van der Linde

What van der Linde does

Van der Linde is a Dutch specialist retailer of artist and design supplies founded on April 1, 1898 in Amsterdam. The company operates a multi-channel model combining a physical retail store at Rozengracht 38 in Amsterdam (which also houses a custom framing atelier), a warehouse and customer-pickup location in Weesp, a 24/7 e-commerce webshop, and a self-operated local delivery service covering Amsterdam, Amstelveen, Aalsmeer, Uithoorn, Oudekerk, and Abcoude. A separate B2B wholesale division serves professional artists, businesses, and educational institutions, with OCI-based procurement integration via Proquro and a dedicated school-packages microsite at Tekenpakketten.nl. The company also runs a framing subsidiary, Van der Linde Lijsten, and markets its own Linde Basic brush-set line.

The core offering spans approximately 65,000 SKUs across artist paints (acrylics, oils, watercolors), drawing materials (pencils, pastels, markers), paper and cardboard, brushes, design materials, office supplies, and craft materials, sourced from premium global manufacturers including Talens/Rembrandt, Winsor & Newton, Schmincke, Fabriano, Hahnemühle, Caran d'Ache, Daler-Rowney, Daniel Smith, and Golden. The technology stack is a conventional e-commerce platform with integrated inventory management, order processing, and customer-account systems, supporting dual B2C/B2B pricing (VAT-inclusive for consumers, VAT-exclusive for logged-in business customers) and free domestic shipping above €100. Newer product adjacencies include biological/eco-friendly supplies, the Art-O-Graph Flare 100 HD projector, Daylight LED studio lamps, and maquette and model building materials.

Revenue is generated through one-time transactional sales across four streams: physical retail, e-commerce, B2B/wholesale, and custom framing services. The customer base spans professional artists, art students, educational institutions, hobbyists and crafters, and designers/illustrators. The company remains privately held with 70 employees, no disclosed external investment, no public listing, and no disclosed revenue figures. The company states it offers the largest assortment of artist supplies in the Netherlands.

Name

van der Linde

Legal name

Van der Linde

Website

https://vanderlinde.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

51–100 employees

Short description

Van der Linde is a privately held Dutch specialist retailer founded in 1898, selling over 65,000 artist and design supply SKUs to professional artists, students, educational institutions, hobbyists, and designers through a physical Amsterdam store, a Weesp warehouse, a 24/7 webshop, and a B2B wholesale division.

Ownership category

akta.pro rank

Headquarters

HQ city

Weesp

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Store: Sales of artist materials through physical retail location in Amsterdam with full product assortment available for walk-in customers.
2. E-commerce/Webshop Sales: Online sales through vanderlindewebshop.com operating 24 hours per day, 7 days per week. Consumer prices include VAT, business customers see prices exclusive of VAT after login.
3. Wholesale/B2B Sales: Dedicated wholesale division for professional artists, businesses, and educational institutions. Separate registration process with company/VAT number verification.
4. Custom Framing Services: Custom framing atelier in Amsterdam offering professional framing services by appointment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Van der Linde is a specialist Dutch retailer of artist and design supplies, offering more than 65,000 articles including paints, brushes, paper, pastels, markers, drawing materials, design tools, and craft supplies. The company sells through a physical Amsterdam retail store, a Weesp warehouse with pickup, a 24/7 e-commerce webshop, own local delivery, and a B2B wholesale division. It also provides custom framing services by appointment at its Amsterdam atelier.

Product overview

Van der Linde is a Dutch specialist retailer for artist and design supplies, operating since 1898. The company operates an e-commerce platform (webshop) with over 65,000 products, two physical locations (Amsterdam retail store with framing atelier and Weesp warehouse/pickup), and a B2B wholesale division. The core product portfolio spans artist painting materials (acrylics, oils, watercolors), drawing supplies (pencils, pastels, markers, pens), paper and cardboard (watercolor paper, colored paper, sketching blocks), brushes, design materials (markers, projectors), office supplies, and craft materials. Key branded products include Finetec Classic and Premium watercolor pans (with pearlescent, metallic, and neon effects), Van Gogh watercolor paper (including the innovative black watercolor paper line), Rembrandt soft pastels (203 colors), and Winsor & Newton Promarker sets. The company also stocks extensive paper ranges from Arches, Hahnemuhle, Fabriano, and Canson, plus specialized surfaces like Clairefontaine Pastelmat. New additions include maquette and model building materials. The business offers OCI-based procurement system integration for enterprise customers.

Differentiator

Problem solved

Functional benefit

Brands

• Linde Basic: Own brand brush sets including Linde Basic selection sets with brushes, palette knives and spanter in a textile brush case.

