DOUSSET MATELIN

What DOUSSET MATELIN does

DOUSSET MATELIN is a privately held French agricultural-machinery concession founded in 1924 by Georges Dousset and headquartered in Neuville-de-Poitou, Nouvelle-Aquitaine. The company has held an exclusive CLAAS dealership for the entirety of its roughly 100-year operating history and today operates 6 owned agencies plus 1 authorized agent across the Indre-et-Loire, Vienne and Deux-Sèvres departments, employing approximately 90 people alongside a parent-group workforce of about 300 spread across 22 sites within Groupe Serco (which also encompasses Ballanger, Vamat, Agrishop and Sevra and unified under a new Serco umbrella brand in October 2023). Its portfolio spans the full agricultural-equipment stack: CLAAS combine harvesters (LEXION, TRION, TUCANO), CLAAS tractors (AXION, ARION, ATOS), JAGUAR forage harvesters, sprayers, seeders, tillage tools, hay and fodder equipment, material handlers, trailers and viticulture equipment, supplied alongside complementary brands such as Amazone, Kuhn, Merlo, Kioti, Fendt, Hardi, Maschio and Fliegl.

The business operates three revenue streams: one-time sales of new equipment, transactional sales of used equipment (catalog tickets observed from €99K to €437K for premium LEXION/TRION/AXION units), and recurring after-sales service and maintenance delivered through 7 service centers and a fleet of more than 40 mobile workshop vehicles. A financing and trade-in offering lowers purchase friction for replacement cycles. The customer base is fragmented across three vertical segments — professional arable farmers as the primary segment, winegrowers requiring specialized narrow-profile equipment, and livestock farmers needing feeding and material-handling machinery. Distribution is direct-to-farmer through field sales, mobile demonstration tours, and dealer-counter visits, with digital channels (website catalog, customer portal, social) supporting top-of-funnel awareness.

Technology and differentiation center on the CLAAS OEM partnership, a precision-agriculture ecosystem (Trimble, CLAAS Easy, CEBIS, CEMOS, 365FarmNet), and a 2022 distribution agreement with AGXEED that brought the AgBot 5.115T2 autonomous tracked tractor — GPS RTK navigation at 2 cm precision, LiDAR obstacle detection, 156 CV diesel — to western France. The company's strategic posture is that of a regionally entrenched, multi-brand agricultural dealer leveraging a century-old CLAAS franchise, dense service infrastructure and growing precision/autonomous product exposure.

Name

DOUSSET MATELIN

Legal name

DOUSSET MATELIN

Website

https://dousset-matelin.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

DOUSSET MATELIN is a 100-year-old French exclusive CLAAS agricultural-machinery dealer, operating 6 agencies and 7 service centers across Indre-et-Loire, Vienne and Deux-Sèvres to sell, finance and service new and used farm equipment for arable, viticulture and livestock customers.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Custom Equipment Operation & Rental with Operator (Tractors, Implements) (AFACAAAH)

Keywords

• Agricultural machinery distribution
• Farm equipment dealer
• Combine harvester sales
• Agricultural service network
• Precision farming equipment

Headquarters

HQ city

Neuville de Poitou

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. New Agricultural Equipment Sales: Sales of new agricultural machinery including CLAAS combines, tractors, and accessories. The company distributes multiple brands including CLAAS, Fendt, Kioti, Merlo, Amazone, Kuhn, and specialized viticultural equipment.
2. Used Agricultural Equipment Sales: Resale of used agricultural machinery with comprehensive catalog of combines, tractors, sprayers, tillage equipment, and specialized machinery.
3. After-Sales Service and Repair: Complete workshop services with 7 service centers, over 40 service vehicles, electronic diagnostic equipment, and annual technician training. Parts supply and maintenance contracts.
4. Equipment Financing Services: Financing solutions offered through sales team for equipment purchases, including repayment plans and trade-in evaluation for old equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

DOUSSET MATELIN operates as an exclusive CLAAS dealer distributing new and used agricultural machinery (combines, tractors, sprayers, tillage, viticultural, hay/fodder, and material handling equipment) through 6 owned agencies and 1 authorized agent location across western France. The company provides comprehensive after-sales service through 7 service centers and 40+ mobile workshop vehicles, complemented by equipment financing solutions, trade-in valuations, operator training, and precision agriculture technology partnerships. Established in 1924 and now part of Groupe Serco, the business serves professional farmers in the Indre-et-Loire, Vienne, and Deux-Sèvres departments.

