VAMAT
VAMAT is a French agricultural equipment dealership and exclusive CLAAS concession for the Charente and Dordogne departments, operating 6 agencies with 75 professionals and 36 mobile workshop vehicles to sell, service, and support new and used farm machinery for farmers, contractors, and wine growers.
- Company typePrivate
- Founded2021
- HeadquartersVars, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VAMAT does
VAMAT is a French agricultural equipment dealership headquartered in Vars, Charente, that operates as the exclusive CLAAS concession for the Charente and Dordogne departments of Nouvelle-Aquitaine. Formed in 2021 through the merger of two neighboring CLAAS dealerships, CLAAS A.M.A. (2 sites in Charente) and SAVIMAT (4 sites in Dordogne and Charente), VAMAT runs 6 owned agencies, a 75-person professional staff, and 36 mobile workshop vehicles for on-site service. The company distributes CLAAS tractors (AXION, ARION, NEXOS series), combine harvesters (LEXION, TRION), forage harvesters (JAGUAR), telehandlers (SCORPION), and round balers, alongside complementary brands such as Amazone, Kuhn, Kverneland, Fliegl, Hardi Evrard, Merlo, VICON, and precision-agriculture platforms (365Farmnet, Trimble, CLAAS easy). It also distributes and services AgXeed autonomous tractors in western France and Switzerland through its parent group's footprint.
VAMAT generates revenue across four streams: new equipment sales, used equipment sales, after-sales service and repairs through its six workshops and mobile fleet, and spare parts/accessories, with supplementary technical training, equipment financing, trade-in, and on-site commissioning services. Pricing is quote-based on equipment specifications and customer requirements, with no publicly disclosed pricing. The go-to-market is a traditional enterprise field-sales model targeting professional farmers, agricultural contractors, and wine growers, supplemented by demonstration events, an equipment-catalogue website, and dedicated parts and customer-service channels. Approximately 25% of annual revenue is reinvested in technical and commercial training, with 45 technicians trained annually at CLAAS Academy.
VAMAT is a wholly-owned subsidiary of Groupe Serco, a diversified industrial group originating from Switzerland that operates 300 employees across 22 sites in France and Switzerland, alongside sister concessions BALLANGER, DOUSSET MATELIN, AGRISHOP, and SEVRA. In October 2023, Groupe Serco introduced a unified umbrella brand across these subsidiaries. The company's GDPR-compliant privacy practices and European data hosting are the only formal compliance disclosures.
VAMAT firmographics
Firmographics- Name
- VAMAT
- Legal name
- VAMAT
- Website
- https://vamat.fr
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VAMAT is a French agricultural equipment dealership and exclusive CLAAS concession for the Charente and Dordogne departments, operating 6 agencies with 75 professionals and 36 mobile workshop vehicles to sell, service, and support new and used farm machinery for farmers, contractors, and wine growers.
- Ownership category
- akta.pro rank
VAMAT industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
- akta.pro secondary industries
- Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Hay & Bale Handling Equipment (IMAHACAF)
Keywords
Where VAMAT is headquartered
LocationHeadquarters
- HQ city
- Vars
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
VAMAT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- New agricultural equipment sales: Sale of new agricultural machinery including tractors, harvesters, forage equipment from brands like CLAAS, Amazone, Kuhn and others
- Used agricultural equipment sales: Sale of pre-owned agricultural machinery across all categories
- After-sales service and repairs: Technical service, maintenance and repair services through 6 workshops and 36 mobile workshop vehicles
- Spare parts and accessories: Sales of replacement parts, accessories and consumables for agricultural machinery
- Training services: Technical training and machine startup assistance for new equipment purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation based on equipment specifications and customer requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
VAMAT product offering
Product offeringCore offering
VAMAT distributes new and used agricultural machinery — primarily CLAAS tractors, combine harvesters, forage harvesters, telehandlers, balers, and vineyard tractors — alongside complementary brands (Amazone, Kuhn, Merlo, Fliegl, VICON, Hardi Evrard). The dealership provides after-sales service through 6 workshops and 36 mobile service vehicles, spare parts supply, technical training, equipment financing, and precision farming solutions. Operations span 6 agencies across the Charente and Dordogne departments of Nouvelle-Aquitaine, France.
