What Upaya does

Upaya (legally Upaya City Cargo Private Limited, formerly City Cargo) is a Kathmandu-headquartered, tech-enabled full-stack logistics company operating across Nepal. Founded in 2017 and rebranded to Upaya in 2022, the company provides end-to-end delivery and warehousing services covering all 77 districts through a network of 400+ branches, 200+ staffed locations, 4,000+ delivery points, and 10,000+ registered delivery partners. Its service portfolio spans Upaya Fulfillment (door-to-door delivery and warehousing), Upaya On-Demand (express intra-city 4-wheeler delivery), Upaya On-Demand Transport (dedicated truck delivery), Upaya Transport (hub-based mid-mile), Mero Upaya (customizable enterprise logistics), House Moving (consumer relocation), and International Delivery, augmented by PronGO — a portable cold chain solution co-developed with PLUSS Technologies. Cumulative orders delivered exceed 5 million.

The platform is anchored by customer and driver mobile applications (Upaya City Cargo), with real-time parcel tracking, AI-powered route planning, smart dispatching, digital proof-of-delivery, and auto invoicing. Payment is integrated with Nepal's leading digital wallets — eSewa and Khalti — and an air-cargo partnership with Yeti Airlines extends reach. Physical infrastructure includes an 18,000 sq ft warehouse at Pepsicola, Kathmandu, with a 100,000 sq ft semi-automated facility under development in Sanga. Enterprise customers include Daraz, Worldlink Communications, Sujal Dairy (Laxmi Group), RB Merchant, B&B International Trading, Aerozone, International Genesis, and Fitwit Hospitality, spanning e-commerce, telecom, dairy, FMCG, electronics, and hospitality.

Upaya operates a transaction-fee revenue model across its core delivery services, with managed-services revenue from warehousing. Go-to-market combines direct enterprise sales for large shippers, mobile-app-based self-serve onboarding for SMBs and individual consumers, franchise partnerships for geographic expansion, and a 10,000+ driver network. The company has raised approximately NPR 335 million (NPR 60M from Nepal Infrastructures Investment Fund in 2022 and NPR 275M in the May 2024 'Quarterback' private placement), with high-profile engagement from IFC (World Bank) and UK development finance institution BII underscoring institutional interest in scaling Nepal's logistics backbone.

Name

Upaya

Legal name

Upaya City Cargo Private Limited

Website

https://upaya.com.np

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Upaya is a Kathmandu-based tech-enabled logistics company with 400+ branches, 10,000+ delivery partners, and 5M+ orders delivered across Nepal. It offers fulfillment, express transport, warehousing, cold chain, and international parcel services to e-commerce, retail, telecom, and dairy clients plus SMBs via mobile apps.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (4922)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Bulky & Oversized E-commerce Fulfillment (Large Parcel/Two-Person Delivery Prep) (TLAIADAJ)

akta.pro secondary industry

Intermodal Drayage & Cartage (First/Last Mile) (TLADAFAC)

Keywords

• Last-mile delivery
• Logistics services
• Warehouse fulfillment
• Parcel delivery
• Supply chain management

Headquarters

HQ city

Kathmandu, Bagmati

HQ country

Nepal

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Upaya Fulfillment: Door-to-door delivery and warehousing services for online sellers, handling pickup, COD collection, tracking, and returns management
2. Upaya On-Demand: Express delivery solution for 4-wheeler vehicles for instant deliveries inside cities
3. Upaya On-Demand Transport: Dedicated truck delivery service for businesses shipping goods nationwide
4. Upaya Transport: Hub-based delivery through trucks for mid-mile transportation solutions
5. Mero Upaya: Customizable and scalable logistics solutions for businesses seeking efficient operations
6. House Moving: Home relocation services booked through the Upaya app
7. Warehousing Services: 18,000 sq ft warehousing space at Pepsicola, Kathmandu with 24/7 monitoring and security
8. International Parcel Delivery: Cross-border delivery services

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Upaya is a tech-driven full-stack logistics company providing end-to-end delivery and supply chain solutions across Nepal. It offers door-to-door parcel delivery, warehousing, express on-demand delivery, mid-mile and inter-city transport, house moving, international delivery, and cold chain logistics through a proprietary mobile app platform and a network of 10,000+ delivery partners spanning 400+ branches nationwide.

