Vanhaerents
- Company typePrivate
- Founded1970
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Vanhaerents firmographics
Firmographics- Name
- Vanhaerents
- Legal name
- BRULAMOR BV
- Website
- https://vanhaerentsartcollection.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Vanhaerents industry classification
Industry- Product category
- Contemporary Art Museum / Private Art Collection
- NAICS
- Museums (71211), Museums, Historical Sites, and Similar Institutions (712)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industries
- Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Art, Street Art & Creative Scene Tours (THAJAAAE)
Keywords
Where Vanhaerents is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Vanhaerents business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Visitor Tickets: Individual and guided tour tickets sold directly through website ticketing platform. Individual visits €12 adults, €6 youth; guided visits €17 adults, €10 youth. Open one Saturday per month.
- Private and Corporate Events: Venue rental for corporate events, private gatherings, and cultural events. Capacity up to 175 seated, 250 walking dinner. Includes catering partnerships and technical support services.
- Group Tours: Private group visits €350 per group (10-20 participants), €17 per additional. School visits €200 per group (up to 25 students), €300 international schools, €6 per additional student.
- Publications: Sale of exhibition catalogues and books documenting the collection. 'Looking Ahead' book published by Hatje Cantz, €60.00.
- Art Loans Program: Lending artworks from collection to museums, institutions, and artist estates worldwide, supporting realization of high-quality exhibitions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual visits (self-guided) |
| Unit Pricing | Pay-as-you-go | Guided tours (Dutch, French, English) |
| Unit Pricing | Multi-year contract | Private group visits |
| Unit Pricing | Multi-year contract | School visits |
| Other | Multi-year contract | Corporate/private event venue rental |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Vanhaerents product offering
Product offeringCore offering
The Vanhaerents Art Collection operates a private contemporary art collection housed in a 3,500 m² converted 1926 Citroën warehouse in Brussels redesigned by Robbrecht en Daem architecten. It sells consumer visits (individual self-guided and family-led guided tours on open Saturdays) and B2B services including private/corporate event hosting up to 250 guests, an international art loans program for museums, exhibition publications, and music/festival collaborations through the hybrid 'Viewing Depot' exhibition-storage model.
Product overview
The Vanhaerents Art Collection is a family-built private collection of contemporary art founded by Walter Vanhaerents in the 1970s, now run with his children Els and Joost. The core offering is the Viewing Depot - a unique hybrid exhibition/storage model housed in a 3,500 m² converted warehouse in Brussels, redesigned by Robbrecht en Daem architects since 2018. The collection serves as both exhibition space and open depot, offering visitor experiences including individual self-guided visits, expert-led guided tours in multiple languages, private group visits, and school educational programs. Additional services include private and corporate event hosting (up to 250 guests), music and festival collaborations, and an international art loans program. The collection publishes exhibition catalogues and books, and maintains an active program of off-site exhibitions at venues like Venice Biennale and Tripostal Lille. Current exhibitions include Viewing Depot EXH#03 and Project Space presentations featuring artists such as Jeppe Hein.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Visits
Companies that use Vanhaerents
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Vanhaerents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Vanhaerents partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- HiscoxminorInsurance partner supporting the collection's operations and risk management. Listed among supporters on the Partners page.
- Corinthia HotelminorLuxury hotel partnership providing accommodation support for visiting artists, curators, and guests. Cross-promotional opportunities for mutual benefit.
- KPMGminorProfessional services firm supporting collection operations. Listed among supporters on the Partners page.
- JML CateringcorePreferred catering partner for events, known for understanding the spirit of the space. Contact: [email protected], +32 478 31 31 31
- Great TraiteurcorePreferred event catering partner. Contact: [email protected] / [email protected], +32 2 880 87 80
- Choux de BruxellescorePreferred catering partner for events. Contact: [email protected] / [email protected], +32 2 359 92 40
- WitlofcorePreferred catering partner. Contact: [email protected] / [email protected], +32 477 68 60 55
- ArtocoreHigh-end event production and technical setup. Contact: [email protected], +32 477 24 25 70
- Hey CharliecoreHostess, security, and logistics coordination for events. Contact: [email protected], +32 471 56 86 43
- Vidi-squareminorAV solutions and video rental partner. Contact: [email protected], +32 3 464 00 22
- Artonov FestivalcoreLeading Brussels cultural institution for music and dance performances. Vanhaerents Art Collection serves as venue for artistic programming.
- MuziekpubliquecoreBrussels-based organization bringing world music to audiences. Collaboration transforms collection into living stage for live performances.
- Brussels Jazz WeekendcoreAnnual jazz festival partnership providing music programming at the collection. Featured as venue for jazz performances during festival.
