Vajra Delibio
Vajra Delibio is a Belgian family-owned B2B wholesale distributor of certified organic (BIO and Demeter) food and non-food products, serving organic specialty retailers and health food shops across Belgium via two divisions: Vajra (dry goods) and Delibio (fresh goods).
- Company typePrivate
- Founded-
- HeadquartersNivelles, Belgium
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Vajra Delibio does
Vajra Delibio is a privately held, family-owned Belgian wholesale distributor specializing in organic (BIO) food and non-food products. Operating since approximately the late 1990s/early 2000s, the company is headquartered in Nivelles, Walloon Brabant, with operations split across two facilities: Vajra (dry/ambient products) at Avenue Robert Schuman 151 and Delibio (fresh products) at Avenue Thomas Edison 85. The platform serves Belgian specialty organic retailers and health food shops through a login-gated "Espace Pro" B2B e-commerce portal, with a catalog spanning cereals, flours, legumes, condiments, oils, chocolates, snacks, beverages, non-food items, bakery, dairy, fresh meats, poultry, seafood, prepared dishes, fruits and vegetables. The company holds BIO and Demeter certifications, maintains an Origami by Vajra private label brand, and operates an Anti-Gaspi anti-food-waste category and a PRECO pre-order system for seasonal demand.
The company is incorporated in Belgium, is privately held with no stock symbol, has no institutional investment, funding rounds, M&A, or parent company recorded in the available source data, and is governed by a family ownership structure reflected in company description. The supplier base is concentrated in regional and European artisanal producers, including Walloon partner Ferme des Noyers, Ardennes family farms under the PQA Bio label, French supplier Bioporc, French poultry supplier Le Picoreur, Italian charcuterie brand Golfera, and Belki, among others. Revenue figures are not publicly disclosed on the company website. Headcount is reported at 148 employees, and the company is actively operating as an independent organic wholesaler with a domestic, single-country (Belgium) geographic scope centered on the Walloon Region.
The business model is B2B wholesale distribution: clients must register for a professional account and log in to access pricing and place orders. The firm runs dual customer-facing brand identities (Vajra for ambient, Delibio for fresh) under the unified parent "Vajra Delibio," and pursues a go-to-market centered on long-tenured relationships with organic specialty retailers across Belgium. Marketing channels are weighted to organic social (LinkedIn, Facebook, Instagram, YouTube) for awareness and the B2B account system for conversion and retention. No public API, SDK, or developer-facing integrations exist; the platform is a conventional e-commerce wholesale ordering portal rather than a technology platform.
Vajra Delibio firmographics
Firmographics- Name
- Vajra Delibio
- Legal name
- Vajra Delibio
- Website
- https://vajradelibio.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vajra Delibio is a Belgian family-owned B2B wholesale distributor of certified organic (BIO and Demeter) food and non-food products, serving organic specialty retailers and health food shops across Belgium via two divisions: Vajra (dry goods) and Delibio (fresh goods).
- Ownership category
- akta.pro rank
Vajra Delibio industry classification
Industry- Product category
- Organic Food Wholesale Distribution
- NAICS
- Meat and Meat Product Merchant Wholesalers (42447), Poultry and Poultry Product Merchant Wholesalers (424440), Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)
- akta.pro secondary industries
- Organic & Natural Packaged Grocery Wholesale (AFAIAJAB), Organic Frozen & Refrigerated Foods Wholesale (AFAIAJAF)
Keywords
Where Vajra Delibio is headquartered
LocationHeadquarters
- HQ city
- Nivelles
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Vajra Delibio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Distribution channels1 record
Marketing channels5 records
Vajra Delibio product offering
Product offeringCore offering
Vajra Delibio is an independent Belgian wholesale distributor of organic (BIO) food products, operating through two divisions: Vajra supplies dry and ambient organic goods (cereals, flours, oils, chocolates, snacks, beverages, non-food items), while Delibio supplies fresh organic goods (dairy, meats, produce, seafood, bakery). The company sells to professional clients — organic retailers and health food stores across Belgium — via a B2B account platform called Espace Pro, and additionally operates its own private label, Origami by Vajra.
