Uppsala Dansakademi
Uppsala Dansakademi is a non-profit dance school in Uppsala, Sweden, founded in 1984, offering term-based dance courses across multiple styles for all ages, alongside specialized inclusive, high-school, and senior programs, supported by municipal partnerships.
- Company typePrivate
- Founded1984
- HeadquartersUppsala, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Uppsala Dansakademi does
Uppsala Dansakademi is a non-profit dance school (ideell förening) founded in 1984 and headquartered at Gränby Galleria in Uppsala, Sweden. The school delivers in-person dance education across a comprehensive catalog of styles — including ballet, jazz dance, modern and contemporary, streetdance and hiphop, musical theater, yoga, heels, dance acrobatics, and strength/stretch — alongside age-specific programming for infants and toddlers (bebisdans and parent-and-child classes), children, adults, and a dedicated 50/65+ senior track. Specialized sub-brands include the DISA inclusive dance group for youth and adults with intellectual disabilities, the LIU Dans integrated program delivered with Celsiusskolan, and the Audacity Streetcrew for experienced adult street dancers. The organization also runs a branded merchandise storefront selling T-shirts, hoodies, sweatshirts, joggers, and bags for both children and adults.
The business operates through a recurring term-based subscription model: students register per term via the school's website, are required to hold an annual SEK 150 association membership (which includes accident insurance), and benefit from a multi-course discount ladder (15% on the second course, 25% on the third and fourth, 50% from the fifth course onwards). Distribution is exclusively website-based self-service for courses and merchandise, with physical attendance at the four studios in Uppsala. Pricing for courses is not publicly disclosed and is communicated via admission notices after registration; the DISA program is free, funded through grants and partnerships. Additional revenue is drawn from non-profit association grants (föreningsbidrag) enabled by student-member personal numbers, as well as from municipal and institutional partnerships with Uppsala kommun, Aktiv Ungdom, Folkuniversitetet, Celsiusskolan, and Länsförsäkringar Uppsala. A B2B and B2C workshop channel (corporate team-building, school workshops, individual private lessons) is offered through a website request form.
The school's competitive positioning rests on three pillars: (1) a teaching staff holding formal dance pedagogy qualifications from recognized institutions including SKH, Danshögskolan Stockholm, and Trinity Laban London; (2) 40+ years of continuous operation building community depth in Uppsala and a member-based retention model with priority registration for returning students; and (3) institutional alignment with municipal and national cultural-inclusion networks, particularly via the DISA ecosystem (FUB Uppsala och Knivsta, Kulturverket, Teater Blanca, Kultur för alla, Kultur och kvalitet, Nätverket Universell Kultur) and access to the Fritidskortet municipal activity-fund scheme for children aged 8–16. The organization is governed by an elected board of directors, operates with seven employees including three Operations Coordinators, and reports no external investors or funding rounds.
Uppsala Dansakademi firmographics
Firmographics- Name
- Uppsala Dansakademi
- Legal name
- Uppsala Dansakademi
- Website
- https://uppsaladansakademi.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Uppsala Dansakademi is a non-profit dance school in Uppsala, Sweden, founded in 1984, offering term-based dance courses across multiple styles for all ages, alongside specialized inclusive, high-school, and senior programs, supported by municipal partnerships.
- Ownership category
- akta.pro rank
Uppsala Dansakademi industry classification
Industry- Product category
- Dance Education Services
- NAICS
- Dance Companies (71112)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where Uppsala Dansakademi is headquartered
LocationHeadquarters
- HQ city
- Uppsala
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Uppsala Dansakademi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Course fees: Students pay course fees per term to attend dance classes. Registration is made per term via the website, with binding enrollment. Fees vary by course and discount tiers apply for multiple course enrollments.
- Membership fees: Annual membership in Uppsala Dansakademi/Aktiv Ungdom costs 150 kr per calendar year and is required to participate in activities. The membership includes accident insurance.