Product overview
VAMAT is an agricultural equipment dealership offering a comprehensive portfolio of farming machinery. The core offering centers on CLAAS equipment including tractors (AXION, ARION, NEXOS series), combine harvesters (LEXION, TRION), forage harvesters (JAGUAR), telehandlers (SCORPION), and round balers (VARIANT). The product lineup spans new equipment from multiple brands (CLAAS, Amazone, Kuhn, Merlo, Fliegl, VICON, Hardi Evrard, Kverneland), precision agriculture solutions (365Farmnet, Trimble, CLAAS easy), used agricultural equipment sales, and after-sales services including workshop repairs and spare parts supply. VAMAT operates as part of Groupe Serco with 6 agencies across Charente and Dordogne regions.
Differentiator
Problem solved
Functional benefit
Products and services
- CLAAS Agricultural Tractors (AXION, ARION, NEXOS series) CLAAS agricultural tractors ranging from 120 to 355 HP with multiple transmission options (CMATIC, CEBIS, CIS) for arable, livestock, and vineyard farming operations. Distributed by VAMAT across Charente and Dordogne.
- CLAAS Combine Harvesters (LEXION, TRION series) CLAAS combine harvesters including LEXION and TRION models with multiple configurations (TERRA TRAC, MONTANA, hybrid) for grain harvesting operations.
- CLAAS Forage Harvesters (JAGUAR series) CLAAS JAGUAR self-propelled forage harvesters with crop cracker systems for silage production.
- CLAAS Telescopic Handlers (SCORPION series) CLAAS SCORPION telehandlers for material handling with various lift capacities and heights, used in farming operations for loading and stacking tasks.
- CLAAS Round Balers (VARIANT, FORTIMA series) VICON and CLAAS variable and fixed chamber round balers for hay and straw baling operations.
- Agricultural Sprayers Agricultural sprayers from Hardi Evrard, Amazone, Nicolas, and Agrifac, including trailed, self-propelled, and mounted models for crop protection and vineyard applications.
- Soil Working Equipment Soil cultivation equipment from Amazone, Maschio, Treffler, Carré, and Quivogne, including cultivators, harrows, seedbed cultivators, and plows.
- Agricultural Trailers Agricultural trailers and push-floor trailers from Fliegl and Pichon for material transport on farms.
- AGXEED AgBot Autonomous Tractor AGXEED AgBot 5.115T2 autonomous tracked tractor for large-scale crop farming with GPS RTK precision (2cm) and LiDAR obstacle detection. Distributed in partnership with AgXeed.
- Used Agricultural Equipment Pre-owned agricultural machinery including tractors, combines, sprayers, and implements from various manufacturers, sold through VAMAT's dedicated used equipment catalog.
- After-Sales Service and Workshop Technical support and repair services with 6 workshop managers, 45 trained technicians, 36 service vehicles, and mobile repair capabilities including a semi-trailer with crane. Includes free on-site commissioning and training for combine purchases.
- Spare Parts Supply Replacement parts supply for CLAAS equipment and partner brands through dedicated parts stores at VAMAT agencies.
- Equipment Financing Financial advisory and financing solutions offered to customers for agricultural equipment purchases.
- Technical Training Technical training and machine startup assistance provided to customers for new equipment purchases.
Quantifiable outcome
- 6 agencies provide localized service coverage
- +3 more outcomes
Companies that use VAMAT
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
VAMAT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
VAMAT partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AgXeedcoreDistribution and service partnership for AgXeed autonomous tractors in western France and Switzerland. AgXeed provides the AgBot 5.115T2 autonomous tracked tractor for large-scale farming, with VAMAT/Groupe Serco handling distribution and after-sales support.
- CLAAScoreExclusive CLAAS dealer for the Charente and Dordogne regions. VAMAT distributes CLAAS tractors, combines, forage equipment, and implements as the exclusive regional concession.
