Western Bagel
Western Bagel is a family-owned Los Angeles bagel manufacturer founded in 1947, operating 10 retail stores in Southern California, selling nationwide via e-commerce, and supplying bagels wholesale to retail chains and food service operators under its own kettle-boiled and health-oriented product lines.
- Company typePrivate
- Founded1947
- HeadquartersVan Nuys, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Western Bagel does
Western Bagel Baking Corporation is a family-owned bagel manufacturer, wholesaler, and retailer founded in 1947 in Los Angeles by Dave Ustin and currently led by third-generation President Steve Ustin and fourth-generation Vice President Jeff Ustin. The company produces kettle-boiled bagels — its signature West Coast style — in a single high-volume, automated production facility in Van Nuys, California, and sells them through three channels: (1) 10 company-owned retail stores across the San Fernando Valley and West Los Angeles, with one Van Nuys location operating 24/7; (2) a direct-to-consumer e-commerce site shipping nationwide via UPS with free shipping on orders over $30; and (3) a B2B wholesale program supplying retail chains, food service providers, and specialty markets.
The product portfolio centers on Classic Bagels (20+ flavors in 1–4 dozen packs), Classic Bagelettes (mini bagels), the Alternative low-carb line (27g carbs, 110 calories, Weight Watchers-friendly), the Perfect 10+ high-protein line (19g pea protein, vegan-friendly), and a complementary merchandise line including a co-branded Contigo coffee tumbler. Distribution is augmented by third-party delivery partnerships (Grubhub, DoorDash, Postmates, UberEats) and a native iOS/Android app supporting in-store pickup ordering and a loyalty rewards program. Revenue mechanics span one-time unit purchases across all channels plus wholesale transaction fees, with no subscriptions, no external capital, and no disclosed parent company.
Western Bagel firmographics
Firmographics- Name
- Western Bagel
- Legal name
- Western Bagel Baking Corporation
- Website
- https://westernbagel.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Western Bagel is a family-owned Los Angeles bagel manufacturer founded in 1947, operating 10 retail stores in Southern California, selling nationwide via e-commerce, and supplying bagels wholesale to retail chains and food service operators under its own kettle-boiled and health-oriented product lines.
- Ownership category
- akta.pro rank
Western Bagel industry classification
Industry- Product category
- Commercial Bakery Products
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
- akta.pro secondary industry
- Bakery & Confectionery Wholesale (AFAIABAG)
Keywords
Where Western Bagel is headquartered
LocationHeadquarters
- HQ city
- Van Nuys
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Western Bagel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Store Sales: Direct sales of fresh bagels, sandwiches, and beverages at 10 company-owned retail locations in Southern California
- E-commerce / Nationwide Shipping: Online orders shipped nationwide via UPS, with free shipping on orders over $30
- Wholesale / Manufacturing: B2B bagel manufacturing for retail chains, food service providers, and specialty markets through a cutting-edge high-volume production facility
- Merchandise Sales: Branded merchandise including hats, visors, shirts, polos, coffee tumblers, and bagel slicers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Bagels - 1 to 4 dozen packs |
| Unit Pricing | Pay-as-you-go | Alternative Low-Carb Bagels - 5 count packs |
| Unit Pricing | Pay-as-you-go | Perfect 10 High-Protein Bagels - 6 count packs |
| Unit Pricing | Pay-as-you-go | Classic Bagelettes - 12 count packs |
| Unit Pricing | Pay-as-you-go | Merchandise items |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Western Bagel product offering
Product offeringCore offering
Western Bagel manufactures kettle-boiled bagels at a high-volume production facility in Van Nuys, California, using a traditional method unchanged since 1947. The company sells its bagels through 10 company-owned retail locations in Southern California, a direct-to-consumer e-commerce website with nationwide UPS shipping, and a B2B wholesale manufacturing program supplying retail chains, food service providers, and specialty markets.
Product overview
Western Bagel operates as both a retail bagel bakery chain and an e-commerce bagel retailer. The product portfolio centers on kettle-boiled bagels manufactured in Los Angeles since 1947, sold through 11 Southern California retail locations and nationwide via online ordering. Core products include Classic Bagels (20+ flavors in bulk packs), Classic Bagelettes (mini bagels), Alternative Low-Carb Bagels, and Perfect 10+ High-Protein Bagels. The company also offers a complementary merchandise line and a mobile app for in-store ordering and loyalty rewards.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Largest bagel manufacturing organization on the West Coast
- +3 more outcomes
Companies that use Western Bagel
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Western Bagel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Western Bagel partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Follow Your HeartminorFollow Your Heart partnered with Western Bagel at the Agoura Hills Great Race community event to sample their Vegan Cream Cheese products alongside Western Bagel's offerings.
