USC Vietnamese Student Association

What USC Vietnamese Student Association does

USC Vietnamese Student Association (USC VSA) is a student-run cultural organization founded in 1976 at the University of Southern California by a small group of Vietnamese immigrants to unite Vietnamese heritage within the campus community. It serves USC students and the broader Los Angeles Vietnamese-American community by promoting Vietnamese culture, values, and traditions through cultural projects, community service, and a flagship annual Vietnamese Culture Night production that has run for over 42 years. The organization's stated mission centers on four pillars: Culture, Tradition, Family, and Community, with explicit intent to serve both the USC student body and the surrounding Los Angeles Vietnamese community.

Operationally, USC VSA runs with a 2023-2024 Executive Board of approximately 15 members supplemented by 10 interns, structured around co-leads in each functional area (Co-Presidents, Co-Internal VPs, Co-External VPs, Co-Marketing Directors, Co-Finance Directors), an Administrative Director, a Sponsorship & Philanthropy Director, Co-ACE Coordinators, and a Senior Advisor. The organization has no proprietary technology; its digital footprint consists of a Weebly-hosted website and social media accounts on Instagram, Facebook, and TikTok, which function as the primary channels for member recruitment, event marketing, and community engagement. There is no mobile app, API, or integrated platform.

The business model is a non-profit student-club structure funded by three revenue streams: semester-based membership dues, sponsorship contributions from approximately 18 local restaurants, bubble tea brands, printing services, and student-government entities, and merchandise sales (storefront listed as "coming soon"). Membership pricing is not publicly disclosed, and the organization does not disclose total revenue or budget figures. USC VSA is an unincorporated student club with no parent company, no outside investors, no patents or trademarks, and no formal legal entity status; it operates under the USC student activities framework and relies on annual turnover of its student leadership.

Name

USC Vietnamese Student Association

Legal name

USC Vietnamese Student Association

Website

https://uscvsa.weebly.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

USC Vietnamese Student Association (USC VSA) is a student-run cultural organization at the University of Southern California that promotes Vietnamese heritage through an annual Culture Night, community events, and membership programs, serving USC students and the broader Los Angeles Vietnamese-American community.

Ownership category

akta.pro rank

Product category

Student Cultural Organization

NAICS

Educational Support Services (611710)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDALAHAF

Cultural, Identity & Inclusion Programs

Education/Student Services & Campus Operations/Student Activities, Clubs & Campus Life

SECONDARYEDAJAJAG

Student Clubs & Organizations (General Interest, Cultural, Service)

Education/K–12 / Primary & Secondary Education/K–12 Extracurriculars & Athletics (School-Run)

Keywords

• Student cultural organization
• Cultural heritage programming
• Community events
• Student membership programs
• Annual cultural productions

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Membership Fees: Semester-based membership dues collected from student members.
2. Sponsorship Revenue: Financial and in-kind support from local businesses, restaurants, and community sponsors to support cultural events and activities.
3. Merchandise Sales: Sale of USC VSA branded merchandise to members and supporters.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

USC Vietnamese Student Association is a non-profit student cultural organization at the University of Southern California that promotes Vietnamese and Vietnamese-American culture, heritage, and values to the USC student body and the broader Los Angeles Vietnamese community. It delivers cultural programming through its signature annual Vietnamese Culture Night production, a semester-based student membership program, recurring cultural and social events, and (forthcoming) branded merchandise.

Product overview

USC Vietnamese Student Association is a student cultural organization, not a technology company. It does not offer software products or technology services. The organization operates a Weebly-hosted website to communicate about its cultural activities, including annual Vietnamese Culture Night productions, membership programs, events, and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Vietnamese Culture Night Annual cultural show production organized by USC VSA, featuring performances celebrating Vietnamese culture and heritage. The signature flagship event of the organization is open to the USC student body and the broader Los Angeles Vietnamese community and has been produced for 42+ consecutive years.
• Student Membership Semester-based membership in USC VSA, open to USC students interested in Vietnamese culture and community involvement. Membership is renewable at the beginning of each semester and grants access to the organization's events, programming, and community.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor and core.

