Utah Hispanic Chamber of Commerce

What Utah Hispanic Chamber of Commerce does

The Utah Hispanic Chamber of Commerce (UHCC), founded in 1991 and headquartered in Taylorsville, Utah, is a private non-profit trade association serving Hispanic-owned small businesses, entrepreneurs, employers seeking Hispanic workforce talent, and broader Hispanic community members across the state of Utah. Its mission is to promote the economic and societal participation of the Utah Hispanic community through advocacy, business support, and visibility. The organization operates with a small staff of approximately 9 employees under Executive Director Victoria Petro and a board chaired by Nelson Altamirano.

The Chamber delivers its services through six core programs: (1) tiered Membership ($250–$1,500/year across six tiers) providing directory placement, networking access, and advisory benefits; (2) a Business Academy — a 4-week entrepreneurial bootcamp built on the CO.STARTERS framework and sponsored by WaFd Bank; (3) a Business Network directory in Basic, Highlighted, and Banner modalities; (4) an Employment Network connecting employers with qualified Hispanic personnel; (5) the Hablemos weekly YouTube and podcast series; and (6) monthly networking events, workshops, job fairs, and an Annual Conference. Business consulting (finances, business plans, creation, legal, insurance, marketing, social media) is bundled into membership.

Revenue is generated primarily through two recurring annual streams: individual/business membership dues across six price tiers ($250–$1,500) and corporate sponsorships across five tiers (Silver $5,000–$9,999; Gold $10,000–$19,999; Platinum $20,000–$29,999; Presidential $30,000+). The Chamber maintains a sponsor roster of more than 25 institutions, including major banks (Mountain America Credit Union, Zions Bank, JPMorgan Chase, KeyBank, WaFd Bank, Granite FCU, Chartway CU), healthcare systems (University of Utah Health, Midtown Community Health Center, Intermountain Health), media companies (KSL, Univision, KBZN), and large corporations (Verizon, Marathon Petroleum, Meta, Larry H. Miller Company). Marketing and distribution rely on a bilingual website, social media (Facebook, Instagram, LinkedIn, YouTube), Eventbrite, and direct community engagement, with referrals channeled through board, committee, and sponsor networks. The Chamber is affiliated with the SOMOS Foundation, the National Hispanic Chamber of Commerce, and the Ogden-Weber Chamber of Commerce.

Name

Utah Hispanic Chamber of Commerce

Legal name

Utah Hispanic Chamber of Commerce

Website

https://utahhcc.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

The Utah Hispanic Chamber of Commerce is a non-profit trade association founded in 1991 that serves Hispanic-owned small businesses and entrepreneurs in Utah through tiered memberships, corporate sponsorships, business consulting, a CO.STARTERS-based Business Academy, a business directory, an Employment Network, and the Hablemos multimedia program.

Ownership category

akta.pro rank

Headquarters

HQ city

Taylorsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The Chamber generates revenue through annual membership fees across six tiers: Basic ($250/year), Non-Profit Basic ($300/year), Advanced ($450/year), Advanced Renewal ($350/year), Non-Profit Premium ($1,000/year), and Premium ($1,500/year). Each tier provides escalating benefits including directory insertions, networking event access, business academy enrollment, social media spotlights, advisory services, event discounts, and advertising.
2. Corporate Sponsorships: The Chamber collects annual corporate sponsorship fees at five levels: Silver ($5,000–$9,999/year), Gold ($10,000–$19,999/year), Platinum ($20,000–$29,999/year), Presidential ($30,000+ per year). Sponsors receive benefits including business directory placements, event invitations, YouTube interviews, job fair access, social media spotlights, logo placement, and Annual Conference tickets/booths.
3. Business Consulting & Advisory Services: The Chamber provides business consulting services to members covering finances, business plans, business creation, legal, insurance, marketing, and social media — included as a membership benefit.
4. Business Academy: A 4-week entrepreneurial bootcamp guided by the CO.STARTERS framework, supported by WaFd Bank. Available at no additional cost to Premium and Advanced members; potentially available to others as a paid offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels12 records

Core offering

The Utah Hispanic Chamber of Commerce (UHCC) is a non-profit chamber of commerce founded in 1991 that serves Hispanic-owned businesses and entrepreneurs in Utah. It operates tiered membership programs ($250-$1,500/year) and corporate sponsorships ($5,000-$30,000+/year), delivering business consulting, a 4-week CO.STARTERS-based Business Academy, a business directory, an Employment Network, the Hablemos weekly podcast, and monthly networking events, workshops, job fairs, and conferences.

