What Uplatform does

Uplatform is a Cyprus-headquartered B2B iGaming platform provider serving online sportsbook and casino operators globally. The company delivers three core product lines: Turnkey (a full-service all-in-one bundle for operators launching or rebranding iGaming brands), Usports API (a standalone sportsbook integration), and Casino Aggregator (single-integration access to 200+ game providers). The platform covers 200+ sports including amateur and low-tier leagues, 60+ esports titles, 16,000+ slot games, 120+ live dealer tables, 150+ skill-based games, and 7+ virtual sports providers, with localization across 68+ languages and 550+ payment methods including 30+ cryptocurrencies and regional rails (PIX, Boleto, M-Pesa, UPI).

The technical architecture is API-first and modular. The Utools layer adds eight operator-facing modules (Affiliate Program, Agent Scheme, Back Office, Bonus System, CMS, CRM, Upayment payment hub, and 2-Line Support) that can be licensed alongside the core or as standalone add-ons. Proprietary differentiating features include LiveZone with real-time 2D/3D translations, Bet Builder, Bet Constructor, Multi-Live accumulator betting, line flexibility allowing amateur match additions, and SMS/Telegram betting channels for low-infrastructure markets. The integration footprint spans Evolution Gaming, Pragmatic Play, NetEnt, Wazdan, Play'n'GO, BBIN, and 40+ live casino studios, alongside payment partners (Visa, Mastercard, PayPal, Skrill, Apple Pay, Google Pay, AstroPay, Qiwi, Paytm, M-Pesa, PIX, Boleto, AirTM).

The business model combines turnkey platform licensing, API integration fees, marketplace commissions on aggregated casino content, managed services and consultancy, and subscription-based Utools add-ons. GTM is enterprise field sales-led with active presence at 12+ global iGaming conferences annually (ICE, SiGMA regional events, SBC Summit, G2E Asia, iGB Live!, CasinoBeats). Customer base comprises approximately 50 operators across LATAM, Asia-Pacific, Africa, and Europe, with no publicly disclosed logos. Pricing is quote-based and not publicly disclosed. The company verifies Malta Gaming Authority licensing, is private with no disclosed funding rounds or institutional investors, and reports a claimed 300+ headcount (versus 87 in firmographic data).

Name

Uplatform

Legal name

Uplatform

Website

https://uplatform.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Uplatform is a Cyprus-based B2B iGaming platform provider offering turnkey solutions, standalone sportsbook APIs, and a casino content aggregator to operators globally across LATAM, Asia-Pacific, Africa, and Europe, with 200+ game providers, 550+ payment methods, and 68+ languages integrated via single API.

Ownership category

akta.pro rank

Product category

iGaming Platform Software

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Payouts & Disbursements (Withdrawals, RTP, Mass Payouts) (MPAEALAG)

Keywords

• IGaming platform software
• Sportsbook API integration
• Casino content aggregation
• Turnkey betting solutions
• White-label gambling platform

Headquarters

HQ city

Cyprus

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Turnkey Platform Licensing: Full-service turnkey solution licensing for building and launching iGaming brands. Includes sportsbook, casino, and management tools in one comprehensive package. Revenue generated through licensing fees for the complete platform infrastructure.
2. Sportsbook API Integration: API-based sportsbook integration allowing operators to add comprehensive sports betting capabilities to existing platforms. Revenue from API integration fees and ongoing usage charges.
3. Casino Aggregator: Single-integration access to 5000+ casino games from 40+ providers. Revenue model based on aggregation fees and potentially revenue share arrangements with game providers.
4. Managed Services: Professional consultancy and dedicated account management services. Includes ongoing technical support, marketing assistance, and operational guidance post-launch.
5. Utools Additional Services: Additional services including payment solutions (Upayment), affiliate management, agent schemes, CRM, CMS, bonus systems, and back-office tools as add-on services to the core platform.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Uplatform provides an all-in-one iGaming platform for B2B operators, combining a sportsbook (Usports) covering 200+ sports, esports, virtual sports, and non-sports betting, with a casino product (Ucasino) aggregating slots, live casino, skill-based games, and additional games from 200+ providers. The platform is offered as a Turnkey solution, a standalone Sportsbook API, and a Casino Aggregator API, supported by a suite of business management tools (Utools) including CRM, CMS, back office, bonus system, affiliate program, and payment aggregation across 550+ methods.

