What Pastels Salon does

Pastels Salon is a Dubai-based, privately held hair, beauty, and nail salon founded in 2004. The company operates two physical locations in Dubai — its flagship at Villa 20, 1186 Al Wasl Road in Umm Suqeim 2 (Jumeirah) and a second site at The Ritz-Carlton JBR — supported by a 65-person team of stylists, colourists, and therapists. Its core services span cut and styling, hair extensions, colour (balayage, highlights, glossing, correction), keratin smoothing treatments (Brae for thick/frizz-prone hair and Fabriq for fine or colour-treated hair), beauty and skincare treatments, and nail services including seasonal trend-led offerings such as Jelly Nails and Glazed Chrome Nails. Add-on modules include K18 Molecular Correction Therapy, Olaplex Bond Building, Kérastase Discipline Protocol, Kérastase Fusio-Dose and Fusio-Scrub treatments, L'Oréal professional protocols, and scalp treatments, plus a Summer Hair Rituals seasonal bundle.

Underlying service technology is supplied through third-party professional partnerships with Brae, Fabriq, Olaplex, K18, Kérastase (L'Oréal), and L'Oréal Professional, which together form the technical backbone of the salon's premium treatment menu. Pastels also retails professional-grade products (Kérastase, Olaplex, Fabriq) at its locations for at-home maintenance.

The business model is direct-to-consumer, professional-services based: revenue is generated primarily from in-salon hair, beauty, and nail services, supplemented by product retail and bridal/group bookings requiring non-refundable deposits. Pricing is quote-based and not publicly disclosed; clients request pricing via WhatsApp, phone, or online contact. Marketing is content-led via Instagram (@pastelssalon, including an Arabic-language handle), a blog covering hair care and treatment education, email newsletter, and earned-media coverage in Vogue Arabia, Harper's Bazaar Arabia, Cosmopolitan Middle East, Savoir Flair, MOJEH, and Khaleej Times. Customer segments include Dubai-resident expat and Emirati consumers across all hair types (with explicit inclusion of coily and curly textures) and a secondary bridal/special-occasion segment.

Name

Pastels Salon

Legal name

Pastels Salon

Website

https://pastels-salon.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Pastels Salon is a Dubai-based hair, beauty, and nail salon founded in 2004, operating two locations (Jumeirah and The Ritz-Carlton JBR) with a 65-person expert team. It serves Dubai's expat and Emirati consumer market with premium cut, colour, keratin, beauty, and nail services using partner-branded treatment technologies.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Nail Salons (812113)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Hair Coloring & Highlights Services (HSALAAAE), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF), Textured Hair & Protective Styling (Braids/Twists/Locs) (HSALAAAH)

Keywords

• Hair salon services
• Beauty treatments
• Nail services
• Keratin treatments
• Hair extensions

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hair Services: Core revenue from hair services including cuts, styling, colouring, and extensions. Services are consultation-based and tailored to individual client needs.
2. Beauty Services: Beauty treatments including facials, skincare, and body treatments. Part of the integrated beauty and wellness offering.
3. Nail Services: Nail services including manicures, pedicures, and nail art/trends. Summer 2025 trends include sorbet pastels, metallic nudes, jelly nails, and glazed chrome finishes.
4. Professional Products Retail: Sale of professional-grade hair care products including Kérastase, Olaplex, and extension-safe formulations for at-home maintenance.
5. Bridal & Group Bookings: Advanced scheduling and preparation for bridal and group bookings with non-refundable deposits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pastels Salon is a Dubai-based hair and beauty salon providing professional haircuts, styling, colour, extensions, keratin smoothing treatments, beauty therapies, and nail services across two physical locations (Jumeirah and The Ritz-Carlton JBR). Services are consultation-led and delivered by a 65-person team of stylists, colourists, and therapists using professional-grade partner technologies such as Kérastase, Olaplex, K18, Brae, and Fabriq. The salon also retails professional hair care products for at-home maintenance.