Product overview

The Utah Hispanic Chamber of Commerce offers a comprehensive suite of services organized as a unified membership-based platform. The core offerings include Business Consulting (covering finances, business plans, legal, insurance, marketing, and social media advisory), the Business Academy (a 4-week CO.STARTERS-powered entrepreneurial bootcamp), the Business Network directory, Employment Network, the Hablemos YouTube Podcast series, and regular Networking Events. These services are delivered through tiered membership programs (Basic through Premium at $250-$1,500/year) and corporate sponsorship levels (Silver through Presidential at $5,000-$30,000+/year).

Differentiator

Problem solved

Functional benefit

Products and services

• Business Consulting Advisory services provided to Chamber members covering finances, business plans, business creation, legal, insurance, marketing, and social media.
• Business Academy A 4-week entrepreneurial bootcamp guided by the CO.STARTERS framework and supported by WaFd Bank, helping entrepreneurs refine business ideas, build strategies, and establish foundations for growth. Available at no additional cost for Premium and Advanced members.
• Business Network (Business Directory) An online directory promoting member businesses, available in three modalities (Basic, Highlighted, and Banner insertion) to enhance discoverability and drive referrals.
• Employment Network Connects employers seeking qualified personnel with Hispanic workers in Utah through job postings made available to the community.
• Hablemos YouTube Podcast A weekly program covering topics of interest to the Hispanic community, broadcast free through Facebook, Instagram, YouTube, and Podcast platforms.
• Networking Events Monthly events including workshops, fairs, networking events, conferences, and conventions organized in collaboration with companies and institutions for members and sponsors.
• Membership Programs Tiered membership structure including Basic ($250/year), Non-Profit Basic ($300/year), Advanced ($450/year), Advanced Renewal ($350/year), Non-Profit Premium ($1,000/year), and Premium ($1,500/year), each providing varying levels of directory insertion, event access, Business Academy access, social media spotlights, and advisory services.
• Corporate Sponsorship Programs Four-tiered corporate sponsorship structure: Silver ($5,000-$9,999/year), Gold ($10,000-$19,999/year), Platinum ($20,000-$29,999/year), and Presidential ($30,000+/year), each providing directory advertising, event access, YouTube interviews, job fair access, social media spotlights, and conference participation.

Quantifiable outcome

• Hispanic-owned businesses contribute over $800 billion to the American economy annually.
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, minor and flagship.