- Merchandise sales: The school operates a merchandise store selling branded clothing (T-shirts, hoodies, sweatshirts, sweatpants, bags) at price points ranging from 75 kr to 400 kr.
- Association grants: As a non-profit association, Uppsala Dansakademi receives association grants (föreningsbidrag) from public funds, which are enabled by student member personal numbers and are described as necessary for operating the school at a qualitative level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Multi-course discount - second course (not Linjer) |
| Subscription | Annual | Multi-course discount - third and fourth courses |
| Subscription | Annual | Multi-course discount - fifth and subsequent courses |
| Subscription | Annual | Annual membership |
| Other | Annual | DISA inclusive dance program |
| Unit Pricing | Pay-as-you-go | Branded merchandise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Uppsala Dansakademi product offering
Product offeringCore offering
Uppsala Dansakademi is a non-profit dance association that sells term-based group dance classes for children, youth, adults, and seniors across styles including ballet, jazz, streetdance/hip-hop, modern, musical, heels, yoga, dance acrobatics, and senior dance. It also runs specialized inclusive programs such as DISA for people with intellectual disabilities and LIU Dans (upper-secondary dance program), and offers private lessons, workshops, and branded clothing merchandise.
Product overview
Uppsala Dansakademi is a non-profit dance school founded in 1984 offering a comprehensive portfolio of dance education services for all ages and skill levels. The core offering consists of regular dance courses across multiple styles (ballet, jazz dance, street dance, modern dance, musical, yoga, heels, dance acrobatics, and strength-stretch), private lessons and workshops, and specialized programs including the DISA inclusive dance group for people with intellectual disabilities and the LIU Dans high school program. The school operates in four fully equipped dance studios in Gränbystaden's galleria. Additionally, the school sells branded merchandise including clothing (T-shirts, hoodies, sweatshirts, joggers) and bags for both children and adults.
Differentiator
Problem solved
Functional benefit
Brands
- DISA: DISA is an inclusive and long-term dance group for youth and adults with intellectual disabilities, run by Uppsala Dansakademi. The group meets weekly and focuses on movement joy, creativity, community, and artistic development.
- LIU Dans
- Audacity Streetcrew
Products and services
- Barndans (Children's Dance) Group dance classes for children, providing an introduction to movement and rhythm in a structured, age-appropriate format. Intended for young children and their families.
- Balett (Ballet) Classical ballet technique classes for children and adults, taught at multiple levels. Aimed at students seeking formal ballet training.
- Jazzdans (Jazz Dance) Jazz dance technique classes combining rhythm, style, and choreography. Targeted at children, youth, and adults interested in jazz dance.
- Streetdance och Hiphop Urban dance classes covering streetdance and hip-hop styles. Targeted at children, youth, and adults.
- Modernt (Modern Dance) Contemporary modern dance classes for children and adults focused on expression, floor work, and contemporary technique.
- Musikal (Musical Theatre) Musical theatre classes integrating dance, song, and acting for children and youth.
- Yoga Group yoga classes offered as a complement to dance training for adults and seniors.
- Heels Heels-style dance classes for adult students focusing on choreography and confidence in heels.
- Styrka-stretch (Strength and Stretch) Conditioning class combining strength training and flexibility work to support dance practice. Targeted at adults and dancers.
- Dansakrobatik (Dance Acrobatics) Acrobatics-infused dance classes combining gymnastic and dance skills, aimed at children and youth.
- 50/65+ Senior Dance Group dance classes tailored to adults aged 50 and 65+, with social and physical activity goals. Targeted at older adult learners.
- DISA - Dans för personer med intellektuell funktionsnedsättning Inclusive dance program offering adapted group classes for people with intellectual disabilities, supported by assistants. Targeted at participants with disabilities and their families.
- LIU Dans (Dance High School Program) Upper-secondary school dance program delivered in partnership with LIU, providing formal dance education to high-school-aged students.
