UniFactory ApS

What UniFactory ApS does

UniFactory ApS, operating under the brand "Simple ERP," is a Danish Uniconta ERP partner founded in 2022 and headquartered in Køge with a nationwide office network across Sjælland (Køge, Roskilde, Copenhagen, Brøndby, Bagsværd), Fyn (Odense, Faaborg) and Jutland (Horsens, Herning, Vojens). The company resells the Uniconta cloud-based ERP platform — developed by Erik Damgaard (creator of C5 and Axapta) — and layers a proprietary portfolio of add-on modules on top: UniGantt (visual Gantt-based production planning), UniScan App (mobile barcode scanning directly integrated with Uniconta's warehouse, order, and production modules), a NopCommerce-based B2B webshop with real-time inventory sync, a Packaging Management module for Danish EPR compliance, modules for trade/logistics, project management, dashboards, and automation (AutoBanking via Mastercard Open Banking/Aiia, and Paperflow document management), plus the recently launched "Uniconta AI | UniFactory," a ChatGPT-based 24/7 assistant.

The company's revenue model blends subscription recurring streams (Uniconta resale at 229–329 DKK/user/month across Standard/Business/Enterprise tiers, add-on subscriptions, support contracts) with time-and-materials professional services (consulting, implementation, data migration from legacy systems such as Microsoft Dynamics NAV and C5, custom development at published hourly rates and clip-card minimums of 20 hours) and paid/free training courses. The go-to-market is consulting-led direct sales (single national phone number, free consultations, demo-led cycle across Analysis → Customization → Implementation → Support), supplemented by free courses/seminars, an active SEO-driven blog with comparison content against SAP, Dynamics 365/NAV, and e-conomic, YouTube product demonstrations, and LinkedIn presence. Primary customer segments are Danish production/manufacturing companies (Production Companies) and trading/commerce companies (Trading Companies), with secondary segments in project-based firms and legacy ERP migrators; named customers include Andlight, Titan, Spica, Scanseason, and Södra.

The firm employs approximately 10 people (including freelancers), has delivered 300+ Uniconta implementations cumulatively (with 100+ new customers acquired since 2022), and in November 2025 became part of Simple Agency Group A/S, a Danish IT/web/digitalization conglomerate that also houses sister Uniconta partner Concept Data. Strategic positioning is as Uniconta's second-largest Denmark partner and the partner with the broadest proprietary add-on portfolio, with stated depth in production management that other partners lack.

Name

UniFactory ApS

Legal name

Simple ERP Øst ApS

Website

https://unifactory.dk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

UniFactory ApS (branded Simple ERP) is a Danish Uniconta ERP partner, founded 2022, that resells the Uniconta platform and develops proprietary add-on modules — UniGantt, UniScan, packaging management, and a ChatGPT-based assistant — targeting Danish manufacturing, trading, and project-based SMB and mid-market customers across a nationwide office network.

Ownership category

akta.pro rank

Product category

ERP Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• ERP add-on modules
• Uniconta customization
• Production planning software
• Barcode scanning solutions
• B2B webshop integration

Headquarters

HQ city

Køge

HQ country

Denmark

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Uniconta ERP Resale and Licensing: Resale of Uniconta ERP software subscriptions with various pricing tiers based on user count and modules selected.
2. Custom Development and Add-ons: Development and sale of proprietary add-on modules (UniGantt, UniScan, etc.) that extend Uniconta functionality. Customers purchase usage rights to customizations.
3. Consulting and Implementation Services: Professional services including system analysis, customization, implementation, data migration, and project management. Billed on time and materials basis with published hourly rates.
4. Training and Education: Free courses and seminars offered to customers. Paid training sessions for implementation and ongoing usage support.
5. Support Services: Ongoing technical support with optional support agreements offering guaranteed response times and preferential rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

UniFactory ApS, operating under the Simple ERP brand, is a Danish Uniconta ERP partner that resells, implements, and extends the Uniconta cloud ERP platform. The company develops and delivers a portfolio of proprietary add-on modules—including UniGantt for visual production planning, UniScan App for mobile barcode scanning, Uniconta AI (a ChatGPT-based assistant), packaging management, trade/logistics, project management, and B2B webshop integrations—backed by consulting, customization, training, and ongoing support services.

Product overview

Simple ERP is UniFactory's product brand for its portfolio of add-on modules and solutions built on the Uniconta ERP platform. The core platform is Uniconta, a cloud-based ERP developed by Erik Damgaard, offered in three tiers (Standard, Business, Enterprise). UniFactory (UniFactory ApS), branded as Simple ERP, layers its own modules on top, including UniGantt for production planning, UniScan App for barcode scanning, Uniconta AI (a ChatGPT-based assistant), the Packaging Management module, and modules for trade/logistics, project management, e-commerce (NopCommerce-based), dashboards, and automation (AutoBanking, Paperflow). The portfolio is delivered by 10 specialist consultants across multiple Danish offices, with UniFactory being the second-largest Uniconta partner and the partner with the most proprietary add-ons.

