For Good
For Good (formerly Network for Good Donor Advised Fund) is a 501(c)(3) nonprofit that operates a Donor Advised Fund platform processing $400M in annual donations for enterprise partners like Google/YouTube, Walmart, and Patagonia, distributing funds to 1.6M+ vetted nonprofits across all 50 US states.
- Company typePrivate
- Founded2001
- HeadquartersWashington, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What For Good does
For Good (legal entity: Network for Good, Inc.) is a 501(c)(3) nonprofit organization founded in 2001 by technology executives from AOL, Yahoo!, and Cisco to enable online charitable giving. The company operates a Donor Advised Fund (DAF) sponsor platform headquartered at One Thomas Circle NW, Suite 700, Washington, DC. It serves as the operational backbone for enterprise giving programs run by major consumer brands — Google/YouTube (YouTube Giving Fundraisers), Walmart (Spark Good round-up at checkout), and Patagonia (Action Works environmental giving) — providing the compliance, vetting, disbursement, and tax-receipting infrastructure behind those branded experiences. Donations are also made directly through the donor portal at donate.forgood.org, with individual donors recommending grants to 1.6M+ vetted 501(c)(3) nonprofits and schools.
The core technology stack consists of a DAF administration platform with APIs for partner integration (eligibility processing, secure donation file processing, donated funds verification, partner reporting) and web portals for donors and nonprofits (the latter secured via Auth0 and using GuideStar for nonprofit address validation and GIACT Systems for bank-account/identity verification during EFT enrollment). The platform reports a 99%+ on-time disbursement rate and sub-1% exception rate on $400M in donations processed annually, with $5B+ in cumulative donations disbursed since inception across all 50 US states. Third-party integrations include WePay for certain customers and Google Analytics for site instrumentation.
For Good's business model is transaction-fee based: processing costs are deducted from donations before disbursement to recipient nonprofits, although donors may elect to cover those fees so nonprofits receive the full donation. There is no publicly disclosed fee schedule or tiered pricing. The for-profit sibling entity, Network for Good .COM, was divested to Bonterra in January 2022; For Good (the DAF) remained independent under CEO Abby Ross and rebranded from Network for Good Donor Advised Fund to For Good in May 2025. Revenue is not directly disclosed, retained fees on $400M of annual donation throughput implying retained revenue in the low-tens-of-millions range, though precise financials are not publicly reported beyond IRS 990 filings.
For Good firmographics
Firmographics- Name
- For Good
- Legal name
- Network for Good, Inc.
- Website
- https://forgood.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- For Good (formerly Network for Good Donor Advised Fund) is a 501(c)(3) nonprofit that operates a Donor Advised Fund platform processing $400M in annual donations for enterprise partners like Google/YouTube, Walmart, and Patagonia, distributing funds to 1.6M+ vetted nonprofits across all 50 US states.
- Ownership category
- akta.pro rank
For Good industry classification
Industry- Product category
- Donor Advised Fund Services
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Grantmaking and Giving Services (81321)
- SIC
- Finance Services (6199), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)
- akta.pro secondary industries
- Public Charities & Grantmaking Intermediaries (BPAGAKAE), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)
Keywords
Where For Good is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
For Good business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Transaction/Processing Fees: For Good retains processing costs from donations before disbursing funds to nonprofits. The platform deducts fees from the donation amount when making grants to recipient charities. Donors are given the option to pay these processing costs so nonprofits receive the full donation amount.
- Minimum Disbursement Threshold: For check disbursements, donations are held until they total at least $9.51 net of processing costs before mailing checks to nonprofits, allowing the company to manage disbursement economics.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
For Good product offering
Product offeringCore offering
For Good operates a technology-enabled Donor Advised Fund (DAF) platform that receives charitable donations from individuals and disburses grants to donor-recommended eligible 501(c)(3) nonprofits. The platform powers branded giving programs for enterprise partners (Google/YouTube, Walmart, Patagonia) via APIs and white-label integrations, and provides direct donor and nonprofit portals. It handles the full donation lifecycle including charity vetting, fraud prevention, ACH/check disbursements, tax receipting, and real-time reporting across a vetted network of 1.6M+ nonprofits.
Product overview
For Good operates a unified Donor Advised Fund (DAF) platform that serves as the operations engine powering modern generosity. The core product is the For Good DAF, which handles disbursements, compliance, and donor experience for partners. The product portfolio includes the Donor Portal (donate.forgood.org) for individual donors to make and track donations, the Nonprofit Portal for charities to manage disbursements and profiles, Giving APIs enabling partners to build custom giving experiences with eligibility processing, donation file processing, and reporting capabilities, Direct Deposit (EFT) for electronic disbursements, and DonateNow Lite as a legacy embeddable donation tool. The platform integrates with 1.6M+ nonprofits, processes $400M+ annually, and powers branded giving programs for corporate partners.
Differentiator
Problem solved
Functional benefit
Products and services
- For Good Donor Advised Fund (DAF) The core 501(c)(3) Donor Advised Fund vehicle. Donors contribute to the DAF and recommend grants to eligible charities from a network of 1.6M+ vetted nonprofits. For Good handles disbursements, compliance, tax receipting, and donor experience.
