Urheiluhallit Oy

Name

Urheiluhallit Oy

Legal name

Urheiluhallit Oy

Website

https://urheiluhallit.fi

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sports & Recreation Facilities

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Sports facility operations
• Swimming pool services
• Gym and fitness
• Group exercise classes
• Corporate wellness programs

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Single Visit Sales: Pay-per-visit model for swimming, gym, and group exercise with no membership fees required
2. Multi-visit Cards: 10-visit cards for swimming, gym, and group exercise offering discounted per-visit rates
3. Subscription Passes: Monthly (30 days), quarterly (90 days), and semi-annual (180 days) passes for gym, swimming, group exercise, and Supercard (combines all services)
4. Corporate Services: Workplace wellness days, private lessons, fitness tests, company accounts (Firmanpiikki), and facility rentals for businesses
5. Personal Training: Individual and pair PT sessions, youth gym courses
6. Swimming Schools: Baby/toddler swimming, family swimming school, waterbugs, preschooler and school-age swimming lessons, adult swimming courses, private swimming lessons
7. Facility Rentals: Meeting rooms, private saunas, sports halls, and shooting ranges available for rental
8. Ball Sports: Badminton, padel courts, volleyball, floorball court rentals

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Urheiluhallit Oy operates eight sports halls across Helsinki providing swimming, gym, group exercise, ball sports (badminton, padel, volleyball, floorball), personal training, swimming schools, fitness testing, private saunas, shooting range, solarium, meeting rooms, and corporate wellness services. The company runs a no-membership-fee model where customers pay per visit or purchase multi-visit cards, monthly/quarterly/semi-annual passes, or the all-inclusive Supercard for access to all eight locations.

Product overview

Urheiluhallit Oy operates eight sports facilities across Helsinki (Kallio, Kontula, Malmi, Mäkelänrinne, Pasila, Siltamäki, Töölö, and Vuosaari) offering swimming halls, gyms, group exercise, ball sports, and related fitness services. The company follows a no-membership-fee model where customers pay only for services used via single-visit, multi-visit, or seasonal passes. Key products include the Supercard (combined pass for unlimited access), swimming schools, personal training, fitness testing, private saunas, meeting rooms, and corporate wellness services. The OnTheMove mobile app (by Enkora Oy) serves as a digital platform for booking and purchasing services.

Differentiator

Problem solved

Functional benefit

Brands

• OnTheMove (Enkora Oy): Mobile application developed by Enkora Oy, used by Urheiluhallit for booking and purchasing services

Products and services

• Swimming and Water Exercise Open swimming, aqua fitness, and water sports available at seven swimming halls across Helsinki, with therapeutic pools, diving boards, water slides, and virtual water exercise classes.
• Gym (Kuntosali) Ten gym facilities with versatile equipment across eight Helsinki locations, available to all ages and fitness levels with staff assistance.
• Group Exercise Over 40 different weekly group exercise class types including floor and water-based classes led by professional fitness instructors for all ages and fitness levels.
• Swimming Schools Comprehensive swimming education programs including baby/toddler swimming, family swimming school, waterbugs, preschooler and school-age swimming lessons, and adult swimming courses.
• Ball Sports Court rentals and play facilities for badminton, padel, volleyball, and floorball available at Kallio, Mäkelänrinne, Pasila, and Vuosaari locations.
• Children's Sports Sports programs for children including family exercise classes (ages 1-2), youth gym courses (ages 13-15), and sports camps.
• Fitness Testing Assessment services including bicycle ergometer tests, body composition analysis, comprehensive fitness test packages, and Firstbeat Life Start available at Mäkelänrinne, Pasila, and Vuosaari.
• Personal Training One-on-one and small-group personal training sessions with certified trainers, available in session packages of 1, 3, 5, or 10 sessions.
• Supercard Combined access pass allowing unlimited swimming, group exercise, and gym access at all eight locations, available in 1, 3, or 6-month durations.
• Private Saunas Private sauna rental with meeting room facilities available at Mäkelänrinne, Pasila, and Vuosaari, including swimming access at Vuosaari.
• Meeting Rooms Meeting room rental available at Kallio, Malmi, Mäkelänrinne, Pasila, Töölö, and Vuosaari locations for corporate meetings and events at €44/hour.
• Shooting Range Indoor shooting ranges at Kallio with 25-meter and 50-meter ranges available by the hour; requires a valid gun possession permit.
• Solarium Tanning services available at Kallio, Kontula, Malmi, Mäkelänrinne, Töölö, and Vuosaari, priced per visit or via 10-visit card.
• Corporate Wellness Services B2B offerings including workplace wellness days, private lessons, fitness tests, courses, meeting and facility rentals, and a company-account payment product (Firmanpiikki) for employee fitness benefits.
• Nutrition Coaching Nutrition counseling services including basic diet checks and 3-session nutrition coaching programs.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• Enkora OycoreTechnology or IntegrationEnkora Oy developed and provides the OnTheMove mobile application used by Urheiluhallit for customer bookings, purchases, and service management. The app is available under 'OnTheMove (Enkora Oy)' in app stores.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Helsinki City Sports Services: City of Helsinki-operated sports facilities providing swimming, gym, and group exercise services to residents. Direct local competitor in the Helsinki market, particularly for swimming and municipal fitness access.
• SATS Group: Largest Nordic fitness chain operating multiple clubs in Helsinki with gyms, group exercise, and in some locations swimming services. Directly comparable as a multi-facility fitness operator targeting the same Helsinki consumer and corporate segments.
• Fitness24Seven: Nordic 24/7 budget gym chain with locations in Helsinki. Comparable as a multi-location fitness operator targeting flexible, no-frills consumers, though positioned at a lower price point.
• Friskis&Svettis Finland: Non-profit fitness organization with Finnish operations offering gym access and group exercise on a flexible pay-as-you-go basis. Comparable mission and pricing model (no fixed membership), serving similar consumer segments across Finland.
• MyFitness: Finnish gym chain operating multiple facilities across Finland including Helsinki locations. Comparable as a domestic fitness operator offering flexible gym access and group exercise to similar consumer segments.

Regional players

• Actic Group: Nordic gym chain primarily operating in Sweden with limited Finnish presence. Comparable multi-facility Nordic fitness operator, though regional focus limits direct Helsinki competition.

Broad incumbents

• Mehiläinen: Major Finnish private healthcare and wellness provider offering broader occupational health, physiotherapy, and wellness services. Comparable as a Finnish wellness operator, though positioned at a broader healthcare level rather than fitness-only.

Others

• Smartum Oy: Finnish wellness benefits provider whose vouchers are widely accepted at Urheiluhallit and other fitness operators. Not a competitor but an enabling distribution partner for corporate wellness spending.
• Epassi Group: Finnish provider of employee benefits and wellness payment solutions accepted at fitness operators including Urheiluhallit. Functions as an ecosystem enabler for corporate wellness demand rather than a direct competitor.
• Trainero: Finnish gym and personal training software platform already used by Urheiluhallit for kuntosaliohjelmat (gym programs). Ecosystem partner providing digital training infrastructure rather than a peer competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-nXdygAwh82WAmVHh9yv4A
• Facebookfacebook.com/urheiluhallit
• LinkedInlinkedin.com/company/urheiluhallit-oy
• Instagraminstagram.com/urheiluhallit
• TikToktiktok.com/@urheiluhallit

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urheiluhallit Oy