- Groupe SercocoreVAMAT is a subsidiary of Groupe Serco France, which includes BALLANGER, DOUSSET MATELIN, and VAMAT concessions with 300 employees across 22 sites in France and Switzerland.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
VAMAT competitors and assessment
Company assessmentBroad incumbents
- Promodis: French agricultural equipment purchasing and distribution cooperative serving member dealers. Comparable as a France-wide ag-equipment distribution platform operating at greater scale than VAMAT's regional footprint.
- CLAAS: Global agricultural machinery manufacturer (the lead OEM that VAMAT distributes). Relevant as the brand-anchor partner and as the broad incumbent whose dealer strategy directly shapes VAMAT's competitive position.
- AGCO Corporation: Global agricultural equipment manufacturer (Massey Ferguson, Fendt, Valtra). Competes with CLAAS at the OEM level; its French dealer network competes with VAMAT for farmer equipment dollars — broad incumbent comparable in product category.
- Kuhn Group: French-headquartered agricultural implement manufacturer (tillage, seeding, spraying, harvesting). A brand VAMAT distributes alongside CLAAS; comparable as a broad equipment OEM whose dealer relationships shape the French ag equipment landscape.
Direct peers
- Groupe Cheval: French agricultural and grounds-care equipment dealer network with multi-brand representation (John Deere, Stihl, etc.) across multiple agencies. Closely comparable to VAMAT in business model — regional multi-agency dealer selling capital equipment with service/parts.
- BALLANGER: Sister company of VAMAT under Groupe Serco France, operating agricultural equipment dealerships. Direct peer under common ownership, sharing back-office, training, and OEM relationships.
- Espace Emeraude: French rural equipment retail and service cooperative with multi-site presence across rural France. Comparable as a regional multi-category equipment retailer serving farmers and rural customers with adjacent product categories.
- DOUSSET MATELIN: Sister company of VAMAT under Groupe Serco, also distributing CLAAS agricultural equipment across western France. Same ownership, similar multi-agency dealership model, identical OEM franchise — the closest direct comparison.
Regional players
- Cervus Equipment: Canadian agricultural, construction, and industrial equipment dealer with multi-store operations. Directly comparable dealership model — regional multi-OEM dealer with service network — though serving a different geography.
- RDO Equipment Co. Large US-based John Deere construction and agricultural equipment dealer network with multiple locations and full-service operations. Comparable business model (multi-agency capital equipment dealer with service/parts) but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VAMAT social profiles
Digital presenceVAMAT compliance and trust
Trust signalCompliance1 record
VAMAT financial estimates
Financial estimateRevenue estimate
Valuation estimate
VAMAT leadership team
Management profileNumber of profiles
VAMAT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VAMAT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VAMAT
What does VAMAT do?
VAMAT distributes new and used agricultural machinery — primarily CLAAS tractors, combine harvesters, forage harvesters, telehandlers, balers, and vineyard tractors — alongside complementary brands (Amazone, Kuhn, Merlo, Fliegl, VICON, Hardi Evrard). The dealership provides after-sales service through 6 workshops and 36 mobile service vehicles, spare parts supply, technical training, equipment financing, and precision farming solutions. Operations span 6 agencies across the Charente and Dordogne departments of Nouvelle-Aquitaine, France.
Is VAMAT a public or private company?
VAMAT is a private company. It is classified as corporate owned and is currently operating.
When was VAMAT founded?
VAMAT was founded in 2021. It employs 11 to 50 people.
Where is VAMAT based?
VAMAT is headquartered in Vars, France, in the Europe region.
How does VAMAT make money?
Five revenue lines are on record. New agricultural equipment sales are the primary driver. The others are used agricultural equipment sales, after-sales service and repairs, spare parts and accessories and training services.
Who are VAMAT's main competitors?
Broad incumbents on record are Promodis, CLAAS, AGCO Corporation and Kuhn Group. Direct peers are Groupe Cheval, BALLANGER, Espace Emeraude and DOUSSET MATELIN. Regional players are Cervus Equipment and RDO Equipment Co..
Does VAMAT have an API?
No public API is recorded for VAMAT.
What industry is VAMAT in?
VAMAT's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers), with a secondary code of AFAAAAAC, Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks). Its NAICS code is 423820 and its SIC code is 3523.