Urfruit B.V.
Urfruit B.V. is a Dutch B2B fruit trader that supplies apples and pears directly to international retailers from 400 hectares of orchards across Holland and Belgium via 4 BRC-certified pack houses.
- Company typePrivate
- Founded2017
- HeadquartersVorden, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Urfruit B.V. does
Urfruit B.V. is a Dutch private limited company headquartered in Vorden, Netherlands, operating as a vertically integrated B2B fruit sourcing and trading business specializing in apples and pears. The company coordinates 400 hectares of orchards across Holland and Belgium together with a network of partner growers, including a dedicated group of organic producers, and runs 4 BRC-certified pack houses that enable year-round pear packing. Its core technology is operational rather than digital: advanced cooling technologies enable 10-11 months of apple and pear storage while maintaining the pressure standards required by international retailers, and the company maintains full traceability from orchard to final consumer through documented pesticide records, pressure measurements, and brix levels.
Urfruit sells directly to international retail chains under long-term partnership agreements rather than spot-trading, positioning itself as a 'category partner' that collaborates on in-store presentation, innovation, and volume growth. The company holds three layered certifications — Global Gap, BRC (across all pack houses), and Skal organic (since 2017) — which together serve as the primary compliance entry ticket for retail buyers. The organic product line, including ecologic packaging, was added in 2017 as an extension of the conventional top-fruit portfolio.
The business model is a one-time sale of physical produce with revenue generated from per-shipment pricing quoted based on volume, specifications, and partnership terms; pricing is not publicly disclosed. There is no evidence of public listing, venture or institutional investment, M&A activity, or disclosed revenue figures. With only 6 employees, Urfruit operates a highly lean model that outsources most non-core functions to its grower and packing-house network, retaining direct control over customer relationships, supply coordination, and food-safety compliance.
Urfruit B.V. firmographics
Firmographics- Name
- Urfruit B.V.
- Legal name
- Urfruit B.V.
- Website
- https://urfruit.nl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Urfruit B.V. is a Dutch B2B fruit trader that supplies apples and pears directly to international retailers from 400 hectares of orchards across Holland and Belgium via 4 BRC-certified pack houses.
- Ownership category
- akta.pro rank
Urfruit B.V. industry classification
Industry- Product category
- Fresh Fruit Wholesale
- NAICS
- Apple Orchards (111331), Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- akta.pro primary industry
- Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)
- akta.pro secondary industry
- Fresh Fruit Wholesale (AFAIACAA)
Keywords
Where Urfruit B.V. is headquartered
LocationHeadquarters
- HQ city
- Vorden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Urfruit B.V. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fresh Produce Sales: Direct sales of apples and pears from own production and partner growers to international retailers through BRC-certified pack houses. Revenue generated from product sales with emphasis on long-term partnership relationships over spot trading.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Urfruit B.V. product offering
Product offeringCore offering
Urfruit B.V. is a vertically integrated fresh fruit trading company that sources apples and pears directly from its own orchards and a network of partner growers covering approximately 400 hectares across Holland and Belgium. The company packs the fruit through four BRC-certified pack houses and supplies international retailers on long-term partnership terms, also offering an organic product line licensed by Skal since 2017.
Product overview
Urfruit B.V. is a direct-to-retail fruit sourcing and trading company specializing in apples and pears. The company operates a vertically integrated model controlling the complete supply chain from own orchards (400 hectares in Holland and Belgium) through 4 BRC-certified pack houses to international retailers. Their core product lines consist of conventionally grown apples and pears alongside an organic product line launched in 2017. The company emphasizes direct sourcing, quality control, food safety compliance (Global Gap, BRC), and sustainable practices including eco-friendly packaging for organic products.
Differentiator
Problem solved
Functional benefit
Products and services
- Apples
- Pears
- Organic Fruits
Quantifiable outcome
- Fruits maintain pressure standards even after 10-11 months of storage
Companies that use Urfruit B.V.
Customer profileSegments1 record
Ideal customer profiles1 record
Urfruit B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Urfruit B.V. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Skal BiocontrolcoreSkal Biocontrol granted Urfruit organic certification in 2017, enabling the company to export organic fruits to retail partners worldwide. This partnership ensures compliance with organic production standards and provides market access for organic produce.
- Organic Growers NetworkcoreClose partnership with a group of organic growers enables consistent weekly volumes of organic fruits for retail partners. The network shares Urfruit's commitment to sustainable production and ecologic packaging materials.
