Unpause

What Unpause does

Unpause (legal entity: Ru Medical Ltd.) is a London-headquartered femtech company founded in 2021 that builds smart wearable devices for menopausal women, primarily targeting automatic hot flush detection and cooling relief. Its first-generation product, Coolzen, uses a proprietary algorithm to detect the onset of hot flushes within 45 seconds and delivers targeted cooling to the nape of the neck to interrupt the episode without medication or manual input. The company launched its second-generation device, Unpause Loop, in May 2025 as a 40% smaller wearable with expanded multi-sensor tracking (temperature, sweat, stress, heart rate, hydration, and activity), worn on the wrist or neck, with shipping scheduled from September 2026. Both devices pair with the Unpause mobile app (iOS and Android) for symptom logging, personalized therapy, and GP-shareable reports; a companion consumable, CoolTac silicone adhesive strips (£9.90 per pack of 30), secures the device to the body.

The company monetizes through a direct-to-consumer e-commerce model on its Shopify-powered website (unpause.club), combining one-off hardware purchases (Coolzen £199, Unpause Loop pre-order £149) with subscription membership plans (6-month, 12-month, and one-off payment options at £9.90/month) that bundle the device, monthly CoolTac deliveries, app access, and a lifetime warranty. The company ships directly to UK customers and to Baltic-region customers via third-party distributors. Coolzen is UK- and CE-certified, and product development was conducted in collaboration with King's College London with input from over 2,800 menopausal women, 175+ GPs, and 40+ menopause specialists. With 6 employees, a small Bengaluru operations presence alongside the London HQ, and no disclosed institutional funding, the company operates on a lean, founder-led basis and has built brand visibility through the BBC Dragons' Den appearance, femtech accelerator participation (P4 Precision Medicine Accelerator 2023, She Loves Tech, Health Innovation Network), and organic social channels.

Name

Unpause

Legal name

Ru Medical Ltd.

Website

https://unpause.club

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Unpause is a London-based femtech company that builds smart wearables (Coolzen, Unpause Loop) using a proprietary algorithm to automatically detect hot flushes and deliver targeted cooling therapy for menopausal women, selling direct-to-consumer via its website and subscription memberships.

Ownership category

akta.pro rank

Product category

Femtech Wearables / Menopause Health Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF)

akta.pro secondary industries

Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

Keywords

• Smart wearable devices
• Menopause management
• Hot flush detection
• Femtech health
• Targeted cooling therapy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales (Device): One-time purchase of wearable devices (Unpause Loop £149, Coolzen £199) sold directly to consumers. Device ownership transfers to customer upon payment completion.
2. Subscription Membership: Recurring monthly membership fees providing access to app features, monthly CoolTac strip deliveries, personalized therapy, symptom tracking, and lifetime warranty. Options include 6-month, 12-month, and one-off payment plans. Membership begins after 21-day trial period.
3. Consumables (CoolTac Strips): Sale of CoolTac silicone-based adhesive strips for securing device to body. Sold in packs of 30 units at £9.90, with optional 90-strip packs. Monthly shipments included in membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Unpause designs, manufactures, and sells smart wearable devices (Coolzen and Unpause Loop) that automatically detect the onset of hot flushes in menopausal women and deliver targeted cooling therapy to the nape of the neck. The hardware pairs with a companion mobile app (Unpause App) that provides AI-personalized therapy control, multi-sensor wellness tracking, and GP-shareable symptom reports. The company sells devices directly to consumers through its own e-commerce site and offers subscription memberships bundled with monthly consumable adhesive strips (CoolTac).

Product overview

Unpause offers a wearable-based menopause management platform consisting of two hardware devices (Coolzen and Unpause Loop), a companion mobile app, and consumable accessories. Coolzen is the first-generation smart wearable providing automatic hot flush detection and cooling relief. Unpause Loop is the second-generation device, 40% smaller, with enhanced tracking capabilities for temperature, sweat, stress, heart rate, hydration, and activity. Both devices pair with the Unpause App via Bluetooth for data sync, personalised therapy, and symptom tracking. CoolTac Strips are silicone adhesive accessories enabling secure body attachment, particularly for neck wear. The company also offers membership subscriptions providing device access, app features, and monthly strip deliveries.

