What Pools & Spas by VanBrill does

Pools & Spas by VanBrill is a family-owned pool and spa service company headquartered at 625 Mullica Hill Road in Richwood (Harrison Township), New Jersey, with over 50 years of operating history serving residential customers across South Jersey. Its core offering is recurring pool care delivered through tiered subscription plans (Weekly, Bi-Weekly, and Chemical-Only, priced $2,393–$4,169 per season with monthly installment billing), complemented by transactional services including water testing, equipment repair, sand and cartridge filter replacement, seasonal openings and closings, pool liner installation, full renovations and remodeling, and spa installation. The company carries authorized partnerships with Sundance Spas and Nordic Hot Tubs for hydrotherapy installations and works exclusively with Merlin Industries for vinyl pool liners, while a retail showroom sells pool equipment, parts, chemicals, toys, and accessories from Polaris, Hayward, Pentair, United Chemicals, Natural Chemistry, and Easy Care Chemicals.

The business operates a direct-to-consumer go-to-market model, dispatching technicians from its Richwood headquarters to customer properties across six counties (Gloucester, Salem, Cumberland, Atlantic, Burlington, and Cape May). Customer acquisition combines local SEO, content marketing via a topical blog, organic Facebook and Instagram presence, Google preferred-source positioning, word-of-mouth, and walk-in showroom traffic. Service scheduling runs through phone, online forms, and a 24/7 live answering service, with ServiceTitan powering field service management. The revenue model blends professional services labor, retail hardware sales, installation project revenue, and affiliate referral fees from Synchrony and Lyon Financial consumer financing on larger spa and renovation purchases. The company is privately held with approximately 5 employees, no institutional investment, and no public disclosures of revenue or headcount growth.

The competitive positioning rests on regional tenure, family-operated service quality, and breadth of offering from routine chemical balancing to full structural renovations, with no proprietary technology platform or AI/ML capabilities described.

Name

Pools & Spas by VanBrill

Legal name

Pools & Spas by Van Brill

Website

https://vanbrills.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pools & Spas by VanBrill is a family-owned South Jersey pool and spa service company that provides recurring maintenance, repair, renovation, and spa installation for residential homeowners across six counties from its Richwood, NJ headquarters and retail showroom.

Ownership category

akta.pro rank

Product category

Residential Pool & Spa Services

akta.pro primary industry

Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH), Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK), Pool Decking & Surrounds (HSAPALAK)

Keywords

• Pool maintenance services
• Pool equipment repair
• Spa installation
• Pool renovation services
• Pool chemical retail

Headquarters

HQ city

Richwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Pool Maintenance and Service Labor: Professional pool service and maintenance labor performed on-site at customer properties. Services include weekly/bi-weekly cleaning, chemical balancing, equipment repair, openings, closings, and renovations. Labor-only model; parts not sold through payment system.
2. Retail Products Sales: Retail showroom selling spas, swimming pool chemicals, pool equipment, pool toys and floats, and pool accessories. Carries major brands including Polaris, Hayward, Pentair, United Chemicals, Natural Chemistry, and Easy Care Chemicals.
3. Spa Installation: Installation of Sundance Spas and Nordic Hot Tubs, including site preparation, positioning, and setup.
4. Financing Services: Partnership with Synchrony and Lyon Financial to provide financing options for customers, earning referral/commission on financed purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pools & Spas by VanBrill provides residential pool and spa care across South Jersey, including weekly/bi-weekly maintenance plans, water testing and chemical treatment, equipment repair, filter replacement, seasonal openings/closings, pool liner installation, full renovations, and Sundance/Nordic spa installations. A retail showroom in Richwood, NJ sells pool chemicals, equipment, parts, toys, and accessories from brands such as Polaris, Hayward, Pentair, and Merlin Industries.