Products and services

• Van der Linde Webshop (e-commerce platform) 24/7 e-commerce platform offering over 65,000 art supplies with product search, brand/type filters, B2C and B2B differentiated pricing, OCI-based procurement integration, and Pay-Per-Email invoice payment via iDEAL.
• Van der Linde Retail Store (Amsterdam) Physical retail location at Rozengracht 38, Amsterdam, offering the full product range plus in-house custom framing atelier services.
• Van der Linde Warehouse and Pickup (Weesp) Warehouse and order-pickup location in Weesp, processing webshop orders and enabling in-person collection with free parking.
• Van der Linde Custom Framing Atelier Custom framing atelier in Amsterdam providing professional picture-framing services for artworks and prints, operated by appointment.
• Van der Linde B2B Wholesale Division Wholesale accounts for professional artists, businesses, and educational institutions offering VAT-exclusive pricing, invoicing, and OCI-based procurement integration (e.g., Proquro).
• Tekenpakketten.nl (School Drawing Packages) Specialty webshop providing school drawing packages and pre-packaged art material kits tailored to Dutch school curriculum use.
• Linde Finetec Classic Watercolor Paint Pans Own-brand pearlescent watercolor paint pans featuring iridescent and flip-flop color effects, with brilliant colors, high lightfastness, strong pigmentation, and non-toxic formulation, used for calligraphy, hand-lettering, and special effects.
• Linde Finetec Premium Watercolor Paint Pans Own-brand premium-grade watercolor paint pans offering metallic, pearlescent, flip-flop, and neon color effects with enhanced reflection and coverage.
• Linde Basic Selection Brush Sets Own-brand brush sets including brushes, palette knives, and a spalter packaged in a textile brush case for oil and acrylic painting.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered minor.

• TalensminorOthersSupplier of art materials including Rembrandt soft pastels and Talens watercolor paints. Listed as a vendor/brand partner on the supplier links page.
• Daler-RowneyminorOthersUK-based art materials manufacturer supplying paints, brushes, and paper products. Listed as a vendor/brand partner.
• Winsor & NewtonminorOthersPremium art materials brand supplying professional watercolor paints, brushes, and graphic markers including Promarkers.
• SchminckeminorOthersGerman art paint manufacturer supplying Horadam watercolor paints. Listed as a vendor/brand partner.
• FabrianominorOthersItalian paper manufacturer supplying premium art papers. Listed as a vendor/brand partner.
• HahnemuhleminorOthersGerman paper manufacturer supplying artist papers including watercolor paper. Listed as a vendor/brand partner.
• Caran D'acheminorOthersSwiss luxury art materials brand supplying Luminance colored pencils and other premium products.
• Daniel SmithminorOthersAmerican art paint manufacturer supplying professional watercolor paints. Listed as a vendor/brand partner.
• Amsterdam AcrylicsminorOthersacrylic paint brand manufactured by Royal Talens. Listed as a vendor/brand partner.
• Golden Artist AcrylicsminorOthersPremium American acrylic paint manufacturer. Listed as a vendor/brand partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Verfwinkel.nl: Dutch online-first art-supply retailer selling paints, brushes, paper and craft materials to the same consumer and professional segments. Comparable business model (omnichannel specialty retail) competing head-on with Van der Linde's webshop for Dutch online art-supply demand.
• De Verfkist: Dutch specialty retailer focused on painting and drawing supplies with both physical stores and an online shop. Directly comparable assortment (watercolors, acrylics, brushes, paper) and customer base of professional and hobbyist artists in the Benelux market.
• Pipoos: Largest multi-store specialty art-supply chain in the Netherlands, carrying the same premium brands (Winsor & Newton, Talens, Schmincke) and serving the same professional-artist, student and education customer segments. The closest direct competitor to Van der Linde on assortment depth and Dutch professional market reach.
• Beter Schilder: Dutch specialty retailer of art and painting supplies targeting professional and amateur artists. Overlapping assortment, overlapping customer segments and overlapping omnichannel (online + retail) model make it a directly comparable Dutch specialty peer.

Broad incumbents

• Dick Blick Art Materials: Largest US specialty art-supply retailer with deep assortment across fine art, graphic design and craft categories. Comparable on the omnichannel specialty-retail model and professional-artist target customer; serves as a public benchmark for category economics even though it does not operate in the Netherlands.
• Jerry's Artarama: US-based multi-channel specialty art-supply retailer with a strong online presence serving professional artists, students and hobbyists. Comparable assortment strategy (premium-brand-heavy, broad-SKU specialty retail) and serves as a useful international read-across peer for category dynamics.
• Jackson's Art Supplies: UK-based specialist art-supply retailer with one of Europe's broadest assortments of artist materials and a strong professional-artist reputation. Comparable on assortment breadth, customer base (professional artists), and premium-brand mix; not direct Dutch competition but the leading cross-border alternative for Dutch professional buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/a.j.vanderlinde
• LinkedInlinkedin.com/company/van-der-linde

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about van der Linde