Differentiator

Problem solved

Functional benefit

Products and services

• Unpause Loop Second-generation smart wearable device providing automatic hot flush detection and targeted cooling relief for menopausal women, with multi-sensor wellness tracking (temperature, sweat, stress, heart rate, hydration, activity) creating a digital twin of well-being. Worn on wrist or neck. Sold at £149.00 GBP one-time purchase.
• Coolzen First-generation smart wearable device providing automatic hot flush detection and targeted cooling relief for menopausal women. Features AI-powered personalisation and 24/7 monitoring. Sold at £199.00 GBP one-time purchase, bundled with 15 CoolTac strips, charging cable, power adaptor, user manual, and quick guide.
• Unpause App Mobile application available on iOS App Store and Google Play Store providing seamless Bluetooth connection with Coolzen and Unpause Loop devices, real-time insights on hot flush journeys, personalised therapy control, symptom tracking, and menopause report generation for sharing with GPs.
• Unpause Membership (6-month and 12-month subscription) Recurring subscription membership providing the Coolzen device, monthly CoolTac strip deliveries (30 units per month), full app access, personalised therapy, symptom tracking, and lifetime warranty. Available as a 6-month minimum commitment or 12-month plan at £9.90 per month. Begins after a 21-day trial.
• CoolTac Strips Gentle, resilient silicone-based adhesive strips designed to securely attach Coolzen or Unpause Loop to the body, particularly for neck wear. Each strip can be worn continuously for up to 24 hours. Sold in packs of 30 strips at £9.90 GBP, with 90-strip packs also available.

Quantifiable outcome

• Detects hot flushes in 85%+ of instances based on consumer testing and user feedback
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• King's College LondoncoreStrategic or Co-development PartnerStrategic collaboration with King's College London for product development. The company engaged with over 2,800 menopausal women, 175+ GPs, and 40+ menopause specialists during development. King's College London affiliation provides academic credibility and clinical validation for the product. The company participated in King's20 2021-22 startup competition and received winner status for Greater London Region in F-Factor Startup Competition.
• P4 Precision Medicine AcceleratorminorStrategic or Co-development PartnerSelected for the 2023 P4 Precision Medicine Accelerator cohort focused on AI-driven and AI-enabled technology companies. Provides access to accelerator network, mentorship, and potential investment opportunities.
• She Loves TechminorGTM or Marketing PartnerPartnership with She Loves Tech organization focused on women's technology and femtech. Featured in their media coverage highlighting menopause innovation and women's health technology.
• Health Innovation NetworkminorGTM or Marketing PartnerFeatured in Accelerating Femtech initiative by Health Innovation Network, showcasing innovation in women's health through technology.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fitbit (Google): Fitbit is a mainstream consumer wearable with health tracking features. Its scale and brand awareness could be leveraged to add menopause-specific features, posing a competitive threat to Unpause's consumer wearable proposition.
• Maven Clinic: Maven is a large, well-funded virtual care platform for women's and family health. It competes indirectly through its menopause care program and represents a potential B2B partner or acquirer for Unpause's hardware + data assets.
• Oura Health: Oura is a leading smart ring with temperature, sleep, and heart rate tracking. It is a broader wearable competitor that could add menopause-specific features and compete with Unpause Loop's multi-sensor wellness tracking.

Emerging players

• Apollo Neuroscience: Apollo makes a wearable that uses gentle vibrations to manage stress and improve sleep. It overlaps with Unpause's stress/sleep monitoring and represents a competing non-pharmacological wearable approach to menopause symptom management.
• Genneve: Genneve is a menopause-focused telehealth and wellness platform for women. It overlaps with Unpause's positioning as a tech-enabled menopause solution and represents a substitute for users who prefer digital care over a hardware device.
• Elektra Health: Elektra Health provides a virtual menopause care platform combining telehealth, education, and community. It represents a potential platform consolidator that could integrate or substitute standalone wearables like Unpause's.
• Caria (formerly M叙): Caria is a digital menopause health platform offering symptom tracking, community, and expert content. While primarily an app, it competes for the same menopausal woman's attention and budget and overlaps with Unpause's symptom tracking features.
• BonCharge: BonCharge offers red light therapy and other wellness devices. While not a direct competitor, it represents an adjacent consumer wellness device brand targeting the same women's health and midlife wellness customer.

Direct peers

• Thermaband: Thermaband is a wrist-worn hot flash detection and cooling wearable for menopausal women. It directly competes with Unpause Loop/Coolzen in the same niche of automatic hot flush detection and targeted thermal relief.
• Embr Labs: Embr Labs makes the Embr Wave, a wearable that delivers thermal pulses to the wrist for hot flash and stress relief. It is the closest direct competitor to Unpause, targeting the same menopausal hot flush symptom with a similar cooling/wearable approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@UnpauseMenopause
• Facebookfacebook.com/wearerumedical
• LinkedInlinkedin.com/company/unpausemenopause
• Instagraminstagram.com/unpause.menopause

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unpause