What Van Wijk & Partners BV does

Van Wijk & Partners BV is a privately held, independent financial advisory firm headquartered at Markt 33, Valkenswaard, Noord-Brabant, Netherlands. Founded in 1997 and operating as a Besloten Vennootschap (Dutch private limited company), the firm employs approximately 9 people and serves both Dutch individuals (particulier) and businesses/entrepreneurs (zakelijk, including ZZP/self-employed). Its service portfolio spans personal and business insurance advisory, mortgage brokerage (covering annuity, linear, interest-only, life, savings, investment, and hybrid products), personal and business pension advisory, financial planning, and collective health insurance brokerage through arrangements with CZ, ONVZ, and Nationale Nederlanden. The firm is led by Director Martijn van Wijk alongside a small team of specialist advisors, a claims handler, and back-office support staff.

The business model is professional services revenue: advisory fees and intermediary commissions generated by brokering financial products on behalf of clients. The firm operates as a 100% independent intermediary, claiming to compare all Dutch mortgage providers across a panel of 15+ lenders (including ABN AMRO, ING, Aegon, ASR, Argenta, Florius, NIBC, Obvion, Regiobank, and Woonfonds) and to offer the lowest available rate. There is no proprietary technology platform; the firm relies on standard off-the-shelf tools (Google Analytics, Mailchimp, web forms) and on its physical market-square office for client acquisition. Go-to-market is sales-led and relationship-based, with a free initial consultation ('gratis adviesgesprek') serving as the entry point, followed by fee-based financial planning and ongoing advisory. Distribution is single-office, single-country (Netherlands), and primarily local/regional around Valkenswaard. No public listing, parent company, subsidiaries, funding rounds, M&A activity, patents, or AI/ML capabilities are disclosed.

Name

Van Wijk & Partners BV

Legal name

Van Wijk & Partners BV

Website

https://vanwijkenpartners.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Van Wijk & Partners BV is a 9-employee, independent Dutch financial advisory firm in Valkenswaard, founded 1997, offering insurance, mortgage, pension, and financial planning brokerage to individuals and small businesses across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Valkenswaard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory and Intermediation Fees: The firm acts as an independent intermediary and advisor in insurance, mortgages, financing, pensions, and savings products. Revenue is generated through advisory fees, intermediary commissions from financial product providers (insurers, mortgage lenders), and explicitly free initial consultation sessions followed by fee-based financial planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Van Wijk & Partners BV is an independent financial advisory and intermediary firm that provides personalized consulting and brokerage services across insurance, mortgages, financing, pensions, and savings products. It serves both Dutch individuals (particulier) and businesses (zakelijk) from its office in Valkenswaard, comparing all mortgage providers to deliver the lowest rates and offering 100% independent advice without contractual ties to financial product providers.

Product overview

Van Wijk & Partners BV is an independent financial advisory firm established in 1997, offering personalized consulting and brokerage services for both private individuals and businesses. The core offerings include insurance advisory (personal and business lines), mortgage advisory (covering annuity, linear, interest-only, life, savings, investment, and hybrid mortgages), pension advisory (personal and business), financial planning, and healthcare insurance brokerage through collective contracts with CZ, Nationale Nederlanden, and ONVZ. The firm operates as a 100% independent advisory practice that compares all financial providers to offer objective recommendations. Services are provided through in-person consultations at their Valkenswaard office, with evening appointments available upon request.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Advisory
• Business Insurance Advisory
• Mortgage Advisory
• Pension Advisory
• Financial Planning
• Healthcare Insurance Brokerage
• Damage Reporting Service