- BRDCST FestivalcoreBrussels-based contemporary music festival using collection as venue for performances (April 4-5, 2026).
- Robbrecht en Daem architectencoreInternationally acclaimed Belgian architectural firm that designed the collection's building transformation from industrial warehouse to viewing depot.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Vanhaerents competitors and assessment
Company assessmentRegional players
- WIELS Contemporary Art Centre: Brussels contemporary art center in a repurposed brewery building, focused on emerging artists and exhibitions. Comparable as a Brussels-based contemporary art venue operating in a converted industrial space.
- BOZAR / Centre for Fine Arts Brussels: Brussels' flagship multi-disciplinary arts center — explicitly a current institutional loan partner of Vanhaerents. Comparable as a contemporary art venue in the same city with overlapping audiences and curatorial partnerships.
Direct peers
- Schaulager Basel: Basel-based art depot founded by the Emanuel Hoffmann Foundation that pioneered the hybrid storage/exhibition model explicitly cited as the inspiration for Vanhaerents' Viewing Depot. Direct conceptual peer in curatorial philosophy and physical format.
- The Broad: Los Angeles private contemporary art museum founded by Eli and Edythe Broad, offering free ticketed public access and event programming. Comparable privately-funded contemporary art institution with a defined collection identity.
- Fondation Cartier pour l'Art Contemporain: Paris-based private contemporary art foundation designed by Jean Nouvel, presenting a corporate-backed private collection publicly. Comparable in mixing exhibitions, events, and commissioned publications around a single private collection.
- Rubell Family Collection: Miami-based private contemporary art collection open to the public, founded by Don and Mera Rubell in 1964. Comparable family-built, multi-generational private collection with public access, ticketed admission, and event programming.
- Pinault Collection (Palazzo Grassi / Punta della Dogana): François Pinault's private contemporary art collection presented across Venice venues, including Punta della Dogana. Directly comparable as a private collection exhibiting in architecturally significant repurposed spaces and active at the Venice Biennale.
- Long Museum (龙美术馆): Shanghai private contemporary art museum founded by collectors Liu Yiqian and Wang Wei. Comparable family-built private contemporary art institution with significant collection, public exhibitions, and event hosting.
Broad incumbents
- MUDAM Luxembourg: Luxembourg contemporary art museum (Grand Duke Jean Museum of Modern Art) housed in a Fortuny-designed I.M. Pei building. Comparable contemporary art institution in the broader Benelux region with architectural signature and exhibition-led programming.
Emerging players
- Hartwig Art Foundation: Dutch private collection (Amsterdam) presenting contemporary art publicly with a focused curatorial program. Comparable as a privately-funded contemporary art presentation model in the Low Countries with public access and exhibitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Vanhaerents social profiles
Digital presenceVanhaerents compliance and trust
Trust signalCompliance2 records
Vanhaerents financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vanhaerents leadership team
Management profileNumber of profiles
Profiles4 records
Vanhaerents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vanhaerents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vanhaerents
What does Vanhaerents do?
The Vanhaerents Art Collection operates a private contemporary art collection housed in a 3,500 m² converted 1926 Citroën warehouse in Brussels redesigned by Robbrecht en Daem architecten. It sells consumer visits (individual self-guided and family-led guided tours on open Saturdays) and B2B services including private/corporate event hosting up to 250 guests, an international art loans program for museums, exhibition publications, and music/festival collaborations through the hybrid 'Viewing Depot' exhibition-storage model.
Is Vanhaerents a public or private company?
Vanhaerents is a private company. It is classified as family owned and is currently operating.
When was Vanhaerents founded?
Vanhaerents was founded in 1970. It employs 1 to 10 people.
Where is Vanhaerents based?
Vanhaerents is headquartered in Brussels, Belgium, in the Europe region.
How does Vanhaerents make money?
Five revenue lines are on record. Visitor Tickets are the primary driver. The others are private and Corporate Events, group Tours, publications and art Loans Program.
Who are Vanhaerents's main competitors?
Regional players on record are WIELS Contemporary Art Centre and BOZAR / Centre for Fine Arts Brussels. Direct peers are Schaulager Basel, The Broad, Fondation Cartier pour l'Art Contemporain, Rubell Family Collection, Pinault Collection (Palazzo Grassi / Punta della Dogana) and Long Museum (龙美术馆). MUDAM Luxembourg is listed as a broad incumbent. Hartwig Art Foundation is listed as an emerging player.
Does Vanhaerents have an API?
No public API is recorded for Vanhaerents.
What industry is Vanhaerents in?
Vanhaerents's product category is Contemporary Art Museum / Private Art Collection. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led). Its NAICS code is 71211.