• Jimmy Lau, DDSminorGTM or Marketing PartnerProvided special thanks for helping make the most recent cultural show become a reality. Contact for sponsorship is Andrew Bui at the S&P director position.
• UVSAcoreGTM or Marketing PartnerNational/regional Vietnamese Student Association umbrella organization logo displayed as a sponsor supporter.
• Northern Cafe USCminorGTM or Marketing PartnerLocal restaurant sponsor supporting the organization.
• Wushiland USAminorGTM or Marketing PartnerBubble tea brand sponsor supporting the organization.
• CupoJoy LAminorGTM or Marketing PartnerLocal business sponsor supporting the organization.
• USCAPAminorGTM or Marketing PartnerUSC Asian Pacific American student organization co-sponsor/partner.
• BP Group USAminorGTM or Marketing PartnerBusiness sponsor supporting the organization.
• Indie PrintingminorGTM or Marketing PartnerPrinting services sponsor for event materials.
• RBT EAU USAminorGTM or Marketing PartnerBusiness sponsor supporting the organization.
• USGminorGTM or Marketing PartnerUSC student government or organization sponsor.
• Pot of ChaminorGTM or Marketing PartnerBubble tea business sponsor.
• Birds Nest LAminorGTM or Marketing PartnerLocal business sponsor.
• Jun BishopminorGTM or Marketing PartnerIndividual/business sponsor.
• My Laika KitchenminorGTM or Marketing PartnerLocal restaurant sponsor.
• Haidilao Hot Pot USminorGTM or Marketing PartnerRestaurant chain sponsor supporting the organization.
• Boba Pop DMVminorGTM or Marketing PartnerBubble tea business sponsor.
• Milk and TminorGTM or Marketing PartnerBubble tea/milk tea business sponsor.
• CiTea USAminorGTM or Marketing PartnerBubble tea chain sponsor.
• Los Angeles PhominorGTM or Marketing PartnerVietnamese restaurant sponsor specializing in pho.
• Percolate TeaminorGTM or Marketing PartnerTea business sponsor.
• BubbleulaminorGTM or Marketing PartnerBubble tea business sponsor.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Little Saigon community organizations (e.g., Viet Fashion Week, Tet Festival organizers): Regional Vietnamese-American cultural organizations in the Little Saigon / Orange County area that run cultural festivals and events targeting the same Southern California Vietnamese-American community USC VSA engages with.

Broad incumbents

• Union of Vietnamese Student Associations of the South (UVSAS): National umbrella coalition of Vietnamese student associations that USC VSA is affiliated with. Comparable in cultural mission and provides coalition-wide programming, regional conferences, and shared resources across member VSAs.

Direct peers

• VSA at UC Irvine / UC Davis / UC San Diego: Other UC-system Vietnamese Student Associations operating with the same cultural-night production model, semester membership, and local sponsorship structure serving a comparable Vietnamese-American student demographic in Southern California.
• UC Berkeley Vietnamese Student Association: Long-running Vietnamese cultural student organization at UC Berkeley with a similar mission of cultural preservation, community outreach, and annual cultural productions. Comparable in operational structure and target demographic.
• UCLA Vietnamese Student Association: Vietnamese student cultural association at UCLA, the other major LA-area university with a large Vietnamese-American student population. Comparable in mission, structure (semester membership, culture nights, sponsorship model) and target demographic.
• USCAPA (USC Asian Pacific American): Broader Asian Pacific American student umbrella organization at USC, listed as a USC VSA co-sponsor/partner. Comparable in campus cultural-community mission and shared student audience.

Emerging players

• Vietnamese American Youth Alliance (VAYA): Nonprofit youth-led organization serving Vietnamese-American college-age cohorts nationally with leadership programming and cultural events. Comparable in target demographic and cultural-community mission but broader geographic and programmatic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/uscvsa
• Instagraminsatgram.com/uscvsa
• TikToktiktok.com/@uscvsa?lang=en
• LinkedInlinkedin.com/company/uscvsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USC Vietnamese Student Association