Product overview

Pools & Spas by VanBrill is a family-owned pool and spa service company offering a comprehensive suite of maintenance, repair, renovation, and installation services for residential pools and spas across South Jersey. The core offering consists of ongoing maintenance service plans (Weekly, Bi-Weekly, and Chemical-Only) that provide routine cleaning, water testing, and chemical balancing, supplemented by seasonal pool opening and closing services. The company also offers specialized services including pool equipment repair, filtration enhancement (cartridge, sand, and DE filters), pool liner installation using Merlin Industries products, renovations and remodeling, and spa installation featuring Sundance Spas and Nordic Hot Tubs. A retail showroom in Richwood, NJ sells pool equipment, parts, and chemicals from brands including Polaris, Hayward, Pentair, United Chemicals, Natural Chemistry, and Easy Care Chemicals. Financing options are available through Synchrony and Lyon Financial partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Maintenance Ongoing pool cleaning and maintenance services for residential pools in South Jersey, including debris removal, vacuuming, wall brushing, skimmer cleaning, filter maintenance, and water chemistry management.
• Pool Water Testing & Treatment Professional water testing and chemical treatment services including pH balancing, chlorine treatment, algae prevention, shock treatments, and mineral/metal stain removal for residential pools.
• Pool Equipment Repair Repair and replacement services for residential pool pumps, motors, filters, lights, and other equipment to restore proper circulation and functionality.
• Pool Closing Services Professional winterization services for residential pools including cover installation, water lowering, line blowout and winterization, equipment removal and storage, filter/pump shutdown, and chemical winter treatment, starting at $439.
• Pool Opening Services Spring pool opening services for residential pools including cover removal, filter system reassembly, leak checks, equipment inspection, and water balancing.
• Sand Filter Change & Installation Professional replacement and installation of sand filters for residential pools, including inspection, safe removal of old sand, system cleaning, fresh sand installation, and final system testing.
• Pool Cartridge Filter Replacement & Installation Installation and replacement of cartridge filters for residential pools, offering superior filtration compared to sand filters with no backwashing required.
• Pool Filtration Enhancement Services to improve residential pool filtration system performance, including filter repairs, replacements, and upgrades for cartridge, sand, and DE filter systems.
• Pool Liner Installation Professional pool liner replacement services for residential pools using Merlin Industries liners, including draining, old liner removal, surface preparation, precision installation, and pool filling.
• Pool Renovations & Remodeling Comprehensive residential pool renovation services including resurfacing (plaster, quartz, pebble), tile and coping replacement, deck remodeling, equipment upgrades, LED lighting installation, water features, smart controls, and structural repairs.
• Pool Winter Watch Program Off-season maintenance program for residential pools including winterization services and mid-winter checkups to protect pools from freeze damage and prepare for spring reopening, with plans ranging from $409 to $489 plus tax.
• Sundance Spas & Nordic Hot Tubs Installation Expert installation of Sundance brand spas and Nordic Hot Tubs (featuring Dual Therapy System technology) for residential customers, including hydrotherapy jets, energy-efficient design, and full installation/site preparation.
• Pool Equipment & Chemical Retail Showroom Retail store in Richwood, NJ selling spas, pool chemicals, equipment, parts, toys, and accessories from brands including Polaris, Hayward, Pentair, United Chemicals, Natural Chemistry, and Easy Care Chemicals. Free pool water analysis is offered in-store.
• Pool Maintenance Plans (Weekly, Bi-Weekly, Chemical-Only) Subscription maintenance plans for residential pools: Weekly Service Plans (12-20 cleanings, $3,075-$4,169 + tax), Bi-Weekly Service Plans (6-10 cleanings, $2,770-$3,495 + tax), and Chemical-Only Service Plans ($2,393-$3,139 + tax) for customers who handle their own cleaning.
• Pool & Spa Financing Home improvement and pool loan financing programs offered through Synchrony Financial and Lyon Financial partnerships to help customers afford pool and spa purchases and services with flexible payment plans.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered primary and minor.