Product overview
Vajra Delibio is an independent Belgian wholesale and distribution company specializing in high-quality organic (BIO) products. The company operates two main sub-brands: Vajra handles dry/ambient organic products (cereals, legumes, spices, oils, chocolates, snacks, non-food items, and beverages), while Delibio manages fresh organic products (bakery, dairy, meats, seafood, prepared dishes, fruits, vegetables, and fresh drinks). The company also offers its own private label brand called Origami by Vajra. Additional services include PRECO (pre-order system for seasonal products) and an anti-food-waste section (Anti-Gaspi). The platform operates through a B2B e-commerce website allowing professional clients to browse, order, and manage their accounts.
Differentiator
Problem solved
Functional benefit
Brands
- Origami by Vajra: Private label brand owned by Vajra Delibio
Products and services
- Vajra — Dry / Ambient Organic Products Division The Vajra division is the company's wholesale dry/ambient organic catalog offered to professional retail clients in Belgium, covering cereals, flours, semoules, pasta, rice, legumes, dried fruits, seeds, oils, vinegars, condiments, spices, herbs, sugars, syrups, honeys, spreads, chocolates, sweet and savory snacks, canned goods, baby foods, health and wellness items, plant-based and macrobiotic products, plus non-food organic items such as beauty, hygiene, and household products.
- Delibio — Fresh Organic Products Division The Delibio division is the company's wholesale fresh organic catalog offered to professional retail clients in Belgium, covering fresh bakery and pastry (breads, dough bases, pastries), dairy (cheeses, yogurts, fresh creams, butters, eggs, plant-based alternatives), fresh and prepared meats (charcuterie, pork, veal, poultry, beef, lamb), seafood, fresh fruits and vegetables, prepared dishes, and catering items.
- Origami by Vajra Origami by Vajra is the company's own private label brand, providing a curated selection of own-brand organic products that give wholesale customers a differentiated shelf offering versus third-party brands in the same catalog.
- PRECO — Seasonal Pre-Order Service PRECO is the company's pre-order service that lets professional clients reserve specialty and seasonal organic items in advance, used notably for the end-of-year holiday (Fêtes de fin d'année) assortment and similar seasonal campaigns.
- Anti-Gaspi — Anti-Food-Waste Organic Range Anti-Gaspi is a dedicated range within the wholesale catalog offering surplus or near-expiry organic products at value pricing, helping professional retail clients stock organic items at lower cost while reducing food waste across the supply chain.
Companies that use Vajra Delibio
Customer profileSegments2 records
Ideal customer profiles1 record
Vajra Delibio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vajra Delibio partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Origami by VajraminorPrivate label brand owned and operated by Vajra Delibio, offering own-brand organic products.
- BIO and Demeter CertificationscoreCertified organic distributor holding both BIO and Demeter certifications for organic product standards.
- Ferme des NoyerscoreArtisanal butcher in Corroy-le-Grand (Walloon Brabant), family-run by Nathalie and family. Certified organic meat, on-farm slaughter with local feed, no GMOs or hormones. Short supply chain from farm to distributor.
- PQA Bio (Porc Qualité Ardenne)coreSupplier of Ardennes family farms under Porc Ardenne Bio label, compliant with organic farming standards: pasture-raised pigs with outdoor access, 100% organic feed, no GMOs or antibiotics, stress-free slaughter with anesthesia.
- BioporcminorOrganic pork supplier from French local supply chain.
- Le PicoreurminorFrench poultry supplier providing chicken products.
- GolferaminorItalian organic charcuterie brand including Golfera - Cosi Bio line.
- Happy FoieminorDuck liver product supplier with no-gavage guarantee.
- BelkiminorChicken fillet supplier providing lean charcuterie products.
Recent moves6 records
Expansion highlights5 records
Vajra Delibio competitors and assessment
Company assessmentDirect peers
- Distriborg: Leading French organic food distributor supplying a broad range of organic branded and private-label products to specialist and mainstream retail. Highly comparable to Vajra Delibio as a B2B organic wholesale platform with similar dual focus on ambient and fresh organic categories, just at a larger French-market scale.
- Infinity Foods Wholesale: UK organic and natural foods wholesaler supplying independent retailers with a broad assortment of organic, vegetarian, vegan, and fair-trade products. Comparable to Vajra Delibio as a B2B organic wholesaler with a comprehensive dry and fresh assortment serving specialist retailers.
