What Dural USA Inc. does

Dural USA Inc. is the US distribution subsidiary of Dural, a German-founded (1981) manufacturer of premium tile installation systems, operating from Tunnel Hill, Georgia with approximately 10 US employees. The company sells an integrated portfolio spanning tile profiles (DUROSOL, SQUARELINE, DURAPLUS, DURONDELL, DURAFLEX, DURATRANS, DURABAL, stair-nosing, and premium decorative variants), waterproofing and uncoupling membranes (DURABASE WP, DURABASE WARPSEAL, Backer-Lite), XPS foam backerboards (TILUX), shower drains (single-point, tileable, myVARIO-LINE, WALL2WALL), prefabricated shower niches, and tileable shower shelves (TI-SHELF, PENTA). Technical differentiation rests on multiple granted patents—most notably a compression-fitting drain technology that the company claims increases installation speed by more than 30%, a wall-to-wall adjustable linear drain, and an ETA-certified sealing flange—alongside EEC safety-standard compliance on stair-nosing profiles.

The business model is hardware sales through a hybrid go-to-market: an enterprise field-sales team operates direct trade accounts (credit-application onboarding), complemented by a US retailer and distributor network that stocks the 5000+ item, 100+ product-line catalog. Customer segments are horizontally diversified across homeowners, professional tile installers/contractors, designers/architects, commercial construction projects, and retailers/distributors. Marketing and sales support include on-site and virtual technical training, product demonstrations, customized retail displays, downloadable catalogs and tech sheets, and an active presence on LinkedIn, Facebook, Twitter, and YouTube. Pricing is not publicly disclosed; trade-account terms are arranged through direct sales contact.

The US entity sits within a broader Dural group founded in Germany in 1981 and now operating in 70+ countries, with international subsidiaries in France (1993, expanded 2018), Spain (1997), Great Britain (2000), and the United States (2008). In 2013, the group was acquired by Lamont Capital, a private equity firm, which has backed continued product and geographic expansion. Dural USA is privately held with no public ticker, no disclosed revenue, no app or API surface, and no AI/ML technology stack evident in the source material.

Name

Dural USA Inc.

Legal name

DURAL USA Inc.

Website

https://us.dural.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Dural USA Inc. is the Tunnel Hill, Georgia-based US subsidiary of the German-founded Dural group, selling premium tile installation systems—profiles, waterproofing membranes, shower drains, backerboards, shelves, and niches—to retailers, distributors, contractors, designers, and homeowners across the United States.

Ownership category

akta.pro rank

Product category

Tile Installation Systems

NAICS

Paint and Coating Manufacturing (325510)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

Keywords

• Tile installation systems
• Waterproofing membranes
• Tile edge profiles
• Shower drain systems
• Foam backerboards

Headquarters

HQ city

Tunnel Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Tile Installation Products: Dural USA generates revenue through the sale of physical tile installation products including profiles, membranes, shower systems, shelves, drains, and backerboards. Products are sold to retailers, distributors, installers, designers, and homeowners through trade accounts and direct sales channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Dural USA Inc. manufactures and distributes premium tile installation systems including tile edging profiles, waterproofing and uncoupling membranes, foam backerboards, shower drains, prefabricated shower niches, and tileable shower shelves. The portfolio spans over 100 product lines and 5000+ items covering the full application range of tile trims, uncoupling mats, waterproofing, backer boards, and drainage systems for residential and commercial tile installations.

Product overview

Dural USA Inc. is a provider of premium tile installation systems with over 100 product lines and 5000+ items. The product portfolio includes: Tile Profiles (DUROSOL, SQUARELINE, DURAPLUS, DURAPLUS DIAMOND, DURONDELL, T-COVE, LED Profiles, Transition/Wall Profiles, DURAFLEX Expansion Joint, Stair Nosing, Premium-line Decorative, DURABAL); Membranes and Backerboards (DURABASE WP, DURABASE WARPSEAL WS, Backer-Lite, TILUX XPS Foam Backerboard); Shower Drains (Single Point, Tileable Single Point, myVARIO-LINE Linear, WALL2WALL); Shower Systems (Prefabricated Shower Niches); and Shower Shelves (TI-SHELF, PENTA). These products work together as an integrated system for waterproofing, uncoupling, drainage, and decorative finishing in residential and commercial tile installations.

Differentiator

Problem solved

Functional benefit

Brands

• DURABASE: Waterproof and uncoupling membranes including DURABASE WP and DURABASE WARPSEAL for tile installations.
• WARPSEAL
• TILUX
• TI-SHELF
• PENTA
• myVARIO-LINE
• DUROSOL
• SQUARELINE
• DURAPLUS
• DURONDELL
• DURABAL
• DURAFLEX
• DURATRANS
• Backer-Lite

Products and services

• Tile Edge Profiles

Quantifiable outcome

• 30%+ faster installation with patented compression fitting technology for single point drains
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Custom Building Products: Major US manufacturer and distributor of tile setting materials, waterproofing membranes, and installation accessories sold through retailers and distributors. Overlaps directly with Dural's membrane, backerboard, and shower system offerings in the same distribution channels.
• Laticrete: US-based manufacturer of tile and stone installation systems including waterproofing membranes, shower drains, profiles, and setting materials. Directly comparable to Dural's waterproofing, drain, and profile offerings with similar commercial/installer go-to-market focus.
• Progress Profiles: Italian tile profile and accessory manufacturer offering edging, transition, and stair nosing profiles. Closely comparable to Dural's profile portfolio and competes in similar commercial and residential specification projects.
• Ardex: Specialty building products manufacturer focused on tile and flooring installation systems, including waterproofing membranes, drains, and substrate preparation products. Competes with Dural in commercial and residential tile installation projects.
• Blanke Systems: German manufacturer of tile profiles, uncoupling mats, waterproofing systems, and shower drains — a like-for-like European competitor to Dural with overlapping product categories and similar specialty positioning in premium profiles.
• Profilitec: Italian manufacturer of tile profiles, edging, expansion joints, and shower drains. Directly comparable to Dural's DUROSOL, SQUARELINE, DURAPLUS, and linear drain product families, with similar global distribution.
• Noble Company: US manufacturer of waterproofing membranes, shower pans, and accessories for tile installations. Directly competes with Dural's DURABASE and Backer-Lite waterproofing membranes in the US plumbing and tile markets.
• Schluter Systems: The dominant manufacturer of integrated tile installation systems in North America, offering waterproofing membranes (Kerdi), uncoupling mats (Ditra), shower drains, profiles, and prefabricated shower substrates — directly competing with Dural across nearly every product category. Schluter is the benchmark competitor Dural must displace to grow US share.

Broad incumbents

• Mapei: Global chemical manufacturer offering a broad portfolio of adhesives, sealants, grouts, waterproofing membranes, and tile installation systems. Mapei competes with Dural on waterproofing membranes and tile setting accessories while serving a much wider construction chemicals customer base.

Emerging players

• QuickDrain USA: US-based manufacturer of linear shower drains and shower waterproofing systems. Overlaps with Dural's WALL2WALL and myVARIO-LINE linear drain lines and serves the same luxury bathroom and curbless shower segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/duralusa
• YouTubeyoutube.com/channel/UC8axaCmuvuj7t2gbkKo92Pw/about
• Facebookfacebook.com/duralusa
• LinkedInlinkedin.com/company/duralusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dural USA Inc.