Vechtsportonline.nl

What Vechtsportonline.nl does

Vechtsportonline.nl is a Dutch e-commerce and physical retail platform specializing in combat sports equipment, apparel, and accessories, operating under the legal entity Benifit-shop. Founded in 1998 as a sole proprietorship (eenmanszaak) and headquartered at Atoomweg 6-3 in Groningen, the company serves both individual combat sports enthusiasts (boxing, kickboxing, MMA, BJJ, judo, karate, taekwondo) and B2B sports schools and gyms across the Netherlands, Belgium, and Germany. The company self-describes as the largest combat sports store in Europe, holds the Thuiswinkel Waarborg certification, and maintains a 4.5/5 Trustpilot rating.

The product catalog spans boxing gloves, MMA gloves, protective gear (shin guards, head guards, mouthguards, groin protectors), martial arts uniforms (GI's for judo, BJJ, aikido, karate, taekwondo), fight shorts, heavy bags, kick shields, footwear, fitness equipment, sports nutrition, and dedicated women's and children's lines. The catalog includes third-party brands (adidas, Venum, Everlast, Hayabusa, Nike, Title, Twins, Ringhorns, Booster, G4F, Super Pro, Safejawz, Shock Doctor, King Pro, Tokaido, etc.) alongside the proprietary 'Vechtsportonline' private label. The company is the exclusive Dutch reseller of Venum UFC officially licensed merchandise, including authentic Fight Week wear and walkout jerseys.

The business model is a self-serve e-commerce revenue stream with one-time product sales, supported by a Magento 2 platform, a physical showroom offering in-store pickup, and logistics partnerships with PostNL, DHL, UPS, GLS, and specialized heavy-item carriers. Pricing is unit-based with free shipping on orders over €100 within the Netherlands and a B2B tier offering reduced pricing to verified sports schools. The core technology stack is transactional (Magento 2, SendCloud logistics integration, Mollie payments, Exact Online accounting via Dealer4Dealer), with no AI or ML capabilities evidenced. The company is privately held, does not list funding, M&A, or leadership changes, has 5 employees, and has not raised external capital.

Name

Vechtsportonline.nl

Legal name

Benifit-shop

Website

https://vechtsportonline.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Vechtsportonline.nl is a Dutch e-commerce and physical showroom retailer specializing in combat sports equipment, apparel, and accessories, serving individual athletes and B2B sports schools across the Netherlands, Belgium, and Germany, with a flagship exclusive Venum UFC license.

Ownership category

akta.pro rank

Product category

Combat Sports Retail

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (4582)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

akta.pro secondary industries

Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Combat sports equipment
• Boxing gear retail
• Martial arts apparel
• MMA training supplies
• Fight sports store

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: One-time product sales across multiple combat sports and fitness categories including boxing gloves, MMA gloves, protective gear, combat sports clothing, footwear, heavy bags, training equipment, fitness equipment, accessories, and sports nutrition. Both consumer retail and B2B sports school accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Vechtsportonline.nl operates a Dutch e-commerce platform and physical showroom that retail combat sports equipment, apparel, and fitness gear across boxing, kickboxing, MMA, judo, Brazilian Jiu-Jitsu, karate, taekwondo, and aikido. The assortment spans third-party brands (adidas, Everlast, Venum UFC, Hayabusa, Nike, Ringhorns, Twins, Title, and others) as well as the company's own private-label line. Sales are fulfilled both online (shipping to NL, BE, DE) and from the Groningen showroom with in-store pickup.

Product overview

Vechtsportonline.nl is a combat sports e-commerce platform and physical retail store in Groningen, Netherlands, claiming to be the largest combat sports store in Europe. The offering is organized around a comprehensive product portfolio including boxing/kickboxing gloves (MMA and traditional), protective gear (shin guards, head guards, mouthguards, groin protectors), martial arts uniforms (GI's for Judo, BJJ, Aikido, Karate, Taekwondo), fight shorts, heavy bags, training pads, footwear, fitness equipment, combat sports clothing, women's and children's products, sports bags, and sports nutrition. The platform carries both third-party brands (adidas, Everlast, Venum, Hayabusa, Nike, Title, Twins, Ringhorns, Booster, G4F, Super Pro, Safejawz, Shock Doctor, Joya, King Pro, Tokaido, Essimo, Level Up, Matsuru) and its own private label. Venum UFC Official products represent a premium sub-brand featuring officially licensed UFC merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Vechtsportonline: Own private label brand for combat sports equipment and apparel