• SOMOS FoundationcoreStrategic or Co-development PartnerThe Utah Hispanic Chamber of Commerce is affiliated with the SOMOS Foundation, which offers a scholarship program for Hispanic students. The Chamber promotes SOMOS Foundation scholarships on its website and directs members and community members to apply.
• National Hispanic Chamber of CommercecoreStrategic or Co-development PartnerUHCC is listed as a Partner Chamber alongside the National Hispanic Chamber of Commerce (based in Washington D.C.), providing cross-affiliation and networking support at the national level.
• Ogden-Weber Chamber of CommerceminorStrategic or Co-development PartnerUHCC maintains a partner chamber relationship with the Ogden-Weber Chamber, extending its reach within Utah beyond the Salt Lake City area.
• Mountain America Credit UnionflagshipGTM or Marketing PartnerMountain America Credit Union is a Presidential-level sponsor ($30,000+/year) and the sponsor of both UHCC office locations. The credit union also employs Jennifer Tarazon (Director of Multicultural Engagement), who serves on the Chamber's Latinas in Business Committee. The partnership includes business directory placement, monthly YouTube interviews, Hispanic media spotlights, and prominent event visibility.
• Zions BankflagshipGTM or Marketing PartnerZions Bank is a Presidential-level sponsor ($30,000+/year), receiving top-tier benefits including monthly YouTube interviews, 20 social media spotlights per year, host 'Contactos' every four months, and highlighted visibility at the Annual Conference and special events.
• Strategica Marketing AgencyflagshipGTM or Marketing PartnerStrategica Marketing Agency is a Presidential-level sponsor ($30,000+/year) and provides dedicated marketing support to the Chamber through Thais Robertson, a Marketing Specialist embedded with the Chamber. This is a co-marketing and service partnership.
• Midtown Community Health CenterflagshipGTM or Marketing PartnerMidtown Community Health Center is a Presidential-level sponsor ($30,000+/year), receiving top-tier marketing benefits from the Chamber.
• JPMorgan ChasecoreGTM or Marketing PartnerJPMorgan Chase is represented on the Chamber's board through Mallory Santa Cruz (VP, Community Manager, Board Secretary) and Carmen Chaires (VP, Middle Market Banker). The bank participates as a Gold sponsor ($10,000–$19,999/year) with 1/2-page ad, YouTube interviews, job fair table, booth at Annual Conference, and workshop hosting benefits.
• WaFd BankcoreStrategic or Co-development PartnerWaFd Bank supports the Chamber's Business Academy by sponsoring the CO.STARTERS framework bootcamp program, contributing to the educational services provided to Chamber members.
• Granite Federal Credit UnionminorGTM or Marketing PartnerGranite Federal Credit Union is a Silver sponsor ($5,000/year) and is represented by Ileana McDonald as Board Vice-Chair. Ileana leads the Events Committee and manages community relations strategy for the credit union's Hispanic engagement.
• Chartway Credit UnionminorGTM or Marketing PartnerChartway Credit Union is a Silver sponsor ($5,000/year). The credit union employs Yuni Mendoza (Board Member, Membership and Sponsorship Committee Chair), who serves on the Chamber's board in a community engagement capacity.
• KeyBankcoreGTM or Marketing PartnerKeyBank is a Gold sponsor ($10,000–$19,999/year), receiving a 1/2-page directory ad, YouTube interviews every three months, social media spotlights, job fair table, booth at Annual Conference, and workshop hosting rights.
• VerizoncoreGTM or Marketing PartnerVerizon is a Gold sponsor ($10,000–$19,999/year), receiving significant marketing and event benefits from the Chamber.
• Marathon Petroleum CorporationcoreGTM or Marketing PartnerMarathon Petroleum Corporation is a Gold sponsor ($10,000–$19,999/year) with 1/2-page directory ad, YouTube interviews, social media spotlights, job fair table, booth at Annual Conference, and workshop hosting benefits.
• The Larry H. Miller CompanycoreGTM or Marketing PartnerThe Larry H. Miller Company is a Gold sponsor ($10,000–$19,999/year), receiving marketing and event benefits from the Chamber.
• Salt Lake Community CollegeminorGTM or Marketing PartnerSalt Lake Community College is a Silver sponsor ($5,000/year) providing educational and community partnership to the Chamber.
• University of Utah HealthcoreGTM or Marketing PartnerUniversity of Utah Health is a Gold sponsor ($10,000–$19,999/year) at the Gold level and also a Silver sponsor tier participant, providing healthcare-related community engagement support.
• KSL (NBC affiliate)coreGTM or Marketing PartnerKSL is a Platinum sponsor ($20,000–$29,999/year), receiving a 1-page directory ad, YouTube interviews every two months, 15 social media spotlights per year, and highlight at the Annual Conference.
• UnivisioncoreGTM or Marketing PartnerUnivision is a Platinum sponsor ($20,000–$29,999/year), receiving 1-page directory ad, YouTube interviews every two months, 15 social media spotlights per year, and highlight at Annual Conference.
• KBZN (TV station)coreGTM or Marketing PartnerKBZN is a Platinum sponsor ($20,000–$29,999/year), receiving 1-page directory ad, YouTube interviews every two months, 15 social media spotlights per year, and highlight at the Annual Conference.

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• U.S. Hispanic Chamber of Commerce: National umbrella organization for Hispanic chambers across the US. UHCC is a partner member. Operates at the national level providing broader advocacy and network reach, while UHCC operates at the state level.

Direct peers

• Salt Lake Chamber: Local general business chamber in Salt Lake City serving a similar business community with comparable services including networking events, business advocacy, and consulting. UHCC and the Salt Lake Chamber serve overlapping business communities in Utah.
• Suazo Business Center: Utah-based Hispanic business center providing similar services to Hispanic entrepreneurs in Utah. Operates in the same geographic market with similar mission, including a board member (Jennifer Tarazon) serving on both organizations' boards.
• Greater San Antonio Hispanic Chamber of Commerce: Similar Hispanic chamber of commerce serving a specific metro area (San Antonio). Provides comparable services including networking events, business consulting, and advocacy for Hispanic businesses in the San Antonio region.
• California Hispanic Chamber of Commerce: State-level Hispanic chamber of commerce in California. Provides comparable services on a larger state-level scale, including advocacy, networking, and business education for Hispanic businesses across California.
• Ogden-Weber Chamber of Commerce: Partner chamber in Utah. Operates as a general business chamber in the Ogden-Weber area, providing similar services including networking events, business advocacy, and consulting. UHCC maintains a formal partner chamber relationship with this organization.
• Hispanic Chamber of Commerce of Silicon Valley: Similar Hispanic chamber of commerce serving Hispanic businesses in Silicon Valley. Provides comparable services to UHCC for the Hispanic business community in California, including networking events and business consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@utahhispanicchamberofcomme8031
• Facebookfacebook.com/utahhcc
• LinkedInlinkedin.com/company/utahhcc
• Instagraminstagram.com/utahhcc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Hispanic Chamber of Commerce