Product overview

Uplatform is an all-in-one iGaming platform provider offering a modular architecture built around three core product lines: Turnkey (the unified platform), Usports API (the standalone sportsbook API), and Casino Aggregator (the casino content API). The Turnkey solution integrates the Usports sub-brand (covering Sports, Esports, Virtual Sports, and Non-sports Betting) and the Ucasino sub-brand (covering Slots, Live Casino, Additional Games, and Skill-based Games), supported by a suite of Utools modules (Affiliate Program, Agent Scheme, Back Office, Bonus System, CMS, CRM, Upayment/Payment Solutions, and 2-Line Support). The portfolio encompasses 200+ sports, 60+ esports titles, 16,000+ slots, 120+ live casino tables, 150+ skill-based games, and 550+ payment solutions across 68+ languages.

Differentiator

Problem solved

Functional benefit

Brands

• Usports: All-in-one sports betting solution covering sports, esports, virtual sports, and non-sports betting.
• Ucasino
• Utools
• Upayment

Products and services

• Turnkey Full-service all-in-one iGaming platform solution combining sports betting and casino products with integrated marketing, administrative, and managed services. Bundles Usports (Sportsbook, Esports, Virtual Sports, Non-sports betting), Ucasino (Slots, Live Casino, Additional Games, Skill-based Games), and Utools (Affiliate Program, Agent Scheme, Back Office, Bonus System, CMS, CRM, UPayment, Support) into one platform package for operators launching or expanding iGaming brands.
• Sportsbook API (Usports API) Standalone sportsbook API enabling quick, seamless integration into existing operator platforms. Provides access to 200+ sports, over 1 million pre-match events, 60K+ live events, 5,500+ betting markets, and 68 supported languages, with customizable odds formats, Bet Builder, Bet Constructor, Multi-Live, and real-time 2D/3D live betting translations.
• Casino Aggregator (Ucasino Aggregator) Single-integration casino content aggregator providing access to 5,000+ casino games from 40+ providers via one seamless API connection, including live casino, slots, skill-based games, Bingo, lottery, and scratch cards for operators expanding their casino portfolio.
• Usports (Sportsbook) Comprehensive sportsbook product covering 200+ sports including low-tier leagues and amateur matches, with 1.5 million pre-match and live events, 5,500+ betting markets, unique bet types, live zone with real-time 2D/3D translations, multi-live bets, Bet Builder, Bet Constructor, and localization across 68+ languages for iGaming operators.
• Usports (Esports) Esports betting product offering 60+ esports titles including Dota 2, Counter-Strike 2, Valorant, League of Legends, and Overwatch, plus unique titles such as Angry Birds and Cut the Rope, with 400+ live broadcasts weekly, 9,500+ betting markets, and 24/7 live betting options for operators targeting esports audiences.
• Usports (Virtual Sports) Virtual sports betting product featuring HD computer-generated simulations of real sports including virtual soccer, horse racing, greyhound racing, motorsports, tennis, and basketball, powered by 7 providers accessible via single API integration for operator sportsbooks.
• Usports (Non-sports Betting) Non-sports betting product covering unique events such as award ceremonies (Oscars, Grammys), political elections, TV shows, weather forecasts, and celebrity outcomes, providing 100% unique content with over 1,000 betting options for operators seeking differentiated offerings.
• Ucasino (Slots) Slot games aggregation offering over 16,000 slot titles from 200+ providers including NetEnt, Novomatic, and Barcrest, with 50+ new slots added monthly, one-click integration, and mobile-optimized delivery for operator casino products.
• Ucasino (Live Casino) Live dealer casino product offering 120+ live tables from 18+ providers including Evolution Gaming, BBIN Live Games, and NetEnt, featuring HQ live broadcasts across Baccarat, Roulette, Poker, and Blackjack with low initial stakes for operator live casino offerings.
• Ucasino (Additional Games) Additional casino games product including Wheel of Fortune, Cards, Keno, Bingo, Lottery, Scratch cards, Si Bo, Dice, and Plinko from 10+ game studios including Bingo Boom, Zitro, MGA Games, and FLG Web, with 70+ games and broadcasts available via single integration for operators.
• Ucasino (Skill-based Games) Skill-based casino games product featuring 150+ titles including fishing, hunting, battleship, and thimble games from providers such as KA Gaming, JDB, and Spade Gaming, delivered via single integration for operator casino portfolios.
• Upayment (Payment Solutions) Payment aggregation solution integrating 550+ secure payment methods including cards (Visa, Mastercard), e-wallets (Skrill, Neteller, PayPal, MuchBetter), cryptocurrencies (30+ including Bitcoin), mobile payments (Apple Pay, Google Pay), and regional methods (PIX, Boleto, M-Pesa, UPI) across all national currencies for iGaming operators.

