The Juicery

What The Juicery does

The Juicery is a privately held, founder-owned smoothie and juice bar chain founded in 2008 in Portsmouth, New Hampshire, that operates 14+ retail locations across New Hampshire, Massachusetts, and Maine, with an additional location announced for Littleton, MA in 2026. The company sells fresh smoothies, organic cold-pressed juices, smoothie bowls, toasts, health shots, and customizable add-ins (hemp/whey protein, matcha, spirulina, espresso, etc.), prepared on-site using blenders and cold-press juicing equipment. Beyond the core menu, The Juicery operates two wholly-owned sub-brands—The Soupery (soups and grilled cheese, launched 2018 in Durham and Portsmouth, NH) and Juicery Pops (frozen smoothie pops and healthy frozen treats, launched 2020)—and has added catering, food-truck, and third-party delivery channels to extend its footprint beyond the storefront.

Revenue is generated almost entirely through point-of-sale transactions at physical storefronts (counter orders plus Square-powered online order-ahead for pickup), supplemented by transaction-fee revenue from third-party delivery aggregators (DoorDash, Uber Eats, Grubhub) and a newly-launched corporate catering line. The go-to-market is hybrid: direct retail through physical storefronts serving health-conscious consumers and college communities (BU and UNH campus locations), delivery partnerships with major aggregators, and direct enterprise sales via the Catercow-powered catering service—Puma being the only announced B2B partner (285+ smoothies at a corporate activation). Pricing is not publicly disclosed. The company is founder-financed with no institutional capital raised, no M&A activity, and 11–50 employees supporting regional operations; financial metrics are not disclosed.

Name

The Juicery

Legal name

The Juicery

Website

https://juicery.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Juicery is a founder-owned New England smoothie and juice bar chain founded in 2008, operating 14+ retail locations across New Hampshire, Massachusetts, and Maine, with corporate catering, third-party delivery, and sub-brands The Soupery and Juicery Pops.

Ownership category

akta.pro rank

Product category

Juice Bar / Quick-Service Healthy Food & Beverage

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)

akta.pro secondary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

Keywords

• Fresh smoothie bar
• Organic cold-pressed juice
• Smoothie bowls
• Health food cafe
• Corporate catering service

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Smoothie and Juice Sales: Point-of-sale revenue from in-store purchases of smoothies, juices, smoothie bowls, and healthy food items across all physical locations. Customers order at counter or ahead via online platform.
2. Third-Party Delivery: Revenue generated through delivery orders via DoorDash, Uber Eats, and Grubhub platforms, representing additional sales channel beyond physical storefronts.
3. Catering Services: Corporate event catering providing fresh smoothies, bowls, and healthy eats for offices, events, and team meetings. Recently launched catering division serving business clients.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Juicery operates a chain of juice bar storefronts across New England that prepare and sell fresh smoothies, organic cold-pressed juices, smoothie bowls, toasts, health shots, and healthy eats to walk-in and online-order customers. The company also operates two wholly owned sub-brands — The Soupery (soups and grilled cheese) and Juicery Pops (frozen smoothie pops) — and recently launched a corporate catering division that delivers its products to offices, events, and team meetings.

Product overview

The Juicery is New England's Original Juice Bar, founded in 2008, offering a menu of smoothies, organic juices, smoothie bowls, toasts, shots, and add-ins. The company operates as a single unified product line across 14+ physical locations in New Hampshire, Massachusetts, and Maine. The product portfolio includes core offerings (Classic Smoothies, Specialty Smoothies, Smoothie Bowls, Organic Juices, Toast, Shots, Add-ins) and two sub-brands: Juicery Pops (frozen smoothie treats) and The Soupery (a separate soup and grilled cheese concept). The company also offers catering services for corporate events and has expanded with delivery integrations through third-party platforms.