- Donor Portal
Quantifiable outcome
- $5B+ in donations disbursed since 2001
- +5 more outcomes
Companies that use For Good
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
For Good technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
For Good partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Google/YouTubecoreGoogle partners with For Good as its Donor Advised Fund partner to collect and distribute YouTube Giving Fundraiser donations. YouTube Giving allows creators to support charitable causes by adding a donate button to their videos and live streams.
- WalmartcoreWalmart partners with For Good as the backbone for their Spark Good program. Individuals support their favorite causes by rounding up at checkout to donate their change to charity. Giving & Impact Dashboards allow customers to track their impact.
- Patagonia Action WorkscorePatagonia Action Works partners with For Good to process and distribute donations to environmental grassroots groups. The program connects individuals to organizations working on environmental issues in their community.
- Bonterra Tech, LLCminorBonterra Tech, LLC is retained as a paid professional fundraiser to assist in For Good's fundraising programs. Bonterra is also the company that acquired Network for Good's for-profit .COM entity in 2022.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
For Good competitors and assessment
Company assessmentDirect peers
- Vanguard Charitable: Major DAF sponsor with similar donor-advised fund infrastructure, nonprofit eligibility processing, and grant disbursement operations. Comparable in product, customer, and compliance posture.
- National Philanthropic Trust: Independent DAF sponsor and philanthropic services provider, offering donor-advised funds, charitable gift funds, and giving infrastructure. Directly comparable as a non-bank DAF sponsor.
- Fidelity Charitable: The largest donor-advised fund sponsor in the US, offering an embedded giving platform that lets donors recommend grants to a vast nonprofit network. Directly comparable as a DAF sponsor with similar compliance, vetting, and disbursement infrastructure.
- BNY Mellon Charitable Gift Fund: Bank-sponsored DAF providing donor-advised fund services, nonprofit vetting, and grantmaking. Comparable DAF sponsor with similar compliance and disbursement operations.
- Schwab Charitable: One of the largest DAF sponsors, serving individual donors and financial advisors with grantmaking to US nonprofits. Directly comparable product, target donor, and operational structure to For Good's DAF.
- Renaissance Charitable Foundation: Independent DAF sponsor offering donor-advised funds with grantmaking to US nonprofits. Comparable in core DAF sponsor product, regulatory posture, and donor experience.
Emerging players
- Givebutter: Modern online fundraising and donation platform serving nonprofits with embedded checkout, donor management, and payment processing. Comparable in the nonprofit donation-rail layer though not a DAF sponsor.
- Donorbox: Online donation platform providing recurring giving, donation forms, and donor management for nonprofits. Overlapping in donation-processing infrastructure but not a DAF sponsor.
Broad incumbents
- Blackbaud: Enterprise nonprofit software incumbent providing fundraising, CRM, financial management, and donor analytics. Comparable on the nonprofit software layer adjacent to For Good's donation infrastructure.
- Bonterra: Social-good software suite (acquired Network for Good .COM in 2022) serving nonprofits with fundraising, CRM, and grants management. Adjacent as the for-profit counterpart formerly embedded with the DAF entity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
For Good social profiles
Digital presenceFor Good compliance and trust
Trust signalCompliance2 records
For Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
For Good leadership team
Management profileNumber of profiles
Profiles15 records
For Good funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
For Good M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about For Good
What does For Good do?
For Good operates a technology-enabled Donor Advised Fund (DAF) platform that receives charitable donations from individuals and disburses grants to donor-recommended eligible 501(c)(3) nonprofits. The platform powers branded giving programs for enterprise partners (Google/YouTube, Walmart, Patagonia) via APIs and white-label integrations, and provides direct donor and nonprofit portals. It handles the full donation lifecycle including charity vetting, fraud prevention, ACH/check disbursements, tax receipting, and real-time reporting across a vetted network of 1.6M+ nonprofits.
Is For Good a public or private company?
For Good is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was For Good founded?
For Good was founded in 2001. It employs 1,001 to 5,000 people.
Where is For Good based?
For Good is headquartered in Washington, United States, in the North America region.
How does For Good make money?
Two revenue lines are on record. Transaction/Processing Fees are the primary driver. The others are minimum Disbursement Threshold.
Who are For Good's main competitors?
Direct peers on record are Vanguard Charitable, National Philanthropic Trust, Fidelity Charitable, BNY Mellon Charitable Gift Fund, Schwab Charitable and Renaissance Charitable Foundation. Emerging players are Givebutter and Donorbox. Broad incumbents are Blackbaud and Bonterra.
Does For Good have an API?
Yes. For Good offers APIs that enable partners to integrate giving capabilities into their platforms. The platform provides: Eligibility Processing, Secure Donation File Processing, Donated Funds Verification, and Partner Reporting. Partners can collaborate with For Good to build custom giving experiences that enable donors to select from 1.6M+ charities, process funds through the For Good DAF, and receive compliant disbursements. Developer documentation is at www.forgood.org/say-hello.
What industry is For Good in?
For Good's product category is Donor Advised Fund Services. Its primary akta.pro industry code is BPAGAKAF, Donor-Advised Fund (DAF) Sponsors, with a secondary code of BPAGAKAE, Public Charities & Grantmaking Intermediaries. Its NAICS code is 813211 and its SIC code is 6199.