For Good

What For Good does

For Good (legal entity: Network for Good, Inc.) is a 501(c)(3) nonprofit organization founded in 2001 by technology executives from AOL, Yahoo!, and Cisco to enable online charitable giving. The company operates a Donor Advised Fund (DAF) sponsor platform headquartered at One Thomas Circle NW, Suite 700, Washington, DC. It serves as the operational backbone for enterprise giving programs run by major consumer brands — Google/YouTube (YouTube Giving Fundraisers), Walmart (Spark Good round-up at checkout), and Patagonia (Action Works environmental giving) — providing the compliance, vetting, disbursement, and tax-receipting infrastructure behind those branded experiences. Donations are also made directly through the donor portal at donate.forgood.org, with individual donors recommending grants to 1.6M+ vetted 501(c)(3) nonprofits and schools.

The core technology stack consists of a DAF administration platform with APIs for partner integration (eligibility processing, secure donation file processing, donated funds verification, partner reporting) and web portals for donors and nonprofits (the latter secured via Auth0 and using GuideStar for nonprofit address validation and GIACT Systems for bank-account/identity verification during EFT enrollment). The platform reports a 99%+ on-time disbursement rate and sub-1% exception rate on $400M in donations processed annually, with $5B+ in cumulative donations disbursed since inception across all 50 US states. Third-party integrations include WePay for certain customers and Google Analytics for site instrumentation.

For Good's business model is transaction-fee based: processing costs are deducted from donations before disbursement to recipient nonprofits, although donors may elect to cover those fees so nonprofits receive the full donation. There is no publicly disclosed fee schedule or tiered pricing. The for-profit sibling entity, Network for Good .COM, was divested to Bonterra in January 2022; For Good (the DAF) remained independent under CEO Abby Ross and rebranded from Network for Good Donor Advised Fund to For Good in May 2025. Revenue is not directly disclosed, retained fees on $400M of annual donation throughput implying retained revenue in the low-tens-of-millions range, though precise financials are not publicly reported beyond IRS 990 filings.

Name

For Good

Legal name

Network for Good, Inc.

Website

https://forgood.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

For Good (formerly Network for Good Donor Advised Fund) is a 501(c)(3) nonprofit that operates a Donor Advised Fund platform processing $400M in annual donations for enterprise partners like Google/YouTube, Walmart, and Patagonia, distributing funds to 1.6M+ vetted nonprofits across all 50 US states.

Ownership category

akta.pro rank

Product category

Donor Advised Fund Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Grantmaking and Giving Services (81321)

SIC

Finance Services (6199), Services-Prepackaged Software (7372)

akta.pro primary industry

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

akta.pro secondary industries

Public Charities & Grantmaking Intermediaries (BPAGAKAE), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)

Keywords

• Donor advised fund
• Charitable giving platform
• Online fundraising infrastructure
• Corporate giving programs
• Nonprofit disbursement services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Transaction/Processing Fees: For Good retains processing costs from donations before disbursing funds to nonprofits. The platform deducts fees from the donation amount when making grants to recipient charities. Donors are given the option to pay these processing costs so nonprofits receive the full donation amount.
2. Minimum Disbursement Threshold: For check disbursements, donations are held until they total at least $9.51 net of processing costs before mailing checks to nonprofits, allowing the company to manage disbursement economics.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

For Good operates a technology-enabled Donor Advised Fund (DAF) platform that receives charitable donations from individuals and disburses grants to donor-recommended eligible 501(c)(3) nonprofits. The platform powers branded giving programs for enterprise partners (Google/YouTube, Walmart, Patagonia) via APIs and white-label integrations, and provides direct donor and nonprofit portals. It handles the full donation lifecycle including charity vetting, fraud prevention, ACH/check disbursements, tax receipting, and real-time reporting across a vetted network of 1.6M+ nonprofits.