- Terra (Natuur & Milieu / Terra Wholesale): Dutch organic food wholesaler and cooperative distributing organic and natural products to specialty retailers in the Netherlands. Directly comparable as a regional B2B organic distributor with similar customer base (organic/health food stores) and product breadth.
- Suma (Wholefoods Wholesale): UK-based cooperative wholesaler specializing in organic, natural, and ethically sourced products distributed to independent retailers. Comparable business model as a wholesale distributor serving organic/specialty retail customers across ambient and fresh categories.
Regional players
- Ethiquable: French organic and fair-trade cooperative producing and distributing organic groceries primarily through French retail channels. Comparable in organic/fair-trade positioning and small-producer sourcing narrative, but serves France rather than Belgium and operates more as a producer/brand than a multi-supplier distributor.
- La Vie Claire: French organic and natural products retail chain stocking fresh and dry organic items. Comparable in Belgian/European organic retail focus, but operates primarily in France as a retailer rather than a B2B wholesaler, and serves different geographies.
- Daylesford Organic: UK-based organic farm and retailer offering a premium range of organic foods, produce, dairy, and meats directly to consumers. Comparable in premium organic positioning and farm-to-customer supply chain philosophy, but is a UK retail/farm operator rather than a Belgian B2B wholesaler.
Broad incumbents
- Bjorg (Nutrition & Santé): Major French organic and plant-based food brand owned by Nutrition & Santé, distributed through mainstream and organic retail. Comparable in organic category focus and European market presence, but operates as a branded manufacturer rather than a wholesale distributor.
- Wessanen: Large Benelux-based organic and plant-based food company with multiple brands across categories (Clipper, Mrs. TAYLOR'S, Allos, Justin's, Alter Eco). Comparable in Benelux organic focus, but operates as a branded packaged goods company rather than a pure B2B wholesaler, making it a broad incumbent rather than a direct peer.
Emerging players
- Greenweez: French online retailer specializing in organic and ecological products across food and non-food categories. Comparable in organic assortment breadth and dual focus on ambient and fresh, but operates as a digital retailer rather than a B2B wholesaler and serves French consumers rather than Belgian retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vajra Delibio social profiles
Digital presenceVajra Delibio compliance and trust
Trust signalCompliance2 records
Vajra Delibio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vajra Delibio leadership team
Management profileNumber of profiles
Vajra Delibio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vajra Delibio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vajra Delibio
What does Vajra Delibio do?
Vajra Delibio is an independent Belgian wholesale distributor of organic (BIO) food products, operating through two divisions: Vajra supplies dry and ambient organic goods (cereals, flours, oils, chocolates, snacks, beverages, non-food items), while Delibio supplies fresh organic goods (dairy, meats, produce, seafood, bakery). The company sells to professional clients — organic retailers and health food stores across Belgium — via a B2B account platform called Espace Pro, and additionally operates its own private label, Origami by Vajra.
Is Vajra Delibio a public or private company?
Vajra Delibio is a private company. It is classified as family owned and is currently operating.
When was Vajra Delibio founded?
Vajra Delibio was founded in -1. It employs 101 to 250 people.
Where is Vajra Delibio based?
Vajra Delibio is headquartered in Nivelles, Belgium, in the Europe region.
Who are Vajra Delibio's main competitors?
Direct peers on record are Distriborg, Infinity Foods Wholesale, Terra (Natuur & Milieu / Terra Wholesale) and Suma (Wholefoods Wholesale). Regional players are Ethiquable, La Vie Claire and Daylesford Organic. Broad incumbents are Bjorg (Nutrition & Santé) and Wessanen. Greenweez is listed as an emerging player.
Does Vajra Delibio have an API?
No public API is recorded for Vajra Delibio.
What industry is Vajra Delibio in?
Vajra Delibio's product category is Organic Food Wholesale Distribution. Its primary akta.pro industry code is CRAOAAAK, Natural, Organic & Health Foods Wholesale Distribution, with a secondary code of AFAIAJAB, Organic & Natural Packaged Grocery Wholesale. Its NAICS code is 42447 and its SIC code is 2000.