Product overview

Pastels Salon is a Dubai-based hair and beauty salon offering a comprehensive suite of services across two locations (Jumeirah and The Ritz-Carlton JBR). Core services include Cut & Styling, Hair Extensions, Colour Services (balayage, highlights, glossing), and Beauty/Nail Services. The salon's signature offerings are its keratin smoothing treatments, available as Brae (strong smoothing for thick, frizz-prone hair) and Fabriq (gentle smoothing for fine or colour-treated hair). Supplementary treatments include K18 Molecular Correction Therapy, Olaplex Bond Building, Kérastase Discipline Protocol and Fusio-Dose/Fusio-Scrub treatments, and L'Oréal Professional treatments. Nail services feature branded treatments including Jelly Nails and Glazed Chrome Nails. The salon's seasonal Summer Hair Rituals bundle and various targeted add-on treatments round out the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Cut & Styling Professional haircut and styling services delivered by expert stylists trained to tailor looks to each client's hair texture, skin tone, and personality.
• Hair Extensions Premium, damage-free hair extension services providing instant length and fullness, customised to each client's hair type, colour, and lifestyle and blended seamlessly for a natural look.
• Colour Services Hair colouring services including balayage, highlights, glossing treatments, and colour correction, tailored to each client's skin tone and hair goals.
• Beauty Services Comprehensive beauty treatments covering skin, nails, and overall wellness, delivered in a luxury salon environment.
• Nail Services Professional nail services including manicures, nail art, gel polish, and nail extensions, featuring seasonal trend-inspired designs such as sorbet pastels, jelly nails, metallic nudes, and glazed chrome finishes.
• Brae Keratin Treatment A strong-formula keratin smoothing system ideal for thick, coarse, or highly frizz-prone hair. Brae delivers maximum frizz reduction, intense shine, dramatic styling-time reduction, and results lasting up to 12 weeks.
• Fabriq Keratin Treatment A flexible, gentle keratin smoothing system designed for fine, fragile, or colour-treated hair. Fabriq softly smooths and strengthens without flattening, enhancing natural movement and shine, with results lasting up to three months.

Quantifiable outcome

• Styling time reduced by 50% with keratin treatment
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• BraecoreOthersBrazilian keratin treatment brand used exclusively at Pastels for strong smoothing effects on thick, frizz-prone hair. Provides formaldehyde-free treatment lasting up to 12 weeks.
• FabriqcoreOthersSmoothing treatment system for softer results suited for fine, colour-treated, or fragile hair. Provides flexible smoothing lasting up to 3 months.
• OlaplexcoreTechnology or IntegrationBond-building technology that repairs damaged hair structure at molecular level. Used as primary treatment for chemically treated or heat-damaged hair.
• KérastasecoreTechnology or IntegrationLuxury hair care brand providing professional products including Fusio-Dose treatments, discipline protocols, and retail products for at-home care.
• K18coreTechnology or IntegrationMolecular correction therapy using bioactive peptides to rejoin broken keratin chains. Heals hair damage from inside out in just four minutes.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• N. Bar: UAE-based nail and beauty services chain with multiple Dubai locations. Comparable to Pastels on the nail-services component of the offering and on premium Dubai positioning, though with narrower hair-service scope.
• Sisters Beauty Lounge: Dubai-based premium hair and beauty salon serving a comparable expat and Emirati clientele. Directly comparable as a single-city luxury salon offering integrated hair, beauty, and nail services with a similar consultation-led value proposition.
• The Nail Spa: UAE-headquartered beauty and nail salon chain with multiple Dubai branches. Overlaps with Pastels on nail services and integrated beauty offerings, and competes for the same Dubai expat and resident customer base.
• Tips & Toes: Established Middle East-based salon chain offering hair, nails, and beauty services across multiple UAE locations. Directly comparable to Pastels on service mix (hair + nails + beauty), Dubai-centric footprint, and premium positioning targeting expat and resident clientele.
• NStyle Beauty Lounge: UAE beauty lounge chain providing nail, hair, and beauty services across Dubai. Direct overlap with Pastels on integrated service menu and Dubai-centric geographic exposure.

Broad incumbents

• Jean Louis David (UAE): Global hair salon franchise with Middle East operations. Overlaps with Pastels on hair styling and colouring services and on Dubai customer base, competing primarily on international brand recognition rather than local depth.
• Franck Provost (UAE): International French luxury hair salon brand with UAE locations. Comparable to Pastels on premium hair-services positioning and Dubai market presence, though as part of a broader global brand rather than a regional specialist.
• Toni&Guy (UAE): Global hair salon franchise operating multiple UAE locations. Comparable to Pastels on hair-services focus and premium positioning, but competes as part of a much larger international brand portfolio rather than as a local independent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pastelssalon
• Xx.com/PastelsSalon
• LinkedInlinkedin.com/company/pastels-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pastels Salon