- Audacity Streetcrew Competitive streetdance crew providing advanced training and performance opportunities for dancers.
- Privatlektioner och Workshops Bespoke dance lessons and workshops delivered on demand to schools, preschools, and corporate clients.
- Branded Clothing and Accessories Online merchandise store selling branded apparel and accessories (tote bags, caps, joggers, sweatshirts, hoodies, T-shirts) for adults and children.
Quantifiable outcome
- Many students proceed to higher dance education after completing line programs
- +2 more outcomes
Companies that use Uppsala Dansakademi
Customer profileSegments6 records
Ideal customer profiles6 records
Uppsala Dansakademi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Uppsala Dansakademi partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, moderate and minor.
- Uppsala kommuncoreUppsala Dansakademi collaborates with Uppsala municipality as a key institutional partner. This partnership provides municipal visibility, legitimacy, and supports student access to public activity funding programs such as Fritidskortet. The collaboration is prominently displayed on the school's main website.
- Aktiv UngdomcoreUppsala Dansakademi is a member of Aktiv Ungdom, a youth activity association in Uppsala. Membership enables access to public youth activity grants and provides institutional backing for the association's non-profit model. Students are required to hold membership in Uppsala Dansakademi/Aktiv Ungdom.
- FolkuniversitetetmoderateUppsala Dansakademi has a collaborative relationship with Folkuniversitetet, a popular education provider. This cross-promotional partnership expands reach to adult learners and provides an additional channel for student acquisition.
- Länsförsäkringar UppsalaminorLänsförsäkringar Uppsala is a local insurance company shown as a partner/supporter on the Uppsala Dansakademi website, suggesting a sponsorship or cross-marketing relationship.
- Celsiusskolan (Uppsala municipality upper secondary school)coreUppsala Dansakademi partners with Celsiusskolan to deliver the LIU Dans program — an integrated dance track within the school's four study programs. Uppsala Dansakademi provides professional dance instruction twice weekly in its own facilities. This partnership is a key revenue and pipeline channel.
- FUB Uppsala och KnivstacoreFUB (The National Association for People with Intellectual Disability) Uppsala och Knivsta is a DISA program network partner. FUB represents the interests of people with intellectual disabilities and their families, providing community connections and advocacy for the inclusive dance program.
- Kulturverket (Uppsala kommun)coreKulturverket is Uppsala municipality's culture-oriented daily operations service. DISA collaborates with Kulturverket as a network partner in the cultural and inclusion space, connecting the program to municipal cultural infrastructure.
- Teater Blanca (Kulturverket)moderateTeater Blanca is a theater group within Kulturverket's daily operations. DISA collaborates with Teater Blanca, including choreography projects for the theater ensemble, creating cross-disciplinary artistic opportunities for DISA participants.
- Kultur för allamoderateKultur för alla is a national network for associations and organizations working with accessible culture. DISA participates in this network as part of its commitment to inclusive cultural practice.
- Kultur och kvalitetmoderateKultur och kvalitet is a national network for culture and participation. DISA is part of this network, connecting to national standards and best practices for inclusive cultural engagement.
- Nätverket Universell KulturmoderateNätverket Universell Kultur (The Universal Culture Network) works to strengthen professionals working with accessible culture and advocates for the rights of people with disabilities. DISA participates in this network as part of its inclusion mission.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Uppsala Dansakademi competitors and assessment
Company assessmentRegional players
- Göteborgsoperans Danskompani: Göteborgsoperans Danskompani is the professional dance company based in Gothenburg. Comparable on dance performance programming in a different Swedish region and contributes to the same national dance talent and audience pool, though operating with institutional rather than community-school funding.
Emerging players
- Steezy: Steezy is an online dance education platform offering hip-hop, contemporary, and beginner courses on-demand. Targets the same adult learner demographic for streetdance styles that Uppsala Dansakademi serves in-studio, representing a digital-native alternative that competes for time and training spend.