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• WoonfondsminorChannel Partner/ Reseller/ DistributorWoonfonds is one of the mortgage providers included in the firm's independent comparison panel, allowing the firm to offer clients competitive mortgage products.
• RegiobankminorChannel Partner/ Reseller/ DistributorRegiobank is one of the mortgage providers included in the firm's independent comparison panel.
• ObvionminorChannel Partner/ Reseller/ DistributorObvion is one of the mortgage providers included in the firm's independent comparison panel.
• NIBCminorChannel Partner/ Reseller/ DistributorNIBC is one of the mortgage providers included in the firm's independent comparison panel.
• Nationale NederlandenminorChannel Partner/ Reseller/ DistributorNationale Nederlanden is a health insurer and life insurance provider. The firm offers collective health insurance contracts through Nationale Nederlanden, with premium and reimbursement overviews available on the firm website.
• Munt HypotheekminorChannel Partner/ Reseller/ DistributorMunt Hypotheek is one of the mortgage providers included in the firm's independent comparison panel.
• Lloyd BankminorChannel Partner/ Reseller/ DistributorLloyd Bank is one of the mortgage providers included in the firm's independent comparison panel.
• INGminorChannel Partner/ Reseller/ DistributorING is one of the mortgage providers included in the firm's independent comparison panel.
• HypotrustminorChannel Partner/ Reseller/ DistributorHypotrust is one of the mortgage providers included in the firm's independent comparison panel.
• FloriusminorChannel Partner/ Reseller/ DistributorFlorius is one of the mortgage providers included in the firm's independent comparison panel.
• Centraal Beheer (Achmea)minorChannel Partner/ Reseller/ DistributorCentraal Beheer (Achmea) is one of the mortgage providers included in the firm's independent comparison panel.
• BLG WonenminorChannel Partner/ Reseller/ DistributorBLG Wonen is one of the mortgage providers included in the firm's independent comparison panel.
• ASRminorChannel Partner/ Reseller/ DistributorASR is one of the mortgage providers included in the firm's independent comparison panel.
• ArgentaminorChannel Partner/ Reseller/ DistributorArgenta is one of the mortgage providers included in the firm's independent comparison panel.
• AegonminorChannel Partner/ Reseller/ DistributorAegon is one of the mortgage providers included in the firm's independent comparison panel.
• ABN AMROminorChannel Partner/ Reseller/ DistributorABN AMRO is one of the mortgage providers included in the firm's independent comparison panel.
• CZcoreChannel Partner/ Reseller/ DistributorCZ is a health insurer with whom Van Wijk & Partners offers collective health insurance contracts. The firm provides premium overviews, coverage summaries, and direct policy application links for CZ collective plans.
• ONVZcoreChannel Partner/ Reseller/ DistributorONVZ is a health insurer with whom Van Wijk & Partners offers collective health insurance contracts. The firm provides premium overviews with collective discounts and direct policy application links for ONVZ plans.
• GraagGoedOnline.nlminorImplementation/ SI/ Consulting PartnerGraagGoedOnline.nl B.V. is the website development and hosting provider for Van Wijk & Partners' website. A data processing agreement (verwerkersovereenkomst) is in place. The firm is credited as the web design provider at the bottom of the website.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Advieskeuze.nl: Dutch financial advisory comparison and review platform used by Van Wijk & Partners itself; channel overlap because consumers use it to find advisors like Van Wijk & Partners, making it an adjacent comparator.
• Independer.nl: Online Dutch comparison and broker platform for insurance, mortgages, and financial products — competes for the same Dutch consumer looking to compare financial products, but via a digital self-serve model.
• Brand New Day: Dutch online pension and investment platform focused on self-employed and consumer segments — emerging digital competitor in the pension/financial planning space that overlaps with Van Wijk & Partners' advisory scope.

Broad incumbents

• Centraal Beheer (Achmea): Large Dutch insurance brand owned by Achmea; included in Van Wijk & Partners' provider panel and competes with independent advisors for Dutch SME and consumer insurance clients.
• Aegon: Major Dutch insurance and pension provider; appears in Van Wijk & Partners' mortgage panel and competes via direct distribution channels for the same Dutch retail and ZZP customers.
• ABN AMRO: Major Dutch bank offering mortgages, insurance, pensions, and financial planning — broad incumbent that also appears in Van Wijk & Partners' mortgage provider panel and competes for the same end clients.
• ING: Major Dutch retail bank offering mortgages, insurance, and pensions through its own tied advisor channel — competes directly with independent advisors like Van Wijk & Partners for Dutch retail financial product sales.
• Nationale Nederlanden (NN Group): Major Dutch life and health insurer; Van Wijk & Partners distributes collective health-insurance contracts through NN, while NN's own tied channels compete for the same insurance customers.

Direct peers

• Hypotheek Visie: Network of independent Dutch mortgage and insurance advisors providing in-person advisory across retail and business segments — directly parallel to Van Wijk & Partners' intermediation and advisory model.
• De Hypotheker: Largest Dutch mortgage intermediary franchise, offering independent mortgage and insurance advisory across the Netherlands — directly comparable in service offering and target customer (homebuyers/individuals) to Van Wijk & Partners' mortgage advisory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/van-wijk-&-partners-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Wijk & Partners BV