Uppsala Basket – mer än bara basket

What Uppsala Basket – mer än bara basket does

Uppsala Basket is a Swedish non-profit basketball club founded in 1960 in Uppsala, Sweden, operating two legally separate associations — one for youth and men's teams and one for women's teams — under a unified brand and equal sponsorship between genders. The organization fields both men's (SBL Herr) and women's (SBL Dam) teams in Sweden's top national basketball league, alongside an extensive youth program spanning U7 through U20. Beyond elite competition, the club runs community and developmental initiatives including the Gameplan social responsibility project (launched 2019), Open Court sessions, the Uppsala Basket Leadership Academy for ages 14-20, and the Niklas Zennström basketball scholarship in partnership with Uppsala University, which enables players to combine studies with elite play.

The club's commercial product portfolio includes match tickets and season tickets (sold via Tickster), merchandise through uppsalabasketshop.se, summer camps, the Klubbrabatten discount booklet, and a tiered corporate offering comprising arena exposure, jersey exposure, courtside hospitality, the B2B business networking program Nätverket (12,500 SEK/year), and the 1960 Club supporter tiers (1,960 / 3,960 SEK). The technology stack is entirely third-party: Sportadmin for membership, camps, and team administration; Tickster for ticketing; and a mobile app for the Klubbrabatten program — no proprietary technology or AI/ML capabilities are disclosed. Headcount is 18 employees, supplemented by a substantial volunteer workforce that supports match operations, youth coaching, and community events.

Revenue mechanics are diversified across individual consumers (tickets, membership, merchandise), corporate partners (sponsorship across main, supplier, partner, Gameplan, and network tiers), and B2B networking memberships. Sponsorship includes roughly 30+ named partners led by dBet, Wallin Advokat, Lexus Uppsala, and Toyota Uppsala as Huvudpartner tier. The organization reports approximately 1,100+ members, 31 youth SM-gold medals since 1965 (most recent in 2023), and a record attendance of 3,004 spectators at the 2015 SM-final at Fyrishov. Uppsala Basket does not publish financial statements, consistent with its status as a Swedish sports association.

Name

Uppsala Basket – mer än bara basket

Legal name

Uppsala Basket

Website

https://uppsalabasket.se

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Uppsala Basket is a non-profit Swedish basketball club founded in 1960 in Uppsala, operating men's and women's elite teams in Sweden's top league (SBL), a U7-U20 youth program, community initiatives (Gameplan, Leadership Academy), and a corporate sponsorship and B2B networking business.

Ownership category

akta.pro rank

Product category

Basketball Club Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Basketball club operations
• Youth sports development
• Elite basketball league
• Corporate sports sponsorship
• Community basketball programs

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual match tickets and season tickets for both men's (SBL Herr) and women's (SBL Dam) elite teams. Season tickets are offered with promotional pricing through end of June.
2. Webshop Sales: Online merchandise store selling club apparel and goods through uppsalabasketshop.se
3. Corporate Partnerships: Sponsorship revenue from main partners (huvudpartner), suppliers (leverantörer), partners, Gameplan partners, and network partners. Includes arena exposure, jersey exposure, courtside hospitality, and networking membership benefits.
4. Network Membership: Business networking membership priced at 12,500 SEK (2025/2026) providing 8-10 networking events annually plus courtside match access and match hosting opportunities.
5. 1960 Club Supporter Membership: Corporate supporter club membership with two tiers: 1,960 SEK (6 season tickets + arena exposure) and 3,960 SEK (12 season tickets + 2 courtside tickets with refreshments).
6. Summer Camp: Basketball summer camp program for youth, managed through Sportadmin booking system.
7. Club Discount Sales: Sale of Klubbrabatten discount booklets containing over 600 offers from local businesses. Revenue supports youth operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Uppsala Basket is a non-profit basketball sports association founded in 1960 operating men's and women's elite teams in the Swedish Basketball League (SBL). The club sells match tickets, season tickets, branded merchandise, summer camps, and youth basketball programs, while monetizing corporate sponsorships through arena exposure, jersey placement, courtside hospitality, networking memberships, and the 1960 supporter club. It also delivers community initiatives including the Gameplan role-model project, Open Court sessions, and the Leadership Academy for youth aged 14-20.

