van der Waal Zeefdruk

What van der Waal Zeefdruk does

van der Waal Zeefdruk, trading as StickersNow.com, is a Dutch e-commerce custom sticker producer founded in 2009 and headquartered in Puttershoek, Zuid-Holland, Netherlands. The company sells custom-printed vinyl stickers through a self-service, Dutch-language online configurator on StickersNow.com, offering fourteen-plus product variants including contour-cut, rectangular, round, square, oval, floor, reflective, fluorescent, window, textile, magnetic, inspection and pictogram stickers, with no minimum order quantity and standard 4-day delivery plus a next-day rush option. Production is operated in-house, supported by custom die-cutting for contour shapes and a DTP file-check with emailed proof prior to printing, while complementary accessories (felt squeegees, inspection-sticker hole punches, Avery surface cleaner and adhesive remover) are resold alongside the core range.

The business model is direct-to-consumer product sales (no subscription or licensing), with unit pricing starting at €0.10 per sticker ex-VAT and tiered shipping (free above €100). Customer acquisition is self-serve PLG on the e-commerce site, layered with Google Ads remarketing, Facebook Pixel, organic Dutch-language SEO, and an email newsletter. Go-to-market is segmented by vertical landing pages for construction, events, advertising agencies, retail and SMBs/freelancers, and the company ships to both the Netherlands and Belgium. The firm holds memberships in KVGO and Fespa Nederland, has no disclosed funding, no parent company, and operates with a 6-person headcount.

Name

van der Waal Zeefdruk

Legal name

StickersNow.com

Website

https://vanderwaal.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

van der Waal Zeefdruk, trading as StickersNow.com, is a Dutch e-commerce custom sticker producer selling no-minimum, made-to-order vinyl stickers via a self-service online configurator to Dutch and Belgian SMBs, agencies, construction firms, retailers and freelancers.

Ownership category

akta.pro rank

Product category

Custom Sticker Printing and Manufacturing

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311), Printing and Related Support Activities (323)

akta.pro primary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

Keywords

• Custom sticker printing
• Vinyl sticker manufacturing
• Die-cut contour stickers
• Screen printing services
• Promotional label printing

Headquarters

HQ city

Puttershoek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Sticker Sales: One-time sale of custom printed stickers in various shapes, sizes, and materials. Customers order specific quantities with no minimum order quantity for most products. Pricing varies by size, material, finish, and quantity ordered.
2. Accessories Sales: Sale of complementary products including Avery Surface Cleaner, Avery Adhesive Remover, felt squeegees, and hole punch tools for inspection stickers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Van der Waal Zeefdruk, operating as StickersNow.com, designs, produces, and sells custom-printed vinyl stickers directly to Dutch customers through an online e-commerce platform. All production is done in-house at the Puttershoek facility using digital printing and custom die-cutting technology, with no minimum order quantities and standard 4-business-day delivery (next-day rush available). The offering spans custom shapes, materials, and specialized sticker types, complemented by a small line of application accessories.

Product overview

StickersNow.com is a B2C e-commerce platform offering custom-printed stickers with a single unified product model centered on custom stickers available in various shapes (round, rectangular, square, oval, contour-cut, rounded corners), materials (vinyl including white, transparent, reflective, fluorescent), and specialized types (floor stickers, window stickers, textile stickers, magnetic stickers, inspection stickers, pictogram stickers). The company operates its own in-house production facility in the Netherlands, using advanced print technology and offers an online design tool for customer self-service. Adjacent to stickers, the company sells complementary accessories including squeegees, hole punches for inspection stickers, surface cleaners, and adhesive removers, all sourced from third-party brands like Avery.

