UnPlug

What UnPlug does

UnPlug is a Dublin-based behaviour change consultancy founded in 2015 by Chris Flack and Aidan Healy that helps enterprises and individuals develop digital resilience in always-on work environments. The firm operates without a software product, instead delivering bespoke training, advisory, and coaching programmes grounded in psychology, neuroscience, leadership, and wellbeing research, with academic backing from Scientific Advisor Professor Monideepa Tarafdar of Lancaster University and MIT Sloan CISR.

The core service portfolio comprises Keynotes (awareness-raising presentations at corporate and industry events), Masterclasses (interactive group sessions), Advisory (digital culture consulting including communications charters and hybrid-working frameworks), Team and Individual Coaching, and Corporate Programmes covering topics such as Digital Resilience, Switching Off and Recharging, Meaningful Connection, Work Design Digital Culture, and Managing Family Screen Time. A Youth Programmes vertical extends the methodology into schools and families, while a Mindful Tech Partner Programme curates complementary wellness apps (Freedom, Flipd, buddhi fy). Delivery is on-site or via video conference globally.

UnPlug monetises through professional services engagements priced on a bespoke, quote-based basis, with a free Digital Resilience assessment as a top-of-funnel offer and potential multi-year advisory contracts. Customer acquisition is driven by thought-leadership keynote circuits (WebSummit, Institute of Directors, IBEC, Future Health Summit, Wellfest) and educational partnerships with Google Digital Garage (since 2018) and the Digital Wellness Institute (since 2020). The customer base spans 30+ named enterprise and government organisations across technology, financial services, healthcare, pharmaceuticals, professional services, and manufacturing, including Google, Microsoft, NHS, EY, Accenture, United Nations, Johnson & Johnson, BMW, Dell, Salesforce, and LinkedIn.

Name

UnPlug

Legal name

UnPlug

Website

https://unplughq.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

UnPlug is a Dublin-based behaviour change consultancy founded in 2015 that delivers keynotes, masterclasses, advisory services, and coaching programmes to help enterprises and individuals build digital resilience, sustained focus, and wellbeing in always-on work environments.

Ownership category

akta.pro rank

Product category

Corporate Wellness Consulting

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE)

akta.pro secondary industries

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), Health Promotion, Prevention & Wellness Education (EDALAFAF)

Keywords

• Behaviour change consultancy
• Digital wellbeing training
• Corporate wellness programmes
• Digital resilience workshops
• Employee focus training

Headquarters

HQ city

Dublin 2

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Keynote Speaking: Public speaking engagements at conferences and corporate events to raise awareness and inspire action on digital wellbeing. One-time engagement model.
2. Masterclasses: Solution-focused interactive sessions for small groups, delivered either on-site or via video conference. May be one-time or recurring engagements.
3. Advisory Services: Expert consulting on Digital Culture, including developing bespoke principles, communications charters, and organisational technology use policies.
4. Team and Individual Coaching: Personalised coaching programmes for developing bespoke digital habits and digital culture. Sessions available for teams or individuals.
5. Corporate Training Programmes: Behaviour change programmes delivered to corporate clients covering topics such as switching off and recharging, maximising performance, managing screens at home, and communication in the digital age.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

UnPlug is a behaviour change consultancy that sells digital wellbeing programmes to individuals and organisations. Its core portfolio comprises Keynotes (awareness presentations), Masterclasses (interactive group workshops), Advisory services (digital culture and policy consulting), Team and Individual Coaching, Corporate Programmes for organisations, and Youth Programmes for schools and families. All offerings are bespoke, evidence-based, and delivered on-site or via video conference.

Product overview

UnPlug is a behaviour change consultancy offering a suite of interconnected services focused on digital wellbeing. The core portfolio includes Keynotes (awareness-raising presentations), Masterclasses (interactive group workshops), Advisory (organisational strategy consulting), and Team/Individual Coaching. These are complemented by Corporate Programmes for organisations and Youth Programmes for schools. Thematic programme topics include Digital Resilience, Switching Off, Meaningful Connection, Digital Culture, and Family Screen Time management. UnPlug also maintains a Mindful Tech Partner Programme featuring wellness apps (Freedom, Flipd, buddha) to support clients' tech/life balance. All offerings are evidence-based, engaging, and tailored to individual and organisational needs, delivered both via video conference and on-site.

Differentiator

Problem solved

Functional benefit

Products and services

• Keynotes

Quantifiable outcome

• In 2020-2022 voice and video call times increased x 2 and IM traffic increased by 65% (Microsoft Work Index 2022)
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Google Digital GaragecoreGTM or Marketing PartnerUnPlug has been featured in Google Digital Garage since 2018 as a trusted provider of digital skills and wellbeing content, leveraging Google's platform for distribution and credibility.
• Digital Wellness InstitutecoreStrategic or Co-development PartnerUnPlug serves as lead teachers for the Digital Wellness Institute on Productivity and Digital Culture since 2020, collaborating on course development and content delivery.
• Professor Monideepa TarafdarcoreStrategic or Co-development PartnerScientific advisor from Lancaster University and MIT Sloan CISR working with UnPlug to ensure solutions are evidence-based and aligned with current academic research. Collaborating on publication of materials and development of toolkits.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wellable: Wellable provides corporate wellness programmes including digital wellbeing and mental health content to mid-market and enterprise employers. Comparable in focus area though tech-enabled rather than bespoke-consultancy delivered.
• Digital Wellness Institute: Digital Wellness Institute is both an UnPlug partner and an adjacent educator offering certified digital wellness courses. Comparable as a digital-wellbeing curriculum provider, though more focused on training practitioners than selling directly to enterprises.
• Happify Health: Happify sells digital therapeutic and wellbeing apps to employers and health plans, with content addressing stress, sleep and focus. Adjacent peer that overlaps with UnPlug's behaviour-change thesis through a tech-delivered model.

Broad incumbents

• Limeade: Limeade is an established employee wellbeing and engagement platform serving large enterprises. Comparable as a digital wellbeing vendor for corporate HR buyers, though with a software-first rather than consulting-first model.
• Calm Business: Calm's enterprise subscription offers meditation, sleep and focus tools to corporate employees. Comparable as an enterprise digital wellbeing vendor but substitutes scalable app delivery for UnPlug's bespoke human-led programmes.
• Virgin Pulse / Personify Health: Personify Health (formerly Virgin Pulse) is a large enterprise wellbeing, engagement and benefits-navigation platform. Competes for the same corporate wellness budget as UnPlug but operates as a software platform across global enterprises.
• BetterUp: BetterUp sells enterprise coaching and mental health platforms that overlap with UnPlug's Team and Individual Coaching stream. It operates at much greater scale with a tech-enabled coach marketplace.
• LinkedIn Learning (The Energy Project): LinkedIn absorbed The Energy Project, a workplace energy and wellbeing consultancy, into its learning platform. Competes with UnPlug for enterprise learning budget, but delivers at massive scale through on-demand video rather than bespoke workshops.
• Headspace for Work: Headspace's enterprise B2B arm sells meditation, focus and wellbeing content to large employers. It competes for the same enterprise wellbeing budget as UnPlug but delivers primarily through a tech-enabled app at lower per-seat cost.

Direct peers

• Thrive Global: Founded by Arianna Huffington, Thrive Global sells enterprise behaviour-change programmes addressing burnout, productivity and digital wellbeing — directly comparable to UnPlug's Digital Resilience and Switching Off offerings, with a larger content/media footprint.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/UnPlugHQ
• YouTubeyoutube.com/@unplughq
• Facebookfacebook.com/UnplugHQ
• LinkedInlinkedin.com/company/unplug

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UnPlug