfield operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UNHWildcats
• YouTubeyoutube.com/UNHAthletics
• Facebookfacebook.com/UNHWildcats
• Instagraminstagram.com/unhwildcats
• LinkedInlinkedin.com/company/university-of-new-hampshire-football

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of New Hampshire Football