Products and services

• Boxing Gloves (Bokshandschoenen) Boxing and kickboxing gloves for training and competition, available in multiple sizes and colors from brands such as adidas, G4F, and others. Sold to individual athletes and sports schools.
• MMA Gloves Gloves designed for grappling and striking during MMA training and competition.
• Protective Gear (Bescherming) Full range of protective equipment for combat sports including shin guards, head guards, mouthguards, groin protectors, body protectors, bandages, inner gloves, and mouth masks.
• Martial Arts Uniforms / GI's (Vechtsportpakken) Training suits for Judo, Brazilian Jiu-Jitsu, Aikido, Karate, and Taekwondo.
• Fight Shorts (Broekjes) Fighting shorts for MMA, kickboxing, boxing, and fitness, including compression shorts, spats, and training pants.
• Heavy Bags (Bokszakken) Hanging heavy bags for striking practice, available in multiple sizes and weights for home or gym use. Requires specialized large-item shipping.
• Training Pads (Trap & Stootkussens) Kick shields and strike pads designed for partner training drills.
• Fighting Sports Shoes (Vechtsportschoenen) Footwear designed for combat sports disciplines including Taekwondo, boxing, and wrestling.
• Fitness Equipment Cardio machines (treadmills, bikes, rowing machines, cross-trainers, steppers), strength training (weights, kettlebells, dumbbells, weight vests), resistance bands, yoga and pilates accessories, and gym accessories.
• Combat Sports Clothing (Kleding) Training apparel including T-shirts, hoodies, compression shirts, rashguards, tank tops, tracksuits, and sauna suits.
• Women's Combat Apparel (Dameskleding) Female-specific combat sports apparel including hoodies, joggings, shorts, leggings, sports bras, tops, and T-shirts.
• Kids Combat Sports (Kinderen)

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Thuiswinkel.orgcoreOthersCertified member of Thuiswinkel.org, the Dutch Thuiswinkel (distance selling) association. Provides consumer protection guarantee and dispute resolution through the Thuiswinkel Geschillencommissie (Disputes Committee).
• VenumflagshipChannel Partner/ Reseller/ DistributorOfficial reseller of Venum UFC official merchandise. Offers exclusive UFC collaboration products including authentic fight week wear, walkout jerseys, and performance gear licensed by UFC.
• MolliecoreTechnology or IntegrationPayment service provider handling all payment processing for the webshop. Provides secure payment gateway for credit cards, iDEAL, and other payment methods.
• SendCloudcoreTechnology or IntegrationLogistics integration partner for order fulfillment and shipping. Manages carrier integrations including PostNL, DHL, and large item transport services.
• Byte InternetcoreTechnology or IntegrationWeb hosting provider for the Magento e-commerce platform and website infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Decathlon: Global sporting goods retailer with growing combat-sports assortment (boxing, MMA, martial arts) at aggressive price points. Comparable as a broad incumbent in the same end market, exerting pricing pressure on niche specialists.
• bol.com: Largest generalist e-commerce marketplace in the Netherlands and Belgium, with substantial third-party combat-sports assortment. Comparable as the dominant marketplace where Vechtsportonline.nl's potential customers also shop, creating direct channel competition.
• Venum: Global combat sports brand and official UFC outfitter, with its own DTC e-commerce. Comparable as the brand whose official merchandise Vechtsportonline.nl resells — a key supplier that is also a competitor at the brand-DTC level.
• Hayabusa: Global combat sports brand and increasingly direct-to-consumer seller of premium gloves, MMA gear, and apparel. Comparable as a brand Vechtsportonline.nl resells that is also building its own DTC channel — partly customer, partly competitor.

Direct peers

• Ringside: Established US boxing and combat sports equipment retailer and brand. Direct peer in core category (gloves, bags, protective gear) with similar target customer of combat sports athletes and gyms.
• Budo-Shop.de: Germany-based martial arts and combat sports e-commerce specialist. Direct peer with comparable assortment of karate, judo, BJJ gis, boxing, and protective equipment, targeting the same enthusiast customer.
• Title Boxing: Major US-based boxing and combat sports equipment retailer with both online and physical stores. Direct peer in product category and omnichannel model, though operating at much larger scale and in a different geography.
• Budoland: German combat sports and martial arts equipment wholesaler/retailer with deep assortment across boxing, MMA, karate, and judo. Direct cross-border peer given the company's existing German shipping footprint.
• Meerkamp Martial Arts Supplies: Dutch martial arts equipment retailer with long-standing history supplying Dutch dojos and individuals. Direct peer in the Netherlands combat sports and martial arts equipment category.
• Budo-Planet: Dutch online retailer of martial arts and combat sports equipment, apparel, and weapons. Closest direct competitor in the Netherlands, serving the same B2C combat sports enthusiast base across judo, karate, BJJ, and kickboxing with overlapping assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Vechtsportonlinenl
• Instagraminstagram.com/vechtsportonline.nl
• LinkedInlinkedin.com/company/vechtsportonline-nl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vechtsportonline.nl