Product overview

Uppsala Basket is a basketball sports club based in Uppsala, Sweden, founded in 1960. The club operates two distinct associations—one for youth and men's teams, and one for women's teams—with unified branding and equal sponsorship between genders. The core product portfolio consists of elite basketball teams competing in Swedish Basketligan (SBL) for both men and women, supplemented by extensive youth development programs (U7-U20) and community initiatives. Community programs include Gameplan (a social role-model project launched 2019), Open court, and the Leadership Academy for young leaders aged 14-20. The club offers various commercial products including match tickets, season tickets, merchandise via webstore, and corporate partnership opportunities (arena exposure, uniform exposure, courtside experiences, business networking, and supporter club membership). Educational support is provided through Niklas Zennströms scholarship for combining elite basketball with university studies at Uppsala University.

Differentiator

Problem solved

Functional benefit

Brands

• Gameplan: Social responsibility project launched in 2019 aimed at contributing to a socially sustainable society through movement, community, and safety for children and youth.
• Uppsala Basket Ledarskapsakademi
• Niklas Zennströms basketstipendium

Products and services

• SBL Herr Men's Elite Team Uppsala Basket's men's elite basketball team competing in the Swedish Basketligan Herr (SBL Herr), the highest national league for men's basketball, playing home matches at Fyrishov arena.
• SBL Dam Women's Elite Team Uppsala Basket's women's elite basketball team competing in the Swedish Basketligan Dam (SBL Dam), the highest national league for women's basketball, playing home matches at USIF Arena/Rosendalshallen.
• Youth Basketball Programs Organized youth basketball teams and training programs for boys and girls from U7 to U20 age groups, managed through the Sportadmin platform.
• Summer Camp 2026 Basketball summer camp program for young players offering training and development opportunities during school breaks, with bookings managed through the Sportadmin booking system.
• Season Tickets (Säsongskort) Season ticket packages for both men's and women's home matches in SBL, offered with promotional pricing valid until the end of June, sold through the Tickster digital ticketing platform.
• Match Tickets (Matchbiljetter) Individual match tickets for men's and women's SBL games, sold through the Tickster digital ticketing platform.
• Webbshop (Online Merchandise Store) Official online merchandise store at uppsalabasketshop.se selling Uppsala Basket branded products and apparel for fans and supporters.
• Niklas Zennströms basketstipendium (Basketball Scholarship) A scholarship program enabling elite basketball players to combine studies at Uppsala University with playing at the elite level, providing financial support for players with A-team contracts.
• Uppsala Basket Ledarskapsakademi (Leadership Academy) A leadership development program for young people aged 14-20 providing coaching education, mentorship, and practical coaching experience with youth teams, with Agenda Advokatbyrå as main partner.
• Gameplan Role Model Project A social responsibility project launched in 2019 focused on movement, community, and safety for children and youth, organizing spontaneous basketball activities in various Uppsala locations with player role models.
• Open Court Organized spontaneous basketball activities for children and youth in various locations in Uppsala, providing opportunities to play basketball, meet friends, and interact with role models from the club.
• Open Court - Tjejer (Open Court for Girls) A girls-focused version of the Open Court program providing organized spontaneous basketball activities in a safe environment for girls in Uppsala.
• Nätverket (Business Network) Business networking membership program for companies and individuals aligned with the club's vision, offering 8-10 events per year, courtside seats at home games, and matchmaking opportunities, priced at 12,500 SEK (2025/2026).
• 1960 Club Supporter Membership Corporate supporter club with two membership tiers: 1,960 SEK (6 season tickets plus company name exposure in both arenas) and 3,960 SEK (12 season tickets plus 2 courtside tickets with refreshments and exposure in arenas).
• Courtside Experience VIP match experience at Fyrishov with premium tickets, food and beverages from Bryggeri Ångkvarn, and optimal seating near the court.
• Arena Exposure Partnership Corporate partnership opportunity offering branding on arena floor ellipsis, fixed floor decals, speaker announcements, and product displays during matches at Fyrishov and USIF Arena.
• Uniform (Jersey) Exposure Partnership Corporate sponsorship opportunity displaying partner brands on team jerseys and uniforms for both men's and women's teams.
• Klubbrabatten (Club Discount) A digital discount book/app with over 600 offers from local businesses and services, sold annually by club teams as a fundraising initiative supporting youth operations.

Quantifiable outcome

• 31 youth SM-gold medals won since 1965, with most recent in 2023
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, major and minor.