Quantifiable outcome

• Achieve over 35% conversion rate
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration78 records

Feature12 records

Partnerships

20 partnerships are on record, tiered core and major.

• Evolution GamingcoreTechnology or IntegrationLive casino content provider offering premium live dealer games. Evolution Gaming is one of the leading live casino providers globally, supplying high-quality streaming casino experiences with professional dealers.
• NetEntcoreTechnology or IntegrationLeading slot game provider known for iconic titles like Starburst and Gonzo's Quest. NetEnt provides premium casino content integrated through the Ucasino aggregator.
• BBIN Live GamescoreTechnology or IntegrationLive casino game provider specializing in Asian market content. BBIN provides localized live dealer games popular in Asia-Pacific markets.
• HabanerocoreTechnology or IntegrationCasino game provider featuring slots and table games with Asian-inspired themes and mechanics. Part of the 40+ provider network in the casino aggregator.
• Pragmatic PlaycoreTechnology or IntegrationMulti-product gaming content provider offering slots, live casino, and virtual sports. One of the prominent providers integrated via the casino aggregator.
• ThunderkickmajorTechnology or IntegrationInnovative slot game provider known for unique mechanics and creative themes. Part of the diverse provider portfolio.
• Relax GamingmajorTechnology or IntegrationCasino content provider offering slots and poker products. Known for innovative game mechanics and aggregation platform.
• Play'n'gomajorTechnology or IntegrationEstablished slot game developer with popular titles and strong mobile gaming focus. Integrated through casino aggregator.
• SpribemajorTechnology or IntegrationGame provider specializing in innovative mini-games and crash games like Aviator. Popular in emerging markets.
• Hacksaw GamingmajorTechnology or IntegrationProvider of scratch cards and innovative slot games. Known for high-volatility titles and unique mechanics.
• Tom HornmajorTechnology or IntegrationCasino game provider offering slots with distinctive European market focus and localized content.
• Eurasian GamingmajorTechnology or IntegrationAsian-focused casino game provider delivering content tailored for Southeast Asian markets.
• CT InteractivemajorTechnology or IntegrationCasino content provider offering slots and lottery games with strong presence in European and Latin American markets.
• Booming GamesmajorTechnology or IntegrationSlot game developer providing diverse portfolio of casino games for multiple markets.
• PlatipusmajorTechnology or IntegrationCasino game provider offering slots with engaging mechanics and bonus features.
• 1x2gamingmajorTechnology or IntegrationCasino and virtual sports provider offering comprehensive gaming portfolio including slots, table games, and virtual sports.
• WazdancoreTechnology or IntegrationCasino game developer with proprietary slot mechanics including Volatility Levels and special features. Partnership expanded from content addition to deeper collaboration.
• Golden RacemajorTechnology or IntegrationVirtual sports provider offering realistic virtual sports simulations including football, horse racing, and greyhound racing.
• KironmajorTechnology or IntegrationVirtual sports and betting solutions provider offering virtual sports content for operators.
• 1x2gaming (Virtual Sports)majorTechnology or IntegrationVirtual sports content through 1x2 Gaming providing virtual sports betting options.

Scale indicators21 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2-9iN73V7ix7Hfsl-TZuXQ
• LinkedInlinkedin.com/company/uplatform
• Instagraminstagram.com/uplatform4you

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uplatform