Xing Fu Tang, LLC

What Xing Fu Tang, LLC does

Xing Fu Tang, LLC operates the US retail and distribution business of the Xing Fu Tang Taiwanese bubble tea brand, founded in 2020 with its first US outpost in Flushing, Queens. The company sells hand-rolled, wok-cooked brown sugar boba beverages prepared using 1980s Taiwanese techniques in an open-kitchen format, with no artificial syrups or preservatives. As of 2025 it operates approximately 7–8 US retail locations concentrated in New York City with additional stores in California and Texas, supported by a 133-person workforce.

Revenue is generated through three channels: in-store retail beverage sales at premium urban locations, a direct-to-consumer e-commerce merchandise shop carrying branded apparel and accessories, and a catering line distributed via ezCater for corporate and event clients. The 2025 lease of a 15,085 square-foot production facility in Brooklyn signals a transition from in-store preparation toward centralized manufacturing, intended to support multi-region retail scaling, catering fulfillment, and potentially broader wholesale or franchised distribution. The company benefits from brand association with a parent network of 100+ international Xing Fu Tang stores, and pursues cultural-marketing collaborations with entities such as 88Rising, NIKKE, Sundae School, and Dabin Music to deepen resonance with Asian-American and Gen Z consumers.

Name

Xing Fu Tang, LLC

Legal name

Xing Fu Tang USA

Website

https://usaxingfutang.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Premium Taiwanese bubble tea chain operating 7–8 US retail locations across New York, California, and Texas, selling hand-rolled brown sugar boba beverages alongside branded e-commerce merchandise and ezCater catering services under the Xing Fu Tang brand.

Ownership category

akta.pro rank

Product category

Specialty Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Bubble Tea (Boba) Shops (THAFAKAC)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Bubble tea retail
• Specialty beverages
• Brown sugar boba
• Taiwanese milk tea
• Tea shop chain

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Beverage Sales: Core revenue from selling bubble tea beverages at retail store locations. Products include signature brown sugar boba milk, matcha boba milk, and various specialty drinks. Sells at physical storefronts and through delivery platforms.
2. Merchandise and Apparel: E-commerce sales of branded merchandise including mugs, totes, keychains, apparel (hoodies, t-shirts, sweatpants), and limited edition collectibles like bunny pins and magnets.
3. Catering and Events: Catering services for events including pick-up, delivery, self-serve boba station, and fully staffed boba station. Services for birthdays, weddings, corporate events, and pop-ups.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels6 records

Core offering

Xing Fu Tang, LLC operates retail stores that serve hand-crafted Taiwanese-style bubble tea beverages, with a focus on freshly prepared brown sugar boba milk drinks and fruit/milk tea variants. The company also offers catering services and branded merchandise such as apparel and accessories through its retail and online channels.

Product overview

Xing Fu Tang is a premium Taiwanese bubble tea brand offering a focused portfolio centered on handmade brown sugar boba beverages and complementary offerings. The core product line consists of signature brown sugar boba milk drinks, specialty drinks (matcha, strawberry, taro), premium teas, and seasonal limited-edition flavors. The brand distinguishes itself through artisanal boba preparation using traditional 1980s Taiwanese techniques, with open-kitchen concepts where pearls are hand-rolled and wok-cooked in small batches. Beyond beverages, the company operates a merchandise division selling branded apparel (hoodies, sweatshirts, tees) and accessories (mugs, tote bags, pins). The company also offers catering services for events including staffed boba stations. The brand operates 100+ international stores with 7+ US locations across New York, California, and Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Brown Sugar Boba Milk Hand-crafted Taiwanese-style brown sugar boba milk made with freshly rolled tapioca pearls caramelized in brown sugar, served as the brand's flagship in-store beverage for walk-in retail customers.
• Handcrafted Boba Milk Tea Variants Rotating menu of milk tea drinks featuring flavor variants such as matcha, strawberry, mango passionfruit, oolong, ube and Dalgona coffee, each combined with house-made brown sugar boba pearls for retail customers.
• Brown Sugar Soft Serve Frozen soft-serve dessert flavored with the brand's signature brown sugar, offered as an in-store retail item complementing the beverage menu.
• Mango Pomelo Sago Non-boba specialty dessert beverage featuring mango, pomelo and sago pearls, served in retail stores as a fruit-based alternative to the brand's signature brown sugar drinks.
• Catering Services Bulk beverage catering for events, offices and group orders, providing the brand's handcrafted bubble tea drinks in larger quantities to organizational and individual event hosts.
• Branded Merchandise Apparel and accessories carrying the Xing Fu Tang brand, sold through the company's online shop for retail consumers and brand fans.

