Union Bagel
- Company typePrivate
- Founded2012
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Union Bagel firmographics
Firmographics- Name
- Union Bagel
- Legal name
- Union Bagel Co.
- Website
- https://unionbagel.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Union Bagel industry classification
Industry- Product category
- Artisan Bagel Bakery
- NAICS
- Commercial Bakeries (311812), Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
- akta.pro secondary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where Union Bagel is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Union Bagel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Retail Bagel Sales: Direct retail sales of bagels at the Portland, Maine location. Open Thursday-Sunday, 7:00-1:00 or until sell out.
- Wholesale Distribution: Wholesale distribution to natural food markets, co-ops, and restaurants across Maine including Bath Natural Market, Belfast Co-op, Blue Hill Co-op, and others.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Union Bagel product offering
Product offeringCore offering
Union Bagel Company produces traditional bagels made with organic flour and traditional recipes, selling them through a Portland, Maine retail storefront, an online ordering platform powered by Square, and wholesale supply to natural food markets, co-ops, and restaurants across Maine. Founded in 2012 by Paul Farrell, the business focuses on delivering a "real bagel" with full flavor and rich texture grounded in quality ingredients.
Product overview
Union Bagel Company operates as a single-location bagel bakery serving Portland, Maine since 2012. The company offers traditional bagels made with organic flour and traditional recipes through two primary channels: a retail location open Thursday-Sunday, and an online ordering system via Square. Additionally, the company supplies wholesale bagels to various co-ops, natural markets, and retailers across Maine. The product portfolio consists of traditional bagels as the core offering, supported by online ordering and wholesale distribution capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional Bagels Traditional bagels made with organic flour and traditional recipes, exhibiting full flavor and rich texture. Sold at the Portland retail storefront and to wholesale partners across Maine.
- Online Bagel Ordering Online ordering platform powered by Square that allows customers to order Union Bagel products directly from the company website for pickup.
- Wholesale Bagel Supply Bulk bagel supply available for retailers and foodservice operators across Maine interested in carrying Union Bagel products, including partners such as Bath Natural Market, Belfast Co-op, Blue Hill Co-op, Rosemont Market, and others.
Companies that use Union Bagel
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles2 records
Union Bagel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Union Bagel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Heart to Heart InternationalminorUnion Bagel is partnering with Heart to Heart International to support Ukrainian people through humanitarian aid in the form of medical supplies and services. Union Bagel encourages donations to this organization.
- Paws of WarminorUnion Bagel is partnering with Paws of War to support abandoned animals of Ukraine by setting up feeding stations and providing shelter for dogs, cats, and farm animals. Union Bagel encourages donations to this organization.
Scale indicators2 records
Recent moves4 records
Expansion highlights2 records
Union Bagel competitors and assessment
Company assessmentDirect peers
- Ess-a-Bagel: Long-running NYC hand-rolled bagel shop with wholesale to delis and grocers. Direct peer to Union Bagel in product category and channel mix (retail storefront + wholesale bakery distribution).
- Black Seed Bagels: NYC-based artisanal bagel shop known for hand-rolled, tradition-forward bagels. Closest comparable to Union Bagel in product ethos (craft, traditional recipe) and in operating a small footprint of neighborhood bakeries plus selective wholesale.
- Murray's Bagels: Iconic NYC artisanal bagel bakery with wholesale distribution to retailers and restaurants. Direct peer to Union Bagel in the traditional-recipe, hand-rolled artisanal segment with B2B distribution.
- Boichik Bagels: Berkeley-based artisanal bagel brand grown from a single shop into grocery wholesale. Direct peer to Union Bagel in product (tradition-forward bagels), scale (small dedicated team), and ambition (wholesale penetration).
- Call Your Mother Bagelry: DC-based artisanal bagel concept that has scaled from one shop to a regional chain with national press recognition. Direct peer to Union Bagel as a founder-led artisanal bagel brand with award-winning product and similar growth-stage dynamics.
- Western Bagel: LA-based bagel bakery that began as a single storefront and scaled into grocery wholesale and foodservice distribution. Compares well to Union Bagel's combination of craft retail roots plus B2B distribution expansion.
Broad incumbents
- Panera Bread: National bakery-cafe chain with extensive bagel offering and grocery-product lines. Functions as a broad incumbent that competes for the same breakfast and bagel occasions and would compete for wholesale slots at natural-food markets and co-ops in Union Bagel's territory.
- Bruegger's Bagels: Heritage bagel chain with strong Northeast footprint and wholesale bagel relationships with grocers and foodservice. Directly comparable operating model combining retail cafes with wholesale bakery distribution.
- Noah's New York Bagels: West Coast bagel chain operating company-owned and franchised bagel bakeries with a New York-style positioning. Comparable as a multi-unit bagel brand competing for both retail and grocery wholesale accounts.
- Einstein Bros Bagels: Largest dedicated bagel chain in the US with hundreds of locations and grocery-packaged bagels. Comparable to Union Bagel as the dominant bagel category incumbent; competing for similar breakfast/snack occasions and wholesale bakery aisles.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Union Bagel social profiles
Digital presenceUnion Bagel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Union Bagel leadership team
Management profileNumber of profiles
Profiles1 record
Union Bagel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Union Bagel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Union Bagel
What does Union Bagel do?
Union Bagel Company produces traditional bagels made with organic flour and traditional recipes, selling them through a Portland, Maine retail storefront, an online ordering platform powered by Square, and wholesale supply to natural food markets, co-ops, and restaurants across Maine. Founded in 2012 by Paul Farrell, the business focuses on delivering a "real bagel" with full flavor and rich texture grounded in quality ingredients.
Is Union Bagel a public or private company?
Union Bagel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Union Bagel founded?
Union Bagel was founded in 2012. It employs 1 to 10 people.
Where is Union Bagel based?
Union Bagel is headquartered in Portland, United States, in the North America region.
How does Union Bagel make money?
Two revenue lines are on record. Retail Bagel Sales are the primary driver. The others are wholesale Distribution.
Who are Union Bagel's main competitors?
Direct peers on record are Ess-a-Bagel, Black Seed Bagels, Murray's Bagels, Boichik Bagels, Call Your Mother Bagelry and Western Bagel. Broad incumbents are Panera Bread, Bruegger's Bagels, Noah's New York Bagels and Einstein Bros Bagels.
Does Union Bagel have an API?
No public API is recorded for Union Bagel.
What industry is Union Bagel in?
Union Bagel's product category is Artisan Bagel Bakery. Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply), with a secondary code of AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 311812 and its SIC code is 2050.