USK Praha

Name

USK Praha

Legal name

Univerzitní sportovní klub Praha

Website

https://uskpraha.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional basketball club
• Youth basketball development
• Czech basketball league
• Basketball training program
• Sports club operations

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for home basketball games in the Maxa NBL league at SH Folimanka arena.
2. Merchandise Sales: Fan merchandise including team apparel sold through BasketKing fanshop.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

USK Praha operates a professional men's basketball team competing in the Czech National Basketball League (Maxa NBL) and runs a comprehensive youth basketball development program (FUTURE STARS). The club provides live basketball entertainment through home games at SH Folimanka in Prague, sells fan merchandise, and offers a structured pathway from youth categories (U11–U19) to professional basketball, combined with academic studies through a partnership with Gymnázium Přípotoční.

Product overview

USK Praha is a basketball club operating two main divisions: (1) Professional men's basketball in MAXA NBL, representing one of Czech basketball's historically most successful clubs, and (2) The FUTURE STARS youth development program, which has become one of Europe's premier youth basketball academies. The club provides a continuous pathway from youth categories (U11 through U19) to professional basketball, with integrated academic support through Gymnázium Přípotoční. The club also maintains a B-team in the Czech 1st League. The organizational structure split in 2026 between USK Praha, s. r. o. (professional men's team in NBL) and the original association (youth programs and B-team).

Differentiator

Problem solved

Functional benefit

Brands

• FUTURE STARS: Youth basketball development program established in 2009, recognized across Europe for producing elite players for Czech and European basketball.

Products and services

• Maxa NBL Men's Professional Basketball Team

Quantifiable outcome

• Produced NBA player Tomáš Satoranský and EuroLeague player Ondřej Balvín
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered primary, core and supporting.

• VictoriaprimaryOthersMain partner of USK Praha, appears as the primary sponsor in the partnership hierarchy.
• MAXAprimaryOthersTitle sponsor of NBL league (Maxa NBL) and official partner supporting the national basketball league.
• PumacoreOthersOfficial sports equipment and apparel supplier for the club.
• BasketobchodcoreOthersBasketball equipment retailer partner providing merchandise and gear support.
• Česká televizecoreGTM or Marketing PartnerCzech national television broadcaster covering league matches and providing media exposure.
• StrabagsupportingOthersConstruction company partner supporting club operations.
• HintonsupportingOthersPartner company providing club support.
• NSA (Národní sportovní agentura)coreOthersNational Sports Agency providing governmental support for sports development.
• ČBF (Česká basketbalová federace)coreStrategic or Co-development PartnerCzech Basketball Federation operating the Vrcholové sportovní centrum mládeže (top youth sports center) in collaboration with USK.
• Gymnázium PřípotočnícoreStrategic or Co-development PartnerPartnership providing sport classes for young athletes allowing combined sports and academic development.
• MŠMT ČR (Ministerstvo školství, mládeže a tělovýchovy)coreOthersMinistry of Education providing support through Vysokoškolské sportovní centrum for university-level sports development.
• ChancesupportingOthersBetting company partner of NBL league.
• MoltensupportingOthersOfficial basketball supplier for NBL league.
• Dr WittsupportingOthersPartner company supporting NBL league.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ČEZ Basketball Nymburk: The dominant professional basketball club in the Czech NBL and USK Praha's most direct league competitor. Comparable as a Czech professional basketball operator with men's NBL participation, sponsorship-driven revenue, and youth development; differs in scale and recent on-court dominance.
• SLUNETA Ústí nad Labem: Czech NBL club and a direct 2026/27 opponent of USK Praha. Comparable as a regionally sponsored professional basketball franchise in the same Maxa NBL competition.
• BK ARMEX ENERGY Děčín: Direct NBL opponent of USK Praha (per 2026/27 schedule, USK plays Děčín in round 2). Comparable as a mid-tier Czech professional basketball club competing in Maxa NBL with corporate-named sponsorship (ARMEX ENERGY) and a regional fan base.
• Basket Brno: Long-established Czech basketball club competing in the top domestic tiers. Comparable to USK Praha as a historically significant Czech basketball organization with professional men's team and youth development pathway.
• SK Slavia Praha (basketball section): Czech NBL club and direct 2026/27 season opponent of USK Praha. Comparable as a Prague-based professional basketball organization with multi-section sports-club heritage and Maxa NBL participation.

Broad incumbents

• Maccabi Tel Aviv: Historic European basketball club known for both senior-team competitiveness and youth development. Comparable in mission and structure (professional team + academy), though operating in a much larger European commercial market.
• Real Madrid Baloncesto: Top European basketball club and EuroLeague participant with a prestigious youth development pathway. Comparable as a multi-sport organization that integrates youth academy output into a senior professional team.
• KK Crvena Zvezda (Red Star Belgrade): Top-tier European basketball club with a strong youth development system that produces national-team players. Comparable as a multi-section sports club that runs a competitive men's team and a respected youth academy.
• FC Barcelona (basketball section): Elite European basketball club with one of the most renowned youth academies (La Masia basketball), comparable in its academy-as-brand strategy. Operates at a far higher commercial and competitive scale than USK Praha.
• KK Partizan Belgrade: Major European basketball club renowned for its youth academy and player development pipeline, comparable in mission (talent factory) and academy-driven model, though at a far larger scale in the ABA League and EuroLeague.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/uskpraha
• YouTubeyoutube.com/@USKPRAHA
• Facebookfacebook.com/uskpraha
• Instagraminstagram.com/uskpraha
• LinkedInlinkedin.com/company/usk-praha

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USK Praha