- ContigominorContigo collaborated with Western Bagel to produce branded coffee tumblers featuring the Western Bagel logo. These tumblers are sold at Western Bagel retail locations and online.
- GrubhubminorThird-party food delivery partnership allowing customers to order Western Bagel products for delivery through the Grubhub platform.
- DoorDashminorThird-party food delivery partnership allowing customers to order Western Bagel products for delivery through the DoorDash platform.
- PostmatesminorThird-party food delivery partnership allowing customers to order Western Bagel products for delivery through the Postmates platform.
- UberEatsminorThird-party food delivery partnership allowing customers to order Western Bagel products for delivery through the UberEats platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Western Bagel competitors and assessment
Company assessmentDirect peers
- Einstein Bros Bagels: Largest dedicated bagel chain in the US with hundreds of company-owned and franchised locations. Directly comparable as a multi-location bagel retailer/manufacturer; Western Bagel positions itself against Einstein Bros on differentiation in health/diet bagels.
- Bruegger's Bagels: National bagel bakery chain selling kettle-boiled bagels, sandwiches, and coffee in retail locations plus wholesale. Same kettle-boiled heritage and multi-store retail + manufacturing model as Western Bagel.
- New York Bagel Co. Manufacturer and wholesaler of bagels and English muffins sold in grocery and foodservice channels. Closely mirrors Western Bagel's wholesale + retail manufacturing model at smaller scale.
- Manhattan Bagel: East Coast bagel bakery chain and manufacturer; comparable to Western Bagel as a regional multi-store bagel retailer with in-house production.
Broad incumbents
- Bimbo Bakeries USA (Thomas' / Lender's): US subsidiary of Grupo Bimbo, owner of Thomas' English Muffins and Bagels and Lender's Bagels. Competes with Western Bagel on grocery shelves and foodservice bagel supply at far greater scale.
- Panera Bread: National bakery-cafe chain that prominently features bagels. Comparable as a multi-location bagel retailer; Western Bagel explicitly differentiates against Panera on health-oriented bagel SKUs.
- Boudin Bakery: Iconic San Francisco-based bakery chain producing sourdough breads and other baked goods at scale across multiple retail locations. Comparable as a heritage California bakery manufacturer with retail + wholesale + DTC reach.
Emerging players
- Outer Aisle (PlantPower Bagels): Direct-to-consumer brand specializing in low-carb, keto-friendly bagel alternatives using plant protein. Emerging competitor to Western Bagel's Alternative and Perfect 10+ lines in the health-conscious bagel subcategory.
- Base Culture: DTC brand selling grain-free, paleo, and keto-friendly bagels and breads. Comparable as a smaller emerging player in the alternative-bagel space that Western Bagel targets.
Others
- Goldbelly: National e-commerce marketplace that ships iconic regional foods (including bagels) direct to consumers nationwide. Functions as both a potential DTC channel partner and competitive distribution layer for Western Bagel.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Western Bagel social profiles
Digital presenceWestern Bagel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Western Bagel leadership team
Management profileNumber of profiles
Profiles3 records
Western Bagel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Western Bagel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Western Bagel
What does Western Bagel do?
Western Bagel manufactures kettle-boiled bagels at a high-volume production facility in Van Nuys, California, using a traditional method unchanged since 1947. The company sells its bagels through 10 company-owned retail locations in Southern California, a direct-to-consumer e-commerce website with nationwide UPS shipping, and a B2B wholesale manufacturing program supplying retail chains, food service providers, and specialty markets.
Is Western Bagel a public or private company?
Western Bagel is a private company. It is classified as family owned and is currently operating.
When was Western Bagel founded?
Western Bagel was founded in 1947. It employs 11 to 50 people.
Where is Western Bagel based?
Western Bagel is headquartered in Van Nuys, United States, in the North America region.
How does Western Bagel make money?
Four revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce / Nationwide Shipping, wholesale / Manufacturing and merchandise Sales.
Who are Western Bagel's main competitors?
Direct peers on record are Einstein Bros Bagels, Bruegger's Bagels, New York Bagel Co. and Manhattan Bagel. Broad incumbents are Bimbo Bakeries USA (Thomas' / Lender's), Panera Bread and Boudin Bakery. Emerging players are Outer Aisle (PlantPower Bagels) and Base Culture. Goldbelly is listed as an others.
Does Western Bagel have an API?
No public API is recorded for Western Bagel.
What industry is Western Bagel in?
Western Bagel's product category is Commercial Bakery Products. Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply), with a secondary code of AFAIABAG, Bakery & Confectionery Wholesale. Its NAICS code is 311812 and its SIC code is 2050.