Differentiator

Problem solved

Functional benefit

Products and services

• Contour stickers (Contour gesneden stickers)
• Vloerstickers (Floor stickers) Specially developed stickers for direct floor application to display routes, instructions, safety zones, or promotions, with 3 to 6 months durability against foot traffic. Used by event agencies, construction companies, and retail stores.
• Ronde stickers (Round stickers) Circular custom stickers available in custom sizes, designs, and finishes with ultra-sharp full colour printing. Used for branding, promotions, and product labeling.
• Rechthoekige stickers (Rectangular stickers) Rectangular custom stickers available in standard formats (A4, A5, A6) or custom dimensions, weather and water resistant. Used for product packaging, branding, and promotional materials.
• Vierkante stickers (Square stickers) Square custom stickers in custom sizes for product packaging or large formats for windows, boxes, or promotional materials.
• Ovale stickers (Oval stickers) Oval-shaped custom stickers for branding, promotion, or product labeling applications.
• Reflecterende stickers (Reflective stickers) Reflective stickers for visibility applications, priced from €0.10 per sticker excluding VAT. Used for safety markings, visibility branding, and promotional applications.
• Fluorescerende stickers (Fluorescent stickers) Bright fluorescent color stickers for high-visibility applications. Used for promotions, warnings, and attention-grabbing displays.
• Keuringsstickers (Inspection stickers) Custom inspection/control stickers for marking periodic inspections and certifications, used with optional hole punch tools.
• Pictogramstickers (Pictogram stickers) Standard pictogram symbols and warning signs in sticker format for safety and informational use.
• Raamstickers (Window stickers) Custom window stickers, including transparent options for glass surfaces, used for storefronts, promotions, and decorative applications.
• Textielstickers (Textile stickers) Custom stickers designed for application on textiles and fabric surfaces.
• Magneetstickers (Magnetic stickers) Custom magnetic stickers for removable applications on metal surfaces.
• Stickers met ronde hoeken (Stickers with rounded corners) Rectangular stickers with rounded corners for a softer appearance, used for branding and product labeling.
• Gatentang keuringsstickers (Hole punch for inspection stickers) Lightweight hole punch with 2mm punch diameter for marking inspection stickers with dates of periodic controls.
• Premium gatentang keuringsstickers (Premium hole punch) Heavy-duty 100% steel hole punch with 3mm punch diameter and 30mm reach from edge, for marking inspection stickers. Priced at €33.00 per unit.
• Avery Surface Cleaner 1-liter surface cleaner spray for removing dirt and grease from surfaces before sticker application, suitable for most surfaces including car windows and metal. Priced at €17.75 per unit.
• Avery Adhesive Remover 0.5-liter adhesive remover spray for removing stubborn adhesive residue from stickers without damaging surfaces.
• Rakel met vilt (Squeegee with felt) Felt-edged squeegee for applying stickers without scratching, used to press out air bubbles and push moisture away from wet applications. Priced at €4.00 per unit.

Quantifiable outcome

• 4-day standard delivery, next-day rush available
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• KVGO (Koninklijk Verbond van Grafische Ondernemingen)minorOthersIndustry association membership providing networking and industry standards alignment. KVGO is the Royal Association of Graphic Companies in the Netherlands.
• Fespa NederlandminorOthersNational federation of screen printers and digital printers. Membership provides industry representation and standards.
• AveryminorChannel Partner/ Reseller/ DistributorResells Avery-branded accessories including Surface Cleaner and Adhesive Remover products for sticker application and removal.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sticker Mule: One of the largest online custom-sticker platforms globally; offers contour-cut vinyl stickers with no minimums and fast turnaround — directly comparable to StickersNow.com in product, custom-shape die-cutting capability, and self-service ordering model.
• MOO: Premium online commercial printer offering custom stickers, labels, and packaging with design tools and small-batch ordering — overlapping product set and self-service workflow aimed at SMBs and agencies.
• StickerApp: European-based (Sweden) custom sticker printer with a self-service online design tool, die-cut shapes, and broad material options — directly comparable on product scope, digital-print + die-cut workflow, and EU shipping model.
• Sticker Giant: US online custom-sticker business specializing in short- and medium-run vinyl stickers with free online proofs and fast turnaround — comparable on digital print, contour cutting, and e-commerce self-service ordering.
• StickerYou: Online custom-sticker and label platform with an online design tool, multiple material types, and minimum-quantity ordering — directly comparable to StickersNow.com in product mix (vinyl, floor, window, custom shape) and self-service model.
• Custom Stickers (customstickers.com): Online custom-sticker vendor offering die-cut, kiss-cut, sheet, and roll stickers with quantity-based pricing — directly comparable on product range, online ordering, and SMB target customer.

Broad incumbents

• Helloprint: European online printing marketplace for commercial print products including stickers, labels, and packaging — overlapping offering with broader portfolio and pan-EU reach, a relevant competitive incumbent for the Benelux market.
• Vista (formerly Vistaprint): Large incumbent in online commercial printing serving SMBs globally with labels, stickers, signs, and packaging — overlapping product set and SMB focus, though not specialized in custom-shape die-cut vinyl stickers.

Regional players

• Drukwerkdeal: Largest Dutch online commercial printing platform offering stickers, labels, packaging, and signage to the same Benelux SMB and agency segments — competing head-on in the Netherlands but with a broader print-product portfolio.

Others

• Avery Products Corporation: Major supplier of printable label sheets, surface-prep accessories, and adhesive-removal products — already a distribution partner of StickersNow.com for accessories, and an ecosystem participant whose own printable-label lines compete with custom-printed vinyl stickers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vanderwaalzeefdruk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about van der Waal Zeefdruk