Differentiator

Problem solved

Functional benefit

Brands

• UniScan: Mobile scanner application for warehouse receiving, sales order picking, production order picking, and inventory counting, fully integrated with Uniconta.
• UniGantt

Products and services

• UniGantt Visual Gantt-based production planning and scheduling module for Uniconta that automatically considers resources, materials, and lead times, allowing drag-and-drop order scheduling and real-time capacity visualization for manufacturing companies.
• UniScan App Mobile barcode scanning solution for warehouse receiving, sales order picking, production order picking, and inventory counting on phones, tablets, and professional handheld terminals, with real-time integration to Uniconta.
• Uniconta AI | UniFactory Digital AI assistant built on ChatGPT that helps Uniconta users find answers, solve tasks, and understand complex ERP processes 24/7 through natural-language interaction.
• Production Module (Produktionsstyring) Specialized production management module for Uniconta covering production orders, material planning, capacity scheduling via UniGantt, and shop floor control, targeting Danish manufacturing companies.
• Trade/Logistics Module (Logistikstyring) Logistics and warehouse management module for Uniconta covering inventory control, stock movements, batch and serial number tracking, and reorder management.
• Project Management Module (Projektstyring) Project management module for Uniconta that handles project costing, resource allocation, timelines, and integration with production orders and time registration.
• Automate Uniconta Automation module covering AutoBanking (Aiia/Mastercard Open Banking), automated document uploads via Paperflow, and intelligent bank transaction matching within Uniconta.
• Dashboards Customizable reporting dashboards for Uniconta that can display KPI labels in user-selected languages, supporting multi-language environments and dynamic data visualization.
• E-commerce / B2B Webshop (Hjemmeside) B2B e-commerce module built on NopCommerce that integrates directly with Uniconta's inventory and order management, providing real-time stock levels and order status synchronization.
• Packaging Management (Emballagestyring) Packaging tracking and reporting module that captures packaging types per product and shipment, calculates packaging amounts at invoicing, and supports extended producer responsibility (EPR) compliance reporting.
• UniContoGo Mobile access solution for Uniconta enabling users to access the ERP system on the go from mobile devices.
• Uniconta ERP Platform Cloud-based ERP platform developed by Erik Damgaard; UniFactory resells and implements Uniconta in Standard, Business, and Enterprise tiers and layers its own Simple ERP modules on top.

Quantifiable outcome

• 300 implementations of Uniconta delivered
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature9 records

Partnerships

One partnership is on record.

• Simple Agency Group A/Sparent companyStrategic or Co-development Partner · 1 November 2025UniFactory became part of Simple Agency Group A/S in November 2025. The group consolidates multiple competencies in IT, web development, and digitalization. The acquisition provides UniFactory access to a broader network of specialists, stronger competencies, and more resources across IT operations, development, and digitalization.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• SAP Business One: Global mid-market ERP suite that UniFactory explicitly compares against Uniconta on its blog as a competitor for Danish SMB buyers. Competes for the same upgrade and replacement budget UniFactory targets.
• Dinero: Danish cloud accounting and ERP platform for SMBs with a comparable sales-led and content-driven GTM to UniFactory's approach. Targets a similar Danish SMB profile on bookkeeping, invoicing and lightweight operations.
• e-conomic: Popular Danish cloud accounting and light-ERP platform cited as a Uniconta alternative in UniFactory's own SEO-driven comparison content. Serves very similar Danish SMB customers with bookkeeping, invoicing and basic financials.
• Billy ApS: Danish accounting and invoicing platform for sole traders and small businesses. Competes for the same Danish SMB economic-management budget that UniFactory's financial management modules target.
• Microsoft Dynamics 365 Business Central: Cloud ERP platform that UniFactory's own comparison content positions as a head-to-head alternative to Uniconta+Simple ERP. Targets the same Danish SMB and mid-market with a vastly larger partner network, R&D budget and brand.
• Visma: Large Nordic business software suite (accounting, ERP, payroll, e-commerce) serving Danish SMB and mid-market customers across adjacent product categories to Uniconta. Competes for the same Danish mid-market wallet on accounting-ERP integrations.

Regional players

• Fortnox: Swedish cloud business platform for SMBs (accounting, invoicing, ERP-lite) with a strong partner and integrator ecosystem across the Nordics. Highly comparable product/market profile to UniFactory but anchored in Sweden rather than Denmark.

Direct peers

• Concept Data: Another leading Uniconta implementation partner in Denmark and direct sister company of UniFactory under the Simple Agency Group A/S umbrella. Concept Data targets the same SMB and mid-market customers with comparable ERP consulting and customization services, making it the closest direct peer.
• Uniconta: The underlying cloud ERP platform vendor whose partner ecosystem UniFactory operates inside. Comparable because its product roadmap, pricing tiers and partner program directly shape UniFactory's go-to-market and revenue model.

Others

• NopCommerce: Open-source B2B/B2C e-commerce platform that UniFactory integrates into Uniconta for its B2B webshop module. Adjacent technology enabler rather than a competitor, but ecosystem-relevant given UniFactory's e-commerce revenue line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9wS5XTm0Bq1yaKyfLfAaLA
• LinkedInlinkedin.com/company/unifactory-aps

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UniFactory ApS