Urban Male Lounge
Urban Male Lounge is a UAE-based premium male grooming lounge and day spa brand operating six to seven locations across Dubai and Abu Dhabi, offering haircuts, shaves, facials, massages, manicure/pedicure, and hair removal to affluent UAE male consumers, with recurring revenue via tiered annual memberships.
- Company typePrivate
- Founded2006
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Urban Male Lounge does
Urban Male Lounge is a premium male grooming lounge and day spa brand operating across the United Arab Emirates, launched in 2006 by NStyle International. The company serves culture-conscious, affluent 21st-century male consumers in the UAE, offering a comprehensive suite of services including haircuts and styling, professional shaves, facials (featuring Forlle'd skincare), therapeutic massages (Swedish, Shiatsu, Sports, Hot Stone, Reflexology), manicure/pedicure treatments, and full body hair removal. Service pricing ranges from AED 30 for basic cuts to AED 809 for premium treatments such as Brazilian Blow Out, with annual memberships priced at AED 2,400-5,000 providing recurring revenue and customer lock-in.
The brand operates six to seven physical locations in premium UAE real estate, including four sites in the Dubai International Financial Centre (DIFC), Dubai Marina Mall, Nakheel Mall, Times Square Center, Dubai Hills Mall, and Abu Dhabi's Galleria Al Maryah Island. Customer-facing technology includes a branded mobile app and 24/7 online booking platform, complemented by in-room amenities such as plasma screens with Netflix, wireless headphones, and WiFi. The company has accumulated brand equity through multiple recognitions including the 2012 What's On Best Male Spa award, Superbrands UAE status, Dubai Chamber CSR Label, and a Dubai Municipality Certificate of Excellence.
Urban Male Lounge generates revenue primarily through transactional service sales supplemented by a tiered membership program (6-month AED 1,500, annual AED 2,400 and AED 5,000 tiers) offering discounts of 20% on services, 10% on retail, and complimentary monthly treatments. Go-to-market is direct-to-consumer via physical lounges, with marketing channels including Facebook, blog content for SEO, a referral program (15% discount for both parties), and gift card distribution through a third-party platform. No external funding rounds, public listing, or revenue figures are disclosed; the business is privately held under NStyle International, with stated future plans for regional and international expansion through wholly owned and franchised stores.
Urban Male Lounge firmographics
Firmographics- Name
- Urban Male Lounge
- Legal name
- Urban Male Lounge
- Website
- https://urbanmalelounge.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Urban Male Lounge is a UAE-based premium male grooming lounge and day spa brand operating six to seven locations across Dubai and Abu Dhabi, offering haircuts, shaves, facials, massages, manicure/pedicure, and hair removal to affluent UAE male consumers, with recurring revenue via tiered annual memberships.
- Ownership category
- akta.pro rank
Urban Male Lounge industry classification
Industry- Product category
- Men's Grooming and Day Spa Services
- NAICS
- Barber Shops (812111), Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)
- akta.pro primary industry
- Luxury/High-End Barber Lounges (HSALABAH)
- akta.pro secondary industries
- Men's Hair Salons (HSALAAAB), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Chair Massage (On-Site/Corporate) (HSALAEAL)
Keywords
Where Urban Male Lounge is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices7 records
Markets served
Urban Male Lounge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Grooming Services: Revenue generated from direct sale of male grooming services including haircuts, shaves, facials, massages, manicure/pedicure, and hair removal treatments. Services are priced individually in AED with optional membership packages for recurring revenue.
- Membership Programs: Recurring revenue through annual and 6-month membership packages offering discounts on services and free monthly treatments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hair Removal Services - Individual pricing from AED 52-670 |
| Unit Pricing | Pay-as-you-go | Manicure & Pedicure Services - AED 110-250 |
| Unit Pricing | Pay-as-you-go | Facial Treatments - AED 347-751 |
| Unit Pricing | Pay-as-you-go | Massage Services - AED 75-565 |
| Unit Pricing | Pay-as-you-go | Shave Services - AED 75-191 |
| Unit Pricing | Pay-as-you-go | Hair Services - AED 30-809 |
| Subscription | Multi-year contract | 6-Month Membership - AED 1,500 |
| Subscription | Annual | Annual Tier 1 - AED 2,400 |
| Subscription | Annual | Annual Tier 2 - AED 5,000 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Urban Male Lounge product offering
Product offeringCore offering
Urban Male Lounge operates a chain of premium male-only grooming lounges and day spas in the UAE offering haircuts, professional shaving, therapeutic massages, facials, manicure/pedicure, and waxing/hair removal services. The brand also offers tiered annual and 6-month membership programs with discounts and complimentary monthly treatments. Services are delivered in person at physical locations with 24/7 online booking supported by a dedicated mobile app.
Product overview
Urban Male Lounge is a modern male grooming lounge and day spa offering a comprehensive suite of services including hair cutting and styling, professional shaving, therapeutic massages (Swedish, Shiatsu, Sports, Hot Stone, Reflexology), award-winning facials using Forlle'd skincare products, manicure and pedicure treatments, and hair removal/waxing services. The company operates a membership program with annual and 6-month tiers offering discounts and complimentary treatments. All services are provided in an ultra hygienic and plush environment. The brand was launched by NStyle International in 2006 and maintains multiple locations across UAE, with technology amenities including plasma screens with Netflix, wireless headphones, and WiFi.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Services Professional men's hair cutting and styling services including precision haircuts, skin fades, beard coloring, and scalp treatments, priced from AED 30 to AED 809.