Differentiator

Problem solved

Functional benefit

Brands

• The Soupery: Healthy soups and bowls concept with locations in Durham and Portsmouth, NH
• Juicery Pops

Products and services

• Classic Smoothies Traditional smoothie offerings including Very Berry, Blueberry Mint, Peanut Butter Bliss, Bermuda Bliss, Kali Mango, Whoa Nellie, and Espresso Yo'Self, sold at retail at all Juicery locations.
• Specialty Smoothies Health-focused smoothies featuring superfoods like acai, beet, kale, spinach, matcha, and dragon fruit, including Acai Energy, Prana, Pine Ango Beet Tango, Sweet Heat, Beetox, Kale Storm, Green Light, Faster Than Light, and Mint Matcha Chip.
• Smoothie Bowls Blended açaí and pitaya bowls topped with fresh fruits, granola, and superfoods, including Acai Bowl, Red White and Blue Bowl, Pitaya Bowl, Bowl 51, Dragon Berry Bowl, and Tropical Bowl.
• Organic Juices Fresh-pressed organic juice blends including Citrus Sunshine, Tangy Tonic, Lemon Zinger, Life Blood, Sunrise Squeeze, Green Juice, Jungle Juice, Spring Splash, Liquid Sunshine, and Green-Aid.
• Toast Avocado toast offerings including Green Toast, Cashew Later Toast, Sweet Tooth Toast, and PB & A Toast.
• Health Shots Concentrated health shots including Ginger (100% ginger juice), Cayenne (lemon, honey, cayenne), Turmeric (lemon, black pepper, turmeric root), and Fire Tonic (house-brewed herbal infusion).
• Juicery Pops Wholly owned sub-brand offering frozen smoothie pops and healthy frozen treats available at select Juicery locations, in flavors including Fruit Punch, Strawberry Lemonade, Pineapple Coolatta, Peanut Butter Banana Chip, Raspberry Mango, and Fudgezicle.
• The Soupery Wholly owned sub-brand operating as a separate restaurant concept serving fresh soups and made-to-order grilled cheese, featuring rotating daily soup selections such as Cajun Sweet Potato & Chicken, Creamy Tomato, Hungarian Mushroom, and New England Corn Chowder, with locations in Durham and Downtown Portsmouth, NH.
• Catering Services Corporate catering service delivering fresh smoothies, bowls, and healthy eats to offices, events, and team meetings; includes execution of large-volume orders such as the 285+ smoothie activation for Puma via Cambridge and Boston University teams.

Quantifiable outcome

• Over 1 million smoothies served since founding

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• PumaminorGTM or Marketing PartnerCorporate catering partnership for Puma event where The Juicery's Cambridge and Boston University teams provided 285+ smoothies for a corporate activation. This represents The Juicery's first announced corporate catering partnership, demonstrating the company's expansion into B2B events.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Bolthouse Farms: Large CPG beverage and fresh-produce brand with smoothie/juice products in grocery. Comparable as a broader incumbent in the smoothie and cold-pressed juice category, though operating through retail distribution rather than stores.

Direct peers

• Clean Juice: Certified-organic juice bar franchise. Comparable in organic-ingredient positioning, smoothie and bowl menu, and franchise-driven multi-region growth model.
• Juice Press: Cold-pressed juice and plant-based food chain with strong Northeast presence. Directly comparable on cold-pressed juice production, healthy menu, and urban retail footprint.
• Nekter Juice Bar: Specialty juice and smoothie bar chain with a clean-ingredient, wellness positioning. Highly comparable to The Juicery on fresh/healthy brand identity and multi-unit growth.
• Smoothie King: Largest U.S. smoothie franchise with a fitness- and nutrition-oriented menu. Comparable category leadership, store footprint model, and health-conscious customer targeting.
• Tropical Smoothie Cafe: Fast-growing franchise smoothie and food cafe concept. Closely comparable in product mix, counter-service model, and multi-region franchise growth strategy.
• Robeks: Premium juice and smoothie franchise founded in the late 1990s. Comparable in fresh-ingredient positioning, franchise unit economics, and smoothie/juice menu focus.
• Jamba: National smoothie and juice chain operating franchised and company-owned stores. Directly comparable to The Juicery in core product (smoothies, bowls, juices) and quick-service retail model.

Emerging players

• Project Juice: Cold-pressed juice and acai bowl concept. Comparable in fresh-pressed juice production and urban health-focused customer base, though smaller in footprint.
• Frutta Bowls: Smoothie bowl-focused franchise concept with a similar health-forward, customizable menu. Comparable in bowl product category and emerging franchise expansion profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/the__juicery
• LinkedInlinkedin.com/company/the-juicery-juice-bar

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Juicery