• dBetcoreGTM or Marketing PartnerMain partner (Huvudpartner) to SBL providing primary sponsorship and brand exposure for Uppsala Basket.
• Wallin AdvokatmajorGTM or Marketing PartnerLaw firm serving as main partner (Huvudpartner) to Uppsala Basket.
• Lexus UppsalamajorGTM or Marketing PartnerAutomotive dealership serving as main partner (Huvudpartner) providing vehicle sponsorship.
• Toyota UppsalamajorGTM or Marketing PartnerAutomotive dealership serving as main partner (Huvudpartner) providing vehicle sponsorship.
• Craft SportswearmajorGTM or Marketing PartnerSportswear supplier providing official apparel and equipment for Uppsala Basket.
• Nordic WellnessminorGTM or Marketing PartnerFitness club chain serving as supplier and partner for Uppsala Basket.
• Lansförsäkringar UppsalaminorGTM or Marketing PartnerInsurance company serving as partner providing financial services support.
• HandelsbankenminorGTM or Marketing PartnerBank serving as partner providing financial services support.
• ICAminorGTM or Marketing PartnerGrocery retail chain with multiple Uppsala locations serving as partner and Gameplan partner.
• CoopminorGTM or Marketing PartnerCooperative grocery retailer serving as partner.
• McDonald's UppsalaminorGTM or Marketing PartnerFast food chain serving as partner.
• FyrishovcoreGTM or Marketing PartnerSports facility providing home arena for men's SBL matches with capacity 2,000-3,000.
• USIF ArenacoreGTM or Marketing PartnerSports facility (Rosendalshallen) providing home arena for women's SBL matches with capacity 800.
• SportadmincoreTechnology or IntegrationSports management platform used for youth administration, member management, camp bookings, and team management.
• TickstercoreTechnology or IntegrationTicketing platform provider for season tickets and match tickets.
• Agenda AdvokatbyråcoreGTM or Marketing PartnerMain partner for Uppsala Basket Leadership Academy, supporting youth leadership development programs.
• Uppsala UniversitycoreStrategic or Co-development PartnerUniversity partnership offering basketball scholarship (Niklas Zennström scholarship) enabling elite players to combine studies with elite basketball. Unique program in Sweden.
• CelsiusskolancoreStrategic or Co-development PartnerUpper secondary school with certified NIU (National Elite Sports Education) basketball program in partnership with Uppsala Basket.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Norrköping Dolphins: SBL men's basketball club based in Norrköping, Sweden. Competes in the same top tier as Uppsala Basket's men and operates a similar community-club model with youth development and corporate partnerships.
• Alvik Basket: Stockholm-based basketball club competing at SBL level in Sweden with both men's and women's teams. Comparable in operating a dual-gender top-flight program and serving as a historical reference point (1979 SM-final against Uppsala men's team).
• Djurgården Basket: Stockholm-based basketball club part of the larger Djurgården multi-sport association. Competes in SBL with similar elite-league operations and community/youth programming aligned with a major Swedish sports brand.
• Jämtland Basket: Basketball club based in Östersund competing at SBL level with women's team prominence. Operates a similar regional club model with youth programs and corporate sponsorship model.
• Södertälje Kings: Historic SBL men's and women's basketball club from Södertälje, Sweden. Direct competitor in the highest Swedish league and the club referenced as Uppsala Basket's primary rival in multiple finals (2015 SM-final and earlier women's finals).
• Helsingborg Basket: Basketball club competing in SBL from Helsingborg, Sweden. Comparable community-club organization with senior teams and youth development programs targeting similar local-corporate sponsorship ecosystems.
• Borås Basket: SBL men's and women's basketball club in Borås, Sweden. Operates a comparable dual-gender elite program with community roots and youth development infrastructure.
• KFUM Luleå Basket: SBL men's and women's basketball club based in Luleå, northern Sweden. Comparable community-association structure with both genders competing at the top level and youth development programming.
• A3 Basket Umeå: SBL men's basketball club from Umeå, Sweden. Comparable regional community-club structure with elite-team operations and youth development programs.

Regional players

• IK Sirius FK: Uppsala-based multi-sport association (football focus) operating as a non-profit club. Comparable community-sports-club structure with member-based governance, youth pathways, and corporate partnerships serving the same Uppsala geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uppsala_basket
• Facebookfacebook.com/uppsalabasket
• Instagraminstagram.com/uppsalabasket
• TikToktiktok.com/@uppsalabasket
• LinkedInlinkedin.com/company/uppsala-basket-%E2%80%93-mer-%C3%A4n-bara-basket

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uppsala Basket – mer än bara basket