- Shave Services Professional wet shaving services including Gentleman Shave, Ultimate Urban Shave, Hot Lather, and beard trimming, priced from AED 75 to AED 191.
- Facial Treatments Award-winning facial treatments using Forlle'd skincare products, including oxygen treatment, intensive hydration, non-invasive bio-filler anti-wrinkle, and express facials, priced from AED 347 to AED 751.
- Massage Services Therapeutic and relaxation massage services including Swedish, Shiatsu, Sports, Hot Stone, Reflexology, and De-Stressor treatments, priced from AED 75 to AED 565.
- Hair Removal (Waxing) Body hair removal services for men using Berodin Wax, including eyebrow, face, chest, back, arms, legs, and full body waxing, priced from AED 52 to AED 670.
- Manicure & Pedicure Services Hand and foot treatments including essential therapy, Footlogix treatment, hot stone therapy, and manicure/pedicure combos, priced from AED 110 to AED 250.
- Annual Membership Tiered annual membership (Tier 1 AED 2,400 and Tier 2 AED 5,000) offering 20% discount on services, 10% discount on retail, free monthly manicure and chair massage.
- 6-Month Membership Six-month membership priced at AED 1,500 including AED 3,000 value credit and a 30-minute chair massage monthly.
- Gift Cards Gift cards available for online purchase, allowing recipients to redeem against any UML grooming or spa service.
Companies that use Urban Male Lounge
Customer profileSegments2 records
Ideal customer profiles1 record
Urban Male Lounge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Urban Male Lounge partnerships and signals
Strategic signalScale indicators3 records
Recent moves9 records
Expansion highlights4 records
Urban Male Lounge competitors and assessment
Company assessmentOthers
- NStyle International: Parent company of Urban Male Lounge; operates women's nail salons and other beauty brands in the UAE. Relevant for understanding parent strategy and shared service infrastructure.
Broad incumbents
- Sisters Beauty Lounge: Premium UAE beauty salon chain with men's grooming services alongside women's offerings. Comparable in premium Dubai/Abu Dhabi location strategy and service diversity.
- Pastels Salon: Major UAE salon chain offering men's and women's grooming services including hair, skin, and spa. Comparable in premium positioning and multi-location footprint, though broader in scope than UML's male-only focus.
- Tips & Toes: Established Middle East beauty salon and spa chain with UAE locations. Comparable in spa services and UAE mall footprint, though broader than a male-only grooming concept.
Direct peers
- Hagen: UAE-based men's grooming and spa concept offering premium haircuts, shaves, and wellness services. Directly comparable in format, premium positioning, and Dubai/Abu Dhabi retail footprint.
- Chaps & Co: Dubai-headquartered premium men's grooming salon and barbershop chain with multiple UAE locations. Direct competitor offering haircuts, shaves, and grooming services to affluent male consumers in the same malls and districts as Urban Male Lounge.
- The Grooming Lounge: Lebanon-originated men's grooming chain with UAE presence, offering haircuts, shaves, and spa services. Comparable full-service men's grooming model to Urban Male Lounge.
- 1847: Premium men's grooming lounge and spa brand in the UAE offering haircuts, shaves, facials, and massage services. Closely comparable concept, premium positioning, and target demographic to Urban Male Lounge.
- J. Barbershop: Dubai-based men's barber and grooming chain with multiple locations across the UAE. Direct competitor in the premium men's grooming segment with similar service menus and pricing.
Regional players
- Marquee: Premium men's grooming and barberhouse concept in the Middle East region. Comparable in premium men's grooming positioning and Gulf-region focus, though operating in adjacent markets rather than direct UAE overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Urban Male Lounge social profiles
Digital presenceUrban Male Lounge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Male Lounge leadership team
Management profileNumber of profiles
Urban Male Lounge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Male Lounge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Male Lounge
What does Urban Male Lounge do?
Urban Male Lounge operates a chain of premium male-only grooming lounges and day spas in the UAE offering haircuts, professional shaving, therapeutic massages, facials, manicure/pedicure, and waxing/hair removal services. The brand also offers tiered annual and 6-month membership programs with discounts and complimentary monthly treatments. Services are delivered in person at physical locations with 24/7 online booking supported by a dedicated mobile app.
Is Urban Male Lounge a public or private company?
Urban Male Lounge is a private company. It is classified as corporate owned and is currently operating.
When was Urban Male Lounge founded?
Urban Male Lounge was founded in 2006. It employs 1 to 10 people.
Where is Urban Male Lounge based?
Urban Male Lounge is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Urban Male Lounge make money?
Two revenue lines are on record. Grooming Services are the primary driver. The others are membership Programs.
Who are Urban Male Lounge's main competitors?
NStyle International is listed as an others. Broad incumbents are Sisters Beauty Lounge, Pastels Salon and Tips & Toes. Direct peers are Hagen, Chaps & Co, The Grooming Lounge, 1847 and J. Barbershop. Marquee is listed as a regional player.
Does Urban Male Lounge have an API?
No public API is recorded for Urban Male Lounge.
What industry is Urban Male Lounge in?
Urban Male Lounge's product category is Men's Grooming and Day Spa Services. Its primary akta.pro industry code is HSALABAH, Luxury/High-End Barber Lounges, with a secondary code of HSALAAAB, Men's Hair Salons. Its NAICS code is 812111.