Product overview

DOUSSET MATELIN is a family-owned agricultural equipment dealer (exclusive CLAAS dealer since 1924, now part of Groupe SERCO) offering a comprehensive portfolio of new and used agricultural machinery across all major categories. The core business combines new equipment distribution (harvesters, tractors, trailers, sprayers, seeders, tillage, viticultural, hay/fodder, material handling, and precision agriculture technology) with used equipment sales and full after-sales service including 7 workshops and 40+ service vehicles. Key product lines include CLAAS combine harvesters (Lexion, Tucano, Trion series) and tractors (Axion, Arion, Atos), complemented by equipment from brands including Amazone, Kuhn, Merlo, Maschio, Hardi Evrard, and others. Precision agriculture capabilities include GPS guidance, yield mapping, and autonomous tractor technology through the AgBot 5.115T2 partnership with AgXeed.

Differentiator

Problem solved

Functional benefit

Products and services

• New Agricultural Equipment Distribution Distribution of new agricultural machinery including harvesters, tractors, trailers, sprayers, seeders, soil equipment, viticultural equipment, hay equipment, material handling equipment, and precision agriculture technology, sold to professional farmers in western France.
• Used Agricultural Equipment Sales Sale of pre-owned agricultural machinery across all equipment categories including combines, tractors, sprayers, tillage equipment, and material handling, with public catalog listings and trade-in evaluation services.
• After-Sales Service and Workshops Maintenance, repair, and diagnostic services operated from 7 service centers with over 40 mobile service vehicles, electronic diagnostic equipment, parts supply, and annual technician training at CLAAS Academy, covering Indre-et-Loire, Vienne, and Deux-Sèvres.
• CLAAS Combine Harvesters (Lexion, Tucano, Trion) CLAAS combine harvester product line spanning Lexion (440, 550, 620, 6600, 6800, 7500, 7700, 8600, 8700), Tucano, and Trion series with TERRA TRAC and MONTANA configurations and self-learning driving assistance systems.
• CLAAS Tractors (Axion, Arion, Atos) CLAAS tractor product line spanning Axion (800, 820, 830, 840, 850, 870, 920, 930, 960), Arion (410 through 660), and Atos series for arable farming operations.
• JAGUAR Forage Harvesters CLAAS JAGUAR self-propelled forage harvesters including models 870, 930, 940, and 950 with various crop cracker options for silage and forage operations.
• Sprayers Agricultural sprayers including trailed, self-propelled, and mounted models from brands EVRARD, AMAZONE, NICOLAS, BERTHOUD, AGRIFAC, and HARDY EVRARD for crop protection applications.
• Viticultural Equipment Specialized vineyard equipment including sprayers (GREGOIRE, NICOLAS), vine pruners (FELCO, INFACO), tillage tools, and narrow tractors adapted for vineyard row work.
• Hay and Fodder Equipment Hay and fodder machinery including mowers, rakes, tedders, balers, wrapping machines, unrolling/strawing machines, and mixer feeders from CLAAS, REITER, Kuhn, and other brands.
• Livestock Feeding Equipment Feeding and material handling equipment for livestock and dairy operations including mixer trucks (RMH TURBOMIX, KUHN PROFILE PLUS, LUCAS SIPRMIX), feeding wagons, straw cutters, and material handlers.
• Material Handling Equipment Telehandlers, front loaders, and material handling equipment from MERLO, MX, RIMAN, and CLAAS used in agricultural and farm operations.
• Tillage and Seeding Equipment Soil working and seeding equipment including power harrows, plows, cultivators, disc harrows, chisel plows, harrows, hoes, rollers, conventional row seeders, precision seeders, combined seeders, and direct seeding equipment from AMAZONE, MASCHIO, TREFFLER, CARRE, and QUIVOGNE.
• Precision Agriculture Technology Precision farming technology including GPS guidance systems, yield mapping, CEBIS on-board computers, CEMIS displays, and CEMOS automatic adjustment systems sourced from CLAAS, Trimble, and 365FarmNet.
• AgBot 5.115T2 Autonomous Tractor Autonomous tracked tractor for large-scale farming, equipped with a 156 CV diesel engine, GPS RTK positioning at 2 cm precision, LiDAR-based obstacle detection, 85 L/min hydraulics, and variable-width triangular tracks. Distributed through the partnership between AgXeed and Groupe SERCO.
• Customer Portal Online portal enabling customer login to access account information and company services.