• Sundance SpasprimaryChannel Partner/ Reseller/ DistributorVan Brill is an authorized installer of Sundance Spas, offering hydrotherapy spas designed for comfort, targeted therapy, durability, and smart energy use. Provides full installation services including site preparation and setup.
• Nordic Hot TubsprimaryChannel Partner/ Reseller/ DistributorVan Brill offers Nordic Hot Tubs featuring Dual Therapy System technology for affordable full-body hydrotherapy. Provides installation services for homeowners seeking practical, durable spa solutions.
• Merlin IndustriesprimaryStrategic or Co-development PartnerMerlin Industries is the exclusive liner manufacturer Van Brill works with for pool liner installations. Merlin is described as having consistent manufacturing standards and materials that hold up well in South Jersey pool conditions. Van Brill follows a precise installation process using Merlin liners.
• Polaris CleanersminorChannel Partner/ Reseller/ DistributorPolaris is a retail brand carried at Van Brill's showroom for pool cleaners and parts.
• HaywardminorChannel Partner/ Reseller/ DistributorHayward is a major pool equipment brand carried at Van Brill's showroom. Sells Hayward parts and equipment.
• PentairminorChannel Partner/ Reseller/ DistributorPentair is a major pool equipment brand carried at Van Brill's showroom. Sells Pentair parts and equipment.
• United ChemicalsminorChannel Partner/ Reseller/ DistributorUnited Chemicals is a pool chemical brand carried at Van Brill's showroom for water treatment and maintenance.
• Natural ChemistryminorChannel Partner/ Reseller/ DistributorNatural Chemistry is a pool chemical brand carried at Van Brill's showroom, offering natural pool care solutions.
• Easy Care ChemicalsminorChannel Partner/ Reseller/ DistributorEasy Care Chemicals is a pool chemical brand carried at Van Brill's showroom.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Leslie's Pool Supplies: Leslie's is the largest U.S. retailer of pool supplies, chemicals, and equipment, with growing residential service offerings. Highly comparable to VanBrill's combination of retail showroom (chemicals, equipment) and recurring pool maintenance service for homeowners.
• Poolwerx: Poolwerx is an international pool service franchise specializing in residential pool maintenance, equipment repair, and retail chemical sales. Closely matches VanBrill's full-service residential pool care model with subscription-style recurring service.
• Pool Scouts: Pool Scouts is a residential pool service franchise providing recurring cleaning, chemical balancing, and minor repairs to homeowners. Directly comparable service offering and target customer base to VanBrill's weekly and bi-weekly maintenance plans.
• Premier Pools & Spas: Premier Pools & Spas is one of the largest U.S. pool builders with growing service and renovation arms. Comparable to VanBrill in residential pool renovations/remodeling and spa installation segments of the business.
• Pinch A Penny: Pinch A Penny is a franchise-based pool supplies retail chain with strong Florida/Southeast presence that also offers residential pool maintenance services. Directly comparable to VanBrill's pool retail plus service hybrid model targeting homeowners.
• America's Swimming Pool Company (ASP): ASP is one of the largest national pool service franchises offering residential pool maintenance, repair, and renovation. Operates as a direct competitor to VanBrill in residential service, with a comparable menu of cleaning, repair, and equipment services.

Emerging players

• Swimply: Swimply is an emerging marketplace that allows homeowners to rent their pools by the hour. While not a direct service competitor, it operates in the same residential pool owner ecosystem in South Jersey and could affect homeowner behavior and demand.

Others

• Pool Corporation (PoolCorp): PoolCorp is the largest wholesale distributor of pool products in North America and a key upstream supplier to VanBrill's retail and service operations. Relevant ecosystem participant, not a direct competitor.

Broad incumbents

• Hayward Pool Products: Hayward is a leading manufacturer of pool equipment, pumps, filters, and automation. As a VanBrill retail partner, it represents the incumbent equipment ecosystem but is not a direct service competitor.
• Pentair: Pentair is a major global pool equipment manufacturer (pumps, filters, heaters) and a brand VanBrill retails and installs. While not a service competitor, it shapes the equipment ecosystem VanBrill depends on for repair and renovation revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Pools-Spas-By-VanBrill-100057611831033
• Instagraminstagram.com/vanbrillpools/?hl=en
• LinkedInlinkedin.com/company/pools-&-spas-by-vanbrill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pools & Spas by VanBrill