Product overview

Upaya is a tech-driven full-stack logistics company offering end-to-end logistics solutions in Nepal. The product portfolio consists of multiple integrated services: Upaya Fulfillment (core door-to-door delivery and warehousing), Upaya On-Demand (express 4-wheeler delivery), Upaya On-Demand Transport (dedicated truck delivery), Upaya Transport (hub-based mid-mile transport), Mero Upaya (customizable business solutions), House Moving (relocation service), and International Delivery. The platform is enhanced with a cold chain solution called PronGO and supported by physical infrastructure including fulfillment centers and Upaya Stations across Nepal. The ecosystem serves diverse industries including e-commerce, retail, manufacturing, construction, and parcel delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Upaya Fulfillment: Door-to-door delivery and warehousing service for online sellers and businesses across Nepal.
• Upaya On-Demand
• Upaya On-Demand Transport
• Upaya Transport
• Mero Upaya
• House Moving
• PronGO

Products and services

• Upaya Fulfillment

Quantifiable outcome

• 400+ branches expanded from 80 in one fiscal year
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• PLUSS Technologies (PronGO)minorStrategic or Co-development Partner · 17 May 2023Cold chain logistics solution partnership providing temperature-controlled portable boxes (PronGO) for perishable deliveries with chilled (-15C to -25C) and frozen (2C to 8C) temperature ranges
• FoodmanduminorStrategic or Co-development Partner · 1 January 2023Partnership with Nepal's first online food delivery company to meet increasing order demands
• Yeti AirlinesminorStrategic or Co-development Partner · 1 January 2023Collaboration for doorstep pick-up and delivery services to major parts of Nepal via air cargo
• Eversafe NepalminorImplementation/ SI/ Consulting Partner · 1 January 2023Fire safety training partner providing comprehensive safety training sessions at Upaya warehouses and facilities
• eSewacoreTechnology or Integration · 18 September 2022Payment integration partnership allowing users to book Upaya logistics services through eSewa platform
• KhalticoreTechnology or Integration · 18 September 2022Digital payment integration enabling Khalti users to access Upaya delivery services

Scale indicators8 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Shiprocket: Indian aggregator/shipping platform providing e-commerce sellers with multi-courier fulfillment, COD, tracking, and warehousing. Comparable in serving SMB social-commerce sellers with a tech-enabled multi-partner model.
• Delhivery: India's largest integrated e-commerce logistics and fulfillment player offering warehousing, last-mile, COD, tracking, and enterprise logistics. Closest comparable in business model, tech stack, and customer mix (e-commerce sellers + enterprise).
• Pathao: Bangladesh-origin super-app that expanded into Nepal with ride-sharing, food delivery, and courier services. Directly competes with Upaya's last-mile delivery and on-demand transport offerings for both SMB and consumer customers in Nepal.
• Shadowfax: India-focused last-mile and hyperlocal delivery network serving e-commerce, grocery, and enterprise clients with a partner-driver model. Comparable to Upaya's 10,000+ partner-driven delivery network and focus on e-commerce fulfillment.

Emerging players

• Aramex: Middle East–anchored global logistics provider focused on emerging markets with parcel, freight, and supply chain offerings. Comparable in targeting emerging-market logistics with tech-enabled last-mile and COD.
• Ekart (Flipkart Logistics): Logistics arm of Flipkart offering warehousing, fulfillment, and last-mile delivery across India. Comparable full-stack e-commerce fulfillment model; partial overlap with Upaya's merchant-fulfillment and COD capabilities.

Broad incumbents

• DHL Express: Global logistics incumbent offering international express, freight, and supply chain services. Relevant as a benchmark for Upaya's international parcel delivery ambitions and as a potential partner for cross-border flows.
• FedEx: Global integrated transportation and logistics giant. Comparable on door-to-door parcel, COD, and tracking capabilities, especially relevant for the international delivery use case Upaya is building.

Regional players

• BlueDart: South Asia's largest express courier and integrated logistics provider (DHL Express partner). Comparable in door-to-door parcel delivery, COD, and enterprise logistics; relevant for cross-border parcel benchmarking.
• DTDC: India-headquartered integrated express parcel and logistics network with strong franchise partner model. Comparable franchise-led branch network and SMB merchant focus, operating in South Asia's broader logistics market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/upayaofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upaya