Quantifiable outcome

• 100+ international stores
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor.

• 88RisingminorGTM or Marketing PartnerXing Fu Tang participated in the 88Rising Head in the Clouds festival, serving handmade boba to festival attendees. The brand drew crowds with fresh pearls and caramelized flavor at this music festival event.
• Dabin MusicminorGTM or Marketing PartnerAAPI Month partnership with Dabin Music giving away free tickets to Stay In Bloom festival. Dabin's favorite Night Bloom drink was featured as a limited-time offering.
• Stay In Bloom FestivalminorGTM or Marketing PartnerCollaborated with Stay In Bloom festival for AAPI Month promotion with Dabin Music. Limited-time Night Bloom drink featured at festival.
• NIKKE: Goddess of VictoryminorGTM or Marketing PartnerGaming collaboration at NYC pop-up serving limited-edition drinks blending gaming culture and handcrafted boba.
• Sundae SchoolminorGTM or Marketing PartnerPop-up collaboration at NYC K-Town location featuring exclusive Matcha Sundae topped with Yunhai mango jam and non-medicated gummy. Limited to 200 servings.
• MelonaminorGTM or Marketing PartnerBrand partnership with ice cream brand Melona, listed among previous partnerships.
• KitsbyminorGTM or Marketing PartnerPrevious brand partnership with Kitsby (dessert brand), listed among previous partnerships.
• TencentminorGTM or Marketing PartnerListed among previous brand partnerships.
• Pure BarreminorGTM or Marketing PartnerListed among previous brand partnerships.
• Jujutsu KaisenminorGTM or Marketing PartnerListed among previous brand partnerships (anime/media collaboration).
• GRIT BoxingminorGTM or Marketing PartnerFitness studio partnership featuring customer testimonial and brand collaboration.
• Georgie'sminorGTM or Marketing PartnerOne-day collab at Vitallowereastside featuring Hong Kong milk tea with signature homemade brown sugar boba.
• DrinklunarminorGTM or Marketing PartnerListed among previous brand partnerships.
• VITALminorGTM or Marketing PartnerListed among previous brand partnerships.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gong Cha: Large Taiwanese-origin bubble tea franchise with global presence. Comparable as a Taiwanese boba concept targeting US consumers via company-owned and franchised stores.
• CoCo Bubble Tea: Major Taiwanese bubble tea chain with widespread US presence. Comparable in menu breadth, price accessibility, and global Taiwanese brand identity.
• Boba Guys: US-founded premium bubble tea chain emphasizing organic ingredients and transparency, with strong cultural branding. Closely comparable in positioning, ingredient philosophy, and DTC/community-driven model.
• Kung Fu Tea: One of the largest US-based bubble tea chains with hundreds of locations. Comparable as a US scale boba operator with comparable beverage menu and urban retail format.
• Tiger Sugar: Taiwanese-origin premium brown sugar boba chain that pioneered the stir-fried torched boba format Xing Fu Tang also built its brand on. Directly comparable in product, price point, and target demographic.
• Quickly: Taiwanese-origin boba chain with US presence. Comparable in traditional Taiwanese menu, store format, and target demographic of younger consumers.
• Lollicup (Lollicup Fresh): US-based boba and coffee chain with a sizeable West Coast footprint. Comparable as a multi-format beverage retailer with boba focus and broader menu.
• Share Tea: Taiwanese bubble tea brand with international expansion including US locations. Comparable as a Taiwanese boba concept with similar signature drinks and urban retail positioning.

Emerging players

• Bluestone Lane: Premium Australian-inspired café chain with strong New York presence and lifestyle branding. Comparable as a premium urban beverage concept with cultural cachet and Instagram-driven positioning.

Broad incumbents

• Jamba: Established US smoothie and beverage chain. Comparable as a branded, multi-location beverage retailer targeting similar younger, health-conscious consumers, though not boba-specific.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/officialxingfutangusa
• Instagraminstagram.com/xingfutang_us
• TikToktiktok.com/@xingfutangusa
• LinkedInlinkedin.com/company/xingfutangusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xing Fu Tang, LLC