Urban Agency
Urban Agency is a UK-based drum & bass booking agency founded in 1996, representing over 60 DJs and MCs for event organizers, festival promoters, clubs, and venues across the UK and South East Asia via commission-based bookings managed through Gigwell software.
- Company typePrivate
- Founded1996
- HeadquartersKent, England, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Urban Agency does
Urban Agency is a UK-headquartered booking agency founded in 1996 that exclusively represents drum & bass DJs and MCs for live appearances. The agency serves event organizers, festival promoters, club owners, and venue managers seeking vetted professional talent within the drum & bass genre, with a roster of more than 60 artists including established names such as Aphrodite, Bryan Gee, Micky Finn, DJ Krust, and The Prototypes alongside newer acts. Operations are supported by Gigwell's end-to-end booking software, which manages artist bookings, scheduling, and client communications; the agency itself does not develop proprietary technology beyond its relationship with Gigwell.
The business earns revenue through commissions on each booking it facilitates, with fees negotiated individually based on artist, event type, location, and duration. Go-to-market is enterprise field sales executed through named regional agents (Jon Cork, Ricky Andrews, and Nathan Rosenthal in the UK, and Mark Hare in South East Asia), supported by an advancing coordinator (Harry Cook) and complemented by organic social presence on Facebook, X, Instagram, LinkedIn, and SoundCloud. The agency operates from a headquarters in Kent, England and a regional base in Bangkok, Thailand, serving the UK and South East Asian markets. Its offerings are organized into three service pillars: DJ bookings, MC bookings, and Showcases that package multiple artists into multi-act events. Urban Agency is privately held with no disclosed institutional investors, funding rounds, or parent company.
Urban Agency firmographics
Firmographics- Name
- Urban Agency
- Legal name
- Urban Agency
- Website
- https://urbanagency.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Urban Agency is a UK-based drum & bass booking agency founded in 1996, representing over 60 DJs and MCs for event organizers, festival promoters, clubs, and venues across the UK and South East Asia via commission-based bookings managed through Gigwell software.
- Ownership category
- akta.pro rank
Urban Agency industry classification
Industry- Product category
- Talent Booking Agency
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Talent Booking Agencies (Live Performance) (MPAIAGAB)
- akta.pro secondary industries
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)
Keywords
Where Urban Agency is headquartered
LocationHeadquarters
- HQ city
- Kent, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Urban Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Booking Commission: Commission-based revenue from artist bookings for events, clubs, and festivals. The agency represents DJs and MCs and earns fees for facilitating bookings between talent and event organizers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Urban Agency product offering
Product offeringCore offering
Urban Agency is a UK-based booking agency founded in 1996 that exclusively represents a roster of over 60 drum & bass DJs and MCs (including Aphrodite, Bryan Gee, Micky Finn, Benny L, The Prototypes, Eksman, DJ Krust, and Inja). It facilitates bookings between its represented artists and event organizers, festival promoters, club owners, and venue managers through regional agents, earning commissions on each booking. Bookings are managed end-to-end via a Gigwell-powered software platform.
Product overview
Urban Agency is a premier drum & bass booking agency representing DJs, MCs, and artists since 1996. Its offering consists of three core service pillars: DJ Booking Services, MC Booking Services, and Showcases. The agency represents over 60 artists including Aphrodite, Bladerunner, Benny L, Bryan Gee, DJ Krust, The Prototypes, Inja, and many more. Underpinning its operations is a Gigwell-powered booking platform that provides end-to-end booking management functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- DJ Booking Services
- MC Booking Services
- Showcases
Companies that use Urban Agency
Customer profileSegments1 record
Ideal customer profiles1 record
Urban Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Urban Agency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GigwellcoreUrban Agency uses Gigwell's end-to-end booking software to manage artist bookings, scheduling, and client communications. This technology partnership enables streamlined digital booking workflows for the agency's artist roster.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Urban Agency competitors and assessment
Company assessmentDirect peers
- Arrival Artists: Arrival Artists is an independent booking agency that represents touring and festival artists, including electronic-music talent. It competes for promoter demand and artist representation mandates using a comparable intermediary model.
- AM Only: AM Only was an electronic-music-focused booking agency acquired by UTA. It directly overlaps with Urban Agency's DJ representation and live-booking activities, particularly for club, festival, and touring engagements.
- X-Ray Touring: X-Ray Touring is an international live-music booking agency that represents artists and coordinates live engagements. It is comparable through the same artist representation, scheduling, and promoter relationship functions.
- Primary Talent International: Primary Talent International represents live-performing artists and secures touring and festival engagements. Its global artist-booking and promoter-intermediation model is closely aligned with Urban Agency's core service.
- Wasserman Music: Wasserman Music is a large global music and touring agency that represents artists across genres, including electronic music. It is directly comparable in booking representation and artist touring services, although it operates at substantially greater scale.
- Mint Talent Group: Mint Talent Group is a boutique agency focused on DJs and electronic-music artists. Its roster-building, booking, and event-matching activities closely overlap with Urban Agency's specialist representation business.
Others
- Drum & Bass Arena: Drum & Bass Arena is a specialist drum & bass media, events, and artist ecosystem participant. It is not a direct booking agency, but it is relevant as an adjacent specialist that competes for audience attention, event sponsorship, and relationships within the same genre.
Broad incumbents
- United Talent Agency: United Talent Agency is a broad entertainment agency with a music business and electronic-music capabilities inherited through AM Only. It competes for artist mandates and live-booking opportunities, while offering a much wider range of services.
- Creative Artists Agency: Creative Artists Agency represents musicians, performers, and other public figures, including live and electronic-music talent. It is a broad incumbent comparable in artist representation, negotiation, and live-engagement sourcing.
- WME: WME is a global entertainment agency with music, touring, and electronic-artist representation capabilities. It overlaps with Urban Agency in artist booking and promoter relationships but serves a far broader client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Urban Agency social profiles
Digital presenceUrban Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Agency leadership team
Management profileNumber of profiles
Profiles5 records
Urban Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Agency
What does Urban Agency do?
Urban Agency is a UK-based booking agency founded in 1996 that exclusively represents a roster of over 60 drum & bass DJs and MCs (including Aphrodite, Bryan Gee, Micky Finn, Benny L, The Prototypes, Eksman, DJ Krust, and Inja). It facilitates bookings between its represented artists and event organizers, festival promoters, club owners, and venue managers through regional agents, earning commissions on each booking. Bookings are managed end-to-end via a Gigwell-powered software platform.
Is Urban Agency a public or private company?
Urban Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Agency founded?
Urban Agency was founded in 1996. It employs 1 to 10 people.
Where is Urban Agency based?
Urban Agency is headquartered in Kent, England, United Kingdom, in the Europe region.
How does Urban Agency make money?
One revenue line is on record: booking Commission.
Who are Urban Agency's main competitors?
Direct peers on record are Arrival Artists, AM Only, X-Ray Touring, Primary Talent International, Wasserman Music and Mint Talent Group. Drum & Bass Arena is listed as an others. Broad incumbents are United Talent Agency, Creative Artists Agency and WME.
Does Urban Agency have an API?
No public API is recorded for Urban Agency.
What industry is Urban Agency in?
Urban Agency's product category is Talent Booking Agency. Its primary akta.pro industry code is MPAIAGAB, Talent Booking Agencies (Live Performance), with a secondary code of MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 7114 and its SIC code is 7900.