- CLI Studios: CLI Studios is an online dance education platform with deep hip-hop and streetdance focus, featuring professional dancers and on-demand classes. Comparable to Uppsala Dansakademi on the streetdance/hiphop product dimension while substituting digital for in-person delivery.
Others
- Dansens Hus Stockholm: Dansens Hus is a Stockholm-based dance performance venue and network partner for the DISA program. Comparable as part of the Swedish dance ecosystem and as a venue for the public performances associated with DISA participants.
- Aktiv Ungdom: Aktiv Ungdom is Uppsala's youth activity association and a core partner of Uppsala Dansakademi. Comparable in membership-based non-profit model and youth-focused mission, although its scope spans many activities beyond dance.
Broad incumbents
- Folkuniversitetet: Folkuniversitetet is a Swedish adult education organization that offers dance courses alongside other cultural subjects. It is both a partner and a broad incumbent serving overlapping adult learner demand for personal enrichment, including dance.
- Royal Academy of Dance: The Royal Academy of Dance is a UK-based international dance education body with exams, teacher training, and certification across ballet and other dance styles. Comparable to Uppsala Dansakademi in syllabus-driven dance pedagogy and structured progression pathways.
- Stockholms konstnärliga högskola (SKH): SKH is Sweden's primary higher education institution for dance, where several of Uppsala Dansakademi's instructors trained. Comparable in terms of dance pedagogy mission and arts education focus, but operating at university level rather than community/recreational level.
Direct peers
- Balettakademien: Balettakademien is a multi-location Swedish dance school offering ballet, jazz, modern dance, streetdance, and hip-hop to children and adults. It is the closest direct peer to Uppsala Dansakademi given the shared multi-style curriculum, age-range coverage, and Swedish-market positioning.
- Danscentrum: Danscentrum is a Swedish national dance network supporting regional dance centers and companies. Comparable in mission to Uppsala Dansakademi's non-profit dance programming and membership-based association structure, with overlapping focus on dance development across Swedish regions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Uppsala Dansakademi social profiles
Digital presenceUppsala Dansakademi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uppsala Dansakademi leadership team
Management profileNumber of profiles
Profiles7 records
Uppsala Dansakademi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uppsala Dansakademi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uppsala Dansakademi
What does Uppsala Dansakademi do?
Uppsala Dansakademi is a non-profit dance association that sells term-based group dance classes for children, youth, adults, and seniors across styles including ballet, jazz, streetdance/hip-hop, modern, musical, heels, yoga, dance acrobatics, and senior dance. It also runs specialized inclusive programs such as DISA for people with intellectual disabilities and LIU Dans (upper-secondary dance program), and offers private lessons, workshops, and branded clothing merchandise.
Is Uppsala Dansakademi a public or private company?
Uppsala Dansakademi is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Uppsala Dansakademi founded?
Uppsala Dansakademi was founded in 1984. It employs 1 to 10 people.
Where is Uppsala Dansakademi based?
Uppsala Dansakademi is headquartered in Uppsala, Sweden, in the Europe region.
How does Uppsala Dansakademi make money?
Four revenue lines are on record. Course fees are the primary driver. The others are membership fees, merchandise sales and association grants.
Who are Uppsala Dansakademi's main competitors?
Göteborgsoperans Danskompani is listed as a regional player. Emerging players are Steezy and CLI Studios. Others are Dansens Hus Stockholm and Aktiv Ungdom. Broad incumbents are Folkuniversitetet, Royal Academy of Dance and Stockholms konstnärliga högskola (SKH). Direct peers are Balettakademien and Danscentrum.
Does Uppsala Dansakademi have an API?
No public API is recorded for Uppsala Dansakademi.
What industry is Uppsala Dansakademi in?
Uppsala Dansakademi's product category is Dance Education Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance). Its NAICS code is 71112 and its SIC code is 7997.