Product overview

For Good operates a unified Donor Advised Fund (DAF) platform that serves as the operations engine powering modern generosity. The core product is the For Good DAF, which handles disbursements, compliance, and donor experience for partners. The product portfolio includes the Donor Portal (donate.forgood.org) for individual donors to make and track donations, the Nonprofit Portal for charities to manage disbursements and profiles, Giving APIs enabling partners to build custom giving experiences with eligibility processing, donation file processing, and reporting capabilities, Direct Deposit (EFT) for electronic disbursements, and DonateNow Lite as a legacy embeddable donation tool. The platform integrates with 1.6M+ nonprofits, processes $400M+ annually, and powers branded giving programs for corporate partners.

Differentiator

Problem solved

Functional benefit

Products and services

• For Good Donor Advised Fund (DAF) The core 501(c)(3) Donor Advised Fund vehicle. Donors contribute to the DAF and recommend grants to eligible charities from a network of 1.6M+ vetted nonprofits. For Good handles disbursements, compliance, tax receipting, and donor experience.
• Donor Portal

Quantifiable outcome

• $5B+ in donations disbursed since 2001
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Google/YouTubecoreGTM or Marketing PartnerGoogle partners with For Good as its Donor Advised Fund partner to collect and distribute YouTube Giving Fundraiser donations. YouTube Giving allows creators to support charitable causes by adding a donate button to their videos and live streams.
• WalmartcoreGTM or Marketing PartnerWalmart partners with For Good as the backbone for their Spark Good program. Individuals support their favorite causes by rounding up at checkout to donate their change to charity. Giving & Impact Dashboards allow customers to track their impact.
• Patagonia Action WorkscoreGTM or Marketing PartnerPatagonia Action Works partners with For Good to process and distribute donations to environmental grassroots groups. The program connects individuals to organizations working on environmental issues in their community.
• Bonterra Tech, LLCminorImplementation/ SI/ Consulting PartnerBonterra Tech, LLC is retained as a paid professional fundraiser to assist in For Good's fundraising programs. Bonterra is also the company that acquired Network for Good's for-profit .COM entity in 2022.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Vanguard Charitable: Major DAF sponsor with similar donor-advised fund infrastructure, nonprofit eligibility processing, and grant disbursement operations. Comparable in product, customer, and compliance posture.
• National Philanthropic Trust: Independent DAF sponsor and philanthropic services provider, offering donor-advised funds, charitable gift funds, and giving infrastructure. Directly comparable as a non-bank DAF sponsor.
• Fidelity Charitable: The largest donor-advised fund sponsor in the US, offering an embedded giving platform that lets donors recommend grants to a vast nonprofit network. Directly comparable as a DAF sponsor with similar compliance, vetting, and disbursement infrastructure.
• BNY Mellon Charitable Gift Fund: Bank-sponsored DAF providing donor-advised fund services, nonprofit vetting, and grantmaking. Comparable DAF sponsor with similar compliance and disbursement operations.
• Schwab Charitable: One of the largest DAF sponsors, serving individual donors and financial advisors with grantmaking to US nonprofits. Directly comparable product, target donor, and operational structure to For Good's DAF.
• Renaissance Charitable Foundation: Independent DAF sponsor offering donor-advised funds with grantmaking to US nonprofits. Comparable in core DAF sponsor product, regulatory posture, and donor experience.

Emerging players

• Givebutter: Modern online fundraising and donation platform serving nonprofits with embedded checkout, donor management, and payment processing. Comparable in the nonprofit donation-rail layer though not a DAF sponsor.
• Donorbox: Online donation platform providing recurring giving, donation forms, and donor management for nonprofits. Overlapping in donation-processing infrastructure but not a DAF sponsor.

Broad incumbents

• Blackbaud: Enterprise nonprofit software incumbent providing fundraising, CRM, financial management, and donor analytics. Comparable on the nonprofit software layer adjacent to For Good's donation infrastructure.
• Bonterra: Social-good software suite (acquired Network for Good .COM in 2022) serving nonprofits with fundraising, CRM, and grants management. Adjacent as the for-profit counterpart formerly embedded with the DAF entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/for-good-daf

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about For Good