Quantifiable outcome

• Service network coverage of 3 departments (Indre-et-Loire, Vienne, Deux-Sèvres) with 7 centers and 40+ mobile vehicles
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AGXEEDcoreTechnology or Integration · 1 September 2022AGXEED partnered with Groupe Serco (including DOUSSET MATELIN) for distribution and service of the AgBot autonomous tractor in western France and Switzerland. The AgBot 5.115T2 is a tracked autonomous tractor for large-scale crops with GPS RTK precision (2cm), LiDAR obstacle detection, and 156 CV diesel engine. DOUSSET MATELIN organized demo tours to demonstrate the autonomous tractor technology to customers.
• Groupe SercocoreOthersDOUSSET MATELIN is a subsidiary of Groupe Serco France-Suisse. The group includes concessions: Ballanger, Vamat, Agrishop, and Sevra. The group employs 300 people across 22 sites and unified under the Serco brand umbrella starting October 2023 to emphasize regional customer identity with international anchoring.
• CLAAScoreChannel Partner/ Reseller/ DistributorExclusive CLAAS dealer since 1924. Distributes full range of CLAAS agricultural equipment including LEXION combines, AXION and ARION tractors, TRION combines, and CLAAS accessories. Company benefits from CLAAS Academy training for technicians.
• CLAAS AcademyminorImplementation/ SI/ Consulting PartnerTechnical training provider for DOUSSET MATELIN technicians. All customer technicians receive minimum 2 weeks training per year at CLAAS Academy facilities.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• John Deere: Largest global ag equipment OEM operating its own dealer network that competes directly with independent CLAAS dealers in France. Comparable as a competing OEM/dealer-ecosystem shaping farmer purchasing decisions and service expectations in the same regions.
• Same Deutz-Fahr: European agricultural tractor and harvester manufacturer (Deutz-Fahr, Lamborghini, Same, Hürlimann) competing in the same mid-to-large tractor and harvester segments as CLAAS. Comparable as a competing OEM that competes for both dealer shelf space and farmer capex.
• BayWa AG: Munich-based agricultural trading, machinery and inputs group operating a broad multi-brand farm equipment dealership and wholesale network across Germany and Europe. Comparable as a much larger agricultural machinery distributor with similar OEM partnerships, parts/service operations and farmer-customer base.
• AGCO Corporation: Global multi-brand agricultural equipment manufacturer (Fendt, Massey Ferguson, Valtra, PTx) whose brands compete with CLAAS equipment that DOUSSET MATELIN distributes. Comparable as a competitor on the equipment side that also shapes dealer economics through competing dealer networks.
• Kuhn Group: French-based global agricultural implement manufacturer (tillage, seeding, sprayers, hay/forage) whose equipment is distributed alongside CLAAS machinery. Comparable as a French-headquartered broad-line ag equipment player with overlapping customer base.

Direct peers

• Vamat: Another Groupe Serco concession running the same CLAAS dealer and agricultural equipment distribution model in a different French region. Highly comparable on revenue mix, service footprint and customer segments.
• Lantmännen Maskin: Swedish agricultural machinery dealer and exclusive CLAAS distributor serving Swedish farmers with a multi-brand portfolio, service workshops and parts operations. Comparable as a regional CLAAS-anchored dealer with similar customer mix and precision-agriculture focus.
• Ballanger: Sister company within Groupe Serco operating the same exclusive CLAAS dealership and multi-brand agricultural machinery distribution model in another French territory. Direct comparable in business model, OEM partnerships, service network structure and customer mix.

Others

• CLAAS: German OEM and primary brand partner of DOUSSET MATELIN since 1924. Included as the principal upstream supplier and ecosystem anchor that shapes the dealer's product portfolio, training and service standards rather than as a competitor.

Regional players

• ATR Landtechnik: German CLAAS dealer and agricultural equipment distributor operating across northern Germany. Comparable as a CLAAS-anchored regional dealer with similar service/workshop model but operating in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dousset-matelin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOUSSET MATELIN