- Partner Growers (400 hectares)coreUrfruit works with a group of growers representing 400 hectares of orchards in Holland and Belgium. Together they focus on flexibility, quality, reliability, and continuity in supply. The vertically integrated model enables maximized returns for growers.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Urfruit B.V. competitors and assessment
Company assessmentBroad incumbents
- Greenyard: Belgian listed global market leader in fresh, frozen, and prepared fruit and vegetables. Overlaps with Urfruit on fresh fruit sourcing and B2B retail supply, but operates a much broader portfolio across product categories and geographies.
- Total Produce (now Dole plc): Global fresh produce operator (formerly Total Produce) with strong European retail presence. Competes with Urfruit in the European fresh top-fruit category but at vastly greater scale and across a much wider fruit and vegetable portfolio.
- Bakker Barendrecht: Dutch fresh produce supplier (part of Greenyard) serving major Dutch and European retail customers with fruit and vegetables. Comparable customer base to Urfruit, but with broader assortment and substantially larger infrastructure.
Direct peers
- Fruitmasters: Dutch cooperative of top-fruit growers supplying apples and pears to retail and wholesale customers. Directly comparable to Urfruit on core crops (apples and pears), Dutch grower base, and B2B retail distribution.
- The Greenery: Dutch cooperative fresh produce supplier selling fruit and vegetables to international retail customers. Highly comparable to Urfruit in product category (top fruit), B2B retail customer base, and integrated grower-to-retailer model, though at materially larger scale.
- Special Fruit: Belgian specialist fresh fruit importer and supplier focused on retail customers across Europe. Comparable to Urfruit in customer segment (international retailers), product focus (fresh top fruit), and B2B category-partnership approach.
- Origin Fruit Direct: Dutch direct-to-retail fruit specialist focused on apples, pears, and citrus. Closely comparable to Urfruit in business model (direct sourcing from growers into retail), product focus, and Benelux origin.
- Haluco: Dutch fresh fruit specialist and auction-based supplier of apples, pears, and other top fruit to retail and wholesale buyers across Europe. Comparable product mix, Dutch origin, and B2B retail customer base.
Regional players
- Staay Food Group: Dutch family-owned fresh produce company supplying fruit and vegetables to European retail and foodservice customers. Comparable in supply-chain integration and B2B retail focus, with broader category exposure than Urfruit.
- Vers van Eigen: Dutch grower collaboration supplying regional and retail customers with fresh apples and pears. Comparable in supplier base and top-fruit focus, but operates at a more regional scale than Urfruit's international footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Urfruit B.V. social profiles
Digital presenceUrfruit B.V. compliance and trust
Trust signalCompliance3 records
Urfruit B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urfruit B.V. leadership team
Management profileNumber of profiles
Urfruit B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urfruit B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urfruit B.V.
What does Urfruit B.V. do?
Urfruit B.V. is a vertically integrated fresh fruit trading company that sources apples and pears directly from its own orchards and a network of partner growers covering approximately 400 hectares across Holland and Belgium. The company packs the fruit through four BRC-certified pack houses and supplies international retailers on long-term partnership terms, also offering an organic product line licensed by Skal since 2017.
Is Urfruit B.V. a public or private company?
Urfruit B.V. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urfruit B.V. founded?
Urfruit B.V. was founded in 2017. It employs 1 to 10 people.
Where is Urfruit B.V. based?
Urfruit B.V. is headquartered in Vorden, Netherlands, in the Europe region.
How does Urfruit B.V. make money?
One revenue line is on record: fresh Produce Sales.
Who are Urfruit B.V.'s main competitors?
Broad incumbents on record are Greenyard, Total Produce (now Dole plc) and Bakker Barendrecht. Direct peers are Fruitmasters, The Greenery, Special Fruit, Origin Fruit Direct and Haluco. Regional players are Staay Food Group and Vers van Eigen.
Does Urfruit B.V. have an API?
No public API is recorded for Urfruit B.V..
What industry is Urfruit B.V. in?
Urfruit B.V.'s product category is Fresh Fruit Wholesale. Its primary akta.pro industry code is AFAGACAB, Pome Fruit Orchards (Apples, Pears, Quinces), with a secondary code of AFAIACAA, Fresh Fruit Wholesale. Its NAICS code is 111331.